La Jolla Village News, April 18th, 2014

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FRIDAY, APRIL 18, 2014

LJTODAY.COM | VOLUME 18, NUMBER 15

Beach lifesavers ask for budgetary boost for staff, equipment needs By DAVE SCHWAB

A LITTLE HELP? The city’s Lifeguard Services is looking to boost its budget over the next five years to, among other things, bolster staff, maintenance and equipment in Ocean Beach, Pacific Beach, South Mission Beach, Windansea and Mission Bay.

Photo by Jim Grant

SPIRIT OF THE RENAISSANCE In no way does this oil painting resemble an entry from classical Western Europe — but its creator is no less a Renaissance man. Composer and artist Mark Kostabi was the central figure at a reception, April 11, at La Jolla’s Martin Lawrence Galleries, his own compositions punctuating the conversation. His “The Thing I Sing” is shown above and is part of Kostabi’s collection at Lawrence. The venue is located at 1111 Prospect St. in La Jolla. COURTESY PHOTO

Birch Aquarium to party down for Earth Day By MARTIN JONES WESTLIN Planet Earth is home to 7 billion people, which translates to an increase of 3,500 percent over the last 500 years. That kind of growth can’t help but put a crimp in nature’s resources, which is what the organizers of the first Earth Day were thinking when they launched their rallies on April 22, 1970. Forty-four years later, one of every seven of those billions will be attending some kind of Earth Day speech, activity or rally on behalf of their host. And since the place’s surface is 70 percent water, La Jolla’s Birch Aquarium thought it would be nice to hold a Party for the Planet as part of its weekly SEA Days series, focused on educating visitors on the importance of marine life and how to help preserve our oceans and waterways. Hands-on activities, exploration and

crafts will be featured at the Earth Dayoriented event, planned for Saturday, April 19, 11 a.m. to 3 p.m. The party’s free with admission of $17 for adults, $12.50 for kids 3 to 12, $14 for those 14 to 17 and $13 for those 60 and over. Be sure to visit the aquarium’s booth at this year’s EarthFair in Balboa Park on Sunday, April 27. The aquarium is located at 2300 Expedition Way in La Jolla. For more information, call (858) 534-3474 or see aquarium.ucsd.edu. Meanwhile, UCSD has mapped out what it calls its Earth Week events, scheduled from April 21 to 25. Events include a Trash Sort, wherein participants are invited to glean recyclables from waste, and a seminar on the very rare Torrey pine tree, its history and how it figures into our area’s personality. For more, call (858) 246-0730 or visit earthweek.ucsd.edu.

The lifeguards responsible for the lives of 20 million-plus beachgoers along San Diego’s 17-mile coast who made more than 5,000 water rescues in 2013 are asking for a little more than $5 million over the next five years from the city during budget deliberations. “The main thing is to look ahead and have a plan ready so that, as funding is available, we know where we want to be (operationally) and can act on those opportunities,” said San Diego Lifeguard Services Chief Rick Wurts. “We recognize the city is still going through its recovery in the budget and that there are many important needs throughout other departments like police and fire. The list of needs we’ve submitted are our top

priorities.” Wurts’ recent budget proposal to the city asked for about $5.28 million over the next five years. This includes $1.77 million in fiscal year 2014-15, to add personnel and address maintenance and equipment needs. Wurts said his department’s budget proposal was projected over five years “to take a comprehensive look at areas where we felt we could augment operations to be able to continue to provide even better service in all aspects of our operations.” On Monday, April 14, Mayor Kevin Faulconer released his proposed budget, which will be vetted

SEE LIFEGUARDS >> PG. 4

Veteran lifeguard tapped to finish out remainder of Faulconer’s term

By DAVE SCHWAB

It took two ballot rounds for the San Diego City Council to select Point Loma resident Ed Harris, a longtime lifeguard and former ED HARRIS Marine, to fill the District 2 seat vacated by nowmayor Kevin Faulconer over the next eight months. “There were numerous highly qualified and inspiring candidates in the field, and I’m very humbled by the council’s decision,” said Harris after his April 7 appoint-

ment. “I look forward to working directly with community leaders to strengthen District 2 neighborhoods.” The diverse field of candidates for the temporary District 2 post included a TV producer, a retired judge, a disabled-persons advocate, an attorney and an architect, among others. Harris was immediately sworn in after being selected by the council. His candidacy drew the support of councilmembers Sherri

SEE HARRIS >> PG. 4

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FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

News

Politics, and La Jolla’s love, didn’t escape Bob Hildt’s notice On the solemn occasion of a community memorial for Rob Hildt, Bird Rock neighbor and friend Steve Dowdy recalled a political “battle” between the diehard conservative Republican and his liberal daughter. “I’m a professor, and I lean a little to the left. Rob was a Ronald Reagan Republican,” said Dowdy, noting Rob and his daughter, an Obama supporter, got into a campaign sign war during the McCain-Obama race in 2008. “He got McCain campaign signs for his lawn,” Dowdy said, “and she got an Obama sticker that was half an inch bigger that she easily slipped over the McCain signs. So it was solid Democrats going up his driveway. He realized, ‘This girl has to go.’ So not to be outdone, he got two more McCain signs, which she now matched with five Obama signs. Finally, they each called for a truce and agreed to go back to having just three signs each. “But she gave the other two to the next-door neighbor,” Dowdy said. “Rob was just glad the election was over—no matter who won.” Hildt’s public remembrance was held April 12 at La Jolla Community Center. He died March 25 after a long bout with cancer. He was 56.

A Los Angeles native and a career banker, Hildt formed two community banks for which he served as president and CEO. He was a longtime trustee and first vice president of La Jolla Town Council and a member of the La Jolla Traffic & Transportation Committee, the La Jolla Christmas Parade Committee and the La Jolla Community Center. A Vietnam veteran, Hildt was awarded the Army commendation for meritorious service and was buried at Fort Rosecrans Cemetery. At his public memorial, Hildt’s pastor, Walt Dilge of La Jolla United Methodist Church, said, “We’re all here to celebrate the gift that Rob was to all of us, remembering how his special qualities added to our community and personal lives.” “Rob has finished his race,” said his sister. “He has fought the good fight, and he did it courageously. Rob's loving spirit moves us.” Hildt’s wife, Deborah, recalled she was “impressed by him in his suit” at their first meeting, noting “he seemed older than the other men in the room.” Deborah said Hildt tore off the end of a sheet of paper to write her phone number down. She found the memorabilia recently,

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while “going through his effects in a safe deposit box. “He was always the romantic, and the rest is a very happy history,” Deborah said. Hildt’s daughter, Natalie, read poignant personal cards she sent him on his birthday and on Veterans and Valentine’s days. “There aren’t enough hours in the day to express my admiration for my father,” she said. “I’m so lucky to have had such a great, supportive, loving father.” Bob Veres said that Hildt was a true friend and that they’d known each other a long time. “The most remarkable thing about Rob was that everybody he talked with — there was a connection between him and them,” he said. Ruth Yansick, La Jolla Community Center CEO, said, “Rob had a purpose in life,” adding that “every day he made it like his last day, opening up his heart to his family, his church and his community.” Yansick said Hildt was a “gentle soul” with a “great sense of humor.” La Jolla Town Council immediate past president Cindy Greatrex said she was lucky to have had Hildt as a colleague. ”How does the scenario happen

By DAVE SCHWAB

FOND FAREWELL A motorcycle stands among the effects that marked the April 12 remembrance for La Jollan Bob Hildt. At right, Sonia Olivas regales the attendees with harp music. PHOTOS BY DAVE SCHWAB

where you have someone on your board who was once a CEO and a banker handling the operations of Walmart?” Greatrex asked. “Never.” Greatrex pointed out Hildt took the annual La Jolla Christmas parade to a higher level. “For 53 years, the parade was simply a parade,” she said. “Rob and Ann Kerr had the great idea of forming a foundation and turning the La Jolla Christmas parade into the La Jolla Christmas Parade and Holiday Festival.”

Greatex noted that, thanks to Hildt and Kerr, the festival, at the La Jolla Recreation Center following the parade, now has a whole new dimension children's bands onstage, art and music classes and former council treasurer Sonia Olivas teaching kids the harp. “Each year, the class offerings grow,” she said. “Everything is free, paid by the foundation.” The uplifting remembrance ended with closing remarks and a toast by Hildt friend Javier Lorenzo.

ENJOY THE BEAUTY OF OLD TOWN FIESTA DE REYES HOSTS FIFTH-ANNUAL FOLKLORICO COMPETITION IN OLD TOWN Preliminary Rounds Hit the Stage on April 26 and 27; Finale on May 3 Dance troupes from throughout the region will meet and compete during the fifth-annual Fiesta de Reyes Folklórico Competition in historic Old Town San Diego. The annual three-day event will light up the main stage in Old Town San Diego State Historic Park during the last weeken On Saturday, April 26, and Sunday, April 27, from 11 a.m. to 5 p.m., the children and adult groups will each have 25

minutes to perform their best dances, representing many different regional styles of ballet folklórico. One finalist from the children’s groups and two finalists from the adult groups will be selected to advance to the finals. A week later, on Saturday, May 3, from 9 a.m. to noon, the six finalists will return to the state park during the Fiesta Old Town d of April and the first Saturday in May. Folklórico is a traditional

Latin American dance that information, visit emphasizes local folk culture www.fiestadereyes.com or call with ballet characteristics. 619-297-3100. Cinco de Mayo event to compete for the folklórico competition title and cash prizes. The competition is free for the public to attend and will take place in Old Town San Diego State Historic Park. There is free parking available all day on the weekends in the Caltrans parking lot on Taylor Street, just two blocks from Fiesta de Reyes. For more

News A PASSION FOR ELEGANCE This lean, mean, driving machine was among the hundreds to grace La Jolla Cove during the tenth annual Concours d’Elegance, which expanded this year to include a free program including 150 classic autos, staged entertainment and a children’s automotive area. The elite event transformed “the Jewel” into a weekend playground, with a remarkable motor-car showcase, fabulous shopping, five-star accommodations and unforgettable culinary experiences. Proceeds from the event go to local nonprofits, including the Monarch School Project, which educates students impacted by homelessness, and the La Jolla Historical Society, which preserves the history of La Jolla.

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FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

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Janice Thompson, 87, longtime Evans School teacher, nature enthusiast Janice Thompson, a longtime teacher at the private Evans School, passed away peacefully at her Pacific Beach home on Saturday, April 5, surrounded by family. She was 87. When once asked what her dream job would be, Janice responded, “Mother.” According to her three sons and their wives, Janice fulfilled that goal beautifully. Janice was a natural giver, joyfully attending to the needs of everyone around her. An outstanding teacher, Janice earned her bachelor’s degree and special-needs certification from San Diego State University. She taught for 15 years at The Evans School and tutored many other students on her own time. She cared deeply about her students and stayed in touch with many of them long after they established their own careers. Janice loved nature. As a Canyoneer with the San Diego Natural History Museum and as a master gardener, she led nature hikes throughout the county. Per-

haps some of her love of nature came from her father, who lived above Mission Valley and hiked there in the early 1900s. JANICE Janice served TOMPSON as deacon and elder during her 57-year membership at La Jolla Presbyterian Church. She founded the church’s English as a Second Language program, assisted the homeless and generally lit up the church with her presence. Once, when Janice was a hospital patient, a medical technician stopped to thank her. He had once been homeless, and Janice had helped him write a resume. Janice leaves behind her husband Frank; sons Don, Bruce and Doug; daughters-in-law Donna and Maryanne; and six grandchildren. Services were held April 12 in the sanctuary of La Jolla Presbyterian Church.

