Presentation for Jackie & Patrick Vogt

Listing Consultation

367 LIVERPOOL CARDIFF

PRESENTED TO JACKIE & PATRICK VOGT

PRESENTED BY SEAN CADDELL

Partnership Matters

Thank you for the opportunity to demonstrate the difference Pacific Sotheby’s International Realty can make as your partner.

Our goal is to simplify the home-selling process from start to finish, and our expertise ensures a seamless experience. Simply put—together, we will succeed.

At Pacific Sotheby’s International Realty, we have the resources, strategy, and reach to deliver exceptional results. As your dedicated partner, we will guide you through every step of the journey. This brief presentation outlines our comprehensive plan, leveraging our network and marketing expertise to connect with the right buyers.

Thank you again for your consideration. It would be our privilege to represent you.

The Attention Your Property Deserves

At Pacific Sotheby's International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.

Our Approach Tailored to You

PREPARING YOUR PROPERTY

We begin by evaluating how your property should be presented to the market — identifying opportunities to enhance its visual appeal, positioning, and overall readiness. This step ensures every detail is thoughtfully considered before your home is introduced to buyers.

2

FINALIZING YOUR MARKETING PLAN

We develop a tailored marketing strategy that reflects your property’s unique attributes and target audience, outlining how and where it will be presented to achieve the strongest possible exposure.

4

REPORTING YOUR PROGRESS

Throughout the process, we keep you informed with ongoing insights into activity, engagement, and feedback, providing transparency and data to guide informed decisions.

LAUNCHING YOUR PROPERTY

Once your property is fully prepared and positioned, we introduce it to the market through a coordinated launch across our global network and marketing channels — reaching qualified buyers with clarity and impact.

5

CLOSING THE TRANSACTION

From negotiation through closing, we manage every detail with care and precision — supporting you through due diligence, documentation, and a successful transfer of ownership.

Sean Caddell

Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.

Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.

Sean possesses an in-depth understanding of client needs and the ever-evolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.

In addition to his successful real estate career, Sean is deeply involved in philanthropy and community engagement. He actively supports charities and organizations such as the Ocean Discovery Institute, where he serves as Cabinet Board Member supporting the education system in the public schools for City Heights through programs supporting marine and environmental science. Sean also serves on the Advisory Board for Del Mar Horse Park, demonstrating his dedication to the equestrian community. Furthermore, he holds the esteemed position of Co-Chair for the United States Equestrian Team West Coast Gala in 2024, highlighting his leadership and commitment to promoting excellence in equestrian sports.

Sean’s expertise extends to marketing strategies, both digital and print, on both local and international scales. He possesses extensive knowledge in leveraging these platforms to effectively reach and engage target audiences. His proficiency in this area has garnered him recognition, including appearances on television, where he has shared his industry insights and expertise.

Sean Caddell is a graduate of San Diego State University, where he earned a Bachelor of Arts degree in Journalism with an emphasis in advertising. Prior to his real estate career, he gained valuable experience managing corporate relations for firms in the financial services industry, honing his skills in communication and client relations.

Driven by his passion for architecture, design, and delivering exceptional results, Sean Caddell continues to be a respected and influential figure in the global real estate industry. His unwavering commitment to his clients, coupled with his extensive knowledge and experience, make him an invaluable asset for anyone seeking unparalleled real estate representation.

Global Real Estate Advisor DRE 01192842

858.472.1074

OceanRanches@gmail.com SeanCaddell.com

ACCOLADES / AWARDS

• Founding Member: Equestrian Connect networking group of agents worldwide working in equestrian markets

• Club 50 Member: Participated in Club 50 since its inception

• Top 7 Residential Agent: San Diego Business Journal (SDBJ)

• Best of the City: Modern Luxury Encinitas & Cardiff

• SDBJ Leader of Influence

• REAL Awards: Top 1% in 2023

• Favorite Equestrian Realtor: EQ Living

• 2023 RealTrends: Top Percentile

• 2024 RealTrends: Top Percentile

• 2023 EQ Living: Gold List

Client Reviews

Sean has helped me find and sell three houses. It has been great experiences and Sean’s team communicates throughout the whole process and puts you first and really listens.

— Kenda P.

Sean is absolutely the best in the business. I have done two major transactions with him (buying and selling a luxury horse farm), and he is such an amazing professional in every way. He took such good care of us from start to finish. He knows the market like no one else, and I recommend him without hesitation. His team is incredible also. In my mind, there is no one else I would work with when buying or selling real estate.

