Small souvenirs, local flair and sustainability are popular finds.
Gifts that celebrate faith hold a special place with customers.
This Arizona souvenir store is a hidden gem with bold finds.
At the Museum of the American Revolution, a reimagined shop brings history to life through story-driven merchandising, local makers and a mission-aligned model.
At the Museum of the American Revolution, a reimagined gift shop brings Revolutionary history to life through story-driven merchandising, local makers and a mission-aligned model.
EDITOR’S LETTER
Learn more about our new Behind the Buy sponsored section.
RETAILER ROADMAP
Discover the stores featured in this issue.
NEWS BRIEFS
Event Network announces new partnership; Silver Streak rebrands.
FRESH IDEAS
Football; Route 66; mythological; fishing; small mammals; air & space.
ATTRACTION ACTION
Drive up ‘the want’ factor at your store this season.
SAVVY SHOPKEEPER
Gain traffic by building new referral relationships.
TREND TALK
Add some luxe and classier items to your souvenir mix.
TRADE SHOW CALENDAR
Make plans to attend these upcoming trade shows.
TRADE SHOW NEWS
Coverage from past and upcoming trade shows.
PRODUCT SHOWCASE
Get fresh new product ideas for your store.
AD INDEX
Easily locate an advertiser’s ad and website. 10 12 14 18 30 32 34 98 100 102 104 48 60
Travel-sized souvenirs like stickers and magnets go over big with visitors to park stores. Customers visiting national and state parks also enjoy finding unique products that are made locally as well as souvenirs that are sustainably made or sourced.
Find out what’s in store for this year’s Coastal Connections Conference. PAGE 56
FEATURES
MERCHANDISING: Home goods
This museum store supports shipwreck research and more. 68 74 78 86 92
Home goods help shoppers to take destination memories home.
SNAPSHOTS: Cuffy’s of Cape Cod
Experiential retail abounds all across this 20,000-square-foot store.
PRODUCT TREND: Faith-based products
Customers enjoy faith-based gifts that are uplifting and encouraging.
PRODUCT TREND: Apparel
State parks combine practicality and storytelling in their apparel offerings.
RETAILER SPOTLIGHT:
Eyeconic Arizona
Souvenir Shop
Artistic talent and enterprising spirit led to Eyeconic Arizona.
SUNSHINE AWARD:
Shipwreck Coast Museum Store
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Souvenirs, Gifts & Novelties (ISSN 1521-4249) is published bi-monthly by Breakwall Publishing, LLC, 1455 Frazee Rd., Suite 500, San Diego, CA 92108. Periodical postage paid at San Diego, CA, and at additional mailing offices. Postmaster: Send address changes to Souvenirs, Gifts & Novelties, P.O. Box 3000, Denville, NJ 07834.
The editorial team at Souvenirs, Gifts and Novelties has the privilege of interviewing retailers and wholesalers on a range of topics each issue centered around product trends, merchandising ideas and tips. The May/ June issue is no different, and we have a jam-packed issue full of great ideas, advice and inspiration.
It isn’t often we have an opportunity to dig deeper into the wholesaler/ retailer relationship and what makes certain ones stand out, though. That has all changed with the introduction of a new section of the magazine we’ve introduced this issue called Behind the Buy. In this new sponsored section of the magazine, we turn the lens onto the buyer and focus on the factors that have led these buyers from prominent destination retail stores to work with a particular vendor.
We go “behind the buy” to get at the core of what makes a great partnership between retail buyers and wholesalers.
From quality salable products, to providing great service and eye-catching displays that lead to purchases, we go “behind the buy” to get at the core of what makes a great partnership between retail buyers and wholesalers — relationships that go beyond the average interaction but that stand out in extraordinary ways, making them integral to the retail operation’s success.
In this issue’s series, you’ll read about retailers from various locations across the country including, Wild Florida in Kenansville, Florida; Uranus General Store in St. Robert, Missouri; Boyne Resort in Big Sky, Montana; Potawatomi Zoo in South Bend, Indiana; and Bailey’s General Store in Sanibel, Florida.
These retailers share how one particular vendor relationship has helped them in their business. Stories will feature the inner working of the wholesaler partnerships with Impulse Souvenirs, Silver Streak, Tangico, Xplorer Maps and Zoologee — directly from their customers, so you’ll understand firsthand why these vendors have gained such a strong reputation with their customers.
We hope you’ll be inspired by this new series, which begins on page 36, and that you enjoy the entire magazine, which will give you various insights into what’s trending and how to make the most of those trends inside your store. So go grab a cup of coffee, or matcha and dive in. SGN
Souvenirs, Gifts & Novelties interviews retailers in popular destinations all over the United States. These are the stores featured in the May-June 2026 issue.
AMHG Works
Bangor, ME
Melissa Shorey
Big Sky Soul Gift Shop
Havre, MT
Brooke James
Black Hills Parks & Forests Association
Hot Springs, SD
Patty Ressler
Cape Disappointment
State Park Gift Shop
Ilwaco, WA
Carla Winston
Cuffy’s of Cape Cod
West Dennis, MA
Dominic “Cuffy” Albano
Dutchman Hospitality
Millersburg, OH
Erin Doudna
Eyeconic Arizona Gift Shop
Phoenix, AZ
Albert and Jade Rodarte
Greensboro Science Center
Greensboro, NC
Mitch Inman
Honua Kai Resort & Spa Store
Lahaina, HI
Craig Obina
Museum of the American Revolution Philadelphia Allegra Burnette
PA Wilds
Kane, PA
Libby Bloomquist
Royal Sonesta Kaua’i Resort Store
Lihue, HI
Craig Obina
Shipwreck Coast Museum Store
Paradise, MI
Sarah Jacques
Texas General Store
Grapevine, TX
Sherry Barge
Vogel State Park Gift Shop
Blairsville, GA
Terry Miller
Voyaguers National Park Stores
International Falls, MN
Rick Trigg
Yosemite Hospitality
Yosemite Valley, CA
Kym Wright
Silver Streak has launched a rebranded logo and visual identity, designed to better reflect its role as a wholesale gift and souvenir partner to retailers across the country. The rebrand also represents a renewed commitment to helping B2B customers succeed in a competitive retail landscape.
The Coastal Connections Conference has announced that Kathy Cruz, founder of the Savvy Shopkeeper, will be the keynote speaker at the 2026 Coastal Connections Conference, Sept. 18-20 in Orlando, Florida.
As the founder of Savvy Shopkeeper, she has transformed her experiences and insights as a retailer and entrepreneur into a valuable resource for fellow shop owners. Through her blog, podcast and social media platforms, Cruz shares practical tips, success stories and industry trends, empowering indie retailers to navigate challenges and maximize their potential.
For many years, Silver Streak has worked behind the scenes, supplying high-quality gift and souvenir products to retailers. As the company has grown, owner Roger Booth recognized that the brand needed to better communicate its identity.
Silver Streak says its new brand identity makes it clear that the company is a wholesale partner, not a competitor or direct-to-consumer brand. The company says it wants to focus on serving as a behindthe-scenes ally to help destination retailers to succeed.
“When our customers grow, we grow,” Booth adds. “Everything about this rebrand is designed to make that partnership clearer and stronger.”
With its curated selection of products and commitment to service, Silver Streak partners with businesses to help them drive sales, enhance customer experience and support long-term growth.
“A Coastal Retailer’s Profit Playbook” will kick off the educational program Sept. 19 and is tailored for coastal retailers, providing them with insights needed to turn waves of seasonal traffic swings, visitor traffic and peak moments and drive steady, predictable profit.
“Coastal retail comes with big swings in traffic and demand,” says Cruz. “This session is about learning how to run your business in a way that stays profitable and cash flow stable through those shifts, not just during the busiest weeks of the year.”
Attendees will walk away thinking differently about how buying, pricing, in-store messaging and day-to-day operations work together to help stores stay profitable year-round, not just when it’s busy.
Event Network has teamed with KultureCity, a nonprofit dedicated to promoting accessibility and inclusion for individuals with sensory needs and disabilities, to bring more thoughtfully designed products into its stores.
Over the years, KultureCity has partnered with several zoos, aquariums and museums, offering guidance to help these attractions strengthen sensory accessible and inclusive experiences through staff training, resources and awareness.
KultureCity experts will help guide Event Network’s product development team, providing practical input to ensure its designs and product selections align with the needs of all the communities it is serving.
“When we looked at what items were being offered to people with sensory processing needs, it became clear there was a gap in the industry, and Kulture-City seemed like the perfect people to collaborate with to fill that gap,” says Julie Ricci, Event Network vice president of product development.
Leanin’ Tree, a vendor specialized in greeting cards, has appointed Michael Strachan as the company’s senior vice president of sales and marketing.
Strachan comes to his new role with experience leading sales and marketing initiatives across multiple industries.
“Michael is a proven sales and marketing leader whose experience and strategic mindset make him an excellent addition to our executive team,” says Karl Kunz, chief executive officer of Leanin’ Tree. “We’re thrilled to welcome him and are confident his leadership will help propel the company forward.”
With a goal to elevate guest experience, the Greensboro Science Center in Greensboro, North Carolina, is designing a new cafe, retail and rental complex that will be part of Expedition Rainforest: The Greensboro Biodome and Aquatic Rehabilitation and Conservation Center (ARCC). In conjunction with the Biodome construction, the upper zoo plaza will be reimagined into a new hub featuring a cafe, enhanced retail offerings and rental spaces. The new complex will provide improved amenities for members and guests while serving as a welcome gateway to experiences across the campus.
Vice President of Operations Mitch Inman says the new gift shop and cafe will feature a rainforest theme, with 2,400 square feet of dedicated retail space.
“This design will align with and extend the experience of the new 32,000-square-foot Biodome being built adjacent to the space, creating a cohesive environment that immerses guests in the rainforest story,” Inman says.
Event Network has opened two resort stores in Hawaii, with new stores at Honua Kai Resort & Spa in Lahaina, Hawaii, and Royal Sonesta Kaua’i Resort in Lihue, Hawaii. Craig Obina, Event Network district manager for Hawaii, shares that he and his team spent months planning and preparing for these two resort stores to come online.
“These had to open within one week of each other. It wasn’t the ideal situation, but both properties wanted us to open at a certain time,” he says. “It was the holidays, so we had lean staff. But we made it happen.”
Obina says the Honua Kai Resort & Spa store is small but packs in a lot, from T-shirts and magnets to tiki mugs and beach dresses.
The Royal Sonesta Kaua’i Resort completed major renovations in May of 2025, so Event Network’s new take on the nearly 3,000-square-foot gift shop was fitting for the resort. Event Network took over management of that resort’s store in late 2025 and gave it a refreshed look and feel. The store offers sundries as well as T-shirts, souvenirs, swimwear and resort apparel.
Blue Butterfly LLC, a strategic consultancy focused on retail growth, has acquired IndERA (formerly Crystal Media), a leading digital marketing, education and events platform serving independent retailers nationwide.
Blue Butterfly LLC is led by partners Patricia Norins and Michael Brielmann, who have decades of experience across retail operations, merchandising and store performance optimization. Crystal Vilkaitis, founder of IndERA, plans to remain actively involved with the company.
1. Mud Pie: Football kitchen towel, wholesale.mudpie.com; 2. Canvas Style: Football bag charm, www.canvasstyle.com; 3. Buddy by the Sea: Touchdown short-sleeve shirt, www.buddybythesea.com; 4. Boston International: Football bowl and spreader set, www.bostoninternational.com; 5. True South Puzzle Company: Football 500-piece puzzle, www.truesouthpuzzlecompany.com; 6. Play Pet: Fido’s Football pet toy, www.playpetbrands.com; 7. The Queen’s Jewels: Blue and orange football jeweled glassware, www.thequeensjewels.net; 8. Briarwood Lane: Fall football garden flag, www.briarwoodlane.com; 9. Bamboo Trading Company: Love Football pouch, www.bambootradingcompany.com; 10. Gift Republic: Dad Jokes - Football edition, www.giftrepublic.com.
1. American Gift Corp.: Route 66 - Oklahoma mug, www.agiftcorp.com; 2. Impulse Souvenirs: Flyover Chicago Route 66 magnet, www.impulsesouvenirs.com; 3. Tidewater Sandals: Cruisin’ Route 66 canvas tote, www.tidewatersandals.com; 4. Souvenir Avanti: Route 66 keychain, www.souveniravanti.com; 5. Ramatex International Corp. Inc.: Route 66 plush throw blanket, www.ramatex.us; 6. Better Magnets: Route 66 magnet, www.bettermagnets.com; 7. Lantern Press: Metal sign art - Arizona Route 66 with classic car, www.wholesale.lanternpress.com; 8. Signs4Fun: Route 66 12-inch round wall clock, www.signs4fun.com; 9. Smith-Southwestern: Route 66 Centennial pint glass, www.smith-southwestern.com.