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FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

LIFEGUARDS >> CONT. FROM PG. 1

by the public and City Council in budget deliberations over the next couple of months. The budget will be finalized sometime in June for the new fiscal year starting July 1. The lifeguard budget proposal requests 15 additional lifeguards and support staff. Faulconer’s budget calls for a $500,000 increase in the city’s current $19.2 million annual lifeguard services expenditures. “We have 97 full-time lifeguards working year-round, and in the summertime we bring in about 200 seasonal, part-time lifeguards,” Wurts said. New lifeguards would reportedly be added to La Jolla, Pacific Beach, Ocean Beach, South Mission Beach, Windansea and Mission Bay for the boating-safety unit. Though the lifeguard’s flotilla of watercraft is small — totaling 11 vessels, including two fire boats and nine patrol/surf-rescue vessels — it’s integral to the department’s lifesaving

mission. “We have a cliff-rescue vehicle that sorely needs replacement,” Wurts said. “That’s currently being constructed and we hope to get that delivered to us sometime in January 2015.” Wurts said another big-ticket item, replacement of a fire boat, is going through vendor selection. “We’ll hopefully get that boat about 12 months from now,” he said. “We’re setting chunks of money aside over the next 20 years or longer so when a boat comes due for replacement, there’s money that’s been set aside. “Our goal is to pre-plan for when these things start coming due,” he said. There’s also funding set aside in the lifeguards’ five-year plan to expand lifeguard headquarters at Mission Bay. “We’ve shared that facility with the Park and Recreation Department for decades,” said Wurts. “We need some additional lifeguard headquarters for things we want to do,” he added.

News One way lifeguards could be getting more space is through the conversion of a carpenter garage used by Park and Rec at Quivira Basin into a boating safety unit locker room and sleeping quarters. “’It’s a really big footprint (garage) and used by only one person,” Wurts said. “We’re in the process of identifying another space to relocate all that shop equipment. “We’re hoping to build out that same space into a large locker room and sleep facilities for our emergency lifeguards who work 24-hour shifts.” Wurts noted supporting lifeguards is important, not only for their rescue function but for the “preventative” work they do. “Last year, we made more than 251,000 preventative actions,” said Wurts, pointing out such actions involve activities like “lifeguards seeing people too close to a rip current and warning them to move further north or south. “There is a tremendous amount of activity that goes on along the coastline to make sure that our beaches are safe,” he said.

HARRIS >> CONT. FROM PG. 1

Lightner, David Alvarez, Mark Kersey, Scott Sherman and Lorie Zapf, who will run to become the next full-term District 2 councilmember in the June primary. In appointing Harris, who is head of the city’s lifeguard union, his council supporters said they were familiar — and comfortable — with his leadership style. “I support Ed Harris,” said Alvarez. “He really has the ability to get things done and that’s what it’s going to take. He’s well prepared to take the job. Ed is the right choice today.” Lightner agreed. “I am supporting Ed Harris because I have known and worked closely with him for the past six years and believe he is best suited to come in and hit the ground running as a councilman,” she said. District 9 Councilwoman Marti Emerald was of like mind.

“Ed Harris is a hero, flat out, a U.S. Marine, a lifeguard who puts his life on the line every time the bell rings, and he’s been an incredible partner here at the city,” she said. Other candidates receiving votes to fill the temporary District 2 seat were: Chris Cramer, CEO and co-founder of Karl Strauss Brewing Company; Gretchen Kinney Newsom, of LeSar Development Consultants, which works with the chronic homeless; and Howard Wayne, a deputy attorney general and former threeterm state assemblyman. All 17 candidates had three minutes to address the council and present their qualifications. Harris told the council that protecting the safety of the public and the environment topped his priority list. “I know how to work with labor and managed the city’s most fiscally responsive department (lifeguards),” Harris said. Harris added that he’s worked to set up and administer Marine Protected Areas (MPAs) set aside along San Diego’s coastline to protect fish species in no-take areas, allowing them to repopulate. Also a Point Loma soccer coach, Harris started a real-estate investment company in 2002 and has now purchased and renovated properties in Ocean Beach and Point Loma for nearly two decades. He said he understands “the business perspective and the need to improve small business in the city of San Diego.” He said he’s a renewable energy proponent. His home is totally solar-powered. “I believe renewable energy starts in your backyard,” he said. A 25-year resident of District 2, Harris became a San Diego lifeguard in 1989 after serving in the Marine Corps. His most current post was as a lifeguard sergeant and a diveteam supervisor answering highprofile emergency calls. Harris said he initiated a deal with Toyota for 34 new lifeguard vehicles that saved the city $1.1 million. He is also a member of the Livable Streets Coalition, striving to make San Diego a more walkable and bike-friendly city. He also started the annual “Fill the Fin” campaign in 2011 to raise money for swim programs in San Diego’s poorest neighborhoods. “As City Council representative, I will be the ‘voice for the coast’ at San Diego City Hall,” said Harris in his council application. Harris will be the District 2 representative until that district’s newly elected councilmember is seated on Dec. 8 or Dec. 10.

News

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

33rd half marathon to raise funds for community programs April in La Jolla means it’s time for the community’s signature La Jolla Half Marathon. The 33rd running of the annual race, set to begin at 7:30 a.m. Sun-

day, April 27, will feature thousands of runners negotiating the grueling, partly uphill 13-mile trek from Del Mar Fairgrounds to La Jolla Cove. Begun in 1981 as a fundraiser for the Kiwanis Club of La Jolla, the race has grown into one of the more prestigious in the country, with scores of runners descending on La Jolla the last Sunday in April to participate. Contestants will enjoy unparalleled coastal vistas throughout the course, perhaps a reward for climbing the challenging hills, including the steep, harrowing trudge through Torrey Pines State Park. The half marathon has also evolved into the largest annual fundraising event for the Kiwanis Club of La Jolla. Proceeds come back to the community in the form of scholarships, grants to school music programs, support for veterans programs and supplementary funding for the Meals-on-Wheels program, to name a few. “It is through these activities that the Kiwanis Club of La Jolla embraces and acts upon the tenets of community, family and fellowRACE FOR THE CAUSE The fashionistas come out in droves at every La Jolla Half Marathon, and it probably won’t be any different this year. PHOTO BY DON BALCH

ship,” Kiwanis spokesman Henry Chiu said. “All this is made possible by you, our generous neighbors in La Jolla, and we thank you.” For those seeking a less demanding Sunday morning, the La Jolla Shores 5K offers similarly picturesque vistas en route from La Jolla Shores Beach to Scripps Park. Although registration for the half marathon is closed, last-minute participants can still register for the 5K. Medals will be awarded to the top five finishers in each age class, with championship trophies awarded to the first open-division male and female finishers overall. The awards ceremony will take place at the finish line at Scripps Park at 10 a.m. To add to the celebratory atmosphere, a beer garden will also be open at 10 a.m. for guests and participants 21 and older. As with all public sports events, the half-marathon will bring a certain level of inconvenience to the community. On race morning, some streets will be closed off from 5 a.m. to 11:30 a.m. “We do appreciate all the help and understanding afforded us by our neighbors,” said Chiu. “This year at the finish area (Ellen Browning Scripps Park) at the Cove we will feature some rather interesting vendors.” Kiwanis is a non-denomination-

al, non-sectarian service organization with the mission to serve the children of the world. For more information about the Half Marathon, visit lajollahalfmarathon.com or call (858) 4540777.

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STAFF REPORTS

For more information about the Kiwanis Club of La Jolla, or to arrange for a visit to the club’s weekly meeting on Friday at La Jolla Presbyterian Church, email Henry@ljpb.biz or call (858) 4541239.

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FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

News

Long, historic chapter in La Jolla lore ends with closure of Burns Drugs

By DAVE SCHWAB

Has U-T’s Papa Doug lost his appetite for print? COMMUNITY ICON SHUTTERED Burns Drugs, which shuttered on April 15, stood by the community and, in one case, may have saved lives in the process. COURTESY PHOTO

Like the passing of an old friend, La Jolla residents who’ve treasured mom-and-pop Burns Drugs for the past 62 years are mourning the loss of yet another Village bedrock business. The family-owned pharmacy, at 7824 Girard Ave., announced recently it would be shuttering for good May 31 due to owner Wayne Woods’ pending retirement and declining business following the 2008 recession. April 15 was the last day of operation for the pharmacy, which will be transferring its business — and some of its employees — to CVS Pharmacy, at 7525 Eads Ave. The rest of the store will remain open to sell off inventory. “It’s a huge loss for our community, another end of an era,” said Tim Lucas, president of La Jolla Shores Association (LJSA) at the group’s April meeting. Noting Burns has been far more than just another business, Lucas added, “It’s been a huge institution, a great place in our community that started in 1952 and was so important to a lot of

us, not only for getting our prescriptions filled but for (medical) advice and other things.” A colleague of Lucas' on LJSA, Janie Emerson, said it will be impossible to replace the homespun store’s “personal” touch, citing her own example. “My husband had an emergency appendectomy last summer, and he got an abscess (the doctors didn’t pay any attention), and if it hadn’t have been for Wayne (Woods) and one of the other pharmacists working with me … I don’t think he would have made it. It’s a huge loss to the community. No other pharmacy would have done what we needed last summer. I feel like people are ripping pieces of La Jolla out of me by inches. It’s so sad.” Claude-Anthony Marengo, president of La Jolla Village Merchants Association (LJVMA), the community's Business Improvement District (BID) concurred that news of Burns demise was "very sad for all of us." Marengo recalled that Burns and nearby Rexall pharmacies

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were part of his and others' childhoods. "We'd get candy in one, and as soon as we got kicked out, we went to the other one. Then later, we would go down to Children's Pool (for a swim)," he said. "For a long time Burns was a part of the fabric of La Jolla," Marengo said. "We're going to miss that." Cindy Greatrex, immediate past president of La Jolla Town Council, agreed that Burns was like family and, once gone, can never be replaced. "Burns Drugs was a true classic with every trace of local character,” she said, adding that the pharmacy was “personality-driven and always kind and caring to residents and visitors alike.” She said she’ll always remember the pharmacy for how its presence “flavored” the town, recalling, “It was a welcome respite on a warm day of strolling the Village, especially for pet owners, who always received such a kind welcome and a little treat. We will miss our long-term staff friends at Burns and hope to see them again.” Diver and longtime La Jollan Bill Robbins said Burns was especially good with seniors. “When my mother retired, they gook great care of her prescriptions,” he said. “It even got to the point where Burns would know when she needed a refill (they kept such good records) and faithfully deliver them to her. There’s simply no way any other pharmacy would have taken care of it like that.” Robbins also expressed concern for the future welfare of Burns’ staff of more than 30 workers, some of whom are seniors working part-time.