— Jessica M.

Sean is the best of the best. I have known him for at least 20 years. He sold our home in Vista CA in 2023 at full asking price and in 10 days time. He and his staff are attentive, professional and kind. I have recommended him to friends several times and each has had the same experience. Sean Caddell & Associates for the win!

— Kim S.

Sean really understands the San Diego real estate market. He is very hard working and detail oriented so you can be certain nothing will “fall between the cracks”. He ALWAYS looks out for the best interests of his clients. You couldn’t ask for a more knowledgeable and honest agent.

— Sally H.

I had the good fortune of meeting Sean Caddell when I relocated from Pasadena. Sean continues to share his decades of proven experience with his clients always dedicated to listening and then meeting their real estate needs as if it was his own personal purchase or sale. He is skilled in offering not only his services as an agent but in providing a joyous new life style.

— Carolyn O.

Sean and his team are great! I can’t imagine shopping for houses or barns with anyone else.

— Monica G.

My husband and I had Sean and his group list and sell our property on the oceanfront in La Jolla, CA. It was on private street and sold at a great price. Of course, he sold us our next home as well. His ability suited his reputation!

— Linda F.

Sean Caddell advises me on property purchases, both personal and investment properties, and is always patient, promptly replies to messages, and most of all, keeps professional and calm regardless. Negotiations with Sean are smooth and easy, even with difficult situations. He’s the best.

— Carla H.

Sean Caddell and Associates have consistently been terrific in every way to sell properties for us. Incredibly responsive and knowledgeable. These are the ingredients for a successful outcome.

— Laura M.

Community

Involvement

Sean Caddell is a dedicated community member and philanthropist, actively supporting organizations like the Ocean Discovery Institute, Feeding San Diego, and the horse community in Southern California. His commitment to giving back reflects his passion for the environment and the local community.

Coastal Lifestyle

FROM THE OCEAN

Sean Caddell, a San Diego resident for over 40 years, specializes in coastal properties, bringing a deep understanding of the local market to his clients. Known for his expertise and passion for luxury real estate, Sean is also an active community member, contributing to various philanthropic efforts and fostering connections throughout San Diego County Coastal Communities. His commitment to these regions with an emphasis in North County is reflected in both his professional and personal endeavors.

Equestrian Lifestyle

TO THE RANCH

The Caddell team hosts a prominent real estate footprint in Rancho Santa Fe, and surrounding equestrian communities. With a deep passion for the equestrian lifestyle and extensive knowledge of the local market, he connects with clients seeking homes that align with their interests. His commitment to exceptional service has earned his a trusted reputation in the community, where he has successfully guided clients in finding their dream estates. With a keen eye for detail and an understanding of horse owners’ unique needs, Sean helps clients navigate the complexities of buying and selling luxury properties in this prestigious area.

