YEAR BOOK 2024
u d e S
s u o lu adjective
Showing dedication and diligence.
6 FOREWORD 8 MESSAGE FROM PAUL 10 OUR VALUES 14 ...AND STILL CARBON NEUTRAL 24 WE GOT RESULTS 60 WE GAVE BACK 80 WE HAD FUN 131 OUR LEGACY 158 REGIONAL MANAGING PARTNERS
FOREWORD As we reflect on the year gone by, I’m reminded of the values that I hold dear and believe Sedulo does, too – loyalty, humility, resilience, and a commitment to excellence. These principles are more than just words; they’re the backbone of thriving teams, meaningful endeavors, and lasting legacies. Sedulo’s dedication to fostering growth, both in business and within your communities, mirrors what I believe is the heart of true leadership: creating opportunities for others to succeed. It’s about going beyond individual success to ensure the collective thrives—a principle I’ve witnessed on the pitch, in fundraising for the MND community, and in every team I’ve had the honor to serve. As you embark on a new year, my challenge to you is simple: set your standard high. Take pride in the small wins, stay committed through challenges, and never underestimate the power of unity. When individuals align with a shared purpose, extraordinary things happen. Here’s to the 12 months ahead—one of perseverance, teamwork, and continued impact. Keep going the extra mile, and together, there’s no limit to what you can achieve. With admiration and encouragement,
Kev
Kevin Sinfield
MESSAGE FROM THE CEO Hello Everybody
If I could use one word to describe 2024 it would be ‘progressive’. In complete honesty, it has been a tough year, as we battle with the pace of growth that we are having. It’s not easy for any business being in such a growth stage, and whilst it comes with opportunity, it also comes with its challenges as I am sure you are all aware. We have been obsessed with becoming a ‘best in class’ advisory firm since as far back as day one, but we really started to articulate this in 2021, when we talked about the concept of a Stage 5 organisation where excellence happens as default. We started the reorganisation of the firm in 2022, and we have made huge strides since then, with smaller clients gone, fees increasing and the revenue per employee increasing in line with a top class consultancy firm. This year we have managed to secure new clients with Global recognition, from International Billion pound corporations, global PE funds, to Premier League and Champions League sports clubs. I talked last year about us being 85-90% towards where we need to be. In truth I still see us here, because the growth journey comes at a cost of having to keep up. We are not the finished article. In fact I spoke to someone recently and I said I think we are on Chapter 3 or 4 of a 20 Chapter book – we are still so early on the journey and there is so much more for us to endure as a team. The end of the year is probably the once or twice a year I tend to reflect on what we have achieved, Xmas is great at giving us all that opportunity to reflect on our own lives: GOT RESULTS TOGETHER A key metric of where we are heading, as a consultancy firm, is the revenue per employee metric. Over the last few years, our revenue per employee, has gone from £65k in 2021, to £81k in 2022 and £85k in 2023it currently stands at £104k – hitting the original target we set out 4 years ago. Revenue for the Group, for the year end October 2024 is expected to be £20.6m – an increase of 36% on 2023 figures of £15.1m. We set a goal to double in size to 2023 to £30m and we are on track to do that. We will probably look late 2025 and 2026 to open another 1 or 2 offices in Scotland and the South West to complete the spine of the UK. It is our obsession to be renown over the next few years as the best advisory firm in the UK.