In a recent editorial, we suggestwith a rooftop swimming pool, a ed U-T San Diego owner/publisher gym and tennis courts and a San Doug “Papa” Manchester, who has Diego River trail. been gobbling up local independent This sounds like the “Papa Doug” newspaper publications like corn Manchester we all know, not the flakes, had his own — and not print wannabe newspaper publisher but journalism’s — best interests in the real estate baron credited with mind. being the driving force behind In noting that there’s a “battle development of the San Diego Confor freedom and vention Center, independence the man who going on” in the Rumor has it that made his fortune local print-jourbuilding some of nalism industry, “Papa Doug” wants San Diego’s we intimated that to sell and that he’s tallest hotels and Manchester’s office buildings. m a c h i n at i o n s directed U-T CEO Why is Papa were more land John Lynch (who Doug interested grab than altruisin acquiring has publicly been tic acquisition. print publicaWe suggested talking about tions losing that what wanting to purchase money in a trouManchester is bled industry doing in the more papers) to find during rapidly short-term — a buyer. changing times? attempting to buy Could it be he’s out his competition — is bound to not actually interested in improving be detrimental to the print journalthe print product or moving it forism industry in the long run. We ward but, rather, making a quick think his try-and-buy approach buck on the real-estate end before will ultimately turn into cut-andmoving on? run. Noting that the current print In truth, the Manchester “era” journalism trend has been toward in local journalism could come to national markets with a global an unexpectedly quick end. audience, many industry experts In San Diego, word on the busiare now saying the print industry is ness street, now rebounding due for a reversal, that increases in among a number of daily publishthe next five to ten years will be ers around the country, is that the local. They also are pointing out ownership of the San Diego Unionthat the local digital opportunity is Tribune, renamed U-T San Diego, “real,” while cautioning that wants out. advances on that front will be a slog Rumor has it that “Papa Doug” fit only for those in it for the long wants to sell and that he’s directed and not the short term. U-T CEO John Lynch (who has pubSomething tells us Papa Doug’s licly been talking about wanting to not a long-termer. We think he’s purchase more papers) to find a already getting indigestion from the buyer. debt he’s absorbed appeasing his We know Manchester is working appetite for print. Our hunch is, on plans to redevelop U-T’s existonce the U-T headquarters redeveling Mission Valley headquarters opment is done and over with, Papa site, creating an estimated $200 Doug will collect his profits, divest million, pedestrian-friendly, mixedhimself of debt (print), and move use project offering residential, on to his next “project.” office and retail in twin towers with -- San Diego Community 200 residences, a parking garage Newspaper Group

News Debate marks vote for cell tower proposal Cell phone towers and the potential threat posed by their electromagnetic radiation were hotly debated by La Jolla Community Planning Association (LJCPA) April 3 before trustees voted 7-6 in favor of an AT&T proposal for installation of a cell tower in Cliffridge Park, near Torrey Pines Elementary School. The advisory group, which makes land-use recommendations to the city, was considering an application for a conditional-use permit for a wireless facility consisting of 12 panel antennas mounted on a 30-foot-tall faux eucalyptus tree, with equipment in an adjacent enclosure at 8311 Cliffridge Ave. Since 1996, the Federal Communications Commission, which regulates cell tower input and output, has maintained that electromagnetic radiation emanating from ground-level cell phone tower exposure is much less potent than exposure that might be encountered very close to the antenna and its transmitted beam. Therefore, local jurisdictions are allowed to debate only the appropriateness of a proposed cell tower site, not whether its emissions could be harmful. Nonetheless, the possibility of cell tower emissions posing a community health threat continues to be publicly debated. And the April 3 discussion at LJCPA was no excep-

tion. An AT&T representative told trustees the proposed cell tower would be on the west side of Cliffridge Park’s north baseball field adjacent to Torrey Pines Elementary and that the facility would consist of a dozen antennas atop the faux tree with an accompanying 240-square-foot equipment enclosure not visible from the playing field. “Our concern is the radiation to the grammar school,” said LJCPA trustee Myrna Naegle. “My main concern has always been keeping cell towers outside the perimeters of the play areas and installing arrays that do not face the field,” said Mary CoakleyMunk, a La Jolla community planner and past city telecommunications committee member. Audience members shared the trustees’ concerns. One resident suggested youth could be more vulnerable than adults from radiation because their bodies are growing so rapidly. “Do you really want to risk it (radiation) with your kids?” the resident asked. Someone else pointed out that other jurisdictions, like some in Orange County, don’t allow cell towers near schools. “Cell towers should be put in places other than where kids play,” one person testified.

By DAVE SCHWAB

The president of La Jolla Youth, Inc., a nonprofit supporting youth sports, said the proposed Cliffridge cell phone tower should be rejected for a different reason. “A total of $100,000 in donation fees is spent annually maintaining the Cliffridge complex for kids to play on grass, which is precious to us,” he said. He added that “the field is needed 10 months out of the year for soccer and baseball. The field is only closed for six weeks during summer camp. Putting the cell tower in would require big trucks and cranes. I don’t see how they could build this tower without going on the field and causing damage.” Trustee Phil Merten pointed out that the need for cell phone towers is a practical matter. “The need for cell phones, pocket computers, has grown exponentially, and people are demanding capacity,” Merten said. He added this proposed cell phone tower “is way out beyond the baseball field line and is probably one of the best locations we have in La Jolla for this type of use.” “The precedent is really key here,” disagreed trustee Janie Emerson. “It’s our community, our kids. “We’re the ones who should say, ‘We don’t want it in parks.’ Let’s not get bamboozled and say, ‘This is going to happen regardless.’”

7

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

LJSA elects officers, hears restroom-graphics pitch

By DAVE SCHWAB

between lifeguards and vendors. “Any funding from the RFP for surf camps coming back for the (Kellogg) park?” asked board member Mary Coakley-Munk. “We’re still exploring that,” Stropky said. “The way it’s set up now is the city sets up an enterprise fund and funds then get dispersed back based on need.” “I encourage you to lobby for a ranger,” Coakley-Munk said. “That certainly would be helpful to the millions who come to that park.” Regarding the upgrade of the Cove lifeguard tower, Stropky noted the renovation is “moving along well, and we’re happy with

La Jolla Shores Association (LJSA) has elected new officers and has seen the latest conceptual designs for bathroom graphics — ncluding surf etiquette — at the new North Comfort Station under construction. Chairman Tim Lucas and secretary Delores “Dee Dee” Donovan were both re-elected. Susan Tschirn, newly elected to the board, accepted the vice chairmanship at the April 9 parley. Board member Ray Higgins was elected treasurer. Lifeguard Lt. Rich Stropky reported spring break has been busy, noting, “We’re making a lot of rescues.” He added that a new RFP request for proposal (RFP) is in process, with local surf camps adding an April 25 meeting

SEE LJSA >> PG. 11

Mixing &mingling Upcoming Chamber Mixer: La Jolla Wellness Studio Wednesday, April 23rd Message from the COB On March 26th the La Jolla and Golden Triangle Chamber of Commerce held a Business After Five Mixer and Ribbon Cutting at The Regus Business Center located at 880 Prospect Street Suite #200 in La Jolla. Approximately 100 guests enjoyed networking , a tour of the facilities and the view. Several new members received their Membership Certificates: These included: Oscar Ordonez from AAMCO Transmissions and Total Auto Care; Heidi Coggan of Hygiene In Motion; and Rose Ramsden of Torrey Pines Bank. Many thanks go to our Host and Facility Manager Mr. Jonathan Gauvin. The April Business After Five Mixer will be held at the La Jolla Wellness Center on 7660 Fay Street from 5:30 to 7:30. Our host and Chamber Vice President, Ted Barduson wants everyone to try out his very high-tech (state of the art) and beautiful work-out machines. Food and beverages will be provided. This event will be free and lots of fun; not to mention the great networking. See you there!

WHAT: La Jolla & Golden Triangle Chamber of Commerce’s “Business After Five” Mixer WHERE: 7660 Fay Avenue Suite F La Jolla, CA 92037 WHEN: April 23rd, 2014 5:30 – 7:30p.m. FREE EVENT

LJGTCC President welcoming Heidi Coggan of Hygiene in Motion into the La Jolla and Golden Triangle Chamber of Commerce

Cordially, George Schmall, COB LJGTCC. Photos from The Regus Business Center March Mixer

Regus Ribbon Cutting!

Oscar Ordonez of AAMCO Total Car Care receives his new member certificate.

Rose Ramsden of Torrey Pines Bank is welcomed into the La Jolla and Golden Triangle Chamber of Commerce

PAGE 8 路 FRIDAY, APRIL 18, 2014 路 LA JOLLA VILLAGE NEWS

LAJOLLATODAY FRIDAY, APRIL 18, 2014

LJTODAY.COM | VOLUME 18, NUMBER 33

Mesa College student designers see Red Fashion Files

Diana Cavagnaro

The San Diego Repertory Theatre and San Diego Mesa College collaborated around abstract expressionist painter Mark Rothko, known for his vivid use of color, on April 13. Students designed garments and illustrations inspired by his creations, mounted on the Rothko Fashion Catwalk prior to the performance of Red, a play on the life of this Latvia-born artist. The audience was encouraged to vote on the students’ work. The first-place garments award went to Sarah Sisson Christensen, with Coco Monet garnering second place and Tyler McDaniel the People’s Choice fete. Awards for best illustrations went to Raisa Parilla, first place; David Delfin Peredia, second; and Starr Lanier, People’s Choice. Following the catwalk event, the theater presented the six-time

Tony Award winner Red, which will run until April 27 at the Lyceum. Chicago’s John Logan intertwined humor and drama for a very engrossing play, set in Rothko’s New York studio during the ’50s. Giulio Perrone built a terrific set, surrounded by gigantic black and red canvases created by Kristen Flores. This play was masterfully exe-

cuted by John Vickery as Rothko and Jason Maddy as Kevin, his assistant. The lighting by Brian Gale and sound by Kevin Anthenill complemented the action, which was marvelously directed by Michael Arabian. The play covers the most difficult motivational dilemma every artist has to face — creation for personal satisfaction versus com-

mercial acceptance. Rothko was confronted with this predicament when he was commissioned to create paintings for the exclusive Four Seasons Restaurant — does he create for the masses and sales or does he follow his creative instincts? Check out this play to find out what path he chose. For more information, visit www.sdrep.org. .

Filmatic Festival, ArtPower!’s mini Comic-Con, is set Legend 3D, a Del Mar firm that produces many Hollywood 3-D movie projects, outgrew its first campus before construction was completed. Platt College, a premiere digital media design school in San Diego’s Rolando area, graduates its kids at rates well above the national average at similar places. San Diego has five video game design schools. Big brother and world film capital Los Angeles has four. As the world digitizes itself before our eyes, and amid greater demand for spectacle among moviegoers, our region holds its own as an educational and commercial industry center. It was only a matter of time before a local resource picked up on the idea of a public film event that speaks to the changing tastes that accompany the digital revolution — and Thursday, April 24, marks its opening. Give it up for the inaugural Filmatic Festival, a four-day excursion into the changing face of cinema, in which lines between artist

and audience are far less distinct and thus encourage everyone’s creativity. ArtPower!, an artistic development arm at UCSD, conceived and oversees the festival, which will center at the university’s Qualcomm Institute through April 27 and features interactive screenings, karaoke jams, lectures and media workshops in charting the course. The festival is the first of its kind in the state. It’s kind of a mini Comic-Con, an immersive object lesson that curator Rebecca Webb sees as a marker in film’s next step. Audiences, she said, are looking beyond the divisions between patron and provider — standing on the sidelines isn’t enough as technology drives the masses to movies playing on items as innocuous as their cell phones. “I’m really interested,” Webb said, “in creating a relationship between spectator and spectacle. It’s this idea that the audience can be creative and artistic in the way they’re participating with the end product. It makes them artists. It’s collaborative. It’s not isolationist.

