‘Light Up the Night’ in Scotts Valley A Magical Community Celebration S cotts Valley families can look forward to an evening of pure holiday magic as the Scotts Valley Exchange Club hosts its beloved Light Up the Night celebration on Saturday, December 6, 2025, from 5 pm to 7:30 pm at the Scotts Valley Community Center. This cherished annual tradition, dating back over 30 years, has grown into one of the community’s most heartwarming gatherings, bringing neighbors of all ages together to kick off the holiday season in festive style. One of the most anticipated moments each year is the arrival of Santa, who will make a grand entrance atop a Scotts Valley Fire Department truck before settling in to greet families and pose for free photos. Children can enjoy a lively Kids Zone, complete with a snow machine that transforms the community center grounds into a miniature winter wonderland. Guests can warm up with complimentary hot cocoa, hot cider, coffee, and cookies, generously provided by local service clubs. Entertainment from talented Scotts
Valley locals will keep the atmosphere joyful and bright throughout the evening, while Scouts BSA Troop 614 adds to the fun by selling popcorn. Attendees can also look forward to tasty bites from the Bueno Food Truck. Scotts Valley Vice Mayor Donna Lind let us know that one of the special parts of the evening is the spirit of giving, the Scotts Valley Police Officers Association will be onsite collecting unwrapped new toys donations for Valley Churches United. Valley Churches United will also be present accepting canned goods and donations. Organized by the Scotts Valley Exchange Club, Light Up the Night has become more than just a holiday celebration; it’s a vibrant reflection of the community’s generosity, creativity, and togetherness. For many families, it marks the true start of the season, filled with the simple joys of lights, laughter, and shared holiday spirit. It’s also a great chance for the kids to see Santa and for their parents to get that prized free photo!
Happy Holidays!
Calendar of Upcoming Community Events Saturday December 6 5 – 7:30 p.m. – Scotts Valley Tree Lighting
The Exchange Club of Scotts Valley presents Light up the Night! 360 Kings Village Road, Scotts Valley
2026 Thursday March 19
Time TBA – Mission Springs Centennial Celebration & Ribbon Cutting Mission Springs 1050 Lockhart Gulch Rd, Scotts Valley
Friday May 8
5-10 p.m. – Scotts Valley Community Awards Gala
Roaring Camp Railroads – Bret Harte Hall 5401 Graham Hill Rd., Felton
Saturday August 15 Sunday August 16
Scotts Valley Art Wine & Beer Festival Skypark Saturday: 10 a.m. – 6 p.m. Sunday: 10 a.m. –5 p.m. 361 Kings Village Road, Scotts Valley
Call the Chamber Today or Visit www.scottsvalleychamber.com
www.tpgonlinedaily.com Scotts Valley Times / December 2025 / 11
Scotts Valley Chamber News New Member Spotlight
New Genesis Therapy
Bringing Healing and Health to Scotts Valley with Oxygen and Red-Light Therapy
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ew Genesis Therapy, one of the Scotts Valley Chamber’s newest members, offers more than wellness treatments. It offers the possibility of a true new beginning. Founded by Marine Corps veteran Devin Farrell, the center is built on his personal journey through injury, recovery, and transformation. Devin grew up in a small town in Iowa and followed in the footsteps of family members who had served in the military. He joined the Marine Corps and deployed to Afghanistan at just nineteen. As a light machine gunner with the 2nd Reconnaissance Battalion, he faced physical and mental strain. During his deployment, a mortar blast caused a major concussion and a traumatic brain injury that altered the course of his life. After completing his service, Devin pursued a Sociology degree, but college while healing from his injury proved more challenging than his military service. Everyday tasks became difficult, and he h o p e d that
time would heal him. About five years ago, he learned about hyperbaric oxygen therapy through friends. His first sessions were, in his words, life changing. “I wish I had discovered this treatment earlier because the hyperbaric chamber gave me my life back,” he says. Breathing concentrated oxygen under pressure helped restore cognitive function, reduce brain fog, and ease symptoms that had lingered for years. Time didn’t heal, but the hyperbaric chamber did. Recognizing that others could benefit as he had, Devin created New Genesis Therapy with the intention of giving clients access to meaningful healing. His goal is rooted in the belief that people do not have to live in pain or accept suffering as permanent. New Genesis Therapy offers two primary treatments. Hyperbaric oxygen therapy provides deep systemic support by flooding tissues with oxygen, reducing inflammation, and strengthening cellular repair. Red light therapy uses near-infrared wavelengths to support healing at the tissue level, helping with inflammation, scar tissue, circulation, and long-term wellness. Devin views these treatments as complementary partners, one addressing deep internal needs while the other accelerates surface-level repair. Together, they focus on the root causes rather than temporary relief. Although Devin is committed to serving those suffering with trauma, he welcomes