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The landscape in the UK for consultancy / advisory is changing. The consolidation means we get a call every week asking when we will join the party. Our stance is we aim to remain independent and be the no.1 recognised advisory firm in the UK over the next few years. We want to own the space of ‘being the best’. The number of team members rose to 214 by the end of the year from 170 at the start. Elsewhere across the Group, Be The Standard, our internal leadership club, continued to set us apart. We had so many learnings this year, delivered from the worlds best including, Johnny Nelson, AP McCoy and Will Carling and we expended this to London with speakers such as Ella Mills and Barry Hearn. Our other investments, Perfect Getaways continued to grow and sold almost £25m worth of holidays in 2024, IGD SPORT and HMN24 all continued to grow. GIVING BACK TOGETHER It is as important now as it ever was, perhaps more so. Our dedication to doing the right thing, sets us apart from other organisations. If the 2023 Colour Ball was impressive – 2024 delivered even more, a sold out event raising over £200k on the night and £125k of funding to the foundation, and including double BRIT award winning Emile Sande, and some Sedulo favourites Phatts and Small and Andreas Martinez. As ever in the summer, we did our ‘Back to School’ campaign, providing 1,000 children with over £30,000 worth of homeschooling equipment and Nando’s/ Archies food vouchers for underprivileged children. Our Xmas toy appeal provided almost 15,000 presents. We have also provided nearly £15,000 of Xmas dinner vouchers for the family to enjoy, not just the morning, but the afternoon together. We continued to provide period product to girls and hygiene products to boys that need it. We started our ‘Workplace Safari’s’ to provide children with an opportunity to learn what we do, and to provide inspiration and aspiration to what they can also become. As ever, we contributed to a number of other charitable events with direct donations throughout the year. HAVING FUN TOGETHER This year we have put on almost 200 events as a team, and the aim next year is to continue with this but make each event experience better.
We have sponsored, and attended more events than ever before. We attended all sorts of external events with clients, not least our Tenerife Xmas Party, where almost 200 people made the trip. It was by far the most take up, which highlights the team camaraderie that we are building here.
2025, as we expect to launch in the city with a bang with our new office space Q1. It promises to be a real arrival in the city for us.
What to expect for 2025?
Recently we have launched the Staff Happiness score through our own, in house built technology. It will be interesting to see how we launch these new products – the future of us getting to where we demand to be, is with the combination of the best people with great technology.
More of the same growth. But hopefully slightly more tempered because of the foundations we have worked so hard together, to build, in the last 3 or 4 years.
I would like to thank you all for your hard work, your spirit to face all our challenges in an attempt to be the best, it is appreciated and it will be rewarded.
We are in a period of refinement where we need to just nurture what we already have, to make sure we have got it right, before we then look at a couple of new offices for 2026.
Finally can I wish you and your families all a Happy Xmas and New Year, and I hope you all have a healthy and prosperous 2025! The future looks very bright next year on the back of the build achieved during this one.
We will concentrate on our offering in Birmingham early
TRUST THE PROCESS.
PAUL CHEETHAM-KARCZ Founder and CEO
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WHO KNOW WE ARE
ONE OF THE UK’S FASTEST GROWING MID-TIER BUSINESS ADVISORY FIRM
for good reason WE KNOW WHAT WE DO
CREATE POSITIVE CHANGE FOR COMMUNITIES, THROUGH PEOPLE AND BUSINESS.
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GUIDED BY OUR PILLARS
GET RESULTS
GIVE BACK
together
HAVE FUN
WE STICK TO OUR VALUES
HOLISTIC PERSONABLE
INTEGRITY INNOVATIVE
DELIVER BEYOND EXPECTATION
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...andCARBON still NEUTRAL 2000 trees Buxton 2023
Forest
1 year on
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Birmingham
Leeds
Liverpool
Sustainability score
London
Manchester
62.6 200
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survey
TEAM ENGAGEMENT VALUES OUT OF 10:
4.24
4.25
Q1
Q3
MANAGER OUT OF 10:
4.34
4.41
Q1
Q3
OVERALL OUT OF 10:
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4.24
4.25
Q1
Q3
I believe Sedulo lives its mission to make a difference in the communities we work in.
4.67
I have enough information about our company values and the behaviours that support them.
4.57
I work beyond what is required to help Sedulo succeed.
4.54
I know what is expected of me at work.
4.54
I am proud to say I work for Sedulo.
4.48
The people I work with co-operate to get the job done.
4.47
I have enough flexibility in my job to do what is necessary to provide good service to my customers.
