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Chirp Weelness and Fitness

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In 2015, Chirp was founded with a simple mission:

Help people Feel Good so they can Do More.

We've always believed the best days are made, and so is good health. But when pain holds us back, we miss out on sleep, recovery, adventure, and joy. Most people just live with it, hoping it’ll go away.

That didn’t sit right with us. So we created Chirp: professional-grad pain relief and recovery tools that are simple, effective, and made to be used daily, so you can Feel Good and Do More.

Because life’s better when you’re skiing powder, chasing kids, or climbing mountains.

Success to Date

Big Wins

• Firmly established a scalable brand that is ready to grow deeper into International Markets

• Have a line-up of Professional Grade products with strong USPs and patents

• Developed a relatable marketing voice that resonates authentically across industries

• Established a strong product roadmap

• Maintained profitable growth to reinvest in products and partnerships

Chirp Customer Metrics

of customers recommend a Chirp product to a friend or family member Only 4% of customers use their Chirp product less than once a week

Product Lineup

Our current product line

Chirp Wheels

Chirp Wheel+

USD MSRP: Ranging

Where Relief Began: The Chirp Wheel

Stretch, roll, and decompress your spine with the breakthrough design that sparked a wellness revolution.

Features:

• Patent-pending Spinal Canal for safe, targeted spine relief

• 4 wheel sizes (12″, 10″, 6″, 4″) for gentle to deep tissue therapy

• Durable, lightweight design,

• Compact & travel-friendly, use at home, gym, or office

Benefits:

• Relieve back, neck, and shoulder tension

• Reduce soreness, tightness, and muscle fatigue

• Release deep muscle knots and built-up pressure

• Improve spinal mobility and posture

• Enhance flexibility, alignment, and overall recovery

Chirp Wheel XR Line

Elevated Back Relief

Experience deeper pressure, firmer traction, and targeted muscle recovery with Chirp’s most advanced wheel series.

Features:

• Extreme relief textures: Acupressure (10”), Knot-Kneading (6”) & Neck-Focus (4”)

• Extra-Firm Compression for Deep Tissue Relief

• Durable Core Supports Up to 500 lb

• Patent-Pending Spinal Canal Design

• Ergonomic Width for Balanced Rolling

• High-Density Foam for Controlled Pressure USD MSRP: Ranging

Benefits:

• Relieve chronic back and neck pain

• Reduce tension and deep muscle tightness

• Restore natural spinal alignment

• Enhance circulation and speed up recovery

• Improve flexibility, posture, and mobility

Wheel Product Line Up

XR 3 Pack
XR 4” Neck Pain
3 Pack 12", 10", 6"
XR 2" Foot Roller
10” Firm
10” XL Super Comfort

Chirp Weighted Wrist Roller

Features:

• Dual-Action Design: Massage + Weighted Strengthening

• Trigger Point Massage for wrists and forearms

• Built-in Scraping Caps to relieve nerve-related pain

• 2 lb Weight, Physician-recommended for safe strengthening

• Ergonomic Grip for effortless daily use

Benefits:

• Relieves wrist pain from overuse or repetitive motion

• Helps reduce tingling and numbness in hands and fingers

• Improves circulation for better hand and joint health

Targeted Wrist Pain Relief & Strengthening

Combining targeted massage, trigger point therapy, and resistance to help relieve wrist pain, improve circulation, and build wrist strength – all in one compact, easy-to-use tool.

• Builds strength for sports, gaming, and daily activities

Chirp RPM

Chirp Rolling Percussive Massager (RPM)

Hands-Free Relief for Leg, Foot & Back Pain

Target sciatica, plantar fasciitis, tight calves, and more with rolling + percussive therapy.

Features:

• Reversible Roller Direction

• 5 Speed Levels

• 8 Independent Massage Rollers

• Powerful Brushless Motor

• Portable Design

• 120-Minute Battery Life

• Built-In Foot Massage Stand

• Compact Size: 19" x 5" x 5"

• 1-Year Warranty

Benefits:

• Reduce muscle soreness and fatigue

• Relieve pain and discomfort

• Release tension and muscle knots

• Accelerate recovery

• Improve mobility and range of motion

Chirp RPM Mini

Chirp Rolling Percussive Massager (RPM) Mini

Targeted Relief for Neck & Shoulder Pain On the Go

Experience deep tissue therapy with the compact RPM Mini, combining rolling + percussive massage to ease tight muscles and improve mobility

Features:

• Multi-grip ergonomic handle

• 3 speed levels

• Portable Design

• 120-Minute Battery Life

• 6 Independently Spinning Massage Rollers

• 8in x 6in x 3in

• 1 Year Warranty

Benefits:

• Relieve neck, shoulder, and upper-body tension

• Reduce muscle soreness and fatigue

• Release knots and tight muscles for deeper relaxation

• Accelerate recovery and improve circulation

• Enhance flexibility and range of motion

RPM Mini Video
Chirp Halo - Double

Wireless Relief for Back, Sciatica & Muscle Pain

The compact Chirp Halo uses dual TENS and EMS therapy to stimulate muscles, relieve soreness, and support recovery - anytime, anywhere.