Get
1. C&F Home: Fishing embroidered waffle weave towel, www.cnfei.com; 2. Sincere Surroundings: Lake Vibes with fish pinewood sign, www.sinceresurroundings.com; 3. Pavilion Gift: Fishing - 13-ounce mug, www.paviliongift.com; 4. Desperate Enterprises: Probably Fishin’ tin sign, www.desperate.com; 5. Mountain Graphics: Hooked On sticker, www.mtgraphics.com; 6. Quilling Card: Quilled Gone Fishing greeting card, www.quillingcard.com; 7. Simply Southern: Mineral wash men’s shirt with fishing boat in glacier color, www.simplysouthern.com/wholesale; 8. Kurt Adler: Hollywood Nutcrackers - Fisherman Nutcracker, www.kurtadler.com; 9. Independent Publishers Group: My Epic Dad! Takes Us Fishing book, www.ipgbook.com.
some mystique to your offerings with these legendary creatures and characters.
1. Giffa USA: Imaginary Dragon-Drago plush, www.giffausa.com; 2. Unemployed Philosophers Guild: Cryptid playing card set, www.upgwholesale.com; 3. Peter Pauper Press Inc.: Dragon artisan bookmark, www.peterpauper.com; 4. Leo George: Unicorn leather bracelet, www.leogeorgebrand.com; 5. Stickers Northwest: I Believe in Mothman sticker, www.stickersnorthwest.com; 6. Grasshopper’s Mermaid: Mushroom Man gnome sticker, www.grasshoppersmermaid.com; 7. Bellzi: Confident Draggi enamel pin, www.bellzi.com; 8. Avery Lane Gifts: Vintage French Mermaid Kisses canvas tote, www.averylanegifts.com; 9. Canned Gifts: Drake the Canned Dragon, www.cannedgifts.com; 10. Luxcups Creative: Jackalope tote bag, www.luxcups.com.
1. Independent Puppy: Pool Party guinea pig sticker sheet, www.independentpuppy.com; 2. Nickwilljack: DIY capybara sewing kit, nickwilljack1.faire.com; 3. The Wilusz Way: Opossum layered wood shelf sitter, www.thewiluszwaywooddesigns.com; 4. Turtle’s Soup: Hamstar pinback button, www.turtlessoup.com; 5. Little Blue House: Busy Little Beaver kids’ animal socks, us.hatley.com/pages/little-blue-house; 6. Wet-it!: Hungry Bunny cloth, www.wetcloths.com; 7. Brook Isle LLC: Hedgehog 80-page notebook, www.brookisleco.com; 8. Fiesta Toy: Minky - 13-inch bean bag raccoon, www.fiestatoy.com; 9. Owlfeather Watercolor: Opossum watercolor keychain, owlfeatherswatercolor.faire.com.
1. b. dazzle, inc.: Hot Air Balloons Scramble Squares, www.scramblesquares.com; 2. Stephen Joseph: Kids’ space-themed rain boots, www.stephenjosephgifts.com; 3. Asobu: Rocketship Bestie water bottle, www.asobubottle.com; 4. Rock Scissor Paper: Rocket ship - mini greeting cards, www.rockscissorpaper.com; 5. Mutual Sales: 3D nylon airplane kites, www.mutualsales.com; 6. CoTa Global: Rocket - Snug-Mooshies plush keychain clips, www.cotaglobal.com; 7. Zox: Space For Us fox bracelet, www.zox.co; 8. Cape Shore: Resin ornament - Santa on float plane, www.cape-shore.com; 9. Soft Stuff Creations: P-40 Warhawk 5-inch finger puppet, www.softstuffcreations.com.
BY TOMMY BROWN
As attraction retailers, it’s important to play to “the want” factor your guests are looking for. Creating “the want” is a skill that involves listening to your guests, making a good plan and executing it flawlessly.
“The want” will drive your attendance and sales, but finding “the want” can be difficult without a plan of action. There are some simple ways to figure out “the want” guests expect at your location.
The first step is getting to know your guests and what they want. You do this through focus groups, public research and questionnaires. Always include a large range of demographics to ensure a good sampling of data.
Gather their thoughts and ideas in focus groups. Then break down ideas and see how many were duplicated
Creating “the want” is a skill that involves listening to your guests, making a good plan and executing it flawlessly.
within the group. Get a better sense of why these people visit your attraction and be sure to know why your retail facility is wanted in today’s marketplace.
After that, take the main ideas and create a survey to ask the masses, keeping it simple with multiple-choice answers. Once you’ve completed some focus groups and surveys, you should have more than enough data to determine “the want” for your location.
Once you identify “the want” from your data, you will need to see whether your attraction or store can afford “the want” that guests recommended. Never put your establishment at risk if “the want” is not financially feasible.
For example, if guests say they want fine Italian crystal goblets, but their average household income is $35,000 a year, you will need to either find a great deal on goblets or just bring in a few expensive yet limited pieces. However, if guests report that they want more “two shirts for $20” deals, that can more easily be accomplished through vendor negotiations.
Keep in mind that “the want” does not always have to be merchandise; it could be an attraction in or near the retail location. Perhaps guests report that they want more nostalgia. If that’s the case, consider bringing back a coin-operated kids’ ride on your porch or feature interactive window displays.
Highlight “the want” through a good marketing strategy to ensure people in your area know what you have to offer. Communicate to the public through social media, commercials and print ads to let them know that you have what they want. Be sure your marketing is very clear on what you’re offering, and do not distract from it. The messaging should also have clear branding.
Remember, marketing is like an invitation to a party. No one will come if there’s no invitation. Make people want to come and see what you have. Happy selling! SGN
TOMMY BROWN has over 30 years’ experience in RETAIL MANAGEMENT. He’s held positions for Dillard’s, Sears, and Six Flags Inc. and is a past ZAG vice president. He currently guides retail at the SAINT LOUIS ZOO. Reach him at tbrown@stlzoo.org.
BY KATHY CRUZ
Tourist traffic comes from both discovery and recommendation. Some people walk in because they see you. Others come because someone pointed them your way.
Store owners who treat both as part of their visibility strategy tend to create more stability in how traffic shows up.
Your store’s visibility often starts before someone ever steps onto your block. Gain tourist appeal by building referral relationships with businesses that are already guiding your ideal customers.
START WITH HOTELS AND RENTAL HOSTS
Hotels, boutique inns and short-term rental hosts act as unofficial concierges. Guests ask them where to eat, what to do and where to shop. Make it easy for these businesses to recommend your store.
Gain tourist appeal by building referral relationships with businesses that are already guiding your ideal customers.
There’s value in partnering with local hotels and rental hosts. This can be as simple as having clean rack cards with a map, a small guest offer or a locally themed freebie that hosts can hand out to visitors.
Some store owners build relationships with Airbnb and Vrbo hosts by offering a standing “guest perk” or creating a small welcome gift that hosts can purchase at a discount for their properties.
Hosts want their guests to have a good experience. When you help them deliver that, they remember you.
Local tour operators may also be great partners for attracting new customers. Walking tours, food tours, history tours and experience-based excursions all shape where visitors spend time and money.
Some stores work with tour operators to become a quick stop on a route. Others create themed products that match the tour story. A history tour might align with locally inspired merchandise. A food tour might pair well with packaged local goods that visitors can take home. Try to position your store as part of these experiences, not just another place to browse in town.
Travel creators and local content creators influence where people go long before they arrive. You do not need huge audiences; you need alignment and engagement.
Stores seeing results tend to offer structured collaborations. Maybe try private shopping appointments for content capture, unique product bundles tied to a creator’s visit or trackable codes that show whether the partnership drives traffic.
The real strategy here is simple: Stop thinking only about how to attract tourists, and start thinking about who already has their attention. Traffic grows faster when you plug into existing pathways instead of trying to create your own path from scratch. SGN
KATHY CRUZ is a RETAIL BUSINESS COACH and host of the SAVVY SHOPKEEPER RETAIL PODCAST. Reach her via email at: kathy@savvyshopkeeper.com. Learn more on her website, www.savvyshopkeeper.com and Instagram @savvyshopkeeper.
Let’s be honest: We all love the finer things in life, but our bank accounts don’t always get the memo. In today’s retail world, the definition of “luxury” is getting a much-needed makeover. It’s no longer just about four-figure price tags; it’s about that “treat yourself” feeling of indulgence and quality.
According to Market Report Analytics, this segment was valued at an estimated $22.9 billion in 2025 and is expected to keep growing. More shoppers want premium design without prestige markup. Understanding the
Understanding the luxury/value mindset is the secret to boosting sales in a tighter economy.
luxury/value mindset is the secret to boosting sales in a tighter economy.
If you want to master this trend, look beyond the basics and stock items with a “premium” touch without the designer price tag. It’s about taking ordinary souvenirs and giving them a high-end upgrade.
Here are some traditional souvenirs that could benefit from a luxe upgrade:
• Heavyweight bookmarks: A brass or etched stainless steel bookmark turns a simple read into a ritual, making it the perfect prestige gift.
• Artisanal notecards: A set of high-quality notecards
feels like a curated collection rather than an ordinary box of paper.
• Wearable masterpieces: Silk-blend or wool scarves offer tactile, high-end experiences that feel more indulgent than a standard apparel item.
• Weighted hardware: Instead of a plastic keychain, try weighted enamel or tassel key rings that provide a touch of luxe.
With a 38% jump in middle-class households snapping up affordable luxury goods, it’s time to turn your inventory into a treat.
Destination retailers can level up packaging options with silk ribbons or sustainable wraps so that the unboxing moment turns a gift into a treasure. You can also use descriptive words with these products, such as “artisanal” or “hand-crafted,” when applicable to give a nod to their extraordinary attributes.
Finally, try the good-better-best strategy of offering tiered gift options. This invites everyone, from the budget-conscious student to the high-spending tourist, to take a piece of luxury home.
By leaning into affordable luxury, your shop becomes more than just a stop for souvenir staples — it becomes a destination for a little indulgence. In a market where every dollar is scrutinized, providing that “champagne taste” at a manageable price isn’t just a clever pivot, it can be your competitive edge. SGN
MELODY CABAN is founder of MELODY CABAN CONSULTING, a Latina-owned consulting service that cracks an urgent problem facing museums. Learn more at www.melodycabanconsulting.com.
IN THIS NEW SERIES, we turn the spotlight on the retailers behind the purchase. Customers share what drew them to the brands they chose and what keeps them coming back.
From standout product design and thoughtful merchandising to responsive service and trusted relationships, these firsthand accounts offer a closer look at how great customer relationships are built.
It’s not just about what’s on the shelf. It’s about the people, the process and the moments that make a purchase feel like the right one.
As Wild Florida Adventure Park expands, its retail program evolves with it, guided by a close-knit partnership with Impulse Souvenirs.
Wild Florida Adventure Park has grown from airboat tours into a multi-experience destination in Kenansville, Florida, and its retail program has expanded
right along with it. What began as a small shop in 2010 has evolved into a 2,500-square-foot main store and a 1,000-square-foot secondary shop, The Safari Store.
Impulse Souvenirs has served as a key partner in that growth. “We’ve been working with them for years, and that relationship has grown into a full program,” says Lee Morgan, store retail manager. “They guide us in the right direction and help us stay on trend with what’s selling.”
Souvenirs are a tangible way for guests to take home and remember
a best-seller.
animal encounters with the park’s capybara, sloth, lemur and porcupine.
Impulse Souvenirs’ Paty Williams, a national account manager, has provided personalized consultation and is invested in Wild Florida’s retail experiences. “She goes above and beyond to make suggestions, and she always steers us in the right direction,” Morgan says.
Many of Wild Florida’s categories are developed in collaboration with Impulse Souvenirs. This way, the retail program is truly aligned with Wild Florida’s broader mission: creating memorable, immersive experiences. And the process of introducing
new souvenirs, apparel and headwear is far from transactional. Impulse Souvenirs' team works closely with Wild Florida to create custom designs that reflect the park’s identity.
process combines original artwork from an in-house creative design team with merchandising and sales support, so products are a success.
“We developed a Wild Florida logo charm magnet, which is our best-selling magnet in that category,” Morgan says. “Paty helped us design
"When vendors take the time to see what we do, it makes a big difference.” — LEE MORGAN
Morgan has visited Impulse Souvenirs’ headquarters in Kent, Washington, to better understand the company’s capabilities, while Williams has spent time on-site at the park.
She adds, “When vendors take the time to see what we do, it makes a big difference.”
Impulse’s wrap-around support includes a seamless end-to-end approach, Morgan describes. The
cool graphics for a hat program that consists of bucket hats and boonie (safari) hats with our Wild Florida logo, and those are also top sellers.”
Morgan leans into suggestions from Impulse Souvenirs, given the sales track record of their products and Williams’ industry experience.
“Through the partnership, we have expanded into import programs, learning how to plan assort-
ments, manage lead times and build year-round inventory strategies,” she says. “Impulse helps guide decisions on materials, treatments and quantities, ensuring products arrive on time and perform at retail.”
