@scottishbakers Scottish Baker of the Year 2026
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#ScottishBakersIcons26 #ScottishBakersLocalHeroes26 #ScottishBakeroftheYear
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Social Media Toolkit - March 2026
Celebrating Scotland’s Bakery Icons and Local Heroes
Contents
A timeline of key campaign milestones
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Meet the judges
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a. Head Judge - Scott Anderson b. Deputy Head Judge, Fraser Hogg
How to get involved
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a. Social media handles and key messaging b. S ocial media templates, video content and photography (available for download)
So, what exactly is Scottish Baker of the Year, and what’s the Local Heroes & Icons campaign all about? 07 Social media templates
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Pictures and videos
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What’s new for 2026
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Thank you to our sponsors
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Contact
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Social Media Toolkit
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A bit about the Local Heroes & Icons campaign Scotland’s baking industry is built on both craft and scale. From small community bakeries to the major producers whose bakery creations reach millions of homes across Scotland, every day. These larger bakeries are our Scottish Icons, the powerhouses of innovation, automation, consistency, and quality. They combine traditional expertise with modern technology to produce the breads, pastries, and sweet treats that consumers devour daily. Across Scotland, from bustling cities to rural towns, small to medium-sized artisan bakeries form the heart of their communities. They rise early, craft by hand, and create with passion, bringing warmth, flavour, and pride to every product they bake. These are Scotland’s Local Heroes. Bakers who nurture craft tradition, champion quality, and embody the spirit of local enterprise and innovation.
How to use this media toolkit
@scottish
bakers
This social media toolkit has been created to provide you with all of the assets, imagery and copy that you will need to build towards the Scottish Baker of the Year Awards, in line with the Local Heroes & Icons campaign. All assets are available to download via the QR codes included at various points throughout the toolkit. All imagery is free to use, please just credit ‘Scottish Bakers’.
Social Media Toolkit
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A timeline of key campaign milestones Here are some dates for your diary.
Friday 6th March 2026 Product Entry Closing Date Wednesday 25th March 2026 Judging Date
Thursday 26th March 2026 Entry Opens for the Baker’s Den (Business Awards)
April 2026 Launch of The Ultimate Scottish Bakers Trail 2026
Social Media Toolkit
Thursday 9th April 2026 (12noon) Deadline for Baker’s Den written and video submissions
Saturday 16th May 2026 Awards Presentation
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Meet our head judge and his deputy! Head Judge, Scott Anderson Scott Anderson joined Scottish Bakers in 2008 as a Training Advisor and now heads up NFDT’s training operations for bakery and Food and Drink Manufacturers throughout the UK. He is passionate about the baking industry and sustaining the skills within it. Scott began his career in 1985 with Newlands Home Bakery (Glasgow) where he learned his craft from old-school bakers. Scott moved into the supermarket sector in 1990, first with Safeway (now Morrisons) and then with Asda and Sainsbury’s. Before moving into the training and development field, Scott served as Production Manager at California Cake & Cookie in Glasgow. This role expanded his expertise beyond production, giving him valuable insights into purchasing, people management, planning, auditing, and close collaboration with New Product Development and Technical teams. His well-rounded industry experience allows him to understand the needs of both artisan and industrial bakery operations.
Social Media Toolkit
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Deputy Head Judge, Fraser Hogg Born into a long line of skilled Scottish baking families (his grandfather was Scottish Bakers President 1957-58) , Fraser Hogg has dedicated his life to the baking industry. After early experience in his family’s bakeries in Glasgow and Paisley, he studied Food Science & Technology at the University of Strathclyde before joining Macphie, initially as a Technical Service Representative, following in his father’s footsteps. Having spent over 35 years heading up Product Development and latterly as Technical Director with Macphie, he helped drive major product and technology innovations, led university partnerships to advance bakery science, and championed skills development by establishing Macphie’s bakery apprenticeship programme. Retiring from Macphie in 2015, he still represents the company as an Ambassador as well as helping to govern Macphie’s Employee Trust, which charitably supports former, current and future Macphie employees. A respected industry advocate and a proud recipient of Scottish Bakers Life Membership in 2016, he has served as a judge for multiple national bakery awards and represented the sector through the Institute of Food Science and Technology and the Scottish Government’s Food Implementation Group. A past President and highly valued member of the Bakers & Confectioners Association since 1995, he is widely admired for his technical expertise and commitment to sharing knowledge.