anyone seeking recovery or clarity, including people with injuries, cognitive decline, anxiety, chronic inflammation, or general wellness goals. He sees significant potential for individuals with TBI or PTSD, explaining that these therapies can help reduce fog, improve focus, and support sustainable healing. To Devin, his business is a calling rather than a career. After finding his own path to health through holistic care, he now offers that same opportunity to others. The local response in Scotts Valley has been, he says, “very positive,” and he looks forward to growing alongside the community. Reflecting on his journey from injured Marine to business owner, Devin believes
healing begins with trust. “Take a leap of faith. Believe in yourself. Believe in your vision,” he says. Confident in the power of his treatments, he even offers rent-toown options for clients who want to create their own healing systems at home. To those who are injured, anyone navigating trauma or chronic pain, those suffering from anxiety... his message is direct and heartfelt: “Come see me.” For more information: newgenesistherapy.com/
Celebrating 44 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 – 2025 3BR/2BA Large Beautifully Updated Home at 220 1/2 El Camino in North Scotts Valley. Wonderful kitchen with ample storage, granite counters, skylight and open layout with dining room. The living room features open beamed ceilings and a gas fireplace for added ambience. Laundry room. 2-car garage. Decks and patio. Great space for entertaining inside and outside! .... AVAIL NOW 4BR/2.5BA 2-story Townhome centrally located at 26 Silver Birch Lane in Scotts Valley. This home has new interior paint. Small yard. 2-car garage w/laundry hookups. Pet friendly. ............................................................................. AVAIL NOW 2BR/1BA Updated Upstairs Apartment in a well-appointed Duplex at 315 High Rise in Boulder Creek. Bonus room could be great office space. Large fenced yard. Garden w/green house. Pets ok. MI Special $200 off 2nd months rent....................... AVAIL NOW 1BR/1BA Single-level Condo located at 1860 Reinelt Ave. #C2 in Live Oak. Patio in back yard. New flooring and new interior paint throughout. Carport. Extra storage. Coin-op laundry and pool onsite. No pets. .................................. AVAIL NOW 2BR/1BA Stand-alone Home at 1024 Rambling Road in Boulder Creek. Home is upstairs. Large unfinished storage below home. W/D. Remodeled kitchen & bathroom. Fireplace. 1 cat ok. .................................................................. AVAIL NOW Charming 3BR/2BA Vintage 2-story Home in Brookdale with modern upgrades. Located at 11260 Hwy 9. Large bonus loft on top level. Addt’l bonus office/gym. FP in living room. W/D incl. Fenced yard. Pet negotiable. ........................ AVAIL NOW
12 / December 2025 / Scotts Valley Times www.tpgonlinedaily.com
NOW RECRUITING! COMMUNITY MEMBERS ON COMMITTEES & JUNIOR ASSOCIATE BOARD MEMBERS Interested in Government and civic service? Become a non-voting advisor to the Scotts Valley Water District Board of Directors. Community Members on Committees: svwd.org/CCM Junior Associate Board Member: svwd.org/junior
Deadline to apply is 12/16
Scotts Valley Chamber News
A Season of Gratitude in Scotts Valley By Kelly Gavin, Executive Director, Scotts Valley Chamber of Commerce
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s I settle into my role at the Scotts Valley Chamber, just a few months in, I find myself reflecting on the small moments that make this community feel so special. Again and again, the theme that rises to the surface is simple: I’m feeling grateful. Recently, that gratitude centered around our very first Chamber Chat, a new gathering designed to bring our business community together to learn, connect, and grow. I wasn’t sure what to expect, but the moment I walked into the Hilton Santa Cruz/Scotts Valley, I knew we were somewhere special. The Hilton team welcomed us with warmth and breakfast. I’m especially grateful to Aurora Smith and Beronica
Garcia, whose enthusiastic support made everything run smoothly. It felt less like coordination and more like forming new friendships, something that seems to happen often in Scotts Valley if you’re willing to slow down and truly connect. And what a backdrop. The Hilton’s hillside views reminded me of just how beautiful our area is. From the spacious rooms and the inviting breakfast restaurant (a lifesaver when 17 slows to a crawl) to the abundance of meeting areas, including spaces large enough for a convention, the Hilton is a true asset for our business community. It’s also a fantastic retreat for visiting family members if you enjoy keeping relationships harmonious. And I highly recommend a cozy winter evening with friends gathered by the gorgeous stone fireplace. I’m also grateful to Paul Regen of Amazing AI Help, who shared his passion for artificial intelligence in a way that sparked ideas and curiosity. His willingness to show and try to demystify AI was much appreciated. And I’m equally thankful for every Chamber member who showed up ready to learn, ready to grow, and eager to connect. What an incredible group of people. If this first Chamber Chat is any indication, we’re building something meaningful together. And for that, I am deeply grateful. Gladiator Plumbing & Repipe specializes in all things plumbing. From routine plumbing maintenance to whole house repiping for any waste, water, and gas systems. We have completed OVER 30,000 customers locally.