Merchandising is another key piece of the partnership. Impulse Souvenirs provides retail-ready packaging and display solutions that maximize visibility and impulse purchases.
Products also arrive already barcoded and priced, lifting the burden so Morgan and her team can focus on serving customers.
Morgan credits relationships like those with Williams and Impulse Souvenirs for Wild Florida’s retail evolution this past decade. She says, “We’ve grown so much, and it’s exciting to be part of that.” n
Impulse Souvenirs focuses on delivering high-impact, trend-driven custom souvenirs designed for today’s retail environment. Known for eye-catching patches, pins, magnets, and collectible accessories, Impulse Souvenirs creates products meant to be picked up, gifted, and remembered. Each piece is thoughtfully designed to capture the personality of unique destinations while driving strong retail sales. Delivering consistent quality and fast-moving styles, Impulse Souvenirs also complements its souvenir offerings with select custom apparel, giving retailers a well-rounded assortment that performs across every tourist season. Impulse Souvenirs listens to your needs and creates crossmerchandising displays to accelerate product turnover and drive higher profits. www.impulsesouvenirs.com • service@impulsesouvenirs.com • 253-428-0096
At Uranus General Store, eye-catching merchandising and a hands-on partnership with Silver Streak turn customer curiosity into sales.
What started as a roadside novelty has grown into a nationally recognized destination. At Uranus General Store, located along Route 66 in Missouri,
retail is built on humor, curiosity and a steady stream of travelers looking for something memorable.
“People come from all over the world just to say they’ve been here,” says owner Louie Keen, who calls himself the Honorable Mayor of Uranus.
As the business has grown from one location to three, so has the need for retail experiences that stop customers in their tracks. That’s where Silver Streak has become a key partner.
“I saw their displays online, and
Silver Streak displays that encourage interaction fuel the fun at Uranus General Store.
nobody compares to the merchandising they have,” Keen says, emphasizing that expedited service and a personal relationship with their sales rep make for a stand-out collaboration.
At Uranus General Store, product alone isn’t enough. Presentation is what pulls customers in.
Silver Streak’s signature mining-themed displays, including an eye-catching ore car filled with tumbled stones, serve as centerpiece attractions within the store. Positioned prominently along the customer path, the display combines visual impact with interactive appeal.
The setup is designed to invite exploration. Individual compartments showcase a variety of stones beneath clear covers, while overhead signage and lighting elevate the display’s presence on the sales floor.
This strategy extends to other categories, including break-open
tite to shark teeth, dinosaur-themed items and novelty magnets, the assortment is designed to maximize both engagement and margin.
“Profitability per square foot is critical,” Keen relates. “With these products, I can make good money in a small space.”
“Profitability per square foot is critical. With these products, I can make good money in a small space.”
— LOUIE KEEN
inventory levels on track. That level of service has evolved into something more personal.
“We talk all the time,” Keen says of his relationship with Silver Streak’s Joe Marr. “It’s become a friendship.”
geodes displayed in large, waist-high bins with oversized samples cracked open to reveal their interiors.
Silver Streak’s role goes beyond supplying merchandise. It’s about delivering a turnkey retail solution, Keen says.
From tumbled stones and hema-
Customization plays a key role as well. Screen-printed felt bags labeled “Uranus Mining Co.” transform gemstone purchases into name-drop souvenirs.
The partnership also brings ease of execution. Orders are simple to place, often shipping the same day, and Silver Streak’s team provides proactive communication to keep
From fresh-made fudge to interactive gemstone displays, Uranus General Store is built around experience. Retail plays a central role in that equation, helping customers take a piece of their visit home.
As Keen continues to expand the brand across new locations, partnerships like Silver Streak remain essential to delivering that experience at scale.
“They make it easy, and they help us create something that really stands out,” he says. n
Founded in 1978 and based in Scottsdale, Arizona, Silver Streak Ind. is a premier B2B wholesale distributor specializing in natural minerals, gemstones, crystal jewelry, and unique souvenir products. Serving gift shops, museums, and other specailty retailers nationwide, the company offers more than 1,000 products designed for high margins, including popular "by the bag" gemstone options, break-open geodes, and hand-picked specimens. Known for revolutionizing retail displays with their proprietary Ore Car Attraction and Mine Shaft setups, Silver Streak focuses on driving in-store traffic and creating memorable customer experiences. The company prides itself on reliable, fast-shipping service with a satisfaction guarantee. www.silverstreaks.com • customerservice@silverstreaks.com • 800-526-9990
Tangico’s unique, high-quality souvenir products consistently drive sell-through, simplify operations and scale across diverse store environments at Boyne Resorts.
For Boyne Resorts, retail is as expansive and dynamic as the destinations themselves.
Spanning 12 properties across North America — from Big Sky, Montana to Sugarloaf, Maine — the company’s diverse mix
of stores serves guests looking to take a piece of their experience home.
For Kelly Eccleston, vice president of retail merchandise, that means curating products that not only reflect each destination, but perform consistently across seasons and regions.
That’s where Tangico has found its place.
Eccleston first partnered with Tangico in 2021, during a time when sourcing custom souvenir product
was anything but easy. Since then, the brand has become a staple across Boyne’s portfolio, now carried in seven resorts and 16 stores.
“It feels like I’ve worked with them forever, just because they’ve been such an easy partner to work with,” she says.
The product mix is broad, but a few categories consistently lead the charge. Leather coasters, wooden ornaments, and metallic stickers lead the way.
"The stickers are super fun and unique, a nice premium option, but very attainable,” Eccleston says.
That balance — distinctive yet broadly appealing — is what drives sell-through. “They have their own
kind of look and style, but they appeal to such a giant mass audience,” she says. “Tangico is niche while still being a product everyone wants.”
replenishment.
“The best part of my job is finding and getting to work with a brand that I don’t have to think about,” she says. “Set it and forget it.”
Low minimums allow her team to test new ideas without heavy risk.
"This is all easy grab-and-go and generally multiple sale items.” — KELLY ECCLESTON
The results speak for themselves. “We’re a consistent 10% to 20% growth with them year over year,” she notes for the brand. “This year we’re trending even higher.”
Eccleston emphasizes the brand’s versatility in driving impulse purchases from Boyne's high-end boutiques to its high-volume logo stores. “This is all easy grab-and-go and generally multiple-sale items."
Eccleston appreciates the operational simplicity — from initial order to
In a business driven by weather and seasonality, quick reaction time is critical. “We can get replenishments back in before the next busy weekend," Eccleston says.
And when product arrives, it’s ready to sell. “We don’t have defects. Everything comes to us perfect, ready to sell in a really nice, premium, high-end decoration process. That is absolutely key when it comes to our logos.”
Eccleston points to Tangico’s collaborative approach as a defining strength. From responsive customer service to inclusive pricing structures, the partnership runs smoothly.
“It’s very straightforward — what we see is what we pay, and we know exactly how to price it for the customer,” she says. Looking ahead, the trajectory remains strong. “We see wonderful potential for them to continue to grow with us,” she says.
Ultimately, it comes down to delivering what matters most in resort retail: meaningful, lasting purchases.
“We sell fun,” Eccleston says. “We want people to say, ‘This was my favorite ornament I bought last year.’ We want it to be their favorite, not the cheapest.”
With Tangico, that goal is consistently within reach. n
Tangico creates high-quality gifts and souvenirs to celebrate unforgettable moments. Thoughtfully designed and expertly crafted to preserve memories, Tangico keepsakes sell themselves. With free artwork, low minimums, and quick turnaround, Tangico products are perfect for souvenir stores, resort gift shops, museum stores, or any destination where memories are made. Tangico’s custom magnets, ornaments, wine stoppers, and more, delight guests and make buyers’ lives easier. When possible, Tangico proudly supports our community by hiring the homeless and people with disabilities. Processing, engraving and shipping your orders helps employees restore their self-esteem and get back on their feet. Be part of our community at Facebook.com/groups/TangicoRetailers. www.tangicousa.com • Smiles@Tangico.Online • 248-453-5177
Xplorer Maps products help Bailey’s General Store capture the spirit of Sanibel, driving strong sales through design that reflects the island’s nature-first identity.
Retail is deeply rooted in both history and community at Bailey's General Store. A fourth-generation, family-run business with more than a century of legacy, the store has long
served as a cornerstone for residents and visitors alike. Today, Bailey’s operates locations on Florida's Sanibel and Captiva islands, continuing to serve customers even as the business rebuilds following Hurricane Ian.
That connection — to place, to people and to experience — extends directly into its product mix. And for more than a decade, the Xplorer Maps line has played a key role in helping tell that story.
Bailey’s has carried Xplorer Maps
Xplorer Maps' products feature detailed, nature-driven illustrations that reflect the location experience.
products for well over 10 years, with consistent success from the start.
“We were really successful at the Xplorer Maps line from the get-go, and it’s just continued,” says Richard Johnson who runs the business with his wife and adult children.
The appeal lies in how closely the product aligns with the location. Sanibel is known for its preserved natural habitats, which the community and visitors enjoy.
“I think the Xplorer Maps line of products represents that thought and that look and feel,” he says.
Bailey’s carries nearly the full Xplorer Maps assortment, both in-store
and online, with a wide range of products resonating across customer segments. Top-performing categories include mugs, canvas tote bags and shot glasses.
“The ceramic mugs do real well,” Johnson says. “The canvas tote bags
Presentation plays a key role in bringing the product to life. Bailey’s leans into its heritage, using antique fixtures and creative displays to showcase the assortment while encouraging product interaction.
"The canvas tote bags are just a huge item for us — we’ll order 500 to 1,000 of those at a time.”
— RICHARD JOHNSON
“The relationship’s always been wonderful,” he says.
That support proved especially valuable as the business adapted following Hurricane Ian, pivoting to online sales and reopening in a smaller format.
are just a huge item for us — we’ll order 500 to 1,000 of those at a time.”
Other consistent performers include magnets, dish towels, coasters, playing cards and note cards.
“Just about every Xplorer product we carry in our store,” he says.
That breadth allows Bailey’s to meet a wide range of customer needs while maintaining a cohesive story throughout the store.
“We have an antique dressmaker’s frame, and we drape the blanket over it so it almost looks like a flowing dress,” Johnson says. “It gives people a chance to see the whole thing unfolded, rather than just simply hanging."
Beyond product, Johnson points to the strength of the relationship.
“They were right there to help us get our inventory back in place and be able to offer the Xplorer Maps line of products to our customers,” Johnson says. “I've never had a challenge."
For Johnson, what ultimately sets the brand apart is, “They think like a retailer,” he says.
That perspective shapes everything from product development to logistics — and ensures “their success depends on my success,” he explains. n
Xplorer Maps connects people and places through hand-drawn "story maps" that celebrate the heritage and conservation of iconic destinations. Co-founded by Greg Robitaille and world-renowned artist Chris Robitaille, the Missoula, Montana-based company creates intricately detailed renderings that pay homage to early cartographers. Every line and icon is original, designed to foster deep connections to national parks, states, and landmarks. Committed to sustainability, Xplorer Maps uses eco-friendly materials, including soy-based inks and 50% post-consumer paper. Beyond wall art, their illustrations are featured on jigsaw puzzles, apparel, and home decor. A portion of every purchase supports conservation and community stewardship worldwide. xplorermaps.com • info@xplorermaps.com • 406-830-1001
Zoologee’s plush assortment drives sales at Potawatomi Zoo, combining unique animal offerings, strong margins and consistent customer demand.
Retail is more than an add-on at Potawatomi Zoo — it’s a key part of the guest experience.
With one main gift shop, two kiosks and seasonal pop-ups tied to special events, the zoo’s retail
footprint is designed to meet guests wherever they are in their visit.
For Retail Manager Kaitlynn Snowden, that means stocking products that resonate immediately — and sell consistently. Increasingly, that responsibility has centered around one key partner: Zoologee, A Petting Zoo Company.
Zoologee plush has long been part of the zoo’s assortment, but in the past year, Snowden has significantly expanded the relationship. What
Zoologee plush accounts for the vast majority of products carried in-store including these adorable axolotls.
once accounted for about half of the store’s plush offering has now grown to nearly the entire category.
That shift was driven in part by reliability amid tariff-related uncertainty. “Zoologee was very responsive and communicated a lot,” Snowden explains. “They really cared about the customer. That spoke volumes to me.”
While the assortment spans a wide range of animals — from red pandas and capybaras to axolotls and dart frogs — success often comes down to how closely the product reflects the zoo’s unique identity.
One standout example is a
custom-developed item. “Zoologee worked with me on coming out with a sand cat plush, and it is one of our top sellers.”
Demand has been so strong that the line has already expanded. “We sell out of it all the time,” she adds. “That’s why we talked to them about creating a smaller version.”
to be,” Snowden says. “They do a really good job at following the trends so you’re not constantly having the same plush over and over again.”
Beyond product, Snowden points to Zoologee’s service and responsiveness as a defining advantage.