[Audiences are] taking advantage of what’s going on in social media trends and bringing them to a theater space, a collective space. “There’s also this idea of taking a passive traditional moviegoing experience, which is becoming antiquated on some level. Ticket sales have gone way down. I’m really interested in creating this interactive experience.” Webb said she plans to make the Filmatic Festival an annual event. By comparison, live theater seeks its own interaction with audiences — it’s been said that anyone who’s ever seen a play is as vital a participant as the cast. Why attend Filmatic when plays (which pepper the UCSD campus to boot and incorporate their own technological advances) are just as interactive? Webb said Filmatic’s stress on physical participation is designed to address that. “Even just walking within these walls and being open to a variety of possibilities,” she explained, “leaves you open to the festival’s intent. In a live theater, you’re

often not engaged with the person next to you. In the festival, you are. Both of you are manipulating and relating to the two-dimensional image in front of you. “And the technical people who are orchestrating this behind the scenes are very present,” Webb continued. “They are participating with the audience as well as the two-dimensional [film]. It’s a layered experience, even more so than live theater, because you’re playing with all these various dimensions.” The schedule features gaming museum tours (games get a museum already?), technology that captures images at several thousand frames a second, a language invention seminar and media works by students, faculty and international artists. Meanwhile, no surprise that the festival’s subtitle is “Movies of the Future.” Tickets range from single-event admission ($5-$25) to four-day passes ($50-$175). One-day passes are priced at $21 to $53. For more, call (858) 534-TIXS or see filmaticfestival.com.

Starr Lanier took a first-place garment award at the student designers event, held at the Lyceum Theatre on Sunday, April 13. Below, students model work inspired by abstract expressionist Mark Rothko. Photo DIANA CAVAGNARO, LA JOLLA VILLAGE NEWS

By MARTIN JONES WESTLIN

Filmatic Festival curator Rebecca Webb says today’s moviegoers want in on the ground floor. COURTESY PHOTOS

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FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

Coastal Dining

PB’s most beloved neighborhood eatery: The Patio Since opening its doors in November 2012, The Patio on Lamont Street has evolved into one of Pacific Beach’s most beloved neighborhood eateries. Exemplary service and innovative dishes are at the heart of what The Patio represents. Over the last few months, The Patio’s management team has implemented several strategies in order to accomplish their goal of providing the best service in the city. The staff is constantly sampling new menu items and is quizzed daily on the ingredients of various dishes. Managers mentor servers and “coach” them through different dining scenarios they may encounter on any given day. Humm, a digital survey tablet presented with the check, allows guests to rate the host stand, food and service,

while managers are able to track performance of servers and monitor guest feedback to ensure a consistently superb dining experience. The Patio’s high standard of service will continue with the opening of their second restaurant, The Patio on Goldfinch, located in Mission Hills. They are currently searching for exceptional staff to fill all positions. “We are very humbled to be involved in adding close to 100 new jobs in the restaurant industry here in San Diego. Our goal is to add the most driven, passionate and talented people we can find,” said Lucas Reeve, Director of Operations for The Patio. Interested candidates are encouraged to apply by sending their resumes to jobs@thepatiosd.com.

Apollonia Apollonia has been the destination of choice for La Jollans with an appetite for Greek delicacies. The restaurant has a handsome outdoor patio where shaded alfresco dining is delightful. Venture inside and you will find a charming ambiance in every dining room and in the beautiful lounge. The menu includes age-old favorites such as Dolmathakia and Moussaka, alongside some absolute surprises guaranteed to tantalize your adventurous curiosity. The menu offers many hearthealthy items prevalent in Greek cuisine. Apollonia's service is very friendly and as pleasant as the food. Open daily from 11:00 AM to 9:00 PM (Sun-Thur) and to 10:00 PM (Fri & Sat).

Donovan’s Donovan’s sets the standard of fine dining excellence. A classic steakhouse. A stylish, lively atmosphere. Cordially friendly. We like to think of Donovan's as your own special place. A place where you can celebrate with friends, family and associates. www.donovanssteakhouse.com. La Jolla 4340 La Jolla Village Drive - In The Golden Triangle - (858) 450-6666. Gaslamp - 570 K Street - On The Corner of 6th & K - (619) 237.9700

The Broken Yolk Café The Broken Yolk Café offers a large selection of home cooked meals in a comfortable and casual atmosphere. There are over 20 different omelets to choose from as well as a wide variety of other breakfast favorites which include pancakes, waffles and French toast. Feel more like lunch? Try one of our juicy ½ pound burgers or one of our large sandwiches.

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Coastal Dining

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

11

Blondies: serving up delicious BBQ with warmth and woodsy humor By DAVE SCHWAB

Blondies is a barbecue joint with a sense of humor. Named for the blonde tresses of its owner, Wendy Dohner, the new Pacific Beach eatery is sandwiched in between a Thai restaurant and Subway sandwiches at 2015 Garnet Ave. “This is a fun place,” assured Dohner, who referred to her eclectic establishment as “my little barbecue place.” The décor of Blondies is as novel as its owner, who previously had a barbecue place up in the Sequoias, five hours drive away. But she opted to trade the rain, cold and snow of Northern California for San Diego’s

sun, surf and laid-back beaches. “This hole-in-the-wall place became available in this little shopping center and I decided to take it,” said Dohner, who’s brought the woodsy décor with her to the beachfront with its faux wood walls and handmade wooden tables and chairs. “This is me,” Dohner said, pointing to her busy walls that are covered with personal photographs, saucy sayings, Mickey Mouse memorabilia, license plates and publicity shots of heyday Hollywood stars Marilyn Monroe and James Dean. “I’m a country girl with a little

This is the bliss burger, a pound of been on a 4-inch bun COURTESY PHOTO

bit of New York flair,” said Dohner, noting her decorations are participatory in that people are always contributing items to add to it. Dohner said hers is the only barbeque restaurant now in the Pacific Beach area. Some people expressed doubt that her outdoorsy décor would fit in with the beach, but Dohner disagrees. “This is something people will talk about,” she said.

Pulled Pork

BLONDIES

COURTESY PHOTO

The slogan for Blondies barbecue is “best butt at the beach.” “It’s because my speciality is pulled pork,” Dohner said of her slogan, noting her special is exactly that. “I smoke it for 10 hours and stick it in the oven for another 10 hours so it’s very tender, very juicy, with a very smoky flavor,” she said. She also offers a beef brisket marinated in honey barbecue sauce. Blondies’ menu also includes a full line of steaks including rib eye, tri-tip, New York and filet mignon, as well as a full selec-

tion of half-pound burgers and a one-pound, Western Bliss burger with bacon, cheese, onion ring and jalapeno peppers smothered in barbecue sauce. Rounding out the menu is barbecued chicken and baby-back ribs. Dohner said she’s only been open a couple of weeks but is surprised by at least one thing about her Pacific Beach clientele. “It’s all been take-out, not a lot of dining in, ” she said. “PBeans are used to having things delivered.” With a flaming pig as her logo, Blondies already is catching fire in PB. “It’s downhome, very casual, warm, friendly, family oriented,” Dohner said. For more information, call (858) 274-4211.

BLONDIES 2015 Garnet Ave. • (858) 274-4211 Hours: MON-THU 11:30am – 9pm, FRI-SAT 11:30am – 10pm, SUN 1pm-9pm Reservations: Yes Delivery: Yes Take-Out: Yes Ambience: Casual

Owner Wendy Dohner

LJSA >> CONT. FROM PG. 7

what they’re doing.” He said the city has also hired a contractor to fix the optical problem with visual distortion affecting the Shores’ new lifeguard tower. “Is the original architect involved in the fix?” asked Coakley-Munk. Stropky replied it was a different contractor. Noting a similar RFP process is under way with kayaks, board chair Tim Lucas said Avenida de la Playa operators “want to be part of the solution,” adding that “my experi-

Outdoor-Seating: No Parking: Private Lot

COURTESY PHOTO

ence has been (kayak) operators want to be good neighbors.” He said it’s hoped the city “doesn’t just spring regulations on the kayak community without having a meeting.” Lorraine Schmalenberger, of the La Jolla Shores Surfing Association, passed around the latest version of graphics for a mural depicting California bottlenose dolphins and a series of pictographs illustrating surfing dos and dont’s. Schmalenberger said the North Comfort Station bathroom is “being rebuilt through private funding, a family grant,” and that design work is being done “for some safety murals, making it an art project.

“Most everyone loves the concept,” Schmalenberger said, “and is pretty supportive of the language.” Board member John Kassar asked if words were necessary for the safety murals, which he noted are “pretty standard.” “The words are necessary for those not familiar with surfing,” noted Donovan. Board member Izzy Tihanyi said it’s important for mural language “not to be negative” but to focus on “what to do rather than what not to do.” The group’s next meeting will be Wednesday, May 14, at 6:30 p.m. at Scripps Oceanography Building T-29.

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12

FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

Society

30 years of La Jolla Playhouse Starry, starry nights

with Vincent Andrunas On a recent Saturday evening, the venerable La Jolla Playhouse marked its 30th anniversary, celebrating three decades of groundbreaking theater since its rebirth on the UC San Diego campus. Actually, the Playhouse was founded back in 1947 by Gregory Peck, Dorothy McGuire, and Mel Ferrer. After a successful start, the theater experienced a period of dormancy that began in 1959. It was revived in 1983 under the leadership of Des McAnuff, Playhouse artistic director until 1994. His successor was Michael Greif, who held the position until 1999 (McAnuff would again serve in the post from 2000 to 2007). In these more modern times, the theater is ably led by the dynamic team of Christopher Ashley as artistic director and Michael S. Rosenberg as managing director; McAnuff is now director emeritus. “Since arriving on the UC campus, the Playhouse’s extraordinary history has been one of innovation and uncompromising artistic excellence,” mused Ashley as the gala date approached. “As we look back on three decades, it seems only fitting to celebrate with some

of our favorite artists and productions that have encapsulated the Playhouse’s vision over the past 30 years.” And that they did — with consummate style. A quite significant gala fundraiser is held every year, but this most recent bash was perhaps the Playhouse’s most festive and successful ever. Debby Jacobs chaired it yet again (as she’s now done for 14 consecutive years). She’s so expert at it that the Playhouse apparently has no intention of ever letting her stop. Who else could do it so well? A truly impressive tiered supper club-style seating arrangement debuted a few galas ago. It at first seemed incredibly complex and expensive for use at a single event, but it was in fact cleverly designed to perfectly fit the Potiker Theatre and yet be easily disassembled, stored and reused. Its custom banquettes and multi-level platforms provide a feeling of solid permanence, making it perfectly suited for such affairs. Following a cocktail reception, the guests (more than 300 of them) found their seats in the elegantly decorated space, where fascinating graphics played on huge video screens on three sides of the venue. Those graphics soon yielded to a video mosaic of Playhouse productions from the last 30 years. Ashley and Rosenberg welcomed attendees and invited them to enjoy the dinner, promising to reappear after the third course. The fabulous cuisine, created by Jeffrey Strauss of Pamplemousse

Grille, featured a ragout of lobster, shrimp, scallops and crab; savory Bellota ham with shaved parmesan; and a third course of duck confit. A jazz combo entertained. Ashley and Rosenberg returned, giving due recognition to outgoing board chair Jeffrey Ressler, incoming equivalent Lynelle Lynch and director emeritus McAnuff. Students from Playhouse education and outreach programs came onstage for an original performance piece they themselves devised — apparently prompting generous paddle-raise donations amounting to an incredible $427,000 to fund those programs. Another $300,000 will come from matching grants. (Overall net figures, while considerably higher, were unavailable at press time.) What followed included a tribute to esteemed costume designer Paul Tazewell and a memorial for the late Seamus O’Bryan, longtime Playhouse employee, artist and humanitarian. An expertly staged onstage retrospective featured six talented Playhouse alumni presenting highlights from the theatre’s musicals. (They’d also considered doing selections from some of the plays but nixed it because, as Rosenberg dryly noted, “Nothing says ‘gala’ like a Becket monologue …”) The program concluded sometime after 10 p.m., and the afterparty began. An eight-piece band, The Mark, played for dancing. Outside, guests enjoyed late-night bites, desserts and delectable drinks till after midnight.