4.34
My work gives me a sense of personal accomplishment
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Senior MANAGEMENT TEAM
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Paul Cheetham-Karcz
Cathryn Wright
Managing Director
Managing Director
Leyton Jeffs
Laura McGowan
Group Chief Revenue Officer
People & Culture Director
Dan Wilson
Sarah Richards
Group Finance Director
National Head of Tax
Senior LEADERSHIP TEAM Paul Cheetham-Karcz
Logan Rowan
Managing Director
Head of Transaction Services
Leyton Jeffs
Laura McGowan
Josh Perry
Group Chief Revenue Officer
People & Culture Director
Head of R&D
Jon Fisher
Dan Wilson
Head of Wealth
Group Finance Director
Regional MANAGING PARTNERS Billy Green
Kate Taylor
Matt Wilson
MANCHESTER
LIVERPOOL
LEEDS
Cathryn Wright
Leyton Jeffs
LONDON
BIRMINGHAM
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2024
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grad INTAKE
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HOW HAPPY ARE YOU WITH MY WORK
HIGHLIGHTS: OVERALL SCORE FOR SEDULO 8.40
AVERAGE VOLUME OF CLIENTS GIVING FEEDBACK (This would equate to around 720 clients per year which is just under half of the recipient list.)
60 Clients each month
OVERALL SCORE FOR TEAM MEMBERS 9.45
PERCENTAGE SCORE OF CLIENTS LEAVING FEEDBACK ABOUT TEAM MEMBERS: 85% 22
NET PROMOTER SCORE From the research we have done, our score puts us on PAR WITH BIG 4 AND TOP 10 FIRMS – more proof that we are a genuine alternative to these firms.
NET PROMOTER SCORE = % OF PROMOTERS - % OF DETRACTORS
OTHER NPS SCORES AROUND THE UK
Powered by the Sedulo SCORE
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WE GET RESULTS 24
together
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Top 100 North West Best Companies
48
#
Top London Mid-Sized Best Companies
11
#
Top Yorkshire and the Humber Best Companies
44
#
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IYKYK
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CHARITY PANEL EVENT The Wilson Club, Liverpool
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BREAKFAST CLUB The Wilson Club, Liverpool
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NO-NONSENSE NETWORKING The Regency Club, Manchester
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BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
Left to right: Jamie Jones-Buchanan, Leeds Rhinos Legend; Paul Cheetham-Karcz, Co-founder Be the Standard; Will Carling, Rugby Union legend; Jacey Normand, Host of Be the Standard; Kevin Sinfield, Rugby League legend and MND super fundraiser
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Tanni Grey-Thompson
Member of the House of Lords & Paralympic Champion January
Johnny Nelson Boxing Champion March
Mike Wildsmith Practical Session February
BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
Rachel Elnaugh
Former Dragon’s Den March
Rebecca Adlington
Member Partner’s session
Olympic Champion April
April
Ella Mills
Founder of Deliciously Ella May
Graeme Souness
Pundit, former footballer and manager May
Paul Merson
Pundit, former footballer June
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Roger Martin-Fagg
World renowened economist June
Paula Radcliffe
Kevin Sinfield
BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
Former long-distance runner July
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MND fundraising legend July
Thomas Fortes Mayer Imposter Syndrome October
Jacey Normand
Host and speaking coach
AP MCCOY
Champion Jockey October
BECAUSE BETTER PEOPLE MAKE BETTER LEADERS Will Carling
England Rugby Legend October
Sedulo Managing Director delivers wine tasting for the members.
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BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
Former chief executive officer of the major British jewellery company Ratners Group, Gerald Ratner, speaking in London raising money for the Sedulo Foundation.
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BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
Entrepeneur, Ella Mills, and Rugby and MND fundraising legend, Kevin Sinfield, share their stories at Be the Standard London whilst raising money for the Sedulo Foundation.
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BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
Sport legend Barry Hearn speaking in London raising money for the Sedulo Foundation.