Recent Coastal Sales

403 Sea Ridge, La Jolla, Ca 92037

509 Pacific Ave., Solana Beach, Ca 92075

150 10th Street, Del Mar, Ca 92014

1350 Neptune Ave., Encinitas, Ca 92024

1531 Coast Walk, La Jolla, Ca 92037

1314 Lake Drive, Encinitas, Ca 92024

17750 Via De Fortuna, RSF, Ca 92067

2387 Montgomery Ave, Cardiff, Ca 92007

734 Glorietta Blvd., Coronado, Ca 92118

1178 Virginia Way, La Jolla, Ca 92037

929 Neptune Ave., Encinitas, Ca 92024

17125 Calle Corte, RSF, Ca 92067

2160 Oxford Avenue, Cardiff, Ca 92007

2160 Oxford Ave, Cardiff, Ca 92007

252 Kolmar St., La Jolla, Ca 92037

717 Stratford Court, Del Mar, Ca 92014

1413 San Elijo, Cardiff, Ca 92007

6156 La Flecha, RSF, Ca 92067

734 Glorietta Blvd., Coronado, Ca 92118

631 3rd Street, Encinitas, Ca 92024

$9,500,000

$8,500,000

$8,250,000

$6,950,000

$6,900,000

$6,885,000

$6,795,000

$6,495,000

$5,779,000

$5,499,000

$5,350,000

$5,200,000

$4,250,000

$4,250,000

$4,249,000 $4,150,000

$3,998,000

$3,989,000

$3,950,000

$3,900,000

$9,500,000

$8,100,000

$7,750,000

$7,000,000

$6,700,000

$5,990,000

$6,650,000

$6,350,000

$5,400,000

$5,100,000

$5,350,000

$5,200,000

$4,250,000

$4,250,000

$3,853,425

$3,850,000

$3,850,000

$3,800,000

$3,950,000

345 S Granados, Solana Beach, Ca 92075

34 Green Turtle, Coronado, Ca 92118

1097 C Street, Encinitas, Ca 92024

2326 Cambridge Ave, Cardiff, Ca 92007

2721 Mackinnon Ranch Rd, Cardiff, Ca 92007

1068 Devonshire, Encinitas, Ca 92024

3228 N. Twin Oaks Valley, San Marcos, Ca 92069

17218 Camino de Montecillo, RSF, Ca 92067

14817 Arrovo Rosita, Del Mar, Ca 92014

2495 Newcastle, Cardiff, Ca 92007

920 Stratford Ct., Del Mar , Ca 92014

922 Stratford Ct., Del Mar, Ca 92014

2029-31 Cambridge Ave., Cardiff, Ca 92007

1629 Somerset Ave., Cardiff, Ca 92007

1845 MacKinnon, Cardiff, Ca 92007

2172 Oxford Ave., Cardiff, Ca 92007

1746 Tattenham, Encinitas, Ca 92024

1270 Rubenstein Ave., Cardiff, Ca 92007

1045 Dewitt Ave., Encinitas, Ca 92024

2326 Cambridge Ave., Cardiff, Ca 92007

2475 Manchester Ave., Cardiff, Ca 92007

$3,549,000

$3,900,000 $3,500,000 $2,925,000 $3,075,000 $3,150,000 $2,995,000 $3,005,000 $2,600,000 $2,950,000 $2,400,000 $2,750,000 $2,600,000 $2,500,000 $2,600,000 $2,450,000 $2,300,000 $2,355,000 $2,700,000 $2,100,000 $2,349,000 $2,125,000 $2,010,000 $2,075,000

2565 Manchester Ave., Cardiff, Ca 92007

$3,495,000

$3,300,000

$3,250,000

$2,999,000 $2,995,000 $2,995,000 $2,950,000

$2,950,000 $2,800,000

$2,750,000

$2,650,000

$2,600,000

$2,495,000

$2,449,000

$2,449,000 $2,399,000 $2,395,000 $2,349,000

$2,150,000

$2,025,000

$1,999,999

Proven Results

Meet the Team

Jessica Campbell Leland Meghann Harris

239.850.3501

Jessie.OceanRanches@gmail.com

As a dedicated Horse Property Specialist with Sean Caddell & Associates, I connect equestrian enthusiasts with their dream properties, having closed over $30M in sales. My background includes a successful sales career at Cardinal Health, where I consistently exceeded targets. With a Bachelor’s degree in Anthropology from Baylor University, I bring a strategic, client-focused approach to real estate. Whether you're seeking a farm, luxury estate, or land for development, I'm here to guide you every step of the way.

Jackie Hooper

760.420.0073

Jackie.OceanRanches@gmail.com

Jackie Hooper is the Operations Manager for Sean Caddell & Associates and a licensed Realtor at Pacific Sotheby’s International Realty. With a background in corporate real estate and extensive experience alongside Sean Caddell, she brings a diverse skill set to the fast-paced world of luxury real estate. Jackie oversees daily operations, ensuring efficiency and continuous improvement for the team. Known for her organizational skills and ability to manage complex projects, she excels at building strong client and colleague relationships. A resident of Cardiff by the Sea, Jackie enjoys staying active through running and fitness classes.

310.854.9667

MeghannHarris1@gmail.com

Meghann is passionate about luxury real estate and is dedicated to helping clients find their dream homes. Known for her local market expertise, honesty, and integrity, she works to make every transaction smooth and enjoyable. As an accomplished equestrian and competitive Show Jumper, Meghann understands the unique needs of horse owners and tailors her service to meet her clients’ lifestyle and investment goals. She lives in Leucadia with her husband and two children and enjoys staying active, skiing, competing in triathlons, and traveling with her family.

Holly Hermanson

619.417.8974

HollyHermanson@icloud.com

Holly has been selling real estate in San Diego since 2004, bringing a deep knowledge of the local market since moving to the area in 1976. Originally from Green Bay, Wisconsin, she raised two daughters as a single mother, which fueled her success. Holly is committed to helping clients buy or sell homes with expertise, honesty, and dedication. Her hard work earned her the SD Magazine 5-Star Client Satisfaction Award for six consecutive years. In her free time, Holly enjoys traveling, working out, and attending the Del Mar horse races.