Hal and Debby Jacobs (event chairwoman), Christopher Ashley (La Jolla Playhouse artistic director), Delaney Dickinson, Michael Rosenberg (Playhouse managing director), Paul Tazewell (costume designer)

Jeffrey Ressler (outgoing Playhouse board chairman), Bryna McAnuff, Joan and Irwin Jacobs, Des McAnuff (Playhouse director emeritus)

Nevins and Margret McBride, San Diego Mayor Kevin Faulconer and Catherine Faulconer, Lynelle and Bill Lynch man)

Dan Moore, Diane Clarke, Jeanne Jones, Clair Reis, Don Breitenberg

Music Calendar

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

13

FRIDAY, APRIL 18

SUNDAY, APRIL 20

TUESDAY, APRIL 22

Gabriel Aparicio, singer-songwriter, 4 p.m., Café-Bar Europa

Malmana, flamenco, 10 a.m., La Valencia

Stefanie Schmitz, Brazilian sounds, 4 p.m.,

Allegra, acoustic covers, 5 p.m., Beaumont’s

Rob Bondurant, acoustic covers, 11:30 a.m., Beaumont’s

Café-Bar Europa

Tomcat Courtney, blues legend, 7 p.m., Café-Bar Europa.

Brent Curtis & Mike Myrdal, singer-songwriters, classic covers,

Lisa Campbell, singer-songwriter, 6:30 p.m., Prospect

Liz Campbell, singer-songwriter, covers, 6 p.m., Prospect Bar & Grill

noon, Prospect Bar & Grill

Bar & Grill

Evan Marks, contemporary jazz, 6 p.m., La Valencia

Open mic, acoustic music, 2 p.m.,

Grupo Globo, Brazilian music, 7 p.m., Café-Bar Europa

Loma Prieta, indie rock, 7 p.m., Che Café, UCSD

Bird Rock Coffee Roasters

Griswold, indie rock, 7 p.m., Che Café, UCSD

Lafayette Blues, blues, 7 p.m., Amaya

Sounds Like Four, jazz, 4 p.m.,

Mikan Zlalkovich Trio, piano jazz, 7 p.m., Eddie V’s

AJ Degrasse trio, piano jazz, 7 p.m., Eddie V’s

Café-Bar Europa

Ariana Warren, clarinet recital, 7 p.m.,

Tad Sisler, vocals, piano, keyboards, 8 to 11 p.m., In the lounge, The Manhattan

Jimmy Lewis, acoustic covers, 4 p.m., Prospect Bar & Grill

CPMC Concert Hall, UCSD

Afro Jazziacs, Latin sounds, 9 p.m., Café-Bar Europa

John Cain, piano jazz, 5 p.m., Eddie V’s

Dave Booda Band, classic covers, 9 p.m., Beaumont's

Jose Serrano, Latin jazz and rock, 6 p.m., La Valencia

WEDNESDAY, APRIL 23

Big Boss Buble, rock and jazz, 7 p.m., Café-Bar Europa

Kevin and Eduardo, latin guitar and vocals, 7 p.m., Café

Chris Speed Trio, 8 p.m., The Loft, UCSD

Bar Europa

SATURDAY, APRIL 19 Bossa Lounge Project, acoustic jazz, 10 a.m., Bird Rock Coffee Roasters

Freddie A Dream Trio, piano jazz, 6 p.m., Eddie V’s

Ryan Hiller, singer-songwriter, covers, noon, Prospect Bar & Grill

MONDAY, APRIL 21

Aquile, classic covers, 6 p.m., Prospect Bar & Grill

Jimmy Lewis, singer-songwriter, covers, 3:15 p.m., Prospect Bar & Grill

Flutes de Salon, classical, noon, Athenaeum

Tomcat Courtney, blues legend, 7 p.m., Café-Bar Europa

Zak Lipton Trio, traditional jazz, 4 p.m., Café-Bar Europa

Dave Hermsen, guitar duo and vocals, 4 p.m., Café-Bar Europa

Aleck Karis, classical piano, 7 p.m.,

James Gossett, classic covers, 6 p.m., La Valencia

John Cain, piano jazz, 5 p.m., Eddie V’s

CPMC Concert Hall, UCSD

Aquile, singer-songwriter, covers, 6:30 p.m., Prospect Bar

Stephanie Schmitz, Brazilian music, 7 p.m., Café-Bar Europa

Kayla Hope, covers, 8 p.m., Beaumont’s

Tomcat Courtney, blues legend, 6:30 p.m., Café-Bar Europa

Deadphones, indie rock, 9 p.m., The Loft UCSD

Hauschka, jazz and improvisational music, 8 p.m., The Loft, UCSD

KIDS, indie rock, 7 p.m., Che Café, UCSD Mark Fulton Band, classic rock and top 40, 7 p.m., Amaya

PHILIP CARRILLO

Ray Briz trio, piano jazz, 7 p.m., Eddie V’s

COASTAL REALTOR

Tad Sisler, vocals, piano, keyboards, 8 to 11 p.m., In the lounge, The Manhattan

(858) 243-5884

Gabriela Aparicio, Latin dance music, 9 p.m., Café-Bar Europa

ALWAYS INTERVIEW AT LEAST 2-3 REALTORS BEFORE DECIDING TO BUY OR SELL

Jones Revival, classic rock, 9 p.m., Beaumont’s

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Easter Worship Services 2014

PAGE 14 路 FRIDAY, APRIL 18, 2014 路 LA JOLLA VILLAGE NEWS

Senior Lifestyle

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

15

Doing If you want respect, you have to give it it Better By Natasha Josefowitz, Ph.D. On May 6, La Jolla Village News columnist Natasha Josefowitz will be speaking at the La Jolla Community Center, 6811 La Jolla Blvd., on the seven steps of healing after loss. Her talk begins at 7 p.m. For more, call (858) 4590831. Respect. A word out of my childhood. We used to sign letters “Respectfully yours.” “Respect your elders” was a frequent admonition. What happened to that word? I don’t hear it used very much anymore. I looked it up in the dictionary and found synonyms: consideration, appreciation, politeness, graciousness. The antonyms: disdain, disregard, disrespect, bad manners. Does this lack of use of a word signify a reduction of the behavior it represents? Is there less “respect” in the world today and more “abuse”? That latter word never figured in our language a generation ago, but today it’s on every front page, from child abuse to spousal abuse to abuse of power in government or in the military. Adults respond more positively to polite children, so it is a distinct advantage for children to be polite. Teachers prefer them, other parents like them, store clerks serve them better. So it is up to parents to raise polite children. This is first done by modeling courteous behavior at home, with each other and with strangers, and then by insisting children do the same. But respect is not only polite

See photos & videos at www.rightchoiceseniorliving.org

behavior toward others. Respect also is listening attentively, taking into account the opinions of others, being sensitive to others’ feelings. Self-respect is an important component, for it is only when we believe that we have value that we can see others as having value and thus reduce bigotry and discrimination. So to get others to respect us, we need to show them respect. It is called “reciprocity.” People tend to behave the way they are expected to behave by others. They rarely have trouble showing respect to people in authority. But it is equally important to show the same respect to one’s colleagues and especially to one’s subordinates. Do we respect our suppliers as much as our clients? Do we show the same courtesy to the errand boy or girl as to the company president? Can we find a kind word for the harried waiter, for the cleaning lady who comes after hours to sweep up our offices, for the bungling newcomer in our place of work? Our present environment is not conducive to teaching respect. There is violence on TV and in newspapers as well as at athletic events. There are stories of harassment against women, children and minorities. We are not taught to respect other people’s religious or political beliefs or value systems. There seems to be less and less respect for human life—not only the life of others but also one’s own (to wit: suicide bombers targeting civilians in shopping malls and athletic events). A lack of respect for others’ religions and

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different ways of life make acceptance of each other impossible. We cannot live in harmony with people we don’t respect. There is little we can do as individuals about the present situation in the world, but we can start

at home and at work. Hold open a door, give up a seat, listen well, consider the opposite opinion, disagree quietly giving reasons for the disagreement, request instead of demand, be patient, wonder what it’s like to be that other per-

son, say “please” and “thank you.” You too will create reciprocity and start living in a world of your own making, where there is consideration, appreciation, graciousness and respect — at least in your own backyard.

16

FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

Health BRIEFS >> “I Don’t Have Anyone Anymore!” A retired nurse who is now a widow was referred by a friend to Innovative Healthcare Consultants. She started by telling our RN Care Manager that she is all alone and worried about what will happen to her if no one is there advocating on her behalf. She never had children and even though she had good friends, they were all about her age, in their 70’s and 80’s. As a nurse, she had seen patients in the hospital who didn’t have anyone around to advocate for them. She dreaded the idea of developing a serious health problem and finding herself all alone. She asked the care manager for recommendations about how to find a good elder law attorney to help update her will and other estate documents. Most importantly though, she wanted to establish a relationship with a care manager who could visit her regularly, accompany her to doctor’s appointments and make sure her wishes were always followed. Call a RN Care Manager at Innovative Healthcare Consultants to help you maintain your quality of life at home. Our number is (760) 731-1334 or visit our website at www.innovativehc.com.

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Real Estate

TODAY

SAN DIEGO COMMUNITY NEWSPAPER GROUP | FRIDAY, APRIL 18, 2014 | SDNEWS.COM

Great associates and agents mark Patrick Park’s realty career By DAVE SCHWAB

Prudential Dunn Realtors, an independently owned and operated broker, has been serving beach and inland communities for 40 years. President and CEO Patrick Park, who’s operated the firm for 36 years at 4538 Cass St., said there’s no secret to his success. “We’ve been fortunate to have had some very good agents and associates through time who sincerely have their clients’ best interests in mind — and that’s what it’s all about,” Park said, noting a property purchase is “the largest asset in people’s lives in most cases.” Prudential Dunn specializes in residential, investment and commercial properties, including lots and land. With about 50 agents countywide, the firm's listing base varies from waterfront properties to vacant land, including some of San Diego's larger estates. The firm is a member of Prudential Relocation Services (PRS), one of the largest international relocation networks, and it can draw on the expertise of in-house Prudential Financial, a division of Wells Fargo Advisors & Liberty Mutual Insurance representatives. Park said his real-estate firm has changed with the times, which he noted have changed dramatically. “The industry as a whole is a lot more time-sensitive than it used to be,” he said, pointing out that’s partly because “People in the millennium generation, and other generations, want answers very quickly. You need to get it (information) to them on mobile

apps or whatever.” Like many other industries, he said, the Internet has revolutionized how real-estate companies do business. “Being online has become so critical because you really don’t know where your buyer is coming from,” Park said, noting that the market has become increasingly more international, drawing prospective buyers from around the globe for San Diego properties. Citing one recent example, Park said a fixer-upper in La Jolla that sold for well above the property’s estimated value range drew offers from China, Canada and Mexico before being sold to a Texas realestate broker. Park hailed value-range pricing as a key to the continuing success of county real-estate sales. “Prudential brought valuerange pricing to this country from Australia in a market that was not doing well,” Park said, adding that listing property in a range rather than as a flat rate allows “wider exposure with respect to those listings. “If you have a condo listed at a fixed price of $501,000, anybody looking up to $500,000 is not going to see your condo,” he said. “But if it’s value-ranged at $475,000 to $525,000, you’re going to pick up somebody looking in that range. It’s a very good feature of the San Diego city and county markets and throughout Southern California.” Real-estate prices are rebounding nicely from the downturn of a few years ago, Park noted. “What we’ve seen in the past

year or two are that prices are recovering,” he said. “As an example, our average sale price last year was in the mid-$400,000s. This year, the average has been more than $550,000, though not for the same properties.” Park speculated San Diego’s notorious nice weather —and bad weather elsewhere — may have something to do with escalating San Diego real-estate values. “It shows that San Diego is still America’s finest city in every way, shape or form,” he said. Regardless, Park said his modus operandi isn’t about to change. “We’re going to keep doing it till we do it right,” he said. For more information, visit www.prudentialdunn.com.