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BECAUSE BETTER PEOPLE MAKE BETTER LEADERS
Be the Standard members group photo at the end of the third annual retreat.
Members explored the acient wonders of the city via a scavenger hunt solving puzzles and following clues.
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No trip to Athens would be complete without visiting the iconic Parthenon on the Acropolis.
The team at Sedulo who facilitated the retreat enjoying a much earned break at the end of the 3 days.
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Jorge Linares, Venezuelan Professional Boxer.
Liam Davies, Super Bantamweight Champion
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Ebanie Bridges, IBF Bantamweight World Champion.
Roman Fury, Professional Boxer and Cruiserweight Prospect.
Josh Warrington, two-time featherweight world champion
Andy Grant. world fastest single-leg amputee over 10K
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WE GIVE BACK 60
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together
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£190,000 OF SUPPORT
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650 CHRISTMAS DINNERS
1044 CHILDREN
15,000+ PRESENTS
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WE HAVE FUN 80
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together
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MANCHESTER
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“WE WILL BE MOVING MORE CENTRALLY TO 6,500 SQUARE FEET OF OFFICE SPACE WITH A FURTHER 3,000 SQUARE FOOT ROOFTOP TERRACE. IT WILL BE A CUTTING EDGE OFFICE SPACE WITH ITS OWN BAR AND COFFEE AREA AND ON THE ROOFTOP WILL BE A SEATED DECKING AREA AND TIKI BAR. IT’S GOING TO BE A GREAT ENVIRONMENT FOR US ALL TO WORK IN” PAUL, 2015
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MANCHESTER TEAM
Mel Wyatt Senior Business Administrator
Elaine Cheetham-Karcz
Alec Walton
Alec Fish
Audit Assistant Manager
Audit Accountant
Secreterial Manager
Ben Shiel
Joanne Bottomley
Audit Accountant
Head of Audit
Tom Houston
Mark Bateman-Evans
Audit Assistant Manager
Luke Stant Business Administrator
Head of Compliance
Luke Donegan
Audit Assistant Manager
Natalie Marais
Compliance Accountant
Tamara Ganyo
Audit / Compliance Trainee
Odran Nelson
Sarah Lobodzinski
Compliance Trainee
James Coulton
Benn Longshaw
Bethan Wootton
Tom Rose
Compliance Accountant
Corporate Finance Partner
Senior Corporate Finance
Deal Advisory Associate
Associate
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Ollie Clark Audit Accountant
Compliance Senior
Zarak Zaman
Corporate Finance Manager
MANCHESTER TEAM
Daisie Hockings
Dan Wilson
Senior Credit Controller
Group Finance Director
Patrick Ruane
Sonny Wilson
Senior Commercial Finance Manager
Commercial Finance Manager
Alessia De Michele
Lucy Cheyne
Jess Noble
Carl Finlayson
Group Finance Assistant
Commercial Finance Director
Alex Chwesiuk
Steve Raw
2nd/3rd Line Engineer
Sian Turner
Events & Hospitality
Events & Hospitality
Rach Donlon
Sinead Stewart
Tracy Tither
Payroll Manager
Payroll Apprentice
Payroll Advisor
Digital Marketing Executive
Archmage of Systems and Networks
Leyton Jeffs
Funding Partner
Adam White
Senior Marketing Manager
Claire Beamish
Jess Allmark
Senior Payroll Advisor
Senior Payroll Advisor
Idi Saghy
People & Culture Manager
Jess Walton People & Culture Manager
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MANCHESTER TEAM
Laura McGowan People & Culture Director