“Zoologee is always trying to meet customer needs, whether it’s making a plush that they don’t currently carry or coming up with something at a price point that is affordable to everyone.”— KAITLYNN SNOWDEN
New introductions also keep the assortment fresh for returning visitors. From the eco-inspired Earth Keeperz line to plush-and-purse hybrids, Zoologee continues to evolve alongside consumer trends.
“In the zoo world, you just never know what the popular item is going
“Reordering is extremely easy,” she says. “I basically have a form of everything I need, and we go over it.”
Equally important is the consultative approach. “They’re not out to just make a sale,” Snowden explains. “They’re out to make sense for your establishment.”
That mindset extends to problem-solving. “If I get something that’s damaged, they fix it right away,” she says. “It’s an instant solution.”
Looking ahead, Snowden sees continued momentum in the partnership — both in product expansion and overall sales.
“We’ll continue to grow with them,” she says. “We’re up to about 85% of ordering with them, so I can’t see us going down in any way.”
With new events like the zoo’s immersive lantern festival bringing in additional traffic — and new opportunities for retail — Zoologee remains a key piece of the strategy.
“They’re always bringing new things to the table,” Snowden says. “They really help keep your gift shop alive.” n
Zoologee (A Petting Zoo Company) is a family-run brand creating beloved plush toys inspired by nature, curiosity, and play since 1994. Serving zoos, aquariums, parks, resorts, and a wide variety of retailers worldwide, the company is dedicated to bringing the wonder of wildlife to kids and families. Driven by a commitment to sustainability, Zoologee reimagines recycled materials into planet-friendly toys, helping to protect our environment for future generations. With a focus on educational spirit and imaginative play, Zoologee brings animals to life through quality design and eco-conscious innovation. Discover the wonder, curiosity, and heart behind every Zoologee creation. www.zoologee.com • customercare@zoologee.com • 888-867-4059
STORY BY KRISTEN HAMPSHIRE
Visitors arrive at the Museum of the American Revolution in Philadelphia expecting history — the familiar figures and well-known stories of the nation’s founding, from George Washington to the Declaration of Independence.
But what they experience is more immersive and personal. Inside the museum’s galleries, the Spirit of 1776 unfolds through everyday people, untold accounts and artifacts that take guests back in time. Here, history feels personal and, more than ever, so does the retail experience.
Following a significant museum renovation and ahead of the nation’s 250th anniversary, the museum has also reimagined its gift shop, restaging it as an extension of the stories told throughout the building.
At the center of this evolution is Allegra Burnette, chief strategy and growth officer, whose background spans museum design, digital strategy and a decade as creative director of digital
media at the Museum of Modern Art (MoMA) in New York City. Her focus: aligning retail with mission, experience and storytelling.
“We’ve been telling the 250 story since our opening in 2017,” Burnette points out, acknowledging that the milestone birthday “means we get to lean into what we already do a bit more.”
At the same time, the newly designed store reflects a broader purpose — one where retail connects to its collection and supports the museum’s mission well beyond the anniversary. Burnette says, “We don’t want that to take away from the fact that this is important information and context next year and years after that.”
The museum’s exhibits have been described as “a film you can walk through,” with immersive elements that highlight the Revolutionary era.
Burnette says many of these Revolutionary era stories carry into the museum store. The spirit of independence is echoed in the museum’s new approach to retail. The store has
transitioned to an in-house operation, giving the team agency over product selection, storytelling and partnerships.
“It reinforces a seamless visitor experience,” says Burnette.
With increased visitation expected around America 250, the museum saw an opportu-
“We want you to come out of the galleries and see those same stories reflected in the shop. It is a cohesive, connected experience.”— Allegra Burnette
nity not just to expand retail, but to refine it, which fast-forwarded the shop’s reorganization strategy.
The transformation involved trading some spaces within the museum. The family discovery center was relocated. This change reduced the store’s footprint from roughly 3,000 square feet to a more focused 1,590 square feet.
The result? A shop that performs better at a smaller scale.
The relocated store captures guests as they exit the galleries, creating a natural transition from experience to purchase.
Rather than organizing merchandise by product type, displays align with the exhibits visitors encounter, allowing the gallery experience to continue in a tangible way in the shop. A display focused on founders, for example, expands beyond the familiar figures to include voices like Phillis Wheatley and others whose contributions are often less visible.
George Washington has a dedicated presence, anchored by the museum’s signature artifact — his original field tent — with merchandise that ties back to one of the institution’s most powerful experiences.
Within these categories, the museum has formed creative partnerships with vendors to develop exclusive products. For example, an exhibit telling stories of revolutionary influencers includes insight about Christopher Ludwick, baker general for the Continental Army. The museum store enlisted House on the Hill, a cookie mold maker to reproduce a gingerbread mold artifact just like the ones featured in its collection.
“Shane Confectionery, a candy store around the corner, made cookies in the mold, so we marry those products on the shelf to tell a
multi-layered story,” Burnette describes.
Other collaborations follow a similar path.
Tyson Frantz of nearby Liberty & Co. has been an important creative voice and contributor to the museum shop’s apparel and gift offerings. “He is designing products for us and also connecting us with partners and helping facilitate those relationships,” Burnette says.
Artisans who have previously crafted props for museum exhibits are now creating handcrafted toys and goods for retail. Designers, makers and mu-
seum staff work together to translate historical references into modern products, often building entire assortments around a single theme.
Meanwhile, these partnerships allow the museum to extend its narrative beyond the gallery walls while supporting a network of creators who bring those stories to life, which is important in a neighborhood dense with historic sites and souvenir shops, Burnette points out.
“We are located right by the Betsy Ross House and The National Constitution Center, and there are about a half dozen souvenir shops within a block of us,” says Burnette. “So, we’re very much focused on how we can celebrate our stories and this America 250 moment in a way with retail that is not what everyone else offers.”
Indeed, differentiation is key and familiar motifs are interpreted in authentic ways. For example, a well-known Revolutionary slogan like “Join, or
Die” becomes “Unite or Die,” a variation drawn from the museum’s collection and translated into handmade ceramics by a small-batch pottery partner and apparel by Liberty & Co.
For America 250, the strategy is similar. Rather than just stocking commemorative merchandise, the museum is treating the anniversary as an entry point. (See sidebar, “Seeding Sales for 250,” at right.)
“We’ve been telling these stories all along,” Burnette reiterates. “This just gives more people a reason to engage with them.”
And offering ways for all guests to experience what’s in store is also a priority, she adds, noting how the shop’s product selection includes a range of price points to serve a diverse audience. School groups with limited budgets browse alongside collectors seeking higher-end items.
“We consider all of these avenues when sourcing products for the store because we want everyone to feel like there’s something here they
For America 250, the Museum of the American Revolution has been considering how a themed product can make an impression. Through a partnership with Burpee Seeds, the museum introduced The Declaration Bouquet, a commemorative seed pack with flower varieties in patriotic colors that celebrate by the Spirit of 1776. “It’s inspired by flags and celebration,” says Allegra Burnette, chief strategy and growth officer.
Burpee approached the museum with the idea and is also working with other historical organizations. The seed pack serves as a storytelling anchor and offers cross-merchandising opportunities, from flower presses and garden tools to home decor tied to seasonal displays.
As the museum store builds out its assortment, partnerships like this highlight a broader strategy: start with story, then build the product mix around it. Burnette says, “It’s a great example of how stories can spark new and different relationships.”
can take back home to remember their visit,” Burnette says.
Behind every item is a layer of institutional review. A cross-departmental “product work-
ing group,” including curatorial, education and leadership teams, evaluates products to ensure alignment with the museum’s voice and values.
“It’s not just about what people take home. It’s about what stays with them: the stories, the connections and the understanding that this history is still unfolding.”
—
“It’s not just about what sells,” Burnette says. “It’s about what represents us.”
Beyond experience and merchandising, the shift to an in-house model benefits the museum’s mission. Revenue generated by the store flows directly back into the museum, supporting exhibitions, programming and collections.
“There’s a real opportunity here,” Burnette says, noting that a robust, new online shop is in the works to reach an even wider audience.
With America 250 in focus, the museum’s retail operation is also celebrating a milestone and entry into the next era.
The story extends from the gallery exit into the museum store, Burnette relates. “It’s not just about what people take home,” she says. “It’s about what stays with them: the stories, the connections and the understanding that this history is still unfolding.” SGN
“The Coastal Connections Conference is a great opportunity to learn from industry experts and network with fellow retailers who share similar challenges.”
— Sam Chang
IBCaribbean, Boca
Raton, FL
“We introduced three vendors in the gift shop that I met at The Boardwalk vendor event. Their product has been a huge success!”
— William Hill, Margaritaville Resort, Orlando, FL
“I have been to other retail conferences over the years, but having one specific to the coastal retail industry made this one a must-attend event. I look forward to the next one!”
— Kim Hannon, Ophiuroidea, The “O”, Stevensville, MD
Fresh ideas, new connections and a coastal setting to match! The Coastal Connections Conference is where the magic happens. Returning Sept. 18-20 at the Margaritaville Resort Orlando, the Coastal Connections Conference is designed specifically for coastal retailers. The event brings together inspiration, education and connection in a setting that feels equal parts productive and refreshing.
Timed just after Surf Expo and The Gathering, the conference offers a seamless way to extend your stay
in Orlando — turning one trip into multiple opportunities to discover products, connect with peers and gain actionable insights.
The conference kicks off Friday, Sept. 18 at 6 p.m. with The Welcome Party, offering a relaxed environment to unwind, share ideas and build relationships with peers from across the country.
Then on Saturday, the opening keynote delivered by Kathy Cruz, founder of Savvy Shopkeeper, is designed to deliver immediate, takehome value. Attendees can expect a session focused on driving profit-
The Starfish Awards Ceremony recognizes retailers’ charitable efforts; Kathy Cruz, Savvy Shopkeeper, is the keynote speaker.
ability, streamlining operations and navigating today’s evolving retail landscape with confidence.
From there, the momentum continues with seven more sessions that tackle the challenges and opportunities unique to coastal retail — from merchandising and inventory management, social media, customer experience, disaster preparedness and more.
Throughout the weekend, attendees will have multiple opportunities to connect with attendees and vendors in an intimate setting designed for making lasting connections.
With its combination of targeted education, meaningful networking and a one-of-a-kind atmosphere, the Coastal Connections Conference continues to carve out a niche as a must-attend event for coastal retailers.
Space is limited. Secure your spot, connect with peers and chart a course for a successful season ahead.
This Coastal Connections Conference buying event is designed to build relationships.
While education is an important aspect of the Coastal Connections Conference so are opportunities to connect with wholesalers and brands that can enhance coastal retailers’ store offerings. During The Boardwalk, Saturday, Sept. 19 from 3:30 to 6 p.m., attendees will have the opportunity to explore exciting new products and get to know vendors in a fun, relaxing and casual environment.
With The Boardwalk Chat taking place in advance of The Boardwalk, attendees will get to know vendors even more closely before the doors to The Boardwalk open, giving them a chance to learn about the products being offered in-person from the comfort of their chairs. All vendors will have the opportunity to sit down with Conference Sales Director and Seaside Retailer Publisher Karen Carr Saturday afternoon for a short chat to discuss trends, top-selling product offerings and other pertinent topics.
“It was a great way to learn about each brand and what they offered. It made meeting them at The Boardwalk event more efficient and personable,” said past attendee Cici Davis of Cinnamon Bay Resort, St. John, Virgin Islands.
Boardwalk participants also appreciated the opportunity. Returning exhibitor, Victor Armendariz of Wild Republic, had this to say about the entire experience: “What I found most advantageous was The Boardwalk Chat. Having an opportunity to address a room full of current and potential buyers is fantastic.”
The Sunset at Margaritaville party takes place after The Boardwalk, giving attendees and vendors a chance to continue the conversation.
• EARLY BIRD RATE: $495 (until June 30)
• STANDARD RATE: $695 (until September 4)
• REGISTRATION INCLUDES:
P Eight educational sessions
P Exclusive entrance to the Boardwalk vendor event
P Welcome bag
P Prize giveaways
P Two networking parties, two breakfasts and one lunch
• Special rate of only $159/night available for conference attendees. Extend your stay before and after and still receive the same great rate!
• For reservations, call 855-995-9099 and mention Coastal Connections Conference or visit www.coastalconnectionsconference.com/hotel
FRIDAY, SEPTEMBER 18
Registration and Badge Pick-up................ 3:00 - 6:00 p.m.
Welcome Party ................................................6:00 - 7:00 p.m.
Mingle with seaside retailers and Boardwalk vendors at the Coastal Connections Conference Welcome Party!
SATURDAY, SEPTEMBER 19
Breakfast ......................................................... 8:00 - 9:00 a.m.
KEYNOTE SESSION I: A COASTAL RETAILER’S
PROFIT PLAYBOOK ........................................ 9:15 - 10:15 a.m.