5224 Cardeno Dr. North Pacific Beach, just a few blocks out of La Jolla on a 7,760sq.ft. corner lot, this modern beach house works as a 4BR/3BA or as a 3BR/2BA w/complete attached granny flat that has its own living room, bathroom & balcony above the 3 car garage w/ an ocean view! All connects and separates! Recently remodeled, this beautiful home has a custom kitchen, bathrooms, floors, wood beam ceilings, private enclosed

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An ounce of prevention know. Having this information will help you guard against 1) hiring a lot of service people if you cannot close the transaction because of insufficient resources or 2) acceptCharles Schevker & Natasha Alexander ing a buyer’s offer and subjecting yourself to possible legal action due Regardless of the reasons, the deci- to insufficient resources. sion to place your home for sale on the market can be exciting. However, Agents take the amid the enthusiasm, some people brunt of the blame may not consider the financial obliIf you are selling your house short gations that must be satisfied from (meaning for less than the amounts the proceeds of the sale, and as a owed) and assuming your sale is not result they can be faced with a bank-approved short sale, then you unpleasant surprises or embarrass- will want to know how much cash ment. Worse, they may not have the will be needed to close the transacavailable resources to complete the tion. Further, if you will need to add sale. cash to close the transaction, you will Calculating the estimated net pro- want to notify your lenders and show ceeds (with emphasis on estimated) proof of your ability to satisfy the is relatively simple, and you can do it debt to avoid a delay in closing. easily yourselves or ask for assistance Unfortunately, real-estate agents, from your real-estate agent. The key, not being aware of the seller’s finanhowever, is to have the relevant infor- cial situation, are sometimes unable mation available. We advocate to provide warnings of pending probattempting this simple exercise before lems and, with the seller subsequentlisting your home for sale, not once it ly accepting a buyer’s offer, suddenis in escrow. ly discovered they were in trouble. The place to start is with the selling These problems transfer to many price. The problem is, prior to placing other parties involved in the process, your house for sale, you do not yet not just the seller. Real-estate transknow the selling price — you only actions usually involve large sums of know the intended list price. As a money and can often be very compliconservative approach, you may cated. want to consider more than one scenario for the selling price. Worth a pound of cure Many disastrous outcomes have Above asking price? their root causes in situations not Congratulations! known by the real-estate agent, yet Perhaps scenario number one is all too often the agent has to work that your house sells at your list price, triple-time to help resolve them, and number two is that it sells at 5 per- at the end-of-the-day the agent cent less and number three is that it becomes the lightning rod for all sells at 10 percent less. You have to things gone wrong. Unlike other prodetermine for yourself what scenarios fessional service providers who best fit your belief system. Should charge handsome fees regardless of your house sell above your asking the outcome, real-estate agents get price, consider that a windfall. paid only when the client crosses the Next, deduct all items of debt obli- finish line. gation secured or collateralized by Taking a few minutes to perform the house and any expenses associat- simple tasks like calculating the net ed to sell the house or to close the proceeds might save an enormous transaction. Some examples would amount of time and money and include real estate commissions; clos- avoid a lot of aggravation. We recoging costs from service providers like nize that most people in today’s escrow, title, any agreements world are time-limited and occupied between buyer and seller with regard by so many other tasks. However, to items prorated or any concessions; buying and/or selling a home is not delinquent or arrearages of property a constantly recurring activity, and it taxes; mortgage payoff balances to is one that requires broad thinking any firsts, second or private lenders; and proactive participation. liens, judgments and any other We strongly urge everyone to conattachments; and, of course, any- sider having a consultative process thing else of a special nature that with their selected real-estate agent might apply. in hopes that an open discussion will Interestingly, there are people dis- unveil some key considerations. illusioned to thinking that they can quietly sell their houses and escape — If you have any questions about real estate in San Diego, send your from their obligations. Knowing the estimated net pro- inquiries to WeSellLaJolla.com or ceeds from the sale of your house is Charles Schevker or Natasha Alexansomething you will likely want to der at Cschevker@san.rr.com.

Inside REAL ESTATE

18

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

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LEGAL ADS 900 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-007295 Fictitious Business Names(s): LA JOLLA VILLAGE NEWS located at: 1620 GRAND AVE. SUITE C SAN DIEGO, CA. 92109 is registered by the following: MANNIS COMMUNICATIONS This business is conducted by: A CORPORATION MANNIS COMMUNICATIONS 1620 GRAND AVE. SUITE C SAN DIEGO, CA. 92109 CALIFORNIA The first day of business was: 01/01/1995 Registrant Name: MANNIS COMMUNICATIONS / JULIE MAIN Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 14, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-007421 Fictitious Business Names(s): MATTIS DESIGN STUDIO located at: 4462 MARSEILLES ST. SAN DIEGO, CA. 92107 is registered by the following: KATERINA MATTIS This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: KATERINA MATTIS Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 17, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-007643 Fictitious Business Names(s): RESTORATION OF THE BODY located at: 2180 GARNET ST. SAN DIEGO, CA. 92109 is registered by the following: TAKHINSHA CAMPOS MADUENO This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: TAKHINSHA CAMPOS MADUENO Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 18, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-007209 Fictitious Business Names(s): SELLER FINANCE CONSULTANTS located at: 7050 FRIARS RD. SAN DIEGO, CA. 92108 is registered by the following: SELLER FINANCE CONSULTANTS LLC This business is conducted by: A CORPORATION SELLER FINANCE CONSULTANTS LLC 7050 FRIARS RD. SAN DIEGO, CA. 92108 WYOMING The first day of business was: NOT APPLICABLE Registrant Name: TERRY W LEWIS JR. Title: MEMBERThe statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 13, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00006881-CU-PT-CTL PETITIONER OR ATTORNEY, JOHNSON, DONALD 2182 GILL VILLAGE WAY #608 SAN DIEGO, CA. 92108 708-834-8437 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM JOHNSON, DONALD TO PRABATAH, DONALD FROM JOHNSON, AAYAN TO PRABATAH, AAYAN THE COURT ORDERS THAT all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON MAY 02, 2014 TIME: 8:30 AM DEPT 46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-005465 Fictitious Business Names(s): PAUL LAWRENCE POOLS AND SPA located at: 4444 GREENE ST. APT 105 SAN DIEGO, CA. 92107 is registered by the following: PAUL LAWRENCE This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: TERRY W LEWIS JR. Title:

MEMBER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: FEB 26, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-005421 Fictitious Business Names(s): CLARION VAPOR PRODUCTS located at: 742 VINEYARD ROAD SAN MARCOS, CA. 92069 is registered by the following: CLARION VAPOR LLC This business is conducted by: A LIMITED LIABILITY COMPANY CLARION VAPOR LLC 742 VINEYARD ROAD SAN MARCOS, CA. 92069 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: RYAN ROBINSON Title: MANAGING MEMBERThe statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: FEB 25, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-006135 Fictitious Business Names(s): AAAA AUTO STORAGE & PARK, AAAA AUTO SALES located at: 1304 38TH ST. SAN DIEGO, CA. 92105 is registered by the following: JMAC INC This business is conducted by: A CORPORATION JMAC INC 1304 38TH ST. SAN DIEGO, CA. 92105 CALIFORNIA The first day of business was: 09/01/1978 Registrant Name: KEVIN GREENE Title: CFO / OWNERThe statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 04, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-006452 Fictitious Business Names(s): PAMA MANAGEMENT COMPANY #8047 located at: 13720 HIGHWAY 8 EL CAJON, CA. 92021 is registered by the following: NIJJAR REALTY, INC This business is conducted by: A CORPORATION NAJJAR REALTY, INC 4900 SANTA ANITA SUITE 2C EL MONTE, CA. 91731 CALIFORNIA The first day of business was: 06/21/2007 Registrant Name: NIJJAR REALTY, INC. Title: CFO The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 06, 2014 ISSUE DATES; MAR 27 APR 03, 10 AND 17, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-007376 Fictitious Business Names(s): HALL’S HEARING INSTRUMENTS located at: 7676 HAZARD CENTER DR. STE 500 SAN DIEGO, CA. 92108 is registered by the following: JEFFERY D. HALL This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: JEFFERY D. HALL Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 14, 2014 ISSUE DATES; APR 03, 10, 17 AND 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-008095 Fictitious Business Names(s): SUPPLEMENT SUPPLY DEPOT located at: 3621 KINGSLEY ST. SAN DIEGO, CA. 92106 is registered by the following: PETER BERNSTEIN This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: PETER BERNSTEIN Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 21, 2014 ISSUE DATES; APR 03,10,17 & 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-005910 Fictitious Business Names(s): COMPUTER GEEK 911 located at: 4464 CONVOY ST. SAN DIEGO, CA. 92111 is registered by the following: OMAR HALLAK This business is conducted by: AN INDIVIDUAL The first day of business was: 03/01/2014 Registrant Name: OMAR HALLAK Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 03, 2014 ISSUE DATES: MAR 27 APR 03, 10 AND 17, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00008440-CU-PT-CTL PETITIONER OR ATTORNEY, SHERRI ORTIZ 2030 FROUDE STREET SAN DIEGO, CA. 92107 864-328-8581 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM SHERRI ORTIZ ON BEHALF OF CORA VICTORIA NORDYKE A MINOR FROM CORA VICTORIA NORDYKE TO CORA VICTORIA ORTIZ THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON MAY 09, 2014 TIME: 9:30 AM DEPT 46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): APR 03, 10, 17 AND 24, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00008033-CU-PT-CTL PETITIONER OR ATTORNEY, OMER RANGOONWALA, SBN 252915, 20955 PATHFINDER ROAD, SUITE 100 DIAMOND BAR, CA. 91765 909-598-3311 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM KARUNA MOHAN TO KOKILA MOHAN THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON MAY 09, 2014 TIME: 8:30 AM DEPT D-46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): APR 03, 10, 17 & 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-008161 Fictitious Business Names(s): RBD RESIDENTIAL located at: 2820 CAMINO DEL RIO SOUTH, #314 SAN DIEGO, CA. 92108 is registered by the following: BIG BLOCK REALTY, INC. This business is conducted by: A CORPORATION BIG BLOCK REALTY, INC. 2820 CAMINO DEL RIO SOUTH, #314 SAN DIEGO, CA. 92108 CALIFORNIA The first day of business was: 01/01/2012 Registrant Name: SPENCER LUGASH Title: C.O.O. The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 21, 2014 ISSUE DATES: APR 03, 10, 17 AND 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-008158 Fictitious Business Names(s): RBD HOUSE BUYERS located at: 4850 PACIFIC HIGHWAY SUITE110 SAN DIEGO, CA. 92110 is registered by the following: RBD