Brianne Stauffer Michael Hawthorne

760.622.6618

BrianneStaufferSD@gmail.com

Brianne Stauffer is a dedicated real estate professional with a strong passion for helping clients achieve their property goals. Born and raised in San Diego, she has an in-depth knowledge of the North County market and a proven track record of successful deals. With a background in a family of real estate professionals, Brianne offers unique industry insights and connections that benefit her clients. She resides in Del Mar, California, and is committed to providing exceptional service, ensuring a seamless and stress-free buying or selling experience.

858.245.9078

AnahiArata19@gmail.com

Anahi Arata is a highly skilled real estate professional at Pacific Sotheby’s International, known for her marketing expertise and extensive network of discerning clients across luxury fashion and real estate. Fluent in English, Spanish, Italian, and Portuguese, she specializes in connecting international clients with luxury properties, whether for personal use or investment. With a background in marketing and interior design, Anahi brings impeccable taste, strong negotiation skills, and a vast global network to her role. She is also actively involved in charitable work, supporting organizations like “This is About Humanity” and “Angelitos De Oro.”

858.519.2469

Michael.OceanRanches@gmail.com

Michael’s real estate career began after joining the Marine Corps in 2019, and he now works as a dedicated agent at Pacific Sotheby’s in San Diego. Specializing in serving active-duty military, VA loans, and first-time homebuyers, Michael is committed to ensuring a smooth experience for his clients. Originally from Alexandria, Louisiana, he has embraced San Diego’s vibrant lifestyle, enjoying surfing, rock climbing, and skydiving. His background in service and real estate reflects his dedication to helping clients and building lasting relationships in his community.

26,000 sales associates worldwide

1,100 offices

86 countries & territories $182B global sales volume $7B global network referrals

Our World Is Yours

Sotheby’s International Realty is the only truly global luxury real estate company with 26,000 advisors working in more than 1,100 local offices across 86 countries and territories. Our unparalleled network works together to meet your needs and expectations.

SOTHEBY’S AUCTION LOCATIONS

Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 sales rooms around the world, and has private sales galleries in New York, Hong Kong, and London.

Our Numbers Are Your Assurance

At Pacific Sotheby’s International Realty, we understand that trust is essential, especially in challenging markets. Our clients rely on our expertise, honed through experience, proven success, and resilience in all circumstances. Our results demonstrate this commitment.

500+ $4.5B+ offices advisors local sales volume

High-End Research Delivers High-End Results

In the luxury market, informed decisions drive stronger outcomes. Through the Sotheby’s International Realty brand, we have access to in-depth global research and real-time market intelligence that shapes how we position your property.

The brand’s bi-annual Luxury Outlook report provides insight into evolving trends, buyer behavior, and capital movement across key markets worldwide. Combined with local expertise, these insights help us price strategically, market intelligently, and attract the right buyers with confidence.

Our Reach Brings the World to Your Home

Your property is positioned for global visibility. Sothebysrealty.com is designed to ensure qualified buyers can find your home across search engines and AI-driven discovery platforms.

Through intelligent content structure, authoritative market insights, and refined property storytelling, we make your listing easy to discover, effortless to explore, and positioned within one of the most trusted brands in luxury real estate.

16

46M+ languages translated

42M+

sothebysrealty.com visits in 2025 videos played in 2025

Sotheby’s Is More Than Just Our Name

For the past two centuries, Sotheby’s auction house has established an iconic brand of unparalleled prestige. Today, Sotheby’s International Realty continues this legacy, providing elevated standards and exemplary service. Leveraging the global power of the Sotheby’s name and its extensive database of 700,000 clients, we create unique opportunities to introduce your property to qualified buyers worldwide.

Exclusive Access to Ultra-Luxury Buyers

Our unique relationships help us connect your listing with ultra-high-net-worth buyers that even superior marketing can’t reach alone. These buyers understand that Sotheby’s International Realty represents the finest opportunities available in every market.

AUCTION CLIENTS

• 68 of Forbes’ 100 World’s Richest People

• 136 of Forbes’ 400 Richest Americans

• 57 of Forbes’ 100 Richest Americans

• 64 of Forbes’ Top 500 CEOs

• 169 of Art News’ Top 200 Collectors

• All 10 of Forbes’ Top 10 Billionaire Art Collectors

• 20% have an average net worth of $20.4M

• Average net worth is $8.4M

*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia

No One Can Draw More Eyes to Your Property

We work with established online and print publishers to drive more exposure to the homes of our clients.