Russel McGrath Senior Business Development Manager
Josh Perry
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Sophie Preece People & Culture Coordinator
Cat McKenna
Head of Energy Tax Incentives
Mo Qadar
Head of R&D
Senior Business Development Manager
Adam Corr
Paul Cheetham-Karcz
Corporation Tax Manager
CEO
Dave Evans Head of Private Clients
Ciaran Downs R&D Tax Manager
Rhys Weston Business Development Executive Manager
Billy Green
Managing Partner
Aaron Malhotra
Andy Nixon
R&D Consultant
R&D Tax Director
Elliot Meylan
George Stuffins
Graduate Business Development Executive
Ryan Clowes
Senior Business Development Manager
Tyrone Cross
R&D Consulting Manager
Graduate Business Development Executive
Curtis Davies
Hayat Hussein
Strategic Assistant
Strategic Lead
MANCHESTER TEAM
Jean-Paul Donnelly
Harry Clough
Strategic Lead
Personal Tax Senior
Personal Tax Manager
Morgan Collins
Zaheda Khan
Charlotte Woodward
Corporate Tax Trainee
Personal Tax Assistant
Lyle Fergusen
Graduate Business Development Executive
Helena Tranter
Compliance Officer
Laura Duggan Head of Corporate Tax
Jon Fisher Head of Wealth Management
Mel Donegan
Head of Personal Tax
Jose Vilchez
Chartered Financial Planner
Rebecca Norfield
Marketing & Graphic Design
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LEEDS
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“PERHAPS THE BIGGEST PROJECT THIS YEAR HAS BEEN TO DEVELOP OUR NEXT OFFICE. WE COULD HAVE DONE THIS WITH A COUPLE OF PEOPLE IN A NEW OFFICE BUT THIS IS NOT OUR STYLE. INSTEAD WE ARE ACQUIRING A 90 YEAR OLD PRACTICE WITH AROUND 35 STAFF AND PUTTING THEM IN ST PAULS HOUSE WHICH IS ON THE PARK IN THE CENTRE OF LEEDS. THE BUILDING IS AMAZING AND HAS JUST HAD A BRAND NEW FIT OUT, NOT TO MENTION THAT WE WILL BE INSTALLING A GREAT GATSBY (THE BAR AREA WILL PAY TRIBUTE TO THE 1920’S) LONG BAR ALONG WITH 4 THEMED MEETING ROOMS LIKE WE HAVE HERE IN MANCHESTER.” PAUL, 2017 111
LEEDS TEAM
Abigail Morris
Audit Accountant
Matthew Hill
Ben Armstrong
Audit Accountant
Mark Lowell
Joe Dunwell
Andie Vann
Audit Accountant
Compliance Senior
Sam Perkin
Audit Director
Jack McNamara
Strategic Lead
Maha Naseem
Reece Salter-Orme
Daniel Black
National Head of Management Accounts
Compliance Trainee
Sam Jeffery
Rosie Hutchinson
Deborah Joyce
Strategic Advisor
Administration Assistant
Commercial Finance Manager
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Isaac Mitchell
Audit/Compliance Trainee
Strategic Advisor
Strategic Lead
Mid-level Front End Developer
Samuel Fendt
Audit / Compliance Trainee
Charlie Wilson Hales Compliance Senior
George Biggin
Compliance Accountant
Daniel Pieczonka
Senior Full Stack Developer
Liz Scott
Head of Criminal
LEEDS TEAM
Natalie Rabuszko Compliance Manager
Karen Matheson Senior Business Administrator
Marwo Husein
Trainee Forensic Analyst
Zandre Vos Audit Assistant Manager
Laura Butterworth Business Administrator
Omar Majeed
Corporation Tax Manager
Sue Cameron-Bell
Tom Metcalfe
Operations Manager
Senior Mortgage Advisor
Ray Wells
Head of Compliance
Leandra Martin
Trainee Report Writer
Oliver Hannam Software Development & Business Intelligence Analyst
Inioluwa Bolaji
Corporation Tax Senior
George Parry R&D Consultant
Nimmy Jospeph
Jack Brennan
Senior Hospitality Executive
Lucas Parkin
Personal Tax Trainee
Trainee Forensic Analyst
Rocco Volpe
Sam Tasker-Grindley
Chief Technology Officer
Matt Wilson
Managing Partner
Head of Sedulo Nexus
Faye Betts
Head of Strategy