VENTURES, INC. This business is conducted by: A CORPORATION RBD VENTURES, INC 4850 PACIFIC HIGHWAY SUITE 110 SAN DIEGO, CA. 92110 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: BRIAN KENDRICK Title: C.O.O. The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 21, 2014 ISSUE DATES: APR 03, 10, 17 AND 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-008309 Fictitious Business Names(s): DAISY CLEANERS located at: 1631 GARNET AVE. SAN DIEGO, CA. 92109 is registered by the following: D.K. DUTTA, ASHA DUTTA This business is conducted by: A MARRIED COUPLE The first day of business was: NOT APPLICABLE Registrant Name: ASHA DUTTA Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 24, 2014 ISSUE DATES: APR 03, 10, 17 AND 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-007234 Fictitious Business Names(s): G SHOW PRODUCTIONS, THE CAN CAN CLUB SHOW located at: 1235 PARKER PLACE #3K SAN DIEGO, CA. 92109 is registered by the following: REGINA A. GILLAN This business is conducted by: AN INDIVIDUAL The first day of business was: 02/23/2014 Registrant Name: REGINA GILLAN Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 14, 2014 ISSUE DATES: APR 03, 10, 17 AND 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-008829 Fictitious Business Names(s): KELLY CUSTOM GLASS located at: 4162 MADISON AVE. SAN DIEGO, CA. 92116 is registered by the following: SD DESIGN AND DEVELOPMENT This business is conducted by: A CORPORATION SD DESIGN AND DEVELOPMENT 4162 MADISON AVENUE SAN DIEGO, CA. 92116 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: CHRISTOPHER KELLY Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 27, 2014 ISSUE DATES: APR 03, 10, 17 AND 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-006670 Fictitious Business Names(s): ASAP APPLICATION SERVICES, ASAP APPZ located at: 4757 54TH STREET SAN DIEGO, CA. 92115 is registered by the following: STEVEN MICHAEL MEDINA, DAVID BUELNA This business is conducted by: A GENERAL PARTNERSHIP The first day of business was: NOT APPLICABLE Registrant Name: DAVID BUELNA Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 07, 2014 ISSUE DATES: APR 03, 10, 17 AND 24, 2014 SUPERIOR COURT OF CALIFORNIA NORTH COUNTY DIVISION 325 S. MELROSE DR. VISTA, CA. 92081 CASE NO: 37-2014-00007351-CU-PT-NC PETITIONER OR ATTORNEY, PATRICIA ELIZABETH WILLIAMS 1106 SECOND ST. #646 ENCINITAS, CA. 92024 760-658-1062 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM PATRICIA ELIZABETH WILLIAMS TO TRICIA SAIRIE THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON MAY 13, 2014 TIME: 8:30 AM DEPT 26 SAME AS NOTED ABOVE ISSUE DATE(S): APR 03, 10, 17 AND 24, 2014

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON MAY 23, 2014 TIME: 8:30 AM DEPT C-64 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): APR 10, 17 24 AND MAY 01, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00009739-CU-PT-CTL PETITIONER OR ATTORNEY, BRITTANY ELIZABETH ADAMS 1930 EMERALD ST. APT 119 ST. SAN DIEGO, CA. 92109 949939-6910 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM FROM BRITTANY ELIZABETH ADAMS TO BRIE ELIZABETH ADAMS THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition should not be granted. Any person objecting to the name changes described above must file a written objection that indicates the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING TO BE HELD ON MAY 23, 2014 TIME: 8:30 AM DEPT 46 220 WEST BROADWAY SAN DIEGO, CA. 92101 ISSUE DATE(S): APR 10, 17 24 AND MAY 01, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-006578 Fictitious Business Names(s): XAXARITAS located at: 2505 CAMINITO MUIRFIELD LA JOLLA, CA. 92037 is registered by the following: OK PRICE LLC. This business is conducted by: A LIMITED LIABILITY COMPANY OK PRICE LLC. 2505 CAMINITO MUIRFIELD LA JOLLA, CA. 92037 CALIFORNIA The first day of business was: 01/31/2012 Registrant Name: KEMBERLY TABOADA Title: CFO The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 07, 2014 ISSUE DATES: APR 03, 10, 17 AND 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-009899 Fictitious Business Names(s): PEBBLES AUTO GLASS REPAIR located at: 3561 BEN ST. SAN DIEGO, CA. 92111 is registered by the following: TRACIE L BECK This business is conducted by: AN INDIVIDUAL The first day of business was: NOT APPLICABLE Registrant Name: TRACIE BECK Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: APR 08, 2014 ISSUE DATES: APR 17, 24 MAY 01 AND 08, 2014

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FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-007443 Fictitious Business Names(s): HARCOURTS CROWN located at: 3455 INGRAHAM ST. SAN DIEGO, CA. 92109 is registered by the following: PACIFIC MORTGAGE LOANS INC This business is conducted by: A CORPORATION PACIFIC MORTGAGE LOANS INC. 3455 INGRAHAM ST. SAN DIEGO, CA. 92109 CALIFORNIA The first day of business was: NOT APPLICABLE Registrant Name: HUNTLEY CHRISTIAN COSTNER Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 17, 2014 ISSUE DATES: APR 10,17,24 & MAY 01, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-010003 Fictitious Business Names(s): RESIDENTIAL REPAIR AND MAINTENANCE SERVICE located at: 28546 GLADSTONE CT. ESCONDIDO, CA. 92026 is registered by the following: THOMAS W. LAINE This business is conducted by: AN INDIVIDUAL The first day of business was: 02/13/2014 Registrant Name: THOMAS W. LAINE Title: OWNER / OPERATOR The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: APR 08, 2014 ISSUE DATES: APR 17, 24 MAY 01 AND 08, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-009976 Fictitious Business Names(s): THE ALCHEMIST GROUP, CORONADO ISLAND POCKETMAP located at: 158 C AVENUE CORONADO, CA. 92118 is registered by the following: THE ALCHEMIST GROUP This business is conducted by: A CORPORATION THE ALCHEMIST GROUP 158 C AVENUE CORONADO, CA. 92118 CALIFORNIA The first day of business was: 05/01/2005 Registrant Name: RICK DUGGER Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: APR 08, 2014 ISSUE DATES: APR 17,24 MAY 01 & 08, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-009592 Fictitious Business Names(s): ASIC MINER SUPPLY located at: 2344 CAMINITO EXIMIO SAN DIEGO, CA. 92107 is registered by the following: KIMBERLY A. BROADHURST, SEAN H. BROADHURST This business is conducted by: A MARRIED COUPLE The first day of business was: NOT APPLICABLE Registrant Name: KIMBERLY A. BROADHURST Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: APR 03, 2014 ISSUE DATES: APR 17, 24 MAY 01 AND 08, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-010258 Fictitious Business Names(s): REAL HAWAIIAN SHAVE ICE located at: 5109 CASS ST. SAN DIEGO, CA. 92109 is registered by the following: CHRIS RIVETT, TYSON CAMARAO This business is conducted by: A GENERAL PARTNERSHIP The first day of business was: NOT APPLICABLE Registrant Name: CHRIS RIVETT Title: GENERAL PARTNERSHIP The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: APR 10, 2014 ISSUE DATES: APR 17, 24 MAY 01 AND 08, 2014

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-009029 Fictitious Business Names(s): PACIFIC ASSISTIVE TECHNOLOGY located at: 1775 DIAMOND ST. APT 1-204 SAN DIEGO, CA. 92109 is registered by the following: ELAN ELVAIAH, BRIANA SMOODY This business is conducted by: A MARRIED COUPLE The first day of business was: 02/01/2014 Registrant Name: ELAN ELVAIAH Title: OWNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 28, 2014 ISSUE DATES: APR 10, 17, 24 AND MAY 01, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-008788 Fictitious Business Names(s): VERDES EL RANCHERO located at: 7404 LA JOLLA BLVD. LA JOLLA, CA. 92037 is registered by the following: VERDES EL RANCHERO LLC This business is conducted by: A LIMITED LIABILITY COMPANY VERDES EL RANCHERO LLC 7404 LA JOLLA BLVD. LA JOLLA, CA. 92037 CALIFORNIA The first day of business was: 05/04/2009 Registrant Name: MICHAEL P GREEN Title: MAIN PARTNER The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 27, 2014 ISSUE DATES: APR 10, 17, 24 & MAY 01, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-006485 Fictitious Business Names(s): WAVE OF CHANGE, WAVE PRODUCTION, WAVE PRODUCTIONS located at: 715 BALBOA COURT SAN DIEGO, CA. 92109 is registered by the following: GARY KATZ This business is conducted by: AN INDIVIDUAL The first day of business was: 02/01/2014 Registrant Name: GARY KATZ Title: PRINCIPLE The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: MAR 06, 2014 ISSUE DATES: APR 03,10,17 & 24, 2014 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2014-009582 Fictitious Business Names(s): BLACKTHORN IRISH PUB AND GRUB, BLACKTHORN located at: 3010 CLAIREMONT DR. #B SAN DIEGO, CA. 92117 is registered by the following: THE LANG GROUP, INC This business is conducted by: ACORPORATION THE LANG GROUP, INC 4426 KAMLOOP AVE. SAN DIEGO, CA. 92117 CALIFORNIA The first day of business was: 03/17/2014 Registrant Name: EDWARD LANG Title: PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr., Recorder / County Clerk of San Diego County on: APR 03, 2014 ISSUE DATES: APR 10, 17, 24 AND MAY 01, 2014 SUPERIOR COURT OF CALIFORNIA HALL OF JUSTICE 330 WEST BROADWAY SAN DIEGO, CA. 92101 CASE NO: 37-2014-00009168-CU-PT-CTL PETITIONER OR ATTORNEY, ELI ALEX SHAHABE, MONICA ELISE SHAHABEDDIN 14936 VIA DE LA VALLE DEL MAR, CA. 92014 858-668-6804 HAS FILED A PETITION WITH THIS COURT FOR A DECREE CHANGING PETITIONERS NAME FROM ELI ALEX SHAHABE AND MONICA ELISE SHAHABEDDIN ON BEHALF OF BABY GIRL SHAHABEDDIN A MINOR FROM BABYGIRL SHAHABEDDIN TO MIRYAM SHAHABE THE COURT ORDERS that all persons

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Home & Garden

FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

Hummingbirds: Eating on the fly Hummingbirds are tiny garden jewels, nature’s ways of saying “thank you” for planting flowers. Their jewel-like beauty is created by colorful iridescent feathers, which have a prism-like construction that changes hue as they dart in and out of the sunlight. Hummingbirds need flowers to survive, since their quick movements and high metabolism require them to consume two to three times their body weight in flower nectar and small insects every day. An average garden flower has 2 to 4 milligrams of nectar, which means that hummingbirds must visit thousands of flowers each day to extract the 50 grams of nectar they need. Small insects are also on their protein menu, which is great for insect control. The smallest birds on the planet, hum-

mingbirds live between three and five years and fly 25 to 60 miles an hour, Their wings beat at about 80 beats a second, and they have the unique ability to hover and fly backward, but they can’t walk, only perch. Territorial and very protective of their feeding area, these tiny creatures will aggressively fight off the competition. They do not have the sense of smell and are attracted to flowers by their color; red is said to be their favorite. Five species of hummingbirds common to San Diego include Anna's hummingbird, which is quite common. Costa's, rufous, Allen's and black-chinned hummingbirds can also be found locally. The males are more colorful than the females. The male Anna's hummingbird has a magenta or red