Coastal retailers face seasonal traffic swings and constant pressure to make the most of peak moments. Learn how to turn those waves into steady, sustainable profit.
Speaker: Kathy Cruz, Savvy Shopkeeper
SESSION II: THE POWER OF VISIBILITY: HOW SOCIAL MEDIA IS REWRITING RETAIL ....................10:30 - 11:15 a.m.
Get inspired by real stories of independent retailers who transformed simple content into national demand, loyal communities, and record-breaking growth. Speaker: Patricia Norins, IndERA/Blue Butterfly LLC
Starfish Awards Presentation ........ 11:30 a.m. - 12:00 p.m.
Seaside Retailer honors past recipients of the Starfish Award recognizing each winner for their contributions to charitable causes and conservation efforts.
Lunch ............................................................... 12:00 - 1:00 p.m.
SESSION III: BE THE CAPTAIN OF YOUR INVENTORY SHIP ...........................1:00 - 2:00 p.m.
Learn practical strategies for tracking, ordering, and managing inventory so you always have the right products at the right time. Speaker: Ciara Stockeland, The Inventory Genius
SESSION IV: THE BOARDWALK CHAT .......... 2:15 - 3:15 p.m.
Get the inside track from top beach, coastal and nautical wholesalers about their latest product offerings, industry trends and buying advice from vendors exhibiting at Coastal Connections Conference’s The Boardwalk event.
The Boardwalk................................................ 3:30 - 6:00 p.m.
Explore exciting new products and get to know some of the industry’s hottest brands in an exclusive buying experience with a fun and laid-back vibe.
Sunset in Margaritaville Party ....................6:00 - 7:00 p.m.
Unwind after a day of learning and product sourcing at the Sunset in Margaritaville party.
SUNDAY, SEPTEMBER 20
Breakfast ......................................................... 8:00 - 9:00 a.m.
SESSION V: PROFITS IN PARADISE: SMART SELLING STRATEGIES.......................9:00 - 9:45 a.m.
Turn your store into a revenue-generating oasis! Learn how to ride the waves of customer engagement, merchandising, and smart promotions to maximize sales and profits. Speaker: Cathy Donovan Wagner, RETAILMavens
SESSION VI: COMING OUT OF THE STORM ............................................ 10:00 - 11:00 p.m.
Retailers share firsthand stories of navigating catastrophic events, the hard lessons learned along the way, and the strategies that helped them recover stronger. Speakers: Patrick Keiser, Heart on Main Street; Casey Smith, One Amazing Find/Gifted; Richard Johnson, Bailey’s General Store; Karen Sotomura, Joseph K. & Co.
SESSION VII: MAKING WAVES ON YOUR SALES FLOOR .................... 11:15 a.m. - 12:00 p.m.
Learn fresh, high-impact merchandising strategies to maximize space and turn your sales floor into a selling opportunity while boosting engagement and sales. Speaker: Michael Hale, Retail REHAB
SESSION VIII: FROM INVISIBLE TO INFLUENTIAL PR MASTERY .................12:15 p.m. - 1 p.m.
Gain the tools to move from invisibility to influence through strategic PR, using media coverage and relationships to build credibility and visibility. Speaker: Jennifer Johnson, The Confident Entrepreneur
Scheduled immediately after Surf Expo and The Gathering, the Coastal Connections Conference makes it easy to turn one trip to Orlando into a full industry experience. Retailers can streamline travel with fewer flights, consolidated lodging, and less time away from their stores. The Coastal Connections Conference will naturally build on the energy of the trade show floor with focused education, peer-to-peer conversation, and a curated vendor setting at The Boardwalk. This is your chance to make your trip to Orlando an even more intentional and valuable experience.
Travel-sized souvenirs like stickers and magnets go over big with visitors to park stores, along with some unique products made locally or that prioritize sustainability.
America’s national and state parks continue to dominate as popular tourist destinations this year, with people wanting to escape to these beautiful landscapes. The U.S. National Park Service reports that over 323 million people visited national parks in 2025, with 26 parks setting visitation records. Interest in state parks is also up, with an estimated 867 million people visiting the nation’s 9,800-plus state parks every year, according to the National Association of State Park Directors’ website.
Retailers at national and state parks alike have noticed growing visitation levels in their stores in recent years. Patty Ressler, executive director of the Black Hills Parks & Forests Association, says she has seen more families frequent the association’s partner parks and grasslands across South Dakota, Nebraska and Wyoming lately.
“The Black Hills has traditionally been a very family-oriented place for visitation. It’s a very economical place for families to come and visit,” she explains.
“Always listen to your visitors, and be responsive to what people are looking for. That’s the biggest advice I can give.” — PATTY RESSLER, BLACK HILLS PARKS & FORESTS ASSOCIATION
“But lately, we’re seeing a lot more intergenerational visits. We’ve also seen an uptick in the off-season traveler as well, so our peak season is extending with more families traveling during spring break and later in the season.”
The changing visitation has also meant changing interest in souvenirs offered at the park stores.
“Since COVID, things have changed a little in terms of items people are looking for and their expectations when they go to a public lands site,” says Ressler, who shares that people often want site-specific and trend-focused souvenirs to take home. “We’ve tried to be really responsive to those changes, and I feel like we’re accomplishing that feat.”
With its cool cave environment, hoodies are always big at the Wind Cave National Park store in the Black Hills. When Ressler found out more
customers were interested in zip-up hoodies, she decided to invest in offering some custom zip-up hoodie options at two of the association’s partner cave locations this year.
She adds, “Always listen to your visitors, and be responsive to what people are looking for.
That’s the biggest advice I can give.”
Stickers are particularly big sellers for many park retailers lately — they’re great to collect and easy for hikers to place on their water bottles or cars during their visit.
“Stickers are huge,” says Ressler, adding that customers are also drawn to magnets, postcards, pins and hiking medallions. “Those kinds of things are primary drivers — the small stuff.”
Rick Trigg, director of retail with the Jef-
ferson National Parks Association for the four retail stores within Voyageurs National Park in International Falls, Minnesota, has also noticed a rising interest in stickers.
“In addition to apparel, magnets and keychains, stickers have been very popular the last few years,” he says. “Custom sticker designs of the park are highly sought after to the extent that we have a tabletop spinner rack of stickers at each store location.”
Night sky motifs also drive souvenir trends at Voyageurs National Park stores.
“We have had a lot of success the last few summers selling items that are night sky themed, whether it’s a guidebook on how to identify the stars, night-sky-themed apparel, socks, drinkware or artistic night-sky-themed postcards or posters,” says Trigg.
T-shirts are key souvenir drivers for Yosemite Hospitality’s stores at Yosemite National Park in Yosemite Valley, California. Regional Senior
Retail Buyer Kym Wright tries to make sure T-shirts featured across the concessionaire’s stores are made of high-quality materials or come from popular brands such as Parks Project.
“Soft shirts and sweatshirts and scuba fabric is something everyone is getting into,” says Wright. “People look at that and say, ‘that’s what I have at home — that’s what I love living in.’”
Destination-specific souvenirs are also big for many park retailers. Libby Bloomquist, sustainable commerce director for the PA Wilds Center for
Name-drop magnets and relevant books are popular keepsakes at the Voyageurs National Park stores.
“Since some of our guests visit season after season and year after year, we are always trying to keep our assortment fresh and exciting by adding in new products, designs and colors.” — LIBBY BLOOMQUIST, PA WILDS CENTER FOR ENTREPRENEURSHIP
Entrepreneurship, says changing out designs on T-shirts, mugs and magnets with different destination-specific themes is important at PA Wilds’ three park stores across northwestern Pennsylvania.
“Since some of our guests visit season after season and year after year, we are always trying to keep our assortment fresh and exciting by adding in new products, designs and colors,” Bloomquist explains. “Based on custom-
Name-drop hoodies serve as a practical souvenir to keep guests warm when visiting Wind Cave National Park.
er feedback, we are working on new designs that reflect destination-specific themes such as Kinzua Bridge State Park and the Skywalk, Leonard Harrison State Park and the PA Grand Canyon as well as items with historical significance. Providing an assortment of products to accommodate different ages and budgets allows all visitors to take home a piece of the PA Wilds.”
Interpretation is important to the mission for many park retailers, ensuring all souvenirs are truthful to the destinations that they represent. California might feature a grizzly bear on its state flag, but because these bears are not native to the state or Yosemite, Wright says she does not feature grizzly bears in her stores.
“The confusion is California’s state animal is the grizzly bear, yet grizzly bears are no longer indigenous to California,” she explains. “But we have black bears in Yosemite. So my focus is on black bears because that’s the animal people hope to see in Yosemite, as well as coyote. I’m always trying to focus on what is part of the park.”
Wright says some of the Yosemite Hospitality stores recently started to carry socks from Conscious Step that feature designs of animals that are native to Yosemite.
Since the Red Lake Nation Ojibwe Tribe is native to northern Minnesota, Trigg says Native American food items go over big at the Voyageurs stores.
“People have a tendency to buy Native American food items, such as wild rice pancake mix, and syrups made by the Red Lake Nation Ojibwe Tribe that is local to the park,” he says. “We also sell an Ojibwe card game.”
Customers visiting PA Wilds Conservation Shops also enjoy plush toys representing the Hellbender, which is the official state amphibian of Pennsylvania.
“The Hellbender, represented by Ellen Paquette in a life-size plushie, brings awareness to this endangered species,” says Bloomquist, who sources this plush from a local vendor.
She adds that PA Wilds sources its souvenirs from local vendors as much as it can for its three conservation shops. While the organization sources from some nationally established and reputable vendors, Bloomquist says PA Wilds sources the vast majority of its products from vendors in and around Pennsylvania.
“PA Wilds Conservation Shops source 90% of products from members of the PA Wilds Cooperative network, which is free to join and includes hundreds of businesses and organizations rooted in the PA Wilds region,” she shares. “The fact that visitors can purchase products both
inspired by and made in the region appeals to many shoppers at our stores because they know that the gifts are not only authentic to the place but create an economic impact by supporting family-sustaining jobs in our communities.”
Park retailers also want to provide customers with souvenirs that are either sustainably made or give back to nature in some way.
Wright prioritizes stocking products that reflect conservation values, low-impact living and eco-conscious design, and her team at Yosemite Hospitality received a Sustainability Award at The Gathering last fall for having a strong commitment to environmental stewardship.
“We work really hard on reducing the amount of single-use plastic in the stores and switching to compostable materials, aluminum and glass,” says Wright.
As an example, Yosemite Hospitality touts that its reusable tote bags from Belvedere both reduce reliance on single-use plastic bags while also serving as souvenirs. Wright says her stores have also recently added Turkish towels from Shaka Love, which is an environmentally focused com-
pany that donates proceeds to help the planet.
Bloomquist says there’s no shortage of eco-friendly products at PA Wilds Conservation Shops. She shares that Jabebo Earrings of Bellefonte, Pennsylvania, are growing in popularity, with people drawn to these nature-inspired earrings made from recycled cereal boxes.
Customers also appreciate the shops’ personal care and household items from Blackberry and Sage Market and handmade soaps from Nonni & Papa Joe’s Homestead that are made from natural ingredients. Local artist Bob Wilberding also supplies the conservation shops with ornaments made from reclaimed barn wood and painted with native bird species.
Ressler says she also focuses on finding vendors that give back to the parks whenever possible, and she also tries to use vendors that are closer to the parks to reduce emissions when transporting products to
the park stores. She says, “My goal is to have the smallest environmental footprint possible. We try to work as locally as we can with as few vendors as we can.”
When trying to find new vendors for park stores, these retailers often turn to trade shows, customer feedback and employee suggestions for inspiration.
Wright adds that her employees are also very helpful in promoting new products to customers browsing Yosemite Hospitality’s stores. With anywhere between 100 to 300 staff members working at Yosemite Hospitality stores, Wright says educating all staff members on the meaning behind some of the souvenirs and products is important to improving guest experience.
“The more information you give to your staff, the more engaged they become with the guests,” she says, explaining that she will sometimes
“Your frontline staff can really make a difference in how people walk out the door of the store and whether they’ll come back.”
— KYM WRIGHT, YOSEMITE HOSPITALITY
share samples from trade shows with staff members to educate them on things she’s bringing in.
“Your frontline staff can really make a difference in how people walk out the door of the store and whether they’ll come back.”
Ressler says her stores also have rotating seasonal staff members, so educating them on the souvenirs and products in the stores and key details about the parks themselves help to ensure better guest services.
“We’re not just selling products — we’re here to help answer visitor questions,” she says. “A lot of time, people will ask us, ‘Where should I go next at the park?’ We’re careful to make sure our team members are all trained properly to answer questions and provide accurate information.” SGN
Signs, signs, everywhere there’s signs. You know the lyric. Retailers know the trend.
From city names and ZIP codes to family names, lake houses and cheeky sayings, signs in a range of materials — cedar, pine, tin, cast iron — are commanding attention in gift shops across the country. They are personal, easy to carry and simple to picture at home.