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LIVERPOOL
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“WE EXPECT TO MOVE INTO OUR LIVERPOOL OFFICE AT THE END OF MARCH 2021, COMPLETE WITH AN IVY STYLE RECTANGULAR BAR, AMERICAN DINER FOR THE STAFF, AND ROOFTOP VICTORIAN GARDEN. THERE IS A STRONG POSSIBILITY WE WILL TIE THIS IN WITH THE LIVERPOOL ACQUISITION.” PAUL, 2020 115
LIVERPOOL TEAM
Alex Keir
Andrea Payne
Corporate Tax Senior
Company Secretarial
Chavez Ogolo
Connor Roberts
Corporate Tax Senior
Emily Latham
Financial Services Administrator
David Instone
Management Accountant
Front of House
Ethan Tellett
Ben Harrahill
Beth McPoland
Callum Armbruster
Dan Thomas
Bridget Potter
Ellie Cotgrave
Brad Britch
Callum Wilson
Mandy Davidson
Personal Tax Advisor
Corporate Tax Assistant Manager
Independent Financial Planner
Commercial Finance Manager
Hayley Anderson
Henry Roderick-Waters
Business Administrator
Audit Manager
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Payroll Manager
Strategic Advisor
Trainee Paraplanner
R&D Consultant
Head of Strategy
Head of Compliance
Daniel Zhelyazkov
Jastinne Sanchez
Commercial Finance Manager
Corporate Tax Senior
LIVERPOOL TEAM
Katelyn Dutton Audit Director
Callum Moorcroft Compliance Trainee
Julie McKay
Senior Payroll Manager
Kate Taylor
Liverpool Managing Partner
James Chadwick Strategic Assistant
Lia Williams
Corporate Tax Trainee
Graham Marsh
Compliance Manager
Marc DeBrabander Commercial Finance Director
Luke Ford
Strategic Advisor
Teigan Wheeler
Audit / Compliance Trainee
Kate Martyn
James Higton
Portfolio FD
Chartered Financial Planner
Matt Crowley
Nathan Rogers
Audit Accountant
Keith Knight Line of Business Application Manager
Audit Accountant
Kimberley Mann
Wealth Management Administration Manager
Lily Kelly
Liam Parker
Lucy Coulson
Will Maddock
Payroll Apprentice
Compliance Accountant
Events & Hospitality Executive
Audit / Compliance Trainee
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LIVERPOOL TEAM
Lucie Willcock
Compliance Trainee
Stephen Bowen Financial Services Administrator
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Meg Worthington Payroll Advisor
Steven Hilditch
Financial Planning Director
Mel Tough
Group Operations Manager
Lee Tudball
Paraplanning Manager
Neil McAdam Design Lead
Rebecca Cooke
Personal Tax Assistant Manager
NATIONAL EXPERTISE
local
RELATIONSHIPS
The Ambler Club Leeds, Park Square The Regency Club Manchester, Deansgate The Wilson Club Liverpool, Exchange Flags The Mailbox Birmingham Nancy’s Lounge London, Shoreditch
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LONDON
Class of 98
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“OUR LONDON OFFICE GREW REVENUES BY 100% YOY AND WE MOVED OFFICES SPACE 3 TIMES WITHIN THE YEAR JUST TO ACCOMMODATE THIS GROWTH.” PAUL, 2020 121
LONDON TEAM
Adam Yusuf
Andrew Shepherd
Transaction Services Director
Head of Capital Allowances
Ben Eastlake
Cathryn Wright
Chris Howell-Jones
Independent Financial Planner
Ejone Zeka Private Client Accountant
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Amit Rungta
Graduate R&D Consultant
Managing Director
Era Musaj
Trainee R&D Consultant
Andrew Coates
Transaction Services Trainee
Christy Morrison
Angela Wise
Independent Financial Planner
Diccon Thornely
Senior Business Development Manager
Wealth Management Director
Faye Davies
Georgia Bousfield
Isaac Jarman
Trainee Paraplanner
Tax Advisory Trainee
Senior Communications & Operations Coordinator
National Head of Audit
Bella Nash