The hummingbird’s wings beat about 80 beats a second, and they can hover and fly backward (when they’re not at rest among the leaves, like the little guy above). COURTESY PHOTOS

By LINDA MARRONE

throat, and he is one of the few hummingbirds that sings to attract a mate. One frequents my flowering peach tree, and he can be quite noisy — in a very nice way. While a feeder filled with sugar water will lure the hummingbirds, the feeder should be viewed only as a supplement to their diet, because sugar water lacks the nectar “pollen” proteins found in flowers. Pollen proteins keep the birds healthy and benefit their immune and reproductive systems. Some experts believe that hummingbirds will only occasionally feed from feeders and will rely on flowers for the mainstay of their diet. However, others believe that feeders create unhealthy and dependent “wino” birds. If you have a hummingbird feeder, do not color the sugar water with red food dye. I have feeders in my garden, and I notice that the birds feed on both flowers and the feeders. The best way to invite hummingbirds into your garden is with nectar-producing flowers and a water source. Flowering plants, such as alstroemeria, azalea, California fuchsia, daisies, delphinium, foxgloves, fuchsia, impatiens, lobelia, morning glory, nasturtium, nicotiana, penstemon, pentas, petunias, phlox, rosemary, sage, salvia, trumpet vine and tuber-

ous begonias, will attract hummingbirds to your garden. An added treat is that these flowers attract butterflies. Plant seasonal varieties of annuals and perennials with different blooming cycles to ensure a steady supply of flowers throughout the year. Their favorite flowers in my garden include foxgloves in the spring; fuchsia, pentas and Mexican trumpet vine flowers in the summer; and camellias during the winter months. Once again this spring, I am enjoying a mother Anna's hummingbird sitting in her nest, and we are eagerly awaiting her eggs to hatch. aving had many hummingbird nests in the garden over the years, I always wonder if the babies who grew up here are the ones who come back to visit me when I am working in the garden.

— Linda Marrone is a Realtor with Coldwell Banker, and she specializes in historic real estate. She is a historic homeowner and cofounder of the Secret Garden Tour of La Jolla. Her garden was featured on the tour in 2001. You can take a tour of Linda's garden on www.LindaMarrone.com.

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Sports

FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

La Jolla, LJCD sluggers are making a pitch for the playoffs Two area scholastic baseball teams look to make their pitch at winning their respective league crowns this spring. At La Jolla High School, head coach Gary Frank’s Vikings had a recent record of 6-5, paced to date by the likes of pitchers Tim Holdgrafer (2-2, one save, 2.82 ERA, batting .286), Sam Schneider (3-1, 1.15 ERA), Luke Bucon (1-1, 1.95 ERA), Weston Clark (.419 batting average), James Whelan (.348, two saves, 3.23 ERA), Brett Volger (.250, 4 doubles, strong defensive play) and Alex Eliopulos (.281, strong play at third base). “Our goal as a team is to improve every day,” Frank remarked. “If we play to our abilities, we will have a good chance to compete for a Western League title and make a good run in the Division II playoffs.” At La Jolla Country Day School, the Torreys, under head coach John Edman, were recently at 5-5 as play heated up. “Right now, Alfonso Rivas is pitching very well for us,” Edman said. “He is 1-0, with a save, and has given up no earned runs in 10 innings while striking out 14 and walking only one.,Brennan Rubin, only a freshman, is 2-1 for us on the mound with a 1.71 ERA.” Offensively, Edman said, “Brandon Wachs is leading our offense with a .480 average and six RBIs, while Keaton Weisz is hitting .444. Dylan Robertson is off to a very good start both on the mound and at the plate. He is 1-0 with a 1.56 ERA and is hitting .600 with a .765 on-base percentage (though he has only 19 plate appearances to date).” While Edman said the team’s goal is to

win the Coastal Conference, he expected it to be “a very competitive conference this year.,It should be a lot of fun.” The Bishop’s School was also asked to provide information for this story. Three scholastic softball teams hope to be a hit this spring The pursuit of league and CIF titles is on three scholastic softball teams' radar. Under head coach Art Schiele, The Bishop’s School's Lady Knights entered midApril with a record of 6-0. To date, Bishop’s has been led by the likes of junior captain/third baseman Sabrina Moreno (.667 batting average, 21 RBIs, 4 doubles, three triples, 1 home run), junior captain/shortstop Aida Ayala (.471, 16 RBIs, two doubles, 2 home runs) and freshman center fielder Livy Schiele (.706, 21 RBIs, four doubles, 3 triples, 6 stolen bases). “Our goal coming into the season was to win a league championship and win CIF Division IV,” Art Schiele noted. At La Jolla Country Day School, the Lady Torreys, under head coach Lissa Lewis, were sporting a 4-7 record recently. But LJCD has been led by some big bats to date, including those of seniors Taylor Johnson (who will be attending the University of Alabama) and Emily Springfield (who will be playing for Brown University next year). “Our pitchers (senior Jacqueline Nelson and sophomore Kayla Magid) have been working hard, with defense right behind them to give their support,” Lewis said. At La Jolla High, the Lady Vikings, under

head coach Anthony Sarain, were sitting at 3-10 recently. Key players to date have included junior catcher Stephanie Alvarez (.500, 2 triples and a home run), junior pitcher Katja Sarain (third in San Diego section, with 58 strike-outs on the mound, batting .343) and freshman shortstop Linda Brown (.425, with a pair of home runs). “We have had a lot of injuries in key positions,” Sarain said. “Our goal is to get healthy and make the Division IV playoffs.” Spikers at Bishop’s, La Jolla are looking to net titles With an eye on CIF gold, The Bishop’s School and La Jolla High School boys volleyball teams are looking to secure as many wins as possible in April league action. Heading into mid-April, Bishop’s, under head coach Jacqueline Bernardin, sported a 4-1 record. According to Bernardin, key players to date have included Scotty McPherson (senior, outside hitter), kill leader and athlete of the week Owen Gallahue (freshman, setter/right side-starter, with great leadership), Alec Swanson (junior, libero) and fellow junior outside hitter Chris Alleyne. “Our goals this season are to win the Coastal League and win our division in CIF,” Bernardin remarked. At neighboring La Jolla High, the Vikings, under head coach Dave Jones, came into mid-April with a mark of 5-6 overall (2-2 Western League). “Considering the fact we only returned two starters (and two to three additional

21

By DAVE THOMAS

players) from last year's CIF championship roster of 18 players, we are off to a great start,” Jones said. “We also don't have a single senior on our roster this year, which means we'll be even stronger next year. “That said, we don't have to wait until next year for good things to happen; we've got a committed group of focused players who will be ready to push any team we play this season.” La Jolla’s two returning starters are its current kill leaders-captains, Joe Palatella (middle blocker) and Jack Chapman (outside hitter). Junior Austin Jertberg is a strong middle blocker and outside hitter, while sophomore Jake Northrup plays just as well in the middle or on the right side, according to Jones. “The versatility of so many of our players gives us options many teams only dream about,” Jones said. “Two more accomplished sophomores, Curran Robertson (libero) and Gavin Heap (setter), are cornerstones to our success as well.” As of early April, La Jolla was the only team in Western League to even take a set off of Scripps Ranch High School, recently sitting in first place at 6-0 in Western League. “With so much new blood on the varsity roster, it's been inspiring to see all of our guys play at high levels in both practices and competitions. Even our newest players are stepping up to the challenge, working hard in practice and adding to the excellence of our strong tradition in men's volleyball at La Jolla High School,” Jones said.

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Real Estate Today

FRIDAY · APRIL 18 , 2014 LA JOLLA VILLAGE NEWS

Print and Internet are one on newly launched website The “voice of La Jolla” — and his listeners — are doing the talking now on Ron Jones’ newly launched Voice of La Jolla Community Internet radio station. Jones, who does online audio news briefs on San Diego Community Newspaper Group’s (SDCNG) website at www.sdnews.com, has already seen proof of the predicted local and national interest in www.volj.net or voiceoflajolla.com, which launched April 1. “It’s interactive, it’s entertaining, it’s full of content,” Jones said of the cutting-edge www.volj.net, which features interviews with celebrities, musicians, artists, local business and government leaders or simply neighborhood personalities with great stories to tell. “Our mission is to inform and entertain you as we explore our unique town while generating a

stronger sense of community,” Jones said. “It’s brand new. There’s nothing like it anywhere combining local music, business promotion and news audio and video interviews." Jones said local merchant-sponsors are enthused about the fresh advertising platform VOLJ offers. Jones said his ambition with VOLJ is to “bind the neighborhoods of La Jolla together in an entertaining fashion.” The radio personality and newscaster said his website offers an array of options and outlets for listeners to find out what’s going on in their world, like hearing about what new businesses are opening while receiving timely interviews about prominent community leaders or even “just a neighbor.” Jones said www.volj.net is an “open invitation to connect with me.” “We can market La Jolla as a destination vaca-

By DAVE SCHWAB

tion spot, or tap into a search engine to get advice about lodging, restaurants or other (local) services,” Jones said, adding his online interviews offer “a taste of the people of La Jolla. The names you see in news, now you can hear their real voice and get a real handle on their personalities.” SDCNG publisher Jule Main agreed. “Ron is a perfect fit for our papers, summarizing the news in an audio version while developing video content,” said Julie Main, whose publications include The Peninsula Beacon, Beach & Bay Press and La Jolla Village News. “It’s something which adds to our print product, allowing people to go online to hear this local voice, reporting on local events and great interviews. It adds a personal touch, allowing listeners to get a real flavor of the community. It’s a good partnership. We have some good stuff in store for our readers and listeners.”

Board game to promote La Jolla businesses? By DAVE SCHWAB An idea floated by La Jolla Village Merchants (LJVMA) Business Improvement District to develop a Monopoly-style game to promote the business community is gaining traction. “This is really exciting as a way to get the (LJVMA’s) name out,” said BID board member Trent Bonner, adding, “We already know everybody’s going to want Boardwalk. It’s going to make a little bit of money for us too.” Others ageed. “It’s going to be fun,” said LJVMA executive director Sheila Fortune about the development of LaJollaopoly. “We should be able in the next week or so to put a (game) program together with the street (names) and come out to the community to sell that.” The support kept coming. “You could make Prospect (Street) one side of the board; I’m OK with that,” said LJVMA president Claude-Anthony Marengo. “Hopefully it will create some synergy and give us some seed money to start the next big event for us that we can promote and make money on,” Fortune said. In other action, Fortune said the concept of Haute La Jolla Nights, monthly weekend events held in the past to promote La Jolla Village, is being rethought. “We’re trying to put together more quarterly events,” she said suggesting the Haute concept might be more effective if done differently and less frequently. “My idea is a sidewalk stroll with businesses having competitions, make it fun with art displayed by galleries and a children’s section for sidewalk (chalk) art,” Fortune said. “Merchants could bring their goods out onto the sidewalk, bring their own entertainment, just really make it more like a street festival that’s free.” Fortune said the first or second week in June has been targeted for rolling out the inaugural quarterly Haute La Jolla Nights.

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FRIDAY · APRIL 18, 2014 LA JOLLA VILLAGE NEWS

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PAGE 24 · FRIDAY, APRIL 18, 2014 · LA JOLLA VILLAGE NEWS

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