But signs are part of a bigger decor opportunity.
Home goods continue gaining ground as shoppers look for products that remind them of where they have been and fit naturally into everyday living. Think towels, candles, framed art, trays, pillows, kitchenware and outdoor accents.
At Texas General Store in
Grapevine, customers can go big with Lone Star-themed merch for the home. It’s a top-selling category at the 2,000-square-foot store inside Grapevine Mills, a thriving mall.
While home goods include a variety of souvenirs, the common thread is state pride, with some western motif items mixed in.
“We have crosses, wall decor, framed artwork and canvases that range from Texas flags to bluebonnets to longhorns,” says Sherry Barge, store manager.
Location is a driving force in how she purchases decor selections. What visitors want, they find. “Everything has Texas flair,” Barge says.
A similar demand for location-based home decor informs purchasing for AMHG Works in Bangor, Maine, where Melissa Shorey runs
“WE LISTEN TO WHAT PEOPLE WANT, KEEP THE SELECTION FRESH AND CHANGE UP OUR DISPLAYS.” — MELISSA SHOREY, AMHG WORKS
the shop alongside her husband, Tony.
AMHG’s home goods assortment runs the gamut and includes outdoor decor, giftable artwork and lots of local pride merch. Creative displays encourage browsing and buying.
“We listen to what people want, keep the selection fresh and change up our displays,” says Shorey of why decor moves swiftly and appeals to snowbirds returning from a winter away and tourists stopping in to find gifts.
As with Texas General, name-drop and seasonal themes dominate home goods at AMHG. Shorey merchandises those souvenirs by placing them in the front of the store.
If customers want coastal, she points them toward lobsters or puffins, then layers in sea glass or pebble art for texture.
“Anything Maine-based will always sell, or anything that is seasonal,” Shorey says. In October, Halloween replaces spring and summer shoreline motifs, and by the holidays, there’s all kinds of Christmas at AMHG, mixed along with home goods staples including Sea Stones reclaimed granite pieces like serving trays and Dark Horse tea towels. Punchy Popclox in vibrant colors resonate with customers who lean into designs such as a dog breed, fish, mermaid, farm animals or even an Airstream. Those hang in a group on the wall.
AMHG Works also offers a range of Mowbi prints, along with an option to frame them. “Then it becomes a complete gift,” says Shorey. Meanwhile, novelty home products can take off, Shorey says, pointing to a “Sasquatch corner” of the shop that includes prints, towels, plush, porch signs and more. Though in Maine, she admits, Sasquatch is kind of an expected character. “Everyone loves him up here.”
What’s expected in Texas: faith and flags, Barge says. Carrying the theme outdoors is a section of accessories that includes Lone Stars to hang on fences or sheds, along with garden flags and wind chimes.
For the inside, soft goods like pillows and throws displayed together can prompt guests to buy one of each, Barge says. These, too, show off pride of place and include flag themes, bluebonnets and an Alamo-inspired design with a “Come and Take It,” slogan with a cannon.
Since Christmas is big in Grapevine, the store refocuses its decor for the holidays while also maintaining its Texas theme.
Merchandising is where home goods often move or go stale on a shelf. At AMHG Works, Shorey focuses on building displays that maximize space while giving products room to breathe. Many fixtures are handmade by Tony Shorey, thanks to his woodworking expertise. The couple brainstorms ways to create flexible units that can be easily broken down and reconfigured.
“They are interchangeable,” says Shorey, adding that dimension and depth are presentation priorities. Tiered tables can be adjusted as inventory sells down. Wooden boxes near the front of the store highlight seasonal rotations, and displays are arranged to tell stories: woodland, coastal, kitchen and so on.
Outside, oversized rolling fixtures display wind spinners and garden flags that fit into slots. “Tony made them light as a feather, so I can roll them in and out of the shop, no problem,” Shorey says.
Texas General Store takes a different approach: clean, clear category blocking. The linear store is set up
with aisles of displays with a perimeter of slat wall. Frames stay together. Pillows and blankets stay together. Kitchen goods are grouped by use.
“We are very organized,” Barge says. “We arrange everything in sections so it’s easy on the eyes and reduces confusion.”
This straightforward layout also helps shoppers quickly find what they have in mind. “If you are looking for a pillow, it’s going to be where the pillows are,” she says.
Both retailers stress that successful home goods buying starts with listening. “If someone asks me for it, I put it on the list,” says Shorey, admitting that she has hesitated at times with a mind to differentiate her shop from others in town.
But when women asked for Sea Bags, she decided to carry the in-demand line so her store could provide this gift while enticing customers with the store’s other offerings.
Shorey also watches point-of-sale data closely, tracking what sells, what stalls and how long items stay in stock.
Barge takes a similar approach, watching vendor launches for new additions to proven categories like garden flags and seasonal products.
At the end of the day, a fresh product mix and smart displays that invite discovery can turn a simple browse into a larger basket. Thoughtful home goods merchandising keeps customers engaged and gives them reasons to shop longer.
“I’m willing to change displays, and we like to give our customers something new to look at every time they stop in” says Shorey, who enlists staff in the process. “I tell them, ‘Never be afraid to put your ideas out there.’ We like to keep things fresh.” SGN
Retailers know the right product matters. Vendors say presentation can be just as important. Two suppliers — Mowbi’s Bill Broadbent and Traci Rabbit of Rabbit Studios — offer practical advice on what is moving and how to merchandise it.
1
LEAD WITH EMOTION. Broadbent says prints succeed because they spark an instant reaction. “People may not be thinking they’re going to get an art print, but they walk in and see something different,” he says. “They won’t see it anywhere else.” >>TIP: Put art where customers can discover it and respond quickly.
2LEAN INTO NAME DROPS. Broadbent says customized name-drop prints continue opening doors with retailers. “Our No. 1 name-drop print is Bigfoot holding a sign,” he says. >>TIP: Keep destination names visible and fun. Humor helps.
3
SELL IN SETS. Broadbent says coordinated groupings can lift multiple-unit sales. One retailer told him that roughly half of customers buy two or three prints at a time. >>TIP: Show shoppers the collection, not just the item.
4
OFFER A LADDER OF PRICE POINTS. Rabbit says collectors often begin with smaller pieces before moving into premium art. “It usually starts with a small reproduction,” she says. “Then they contact me for original work or larger reproductions on canvas.” >>TIP: Entry-level home goods can become gateway purchases to bigger-ticket items.
5
SHOWCASE STATEMENT PIECES. Rabbit advises retailers to use standout pieces to grab attention, then support them with smaller items nearby. >>TIP: Use one item to stop traffic, then surround it with easier buys.
6
TELL THE STORY. For Rabbit, product knowledge is essential, especially with authentic Native American artwork. She provides signage about who she is, where she is from and the story behind the work. “It’s important to know the backstory so they know how to sell it in their store,” she says. >>TIP: A strong story can close the sale faster than a price tag.
7WATCH WHAT’S TRENDING. Broadbent says unexpected themes are resonating right now, including mythical and whimsical imagery. “We were surprised how much we do with mystical or mythical — Bigfoot, fairies, aliens,” he says. He also cites wildlife, Southwestern looks, vintage/retro and maximalist styles as strong categories. >>TIP: Why not test a wildcard category?
CUFFY’S OF CAPE COD INVITES GUESTS TO ENJOY EXPERIENTIAL RETAIL FROM THE OUTSIDE TO THE INSIDE OF THE 20,000-SQUARE-FOOT STORE.
Cuffy’s of Cape Cod is not your ordinary coastal souvenir store. Over the past five years, owner Dominic “Cuffy” Albano has turned the longtime coastal store into a go-to retail destination on Cape Cod.
Located in West Dennis, Massachusetts, Cuffy’s spans 20,000 square feet and includes a picturesque boardwalk atop a pond and colorful landscaping that makes for a great selfie spot. The coastal store offers gifts and souvenirs for people of all ages visiting Cape Cod, from T-shirts and sweatshirts to toys, plush, home goods, pet accessories and other New England mementos.
Albano came up with the concept for the renovated Cuffy’s of Cape Cod over two decades ago, and he says he took a leap to invest in the store’s buildout in 2020. The expanded store is triple the size of the original storefront and features a turn-of-the-century seaside vibe with the decor and retail experiences. Today, the store is reminiscent of Disney World and its Main Street USA — just with a Cape Cod twist.
These snapshots showcase how Cuffy’s embodies Cape Cod flavors throughout the West Dennis store.
Cuffy’s features a turn-of-the-century seaside theme from the inside all the way to the outside of the store. A boardwalk and water feature outside often wow guests when they visit.
Cuffy’s appears as if it’s an outdoor mall with many small merchants from the outside, but Albano says it’s all connected on the inside as one big store with various themes in different sections of the store.
TIP: Investing in good landscaping features that wow passersby can help draw more customers to the store.
Cuffy’s of Cape Cod had a humble start — Albano first got into retail over 40 years ago by selling souvenir T-shirts from the top of his mother’s car on Route 28 in West Dennis. Even though the business has significantly expanded its product mix since then, name-drop T-shirts and hoodies remain a big category for the company.
Cuffy’s organizes some simple yet high-quality name-drop hoodies on a display table. The destination retailer neatly stacks the hoodies while also mixing in a variety of colors to appeal to more customers.
TIP: Mix and match different apparel colors together on a display table to create a more eye-catching display.
Large, 20-ton sand sculptures always impress guests visiting Cuffy’s. Albano says the store features a new sand sculpture outside every year. On the inside, many intricate sand sculptures are used as centerpieces for merchandise displays. This ship sculpture with playful sea critters draws guests to a selection of sea-themed plushies that are perfect souvenirs for the kids.
TIP: Coastal retailers can experiment with beachy elements like sand or shells in their displays to incorporate some natural ties to the destination.
Everyone enjoys browsing Cuffy’s penny candy selection in its confectionery section. Color-coordinated rows of jellybeans pop out along a back wall, and a giant sign that says “Cape Cod” is made entirely of jellybeans. Customers can fill a bag with a variety of penny candies for take-home treats.
TIP: Offering a spot for customers to fill a bag of penny candies is a great way to boost add-on sales for people wanting a sweet treat.
Shoppers love when destination retailers offer a little something for their four-legged companions, too. Cuffy’s of Cape Cod leans into the fun with a display table full of pet-friendly finds — from treats and toys to collars and even cheeky “dog walkin’ socks” for their humans.
TIP: Appeal to pet owners with a display full of some souvenirs and gifts that they can take home to their furry family members.
Every room at Cuffy’s features a different theme — the emporium room, a general store room, a confectionery room and an old lifesaving station room.
The retro lifesaving station room is complete with a classic U.S. Life Saving Service boat that acts as a centerpiece. Antique trunks prop up boating shorts all around the boat, making for a well-done thematic display.
TIP: Thrift for antique furniture or decor that can help prop up merchandise in displays.
Apparel is a top-selling category at Cuffy’s, and families often come in wanting matching crew sweatshirts, T-shirts and hoodies to commemorate their vacation. Bust forms show off some fun styles that these customers may want to try.
TIP: Use bust forms to showcase your most popular souvenir hoodie and T-shirt styles.
Incorporating inspirational and faith-based gifts serves customers looking for encouraging keepsakes and gifts to share with loved ones back home.
STORY BY MEGAN SMALLEY
There’s something for everyone at all six of Dutchman Hospitality Group’s gift shops that are in the heart of Amish and Mennonite communities in Ohio, Indiana and Florida. Customers could easily get lost in these stores that are full of Amish and farm-themed souvenirs, rustic toys and plush, ornate home decor, gourmet food and locally made personal care items.
Director of Retail Operations Erin Doudna stresses that faith is a big theme incorporated across all the
merchandise at Dutchman Hospitality’s six stores. Doudna will place a beautiful portrait of Jesus and a lamb by home decor, or a men’s Bible devotional book by men’s apparel.
“We are a faith-based corporation — it is a huge part of our identity in who we are and what we believe in,” she says.
People shopping for loved ones back home may just want to give them something that incorporates faith or provides inspiration and encouragement, and faith-based gifts can meet that need in a simple yet meaningful way.
“One of our most exciting new products this year is our reversible quilted tote bags, which have quickly become a customer favorite.”
— JOURDAIN FOSTER, KERUSSO
For nearly 40 years, Kerusso has been sharing the message of faith through apparel and gifts to retail outlets across the country. The company is known for its faith-filled graphic T-shirts, but it’s steadily expanding into other categories. The wholesale vendor also carries hats, drinkware, socks, journals, bags, jewelry, car coasters and stickers.
“One of our most exciting new products this year is our reversible quilted tote bags, which have quickly become a customer favorite,” says National Sales Manager Jourdain Foster. “Each tote features an embroidered Bible verse or inspirational message on the outer pocket, and the reversible design makes them both practical and stylish.”
Christian Art Gifts is also known for its selection of Christian gifts and books, including journals, devotional coloring books, drinkware, magnets, keychains and Bibles.