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www.tpgonlinedaily.com Scotts Valley Times / December 2025 / 13
Scotts Valley Chamber News
Valley Churches United Holiday Gift Shop T he Annual Holiday Gift Shop at Valley Churches United in Ben Lomond has opened its doors, offering a warm and festive shopping experience for the community. This year’s shop is filled with beautiful Christmas décor and gifts, thoughtfully arranged by a team of talented volunteers who have created an inviting and abundant display. Shoppers will find unique items for decorating their homes and thoughtful treasures for holiday giving, all priced with accessibility in mind. Every purchase supports Valley Churches United’s year-round nonprofit food pantry, which serves local families in need. The Holiday Gift Shop is located in the heart of Ben Lomond at 9400 Highway 9 and is open Monday through Saturday from 11 AM to 4 PM. For more information, call 831-336-8258.
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Valley Churches United Holiday Food Drive
elp feed your neighbors. The Valley Churches United food drive is also underway throughout December. Community members can contribute by dropping off nonperishable food donations. They are seeing a huge increase in need right now in our community, and your donations make a big difference. Some of the items they need include: • Protein • Soup • Cereal • Canned Beans/Chili … and for parents with picky kids, we could really use: • Macaroni & Cheese • Jelly Scotts Valley Drop-Off Locations • Scotts Valley Chamber of Commerce • Scotts Valley Police Department • Scotts Valley Senior Center • Kalani Day Spa • Hilton Santa Cruz/Scotts Valley • Toadal Fitness • Mountain Mikes Pizza • TOGO’s Scotts Valley
Time to Celebrate Our Community: Why Your Scotts Valley Gala Nominations Matter
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s the Scotts Valley community prepares for its annual Gala, residents are invited to take part in one of the most meaningful traditions of the event: nominating those who make our city a better place. The nomination categories highlight the individuals, businesses, and organizations whose everyday work strengthens our shared quality of life. When considering who to put forward for an award, community members can reflect on the people who have gone above and beyond throughout the year. •••
Many go beyond the classroom to help shape the future of Scotts Valley’s youth.
Business of the Year
This category recognizes businesses that contribute to the well-being of the community. Residents might consider businesses that support local events, provide excellent service, foster a welcoming environment, innovate in meaningful ways, or demonstrate strong community values. A business does not need to be large to make a big impact.
Organization of the Year
Man of the Year
Think about the men in our community who lead by example. These are the neighbors who show up consistently, offer their time and energy, and inspire others through service, integrity, and generosity. Whether they support local causes, mentor youth, or help build connections across the community, nominees in this category embody commitment to Scotts Valley.
Woman of the Year
This recognition honors women whose compassion and leadership enrich everyday life in Scotts Valley. Consider those who lift others up, champion local projects, guide organizations, or work behind the scenes to make things happen. Nominees often demonstrate strength, heart, and a spirit of service reminiscent of Annette Marcum’s legacy.
Advertise in the Scotts Valley Chamber Newsletter
14 / December 2025 / Scotts Valley Times www.tpgonlinedaily.com
Youth of the Year
Young people who step forward to lead, volunteer, or make a positive difference deserve to be acknowledged. Residents can look to students who stand out for their kindness, perseverance, academic effort, creativity, or contributions to their school or community. This award shines a light on the next generation of local leaders.
Educator of the Year
Here’s a chance to honor a teacher, coach, or school staff member who makes learning meaningful. Nominees may be educators who build confidence, inspire curiosity, or support students in exceptional ways.
CALL FOR SPECIAL RATES 831.688.7549
Whether nonprofit, community group, service club, or volunteer-based, nominated organizations should be those that bring people together, fill important needs, or help make Scotts Valley a stronger, more connected place. These groups often work tirelessly throughout the year to support local families, youth, and community initiatives. ••• As the Gala approaches, Scotts Valley residents are encouraged to reflect on the individuals and groups who make our town shine. A thoughtful nomination is more than a vote; it’s a gesture of appreciation for the people who help shape the heart of this community.
NOMINATING IS QUICK AND EASY!
Go to ScottsValleyChamber.com or take a photo of the QR code and help us honor the leaders of our community.
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066