Besmir Kurti
Brian Love
Ellen Connolly
Keyaan Martin
Transaction Services Trainee
Comercial Finance Manager
Commercial Finance
Strategic Lead
Strategic Assistant
Director
LONDON TEAM
Laura Cenaliaj
Jaff Sadi
Lester Freshwater
Josh Mendez
Logan Rowan
Business Administrator
Senior Commercial Finance Manager
Nexus Customer Advisor
Senior Property Finance Manager
National Head of Transaction Services
Archie Palmer
Laurence Mills
Emma Houghton
Mikhail Williams
Muhammad Khan
Audit Trainee
Senior Strategic Partnerships manager
Head of Charity & Compliance
Senior Commercial Finance Manager
Private Client Tax Assistant
Safwan Rahman
Zaki Shah
Madeline Freestone
Nathan Jacobs
Simran Bal
Compliance Accountant
Compliance Accountant
Audit / Compliance Trainee
Marketing & Campaign Manager
Audit Accountant
Tobias Osborn
Sarah Richards
Revash Ramtahel
Ritika Harlalka
Tinu Thomas
Commercial Finance Manager
National Head of Tax
R&D Consultant
Transaction Services Manager
Audit / Compliance Trainee
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LONDON TEAM
Stefany Vargas-Rodrigues Bookkeeper
Kishan Chudasama Senior Business Development Manager
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Tom Bowker
R&D Consulting Manager
Vim Hands
Marketing, Video and Media Executive
William Phan
Private Client Manager
Zoltan Molnar
Chartered Financial Planner
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BIRMINGHAM
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“WE WILL CONTINUE TO GROW, FASTER THAN IN 2023 BECAUSE WE HAVE DONE THE GROUNDWORK FOR THAT. DISCUSSIONS ABOUT ACQUISITIONS ARE TAKING PLACE AND WE ARE LOOKING AT POTENTIAL NEW OFFICES IN BIRMINGHAM” PAUL, 2023 127
BIRMINGHAM TEAM
Alice Walters
Commercial Finance Director
Harriet Dawson Derry
Jordan Swinney
R&D Operations Manager
Rob Newton R&D Compliance Manager
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Chris Richards
R&D Account Coordinator
Senior Business Development Manager
Rod Ings
Chartered Financial Plannger
Ian Morgan
Commercial Finance Manager
Matt Waters
R&D Account Manager
Stephen Lynch
Personal Tax Senior Manager
Kasim Jaffer
Commercial Finance Manager
Parum Jutlla
Trainee Forensic Analyst
Tom Floodgate
Commercial Finance Manager
Robert Venvil
Chartered Financial Planner
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Our legacy
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OUR LEGACY...
Bartfields founded in JOINS SEDULO IN 2018
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1927...
Wilson Henry founded in
JOINS SEDULO IN 2021
1958...
OUR LEGACY... The birth of a concept. With a team of three - Paul Cheetham-Karcz, Lee Jones and Elaine Cheetham-Karcz - we opened our first office in Barton Arcade, providing Manchester’s entrepreneurs with industry-type, hands-on financial expertise.
2009 2010
Moving our growing team to Deansgate Locks. Our expanding team move to a new home on Deansgate Locks.
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Sedulo Corporate Finance opens.
A marketing department joins our mix.
Benn Longshaw joins our team, adding a dedicated Corporate Finance offering to our repertoire.
We install a marketing department into our mix, working on both our brand and that of some of our clients.
2011 2012
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The Group expands into wealth management. Sedulo Wealth Management joins the Sedulo group, giving our client-base access to workable financial plans, advice on pensions and more.