“We’ve released some really pretty new coloring books for women based on scripture,” says Julie Reynolds, a representative for the company.
Doudna says gifts that promote prayer go over big at Dutchman Hospitality’s stores, from Talking Sticks that feature scripture on them to the Tap to Pray bracelets from Versible that invite people to pray together across the world.
“Those bracelets have been so huge,” she says.
“They started with a belief that there is power in people praying together the same prayer. That’s how Tap to Pray started, and it’s exploded. It’s an easy gift item.”
Faith-based apparel is also an ever-popular item. Mitchell Proffitt Company has been providing military, veteran and patriotic souvenirs to retailers nationwide for many years, but it expanded into offering faith-themed gifts about three years ago.
“Everyone loves a good T-shirt or sweatshirt,” shares Laura Lambert, a representative for Mitchell Proffitt. “Wearing your faith, either as a T-shirt, sweatshirt or ballcap, is very on trend. Drinkware and stickers are also wildly popular and great conversation starters.”
Inspirational and faith-themed gifts and souvenirs don’t need to look old-fashioned or formal.
For Big Sky Soul Gift Shop in Havre, Montana, faith-themed gifts are often colorful, modern and cute.
“We are a faith-based store — we have always leaned more toward inspirational and meaningful gifts,” says owner Brooke James. “We’re not a store that you walk in and it screams religious by any means, but we want to be like a bright light in a messy world.”
The tiny blocks and magnets from Natural Life with faith-based encouragement are favorites with customers at Big Sky Soul Gift Shop. Mud Pie is another big brand for the store.
Combining trend-forward designs with classic faith-inspired messages has also been a key strategy for Kerusso.
For destination retailers looking to add more inspirational products, Reynolds suggests drinkware as an easy first category to try.
“Wearing your faith, either as a T-shirt, sweatshirt or ballcap, is very on trend. Drinkware and stickers are also wildly popular and great conversation starters.” — LAURA LAMBERT, MITCHELL PROFFITT
“We might incorporate trends like camo patterns, bows and western style, but pair them with scripture or inspirational messages that point back to the goodness of Jesus,” says Foster. “By combining trend-forward design with meaningful messages, we’re able to create products that feel relevant in today’s fashion landscape while still clearly communicating faith.”
Gift-giving acts as a universal language of love and appreciation, and when faith is introduced into the gift-giving occasion, the gesture takes on a new weight.
Sincere Surroundings offers a wide selection of wooden home decor and gifts, with many products featuring faith-based themes.
“A simple plaque with a favorite scripture verse can transform a wall into a daily source of encouragement,” the company wrote in its March blog post. “These items become the fabric of daily life. They don’t just sit on a shelf collecting dust; they actively participate in the recipient’s environment. They serve as gentle nudges to stay grounded, hopeful and connected to their beliefs.”
To merchandise faith-based gifts well, Sincere Surroundings suggests setting up a table with different items to help customers envision what these gifts may look like at home. A display might include: a framed sign, a candle, a greenery accent and a devotional book.
“Drinkware is great for a store who wants to add a small faith section,” she says. “Our mugs are terrific, great quality, great price points.”
She says devotional books like “One Minute with God for Men” or “One Minute with God for Women” can make for good impulse items.
James shares that Faire has been a helpful platform to discover new vendors that offer faith-themed gifts for her store.
“That’s been a great resource for finding a lot of small, women-owned businesses,” she explains.
Doudna advises destination retailers start with faith-based products that appeal to many different age groups like the Tap to Pray bracelets or keychains or mugs with favorite verses on them before expanding. And getting suggestions from staff members on these products can help, as well.
“I often have my general managers help me. If they pick a product that touches them in their personal life, it always sells for us in retail,” she says. “Customers love that — they love to hear peoples’ stories on a deeper level and maybe have a spiritual moment together. If a product touches you in your heart and you’re willing to share just a little bit of that with the people coming through, that brings purpose to our retail.” SGN
State parks blend practicality, storytelling and emerging trends into their apparel offerings to capture the visitor experience.
When visitors arrive at a state park, their focus is often on exploring trails, historic sites and scenic views. But for many, a trip isn’t complete without a keepsake — a piece of apparel that captures the experience and becomes a wearable memory. At Cape Disappointment State Park in Washington and Fort Yargo and Vogel state parks in Georgia, retail stores are curating clothing lines that blend functionality, quality, and storytelling, reflecting local culture and practical needs.
BALANCING HISTORY AND PRACTICALITY
Perched at the mouth of the Columbia River, where Lewis and Clark concluded their famous expedition, Cape Disappointment State Park operates two retail locations: one at the Lewis and Clark Interpretive Center and another near the North Head Lighthouse.
Manager Carla Winston describes the stores’ mission: “Our shop specializes in the history and culture of the Pacific Northwest. We have a tremendous amount of his-
Fort Yargo State Park in Georgia blends functionality, comfort and memorabilia into its apparel selection.
Fort
and Vogel state parks offer a variety of colors and designs to appeal to a wide range of visitors.
tory and story of what life was like in the Pacific Northwest including living by the Columbia River as well as the Pacific Ocean.”
The stores’ apparel selection mirrors that dual focus on history and practicality. Visitors can find long- and short-sleeved T-shirts, hoodies, wind and rain jackets, youth T-shirts, ball caps, beanies, and Wildthings’ Junior Ranger apparel, including vests and bucket hats. Popular colors like teal, dark olive, and cardinal red tie to the local landscape and park branding.
Winston notes that weather-appropriate
Both Georgia and Washington state parks understand the importance of getting the younger crowd interested in exploring the parks. Wildthings has been helping park retailers like them in that endeavor since 2018. The company specializes in apparel and products that enhance the park experience for children. Offerings include Junior Ranger adventure vests, educational nature T-shirts, hats, backpacks, and games.
“They’re interpretive, education-based but they are also still designed for children. They supports the park’s mission of encouraging kids to be outdoors and it is also sensory, designed with children in mind,” says owner Adina Powers.
She adds that Wildthings’ goal is to provide something that’s not just a souvenir, but also that encourages kids to engage with nature and parks’ educational programs. Products are designed with children ages three to nine in mind, with features like sensory-friendly designs and practical usability.
By offering apparel that is both functional and interpretive, Wildthings helps parks create a seamless connection between education, recreation, and lasting memories, allowing young visitors to continue engaging with the outdoors long after they leave the park.
items, particularly wind and rain jackets, are consistently bestsellers: “Our wind and rain jackets are very popular because of the weather we have up here. This year I chose the teal color… and a new dark olive color — good colors for the Pacific Northwest.”
Long-sleeved T-shirts have also surged in popularity, reflecting a broader trend among park visitors. Winston scouts emerging trends at the Las Vegas Souvenir & Resort Gift Show, supplementing that insight with on-site observations: “I look to see what people are wearing and asking for.”
By combining trend-spotting with customer feedback, the stores keep their selections relevant while staying true to their historical and cultural themes.
Beyond utility and style, apparel serves as a tangible reminder of the visit. “People come to our shop not only to look for the Lewis and Clark experience but they also want the lighthouse souvenir, and because we are at the mouth of the Columbia River, they want that big wave picture,” Winston says. Clothing becomes a lasting memento of place and experience.
At Vogel State Park and other Georgia state parks, a similar philosophy of connecting visitors to the park through apparel is embraced.
Terry Miller, division retail manager, Georgia State Parks & Historic Sites, describes the stores’ guiding principle as “re-telling through retail,” offering interpretation alongside highquality souvenirs.
“We offer items at various price points to ensure there is something for everyone in each store,” Miller explains.
Vogel’s apparel includes longand short-sleeved T-shirts, hoodies, sweatshirts, jackets, hats, and name-dropped merchandise, as well as Wildthings’ Junior Ranger apparel that engages younger visitors. Dark greens and browns dominate the color palette, reflecting the park’s natural environment.
Emerging trends at Vogel echo those seen in Washington. “Customers are buying more long-sleeved shirts, apparel with UV Protection and moisture-wicking materials. Visitors are looking for higher quality
merchandise and are willing to pay for a better product,” Miller notes.
Apparel now represents 22% of retail sales, the park’s largest product category, underscoring its importance for both revenue and visitor engagement.
Shaun McCardell, owner of Lone Rock Clothing, a wholesaler supplying apparel to parks and resort stores, emphasizes that park shoppers often make decisions based on color, design and feel, rather than price.
“Customers will walk into their predetermined locations… the first thing that catches their eye has got to be a color… then design, and then it’s feel,” McCardell explains. This insight aligns with both Cape Disappointment and Vogel’s strategies, where carefully chosen colors and designs drive sales.
McCardell also observes a cyclical nature in trends: simple, lightweight clothing is returning, and color
palettes fluctuate between muted and bright tones. Accessories — hats, caps, and small items — are also increasingly important, reflecting visitor desire for functional yet memorable products.
While Vogel emphasizes interpretive storytelling and quality across a broad demographic, Cape Disappointment balances historical narrative with weather-ready apparel. Both parks report rising popularity of long-sleeved shirts and specialized outerwear, responding to practical visitor needs. Thoughtful attention to color, design, and quality ensures that clothing enhances the park experience without detracting from it.
Whether it’s a cardinal red hoodie embroidered with lighthouses or a UV-protective T-shirt commemorating a Vogel hike, apparel serves a dual purpose: connecting visitors to the landscape while providing a tangible memory.
As Miller reflects, “It helps promote our site and keep the memories of their visit going for years to come.”
Winston echoes this sentiment. “Our visitors want souvenirs that reflect the park, the light-
“Our visitors want souvenirs that reflect the park, the lighthouse, and the Columbia River — they want something they can take home that reminds them of their experience.” —
CARLA WINSTON, CAPE DISAPPOINTMENT STATE PARK
house, and the Columbia River — they want something they can take home that reminds them of their experience.”
As these parks illustrate, apparel is more than merchandise — it is an extension of the experience. Thoughtful design, quality materials and attention to emerging trends allow park stores to meet visitor expectations while supporting educational and interpretive goals. SGN
FOUNDER: Albert Rodarte
BESTSELLERS:
T-shirts, mugs, license plates
RETAIL TIP:
Listen to your customers and act fast.
STORY BY KRISTEN HAMPSHIRE
delved into souvenirs at Eyeconic in 2023.
A combination of artistic talent and enterprising spirit led to Eyeconic Arizona Souvenir Shop.
The lively spread of souvenirs at Eyeconic Arizona on the historic McDowell Road Miracle Mile in Phoenix — a straight shot to the airport — has become a popular stopping point for tourists seeking last-minute T-shirts, gifts and desert city finds. Tour buses file into the parking lot, and passersby who catch a glimpse of the vibrant apparel in its window displays pop in to see what else is in store.
It all began with an airbrush, a teen artist and a card table at a swap meet, where Albert Rodarte made shirts, producing on-the-spot custom jobs and growing a following. He was 15.
Today, this creative spirit lives on at Eyeconic Arizona, which he founded and runs with his daughters, Jade
(owner) and Trinity Rodarte, also artists.
Rodarte says the store is known for its bold designs and Arizona-themed graphics, noting that tourists often call the shop a hidden gem. The store features about 150 T-shirt designs, and equipment in the screen printing area produces about 40% of the inventory. The rest comes from area vendors.
Rodarte says, “We worked together to build something we could all be proud of.”
Eyeconic Arizona wouldn’t have happened without a middle school principal who told Rodarte, “You’re using your talent in the wrong way.”
“In middle school I was the class clown,” Rodarte admits. Bored but always sketching, he filled his English
textbook margins with doodles. After noticing his doodles, his principal suggested he enroll in an advanced art program if he worked to improve his grades.
The classroom opened his eyes to opportunity. And this rolled into his enterprising T-shirt stand at regional events.
“We worked together to build something we could all be proud of.” — ALBERT RODARTE
Eventually, Rodarte was entering and winning art contests. One state poster competition, sponsored by the Surgeon General, required students to design an anti-smoking campaign. Rodarte won first place and used the prize money to buy his first airbrush compressor — a tool that launched his career and family business.
Through the 1990s, Rodarte worked for a printing supplier known for souvenir apparel. “They printed for resorts all over,” he says. “Seeing their process sparked a fire in me. I wanted to learn to do it perfectly.”
Rodarte wanted to keep creativity close to home and Eyeconic Prints began in 2016.
“At first, we didn’t necessarily have a goal of going into the souvenir business because we were busy printing for other companies,” he says.
This side of the business continues to thrive, but Rodarte’s passion for art inspired the expansion into souvenirs and Arizona gifts.
“We started with a test run — about four racks of Arizona shirts, mugs and license plates we produced in-house,” says Rodarte of the 2023 “experiment.” That experiment took off.
“People were stopping by before heading to the airport just to grab something real — something made here,” Rodarte says.