Strategic Online Distribution for Greater Visibility

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

sothebysrealty.com

Paid Social & Search Visibility

Sotheby’s International Realty uses targeted search and social advertising to ensure properties are visible at the moments buyers are actively exploring real estate.

Across Google, listings appear when buyers search for homes, locations, and lifestyle-driven terms — helping connect properties with motivated audiences already in a buying mindset. On social platforms such as Facebook and Instagram, paid campaigns extend visibility to audiences who follow luxury, design, and real estate content, reinforcing awareness and driving interest back to sothebysrealty.com.

Together, these efforts help ensure your home is discoverable across the digital channels buyers rely on most — from initial search to ongoing consideration.

Strategic Property Promotion

Through trusted media partnerships, Sotheby’s International Realty places properties within premium digital environments where affluent audiences engage with respected news, lifestyle, and design content. These placements introduce listings through natural discovery, reinforcing quality and credibility by association.

Properties are displayed based on a viewer’s location, with added exposure in select feeder markets that commonly invest in our local market. When a buyer clicks on a property, they are directed to sothebysrealty.com to view full listing details.

We Are the Most Followed

The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with over one million followers each day.

We are the most followed luxury real estate brand across social media—with a larger global audience than any of our competitors.

441K+

YouTube subscribers

129K+

547K+

Facebook followers Instagram followers

151K+

LinkedIn followers

Our Reputation

Is Your Advantage

The Sotheby’s International Realty brand is the most profiled luxury real estate brand in the news. Our press office possesses strong relationships with leading national and international media outlets that drive buyers to sothebysrealty.com, where your property is featured.

2025 PRESS SHARE OF VOICE

Sotheby’s International Realty

Coldwell Banker

Engel & Volkers

Christie’s International Real Estate

Douglas Elliman The Agency

Compass

Corcoran Realty

Berkshire Berkshire Hathaway

Knight Frank

You’ll

See the Results as They Unfold

We provide comprehensive data on your listing’s web traffic, showings, marketing campaigns, and more. This valuable information drives the sales strategy, enabling us to adjust and refine tactics in real-time, ensuring every decision is informed and aligned with your goals.

Our Sales Strategy

When distinguished listings need discretion

A faster way to the highest bidder

When your property needs prime time exposure

There’s More Than One Way to Sell

Luxury Homes

When it comes to selling your home, you have options. We are committed to meeting you exactly where you are in your selling journey and guiding you down the optimal path to finding the most qualified buyer for your home.

Whether you desire the discretion of an off-market sale, prefer a traditional market listing, or are eager to elevate your approach with an auction, we can tailor our services to meet your unique requirements.

Private Listings Powerful Reach

At Pacific Sotheby’s International Realty, we provide unmatched exposure for exclusive off-market listings through a collaborative internal forum, a centralized database, and a weekly email showcasing these opportunities to our network. With over 500 agents across San Diego and Orange County, we connect sellers with qualified buyers quickly and discreetly, maximizing opportunities while maintaining privacy and exclusivity.

A Faster Way to the Highest Bidder

SOTHEBY’S CONCIERGE AUCTIONS

Sotheby’s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it’s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days.

Luxury Homes Aren’t Just for One Family

Anymore

Since 2011, multigenerational households have risen 271% in the U.S., driven by deeper family connections, caregiving needs, and the desire to build a lasting legacy.

Generation X leads demand (21%), followed closely by Baby Boomers and Millennials, with growing international interest in markets such as Japan and Brazil.

Today’s luxury buyers prioritize thoughtfully designed “away spaces”—including rec rooms, separate entrances, kitchenettes, and guest suites—that balance shared living with privacy and dignity.

At Pacific Sotheby’s International Realty, we know how to position homes for this evolving luxury buyer, highlighting features that support multigenerational living while leveraging local expertise and a powerful global network to maximize demand and value.

The Right Price Gets the Best Result

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.

Where Local Knowledge Drives Better Outcomes

Every property deserves a tailored strategy. While we analyze your property in detail, we also closely track broader market trends to understand the environment in which it will be positioned.

We compile and publish regular market updates that provide insight into pricing trends, buyer activity, and overall market direction. These reports offer valuable context, helping you make informed decisions with clarity and confidence.

DISCOVER OUR LATEST LOCAL MARKET UPDATES

Scan to access current statistics and broader market insights for your area.

San Diego County