2013 2014
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2015 2016
We move our Manchester office to our new home, the Regency Club. We moved into a new purpose-built Manchester home, The Regency Club, featuring multiple themed meeting spaces, events capacity, a fully operating complimentary bar and reggae rooftop terrace.
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Our Leeds-based home, the Ambler Club, opens. The acquisition of the Leeds-based Bartfields also saw the relocation of their team, plus new recruits, to the iconic St. Paul’s House in Leeds city centre. Our Leeds home, the Ambler Club, overlooks the green Park Square area and boasts numerous themed meeting rooms including the chocolatefilled Cadbury’s Suite and Fred Perry Suite complete with table tennis.
2017 2018
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Sedulo celebrate 10-year anniversary with star-studded festival across the North.
2019
2019 Sedulo Christmas Toy Appeal provides over 3,000 presents for 254 children. 138
Dedicated COVID-19 Task Force to support businesses throughout Coronavirus.
2020
Sedulo opens it’s doors in Liverpool Whether it’s our client provided beers, fresh Worker Bee coffee or our extensive selection of wines and spirits, guests will now be able to experience the hospitality we pride ourselves on at Sedulo in our new home on Exchange Flags in Liverpool... 139
Our Liverpool-based home, the Wilson Club, opens.
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2021
Christmas Toy Appeal gifts presents to 600+ children across the UK. 141
2022
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2023
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2023
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2024
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2024
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2024
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2024
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2025
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With all the success of 2024 now behind us, 2025 is set to be an incredibly exciting year for Sedulo. We are expanding as a group, with big targets, introduction of managing partners, and an evolution within service lines – which means we will be offering a quality, value add service to more clients than ever. There’s loads to shout about, fantastic charitable initiatives, incredible events, and new offices mean that the Sedulo brand is constantly strengthening in the usual recognisable and meaningful way! I’d like to thank the team for all the hard work they continue to put in to make Sedulo all that it is, and I want to thank everybody in advance for their commitment in 2025 – we wouldn’t be where we are without you! I’d like to wish everybody and their families a Merry Christmas, and a Happy New Year!
Billy I am looking forward to a strong start in 2025, continuing to build long lasting relationships with my team and clients. I will continue to foster the Sedulo culture within the office and ensure our values are lived and that our teams are engaged and passionate about what we are doing. I have thoroughly enjoyed playing a small part in this year’s Christmas Toy Appeal it has been amazing to see it unfold over the last few weeks, and I have been humbled by everybody’s involvement. I am excited for more fundraising events for our Foundation with some events already in place for the New Year (Sky diving in March!). I am eager to continue to get around our locations I have not managed to yet within the business and meet up and strengthen my contacts and relationships across the group. Wishing us all a successful 2025 with lots of opportunity, prosperity and growth.
Kate 158
A WORD FROM OUR REGIONAL MANAGING PARTNERS As we step into 2025, one of my top priorities is to continue nurturing and promoting the positive culture that makes Sedulo such a special place to work. In the Leeds office, I am committed to fostering an environment where open and transparent communication is the norm. To achieve this, I will be initiating regular feedback sessions to ensure everyone has a platform to share their ideas and concerns. I believe that feedback is a gift, and by listening and acting on it, we can build even stronger trust and a sense of ownership within our team. The Leeds office is a hidden gem, and I am genuinely excited about the potential we have. By focusing on innovation and continuous improvement, we can stay ahead of industry trends and technological advancements, providing relevant, cutting-edge, world-class service. I will be encouraging the team to not only maintain our existing relationships but also to actively engage with the wider Leeds community to develop new client relationships. Together, we can make our presence known and grow our client base. I’m looking forward to working with each of you to make our Leeds office the best-serving office in Yorkshire. We will achieve this by working hard, playing harder, and staying true to the Sedulo Pillars, Values, and Charter. These guiding principles will drive both personal and professional growth, provide a clear path for the office’s expansion, and ultimately lead to success for all of us. Let’s embrace this journey together and make 2025 a year of remarkable achievements.
Matt 159
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