Features:

• Dual TENS + EMS Therapy

• 6 Pre-Programmed Modes + 50 adjustable intensity levels

• 7 quick magnetic attachments

• Wireless OLED remote control

• Compact Charging Case

• App experience with guided placement

• Includes optional extender cables and pads for extended reach

• FDA Class II Medical Device

Benefits:

• Relieve lower back, sciatica, and joint pain

• Reduce muscle spasms and tightness

• Stimulate circulation to support recovery

• Improve mobility and range of motion

Chirp Halo Pads

Top Sellers:

• Lower Back

• Upper Back

• Trap

• Shoulder

• Calf

Additional:

• Trigger point bundle (comes w/ Halo)

• Hip Flexor

• Glute

• Quad

Launching Q3:

• Menstrual

• Foot

4.24 sets of pads for every Halo sold

Chirp Contour

Chirp Contour

Professional-Grade Decompression &

Massage - At Home

Restore your spine and soothe neck & shoulder tension with the Chirp Contour’s innovative blend of traction, heat & rolling therapy.

Features:

• 3-in-1 Therapy: Spinal traction, rolling massage & heat

• Automatic height & pressure adjustment (5′0″–6′5″)

• 3 interchangeable rollers: Soft, Contour & DeepTissue

• 3 preset programs: Warm-Up, Recovery & Relax

• Adjustable neck & shoulder massagers with heat

• Smart Curve tech: auto-aligns to spinal curvature

• Interior roller storage + portable handle

Benefits:

• Relieve back and neck tension

• Reduce muscle stiffness and spasms

• Improve spinal alignment and posture

• Promote circulation and recovery

• Increase flexibility and range of motion

Future Roadmap

So, what’s next?

Grow Through Innovation

All innovation is done in-house and focuses on simplifying and expanding proven therapies.

Source of Pain Survey – Sept ‘24

Respondents: Chirp Customer List

Where do you normally feel the pain?

What is/was the cause of your pain?

Chirp Sole Vibe Foot Roller

Available Q1 2026

Vibrating Relief for Tired, Achy Feet

Relieve foot pain, improve circulation, and relax sore muscles with targeted heat and vibration therapy in a compact, easy-touse roller.

Features:

• Targeted vibration therapy with modes for WarmUp, Recovery & Relaxation

• Ergonomic roller shape for deep, comfortable relief

• Boosts circulation to soothe sore, tired feet

• Targets plantar fasciitis, neuropathy & restless feet

• Optional heat feature for added therapeutic benefit

Benefits:

• Provides targeted pain relief to soles of feet

• Heat therapy relaxes

Available H2 2026

First of its Kind for Neck Relief

The first of its kind neck relief device for relieving tension headaches, migraines, and chronic neck pain through advanced contrast therapy. This device is intended to be used laying down and features 2 pressure nodes that can be width-adjusted to targeted the suboccipital muscles at the base of the skull.

Features:

• 2 Adjustable nodes for personal relief

• First product to offer contrast therapy and suboccipital release / neck traction

• Icy Hot mode for sensory experience

• 3 levels of heat and cold, allowing users to cycle through temperatures treatments

Benefits:

• Promotes circulation, reduces inflammation, and relaxes tight muscles

• Dual-action creates immersive experience unlocking tightness

• Alleviates tension headaches and tech-neck

Chirp Wheel 2.0

Available H2 2026

Features:

• Deeper Spinal Canal for enhanced spinal alignment

• Upgraded Comfort Padding for better back support

• Removable Skins for customizable feel and design

• Pull Tab for quick and easy skin changes

• Multiple Sizes Available: 4", 6", 10", and 12"

Benefits:

• Provides targeted back pain relief and spinal decompression

• Improves posture and spinal alignment

• Increases flexibility and mobility

• Customizable feel for every user and use case

The Next Evolution in Back Pain Relief

Take your back relief to the next level with deeper alignment, improved comfort, and customizable features. Designed to stretch, align, and relieve pressure along the spine, it’s your goto solution for daily back pain relief and posture support.

Multiple Therapy Pain Relief and Recovery Braces​

Available H2 2026

These all-in-one recovery braces combine advanced pain relief modalities, like heat, vibration, and TENS/EMS, with compression to help users recover faster and feel better, wherever pain strikes.

Features:

• Multi-Modality Design by combining compression with heat, vibration, TENS, or EMS

• Modular targeting for shoulder, knee, and wrist support

• Adjustable Compression for personalized fit and support

• Trigger point stimulation for muscle tension relief

• Portable & easy to use for home, gym, or on-the-go recovery

Benefits:

• Delivers customized relief for joint and muscle pain

• Supports recovery from injury or overuse

• Improves circulation and reduces inflammation

• Combines multiple therapies in one wearable solution

Retail Marketing

Showing up in store & online

Sell-through Support

PROMO ACTIVATION

• Lock-step communication regarding key sale events within Chirp's national roadmap and Retailer key moments

• Promo activation material including messaging, imagery and banner ads

• Leverage Chirp's influencer base and social media team for bespoke content and features

EDUCATION

• Training videos and key educational assets uploaded to the online portal with focus on NPI and core product lines

• Updated sales sheets, comparison charts and FAQs for quick SA access

MERCHANDISING

• Working to establish strong instore presence featuring relatable imagery, educational content and product comparison charts and

• Signage kits, testing displays in high-impact stores, endcap takeovers.

ON SITE + SPORTCHEK OWNED

• PDP Assets with

• Exploring on site and retailer owned placements – Sponsored Search, eBlasts, banners, etc.

Infographics, Signage, Banners, Social

Instore Presence

Top of Shelf Display
Signage Kits
Inline Display

Brand Refresh

Rebranding for the future

New Logo

New Packaging

New Branding

New Look & Feel

New App – Smart Devices

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