Scotts Valley Chamber of Commerce 2026 Executive Team Kelly Gavin
Executive Director elly joined the Chamber this year with a storied background in TV and media production and a deep well of experience in management, event planning, sales, and marketing. All of that made her well suited to step into the Executive Director role. She’s passionate about connecting Kelly Gavin people, lifting them and their businesses up, encouraging people to shop local, and enthusiastically sharing just how great our community really is. She’s loved working collaboratively with neighboring chambers and looks forward each months Leadership Santa Cruz day, where she gets to learn, connect, and show
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off her local knowledge, something most people in this county love to do. When she’s not at work, you might hear Kelly on the radio, see her at the ocean, or catch her searching for the VW Bus of her dreams, almost certainly with a cup of coffee in hand. Her non-work skills include photography (usually involving water), dominating trivia- especially music-based trivia, locating the best coffee wherever she goes and making her friends laugh, sometimes on purpose. She’s also the proud parent of a pretty great kid and a few cats they love way too much. •••
Victor Alejandro
President ictor is a Product Manager at Cisco and was the 2023 Scotts Valley Chamber of Commerce Man of the Year. He is married, with 3 children. He is the President for the
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Scotts Valley Chamber of Commerce and is also an Ambassador. He sits on the Economic Development Committee and attends Silicon Valley C h a m b e r C o a l i t i o n meetings, which include 18 Chambers of Commerce in the Bay Area. He is also President of the Exchange Victor Alejandro Club of Scotts Valley, which has been serving Scotts Valley for over 50 years. Exchange Club events include A.C.E. award scholarships for 2 SVHS seniors, the Alfred Hitchcock festival for the Scotts Valley Community Theater, the Blue & Gold Celebration for the Police and Firefighter of the year, participation in the 4th of July parade handing out flags, Adopt a Family for Christmas, as well as the
Light up the Night! Holiday tree lighting event, hosted in partnership with the City of Scotts Valley, the Scotts Valley Police and Fire departments, and other Service Clubs. Light up the Night! benefits Valley Churches United. He is in the Parent Club of Scotts Valley High School and volunteers annually at the Fallen Officer’s Foundation. He is the Chairman of the Weston Road Firewise Steering Committee and coordinates 2 chipping events annually, in coordination with the Santa Cruz County Resource Conservation District. •••
Kim Pursley
Vice President im Pursley will serve as Vice President of the Scotts Valley Chamber of Commerce Executive Committee, after joining the Board in 2021.
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“2026 Executive Team” page 14
Fallen Officer Foundation Celebrates 20th Anniversary Ball
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rom the Scotts Valley Chamber of Commerce, with deep respect and gratitude, we are honored to shine a light on an extraordinary organization that has stood as a constant source of strength, compassion, and hope for our community for two decades. The Fallen Officer Foundation is not only an amazing group of volunteers and supporters; it is the very embodiment of what it means to stand strong for those who stand for us. Founded in the wake of tragedy, the Fallen Officer Foundation has grown into a beacon of care for Santa Cruz County First Responders and their families. When moments of crisis, injury, or loss arrive without warning, this organization responds
with dignity, action, and unwavering commitment. It is a privilege for our business community to recognize a foundation that gives so selflessly to those who dedicate their lives to protecting ours. As the Fallen Officer Foundation prepares to celebrate a remarkable milestone, we invite the entire community to come together in support of its mission. The 2026 Fallen Officer Foundation 20th Anniversary Ball promises to be a truly meaningful (and fun) evening, honoring both the legacy of the foundation and the courageous men and women it serves. “20 Years” page 14
Happy New Year!
Calendar of Upcoming Community Events Thursday January 15
5:30–7 p.m. — Santa Cruz Eyebrows Ribbon Cutting 3107 Scotts Valley Drive, Scotts Valley
Saturday February 7
5:30–11 p.m. — Fallen Officer Foundation 20th Anniversary Ball (Tickets Required) The Grove 400 Beach St, Santa Cruz
Thursday March 19
5:30–7 p.m. — Mission Springs Centennial Celebration & Ribbon Cutting Mission Springs 1050 Lockhart Gulch Rd, Scotts Valley
Friday May 8
5–10 p.m. – Scotts Valley Community Awards Gala
Roaring Camp Railroads – Bret Harte Hall 5401 Graham Hill Rd., Felton
Saturday August 15 Sunday August 16
Scotts Valley Art Wine & Beer Festival Skypark Saturday: 10 a.m. – 6 p.m. Sunday: 10 a.m. –5 p.m. 361 Kings Village Road, Scotts Valley
S c ot t s V a l l e y Chamber of Commerce
Call the Chamber Today or Visit www.scottsvalleychamber.com
www.tpgonlinedaily.com Scotts Valley Times / January 2026 / 11