They transformed part of the print shop into a 600-square-foot retail space, and during renovations, Rodarte literally uncovered the building’s potential. “We found a hidden door, big windows and a showcase behind a wall,” he says. “We cleaned it up, repainted, added mannequins and studio lights, and it came to life.”
He honed his talent, producing designs for several different print houses while watching many move out of the country.
The result feels equal parts studio and gallery — a home for Eyeconic’s souvenir designs. “Jade is the visionary, and Trinity does a lot of hand painting and mixed media,” Rodarte says. “My strength is more computer-driven graphics — sharp, crisp lines and detail.”
Nearly half of Eyeconic’s products are made in-house using screen-printing and directto-film technology. “Our goal is to eventually
supply other mom-and-pop Arizona shops with Arizona-made products,” says Rodarte, noting a gradual entry into wholesale.
“The most gratifying part is seeing that I can hand the ropes down to my children and they can run with it. It’s proof that dreams really can come true.” — ALBERT RODARTE
The homegrown model keeps prices accessible. Meanwhile, the ever-expanding inventory is driven by customer demand. “When customers ask for something we don’t have, we write it down,” says Rodarte. “Our goal is to have it ready for the next person who walks in.”
Eyeconic Arizona’s categories span from apparel and drinkware to decor, ornaments and even pantry items such as hot sauce.
The printing side of Eyeconic complements its souvenir business, with clients picking up orders and discovering the trove of apparel and
gifts. Word passes and drives traffic, though Rodarte defines Eyeconic’s success in what it gives his daughters: the same opportunity he found to express himself through art and make a living doing it.
“The most gratifying part is seeing that I can hand the ropes down to my children and they can run with it,” he says. “It’s proof that dreams really can come true.” SGN
June 9-14
Atlanta Summer Market Atlanta www.atlantamarket.com
June 24-30
Dallas Total Home & Gift Market Dallas www.dallasmarketcenter.com
Aug. 2-4
NY NOW New York www.nynow.com
MAY 13-15
IFJAG Charlotte, North Carolina www.ifjag.com
MAY 14-15
CARV Expo San Diego www.carvexpo.com
MAY 19-22
MSA Forward Philadelphia www.museumstoreassociation.org
MAY 29-31
GTS Greensboro Expo Greensboro, North Carolina www.gtshows.com
JUNE 9-14
Atlanta Apparel Atlanta www.atlanta-apparel.com
JUNE 16-19
Dallas Apparel & Accessories Market Dallas www.dallasmarketcenter.com
JULY 20-24
Seattle Market Week Seattle www.seattlemart.com
JULY 25-27
GTS Greensboro Expo Greensboro, North Carolina www.gtshows.com
Sept. 18-20
Coastal Connections Conference Orlando, Florida www.coastalconnections conference.com
JULY 26-30
Las Vegas Market Las Vegas www.lasvegasmarket.com
AUG. 4-7
Atlanta Apparel Atlanta www.atlanta-apparel.com
AUG. 9-12
Las Vegas Apparel
Las Vegas www.lasvegas-apparel.com
AUG. 9-12
Minneapolis Mart Minnetonka, Minnesota www.mplsmart.com
AUG. 18-21
Dallas Apparel & Accessories Dallas www.dallasmarketcenter.com
AUG. 25-27
ASD Marketweek
Las Vegas www.asdonline.com
AUG. 30 – SEPT. 1
Trendz Show
Palm Beach, Florida www.trendzshow.com
SEPT. 9-10
Cali Gift Show
Palm Desert, California www.caligiftshow.com
SEPT. 14-17
The Gathering Orlando, Florida www.thegatheringevent.com
SEPT. 15-16
New England Made Giftware & Specialty Food Shows Boxborough, Massachusetts www.nemadeshows.com
SEPT. 15-17
Dallas Total Home & Gift Market Dallas www.dallasmarketcenter.com
SEPT. 16-18
Surf Expo Orlando, Florida www.surfexpo.com
SEPT. 18-19
The Northern Michigan Show Gaylord, Michigan www.silverliningshows.com
Registration has opened for the Summer 2026 edition of Las Vegas Market, returning July 26-30 to World Market Center Las Vegas. Building on the momentum of the show’s newly launched brand refresh in winter, the Summer Market will deliver a more focused buying experience across over 3,500 brands in furniture, home decor, gift, lifestyle and seasonal categories.
Designed to help retailers and designers, Las Vegas Market offers curated product discovery and standout design for attendees. ANDMORE has also rebranded its temporary exhibits as First Finds for its summer events to highlight new brands and products.
Permanent showrooms will be open July 26-30 from 9 a.m. to 6 p.m., closing at 4 p.m. on July 30. Gift and Home Temporaries will be open July 26-29, 9 a.m. to 6 p.m., closing at 4 p.m. on July 29. Home Furnishings will be open July 26-30 from 9 a.m. to 6 p.m., closing at 2 p.m. on July 30.
For more details and registration information, visit www.lasvegasmarket.com.
For their Summer editions, Atlanta Market and Atlanta Apparel will co-locate at AmericasMart Atlanta, marking the first major buying opportunity of the summer. The Summer 2026 Markets will be held in a new date pattern from June 9-14, with Temporaries open June 9-13, offering access to over 6,500 brands spanning gift, home, lifestyle, apparel and accessories.
Atlanta Market traditionally occurs in July but has moved to June for 2026 due to the FIFA World Cup schedule.
ANDMORE is also rebranding its temporary exhibits this summer, with a new name at both Atlanta Market and Las Vegas Market later in the summer. Show organizers are rebranding the temporaries to First Finds to celebrate them as discovery-driven destinations for emerging brands, new products and early-access buying opportunities.
“Buyers come to market to discover what’s next — and First Finds puts that experience front and center,” says Amory Wooden, executive vice president and chief marketing officer of ANDMORE. “This is where new ideas show up first, where emerging brands gain visibility and where buyers can uncover products before they scale.”
First Finds offers buyers early access to emerging brands and products in a more approachable, flexible environment. Thousands of lines will be organized into curated neighborhoods, organized by product category and aesthetic. ANDMORE says it hopes the rebranded section will help more buyers and exhibitors to make connections.
Registration is open for Atlanta Market and Atlanta Apparel, with more details available at www.atlantamarket.com and www.atlanta-apparel.com.
Great Lakes Promotions LLC, an event company dedicated to serving the gift industry, has announced several new shows for 2027, including the Ohio Gift Show, the Great Lakes Campground Show and the Upper Midwest Gift Show with dates to be determined soon.
Event Manager Eric Howard says he anticipates all three new shows will take place in the first quarter of 2027, with the Ohio Gift Show taking place near Columbus, Ohio, the Great Lakes Campground Show taking place in Kalamazoo, Michigan, and the Upper Midwest Gift Show taking place in Minneapolis. All three new shows will feature carefully curated wholesale vendors and education opportunities.
RedlineXpo Events has announced that The Reunion, a souvenir, gift and resort trade show, and ToyFest, the specialty toy industry’s premier buying event produced by the Western Toy and Hobby Representatives Association (WTHRA), will co-locate in April 2027 at The Expo at World Market Center Las Vegas.
The partnership brings together two shows that serve overlapping audiences under one roof, including buyers from zoos, aquariums, museums, theme parks, resorts and specialty retail. Together, the two shows will offer approximately 300 booths across complementary categories.
“We built The Reunion on the idea that the right environment matters as much as the right products. ToyFest shares that philosophy, and together we’re giving buyers an even stronger reason to make Las Vegas part of their spring buying calendar,” says RedlineXpo CEO Evan Shoda.
The Reunion, which launched in 2024, was purpose-built to give the souvenir, gift and resort industry a dedicated spring buying event. ToyFest, produced by WTHRA for nearly 65 years, is one of the toy industry’s most established buying events.
More attendee and exhibitor information for both shows can be found at www.thereunionexpo.com and www.toyfestus.com.
Thousands of global play professionals attended the 2026 Toy Fair from Feb. 14-17 at the Javits Center in New York. The 120th edition of the show offered attendees product discovery and business insights on the $45.6 billion U.S. toy marketplace.
In addition to browsing nearly 750 exhibits, attendees also benefited from Toy Fair University, which offered free educational seminars with sessions on consumer insights, licensing & entertainment updates, product development and more.
The Toy Association’s team of trend experts also presented its annual Toy Trends Briefing to illustrate the key trends expected for this year.
“In 2026, we’re seeing a growing interest in play that inspires creativity, encourages out-of-the-box thinking and celebrates self-expression, from collectible fandoms to toys and games that offer moments of calm and comfort. These trends reflect how play continues to evolve alongside culture, while remaining a meaningful and essential part of life at every age,” said Adrienne Appell, executive vice president of marketing communications.
Toy Fair will return to the Javits Center in New York Feb. 20-23, 2027.
The OC Apparel Show has announced the launch of its newest venture: the Cali Gift Show — a fresh, highly curated marketplace designed to connect today’s retailers with the most in-demand gift, lifestyle and resort products.
Building on the success and reputation of the OC Apparel Show, the Cali Gift Show, taking place, Sept. 9-10 at the Embassy Suites by Hilton Palm Desert, will bring together a mix of brands across categories including gift, home decor, accessories, resort wear, coastal lifestyle and wellness. The new show is designed to meet the needs of modern retailers, from boutique owners and surf shops to country clubs, yacht clubs, resort stores and specialty gift destinations.
Show organizers say the launch of the Cali Gift Show is a “natural evolution,” with retailers constantly looking for something new. They add that the show offers a vibrant, California-inspired assortment that reflects how and where people shop today.
More information is available at www.caligiftshow.com.
Looking for something new to offer? Here are some trending products that are sure to turn heads.
1. Impulse Souvenirs: Custom cap - The Enchantments hike, www.impulsesouvenirs.com; 2. Fiesta Toy: Shark Root Cutie, www.fiestatoy.com; 3. Signs 4 Fun: Ew, People - custom metal postcard, www.signs4fun.com; 4. Joseph K & Co.: Santa with surfboard ornament, www.josephk.com; 5. The Beach and Back: Signature Blue Wave Bangle, www.thebeachandback.com; 6. The Cottonseed Marketplace: Bear and pine tree ornament, cottonseedmarketplace.faire.com; 7. McGovern Outdoor: Wildflowers of the USA canvas zip pouch, www.mcgovernandcompany.com; 8. Tangico: Customized engraved cork coasters, www.tangicousa.com; 9. LaserGifts: Rhinestone initial key ring, www.lasergifts.com.
Have a product to feature? Send a high-resolution image and description to: katie@breakwallpublishing.com.
STORY BY KRISTEN HAMPSHIRE
Asimple retail ask brought Sarah Jacques to tears.
Some family members of the 29 men lost aboard the SS Edmund Fitzgerald during its sinking wondered if the Great Lakes Shipwreck Museum gift shop could create a commemorative T-shirt bearing their loved ones’ names. The result, featuring artwork by a regional artist, became one of the store’s most meaningful and best-selling items.
“We wanted to make sure it was led by the families and done respectfully,” says Jacques, the museum store manager.
That level of care informs how Jacques buys for the Shipwreck Coast Museum Store, located at Whitefish Point in Paradise, Michigan, on a remote stretch of Lake Superior where history is preserved with purpose.
Winner: Shipwreck Coast Museum Store
Location: Paradise, MI
Store Manager: Sarah Jacques
Store Manager Sarah Jacques selects relevant books as well as commemorative hats, sweatshirts, T-shirts and mugs for the Shipwreck Coast Museum Store.
history and our research and education efforts,” says Jacques. “It really is a source of pride, and everyone who works here feels that.”
The impact of gift shop sales runs deep, with over 80,000 visitors trav-
“It really is a source of pride, and everyone who works here feels that.”—
Every item, from books and apparel to souvenirs and children’s gifts, supports the mission of the Great Lakes Shipwreck Historical Society: to preserve maritime sites, honor those who served and tell the stories of lost vessels.
“What we’re doing here is making an impact on our community, its
SPONSORED BY:
SARAH JACQUES
eling to the site each year. Their purchases help fund restoration projects across the historic campus. Proceeds also support active discovery.
The society’s research vessel continues to explore Lake Superior, uncovering and documenting shipwrecks — 15 in the past five years alone. “The amazing crew are out
there on the lake all the time looking for and documenting wrecks, and our store’s sales help with their efforts,” Jacques says.
At the same time, the shop remains grounded in the visitor experience. Value-minded souvenirs, children’s books and regionally relevant merchandise, from lighthouse memorabilia to birding titles, ensure accessibility for families while staying true to the destination.
Jacques leans into customers’ ideas for souvenirs and gifts, which is how the commemorative shirt came to be.
For Jacques, these connections and the memories families take home with them are personal. “This is the absolute best place to work because we’re doing something really meaningful,” she says. SGN
Sunshine Awards recognize retail stores in our industry that are making a difference through charitable donations and efforts. Is your store worthy of an award? We’d love to hear from you! Complete an entry form at www.sgnmag.com/sunshine-award.