Social Media Toolkit
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How you can get involved Social media handles and key messaging Please tag the following accounts in any social media posts that you share: Please tag:
Scottish Bakers
Scottish Baker of the Year
@ScottishBakers
@ScotBakerAwards
@scottishbakers Scottish Bakers @scottish
bakers
Please use hashtags:
#ScottishBakersIcons26 #ScottishBakersLocalHeroes26 #ScottishBakeroftheYear
Social Media Toolkit
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So, what exactly is Scottish Baker of the Year, and what’s the Local Heroes & Icons campaign all about? The Scottish Baker of the Year Awards is the most prestigious celebration of excellence within the bakery sector. Each year, bakeries from across the country enter the competition, showcasing the creativity, skill, and passion that underpin the Scottish baking industry. Scottish Bakers is proud to launch our new and improved competition for 2026. Our aim is to spark passion, boost bakery pride, and unite every baker across Scotland in a competition that drives consumer consideration and awareness. That celebrates and spotlights the excellence of the sector, the category winners and the Ultimate SBOTY. Our Local Heroes and Icons campaign will showcase both community talent and larger scale bakers. The Icons are the powerhouses of innovation, automation, consistency, and quality.
Social Media Toolkit
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Social media templates Post 1 Entry Confirmation
Post 2 - Wednesday 25th March 2026 Judging Date
Watch out! We’ve entered this year’s Scottish Bakers of the Year 2026!
We’ve got our fingers crossed and ovens hot! 🔥
This is our chance to showcase our amazing [NAME OF PRODUCT(S) ENTERED] amongst the best in Scotland. As a local hero / baking icon we are ready to bring the win home for team local heroes / icons
Today the expert judging panel will assess the incredible entries from across Scotland, celebrating the craftsmanship and quality from Scottish bakeries throughout the industry.
Need a reminder of how good our [PRODUCT NAME] is? Visit us today to enjoy what could soon be an awardwinning bakery delight. #ScottishBakersIcons26 #ScottishBakersLocalHeroes26 #ScottishBakeroftheYear
Social Media Toolkit
To everyone who entered this year’s Scottish Baker of the Year Awards - best of luck as we all take another step closer to finding out the category winners and the Ultimate Scottish Baker of the Year 2026. #ScottishBakersIcons26 #ScottishBakersLocalHeroes26 #ScottishBakeroftheYear
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Social media templates Post 3 - Thursday 26th March 2026 Baker’s Den Entry
We’ve entered [BAKERY NAME] into this year’s Baker’s Den! The Baker’s Den is where business meets baking excellence. This is our chance to shout about the incredible process and people behind our business including the thinking, strategy and leadership skills that make it all happen. The Baker’s Den is a celebration of businesses shaping the future of Scottish baking and we want your vote! Let us tell you our business story. #ScottishBakersIcons26 #ScottishBakersLocalHeroes26 #ScottishBakeroftheYear
Social Media Toolkit
Post 4 - Thursday 9th April 2026 Shortlisted
[PRODUCT NAME] has been shortlisted! From mixing bowls to big goals - it looks like our hard work has paid off! We are extremely grateful that [PRODUCT NAME] has been shortlisted for the Scottish Baker of the Year award. Of course we believe our product is excellent but now is our time to prove this to the rest of Scotland. We are rising to the challenge! Massive good luck to the other entries shortlisted, we look forward to going head to head with the best in the business! #ScottishBakersIcons26 #ScottishBakersLocalHeroes26 #ScottishBakeroftheYear
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Social media templates Post 5 - Saturday 16th May 2026 Winners Announcement
Download social media assets and template posts
Butter believe it, [PRODUCT NAME] is an Ultimate Scottish Baker of the Year winner! 🥇 We are unbelievably proud to be victorious at the Scottish Baker of the Year Awards 2026 for having the best [WINNING PRODUCT NAME] in the whole competition. A massive thank you to Scottish Bakers and the SBOTY awards for honouring us with this title. Where the competition was fierce, we did not crumble! 💪 Massive congratulations to the incredible bakeries across Scotland producing great products! Come and visit us today to try an awardwinning [WINNING PRODUCT NAME] 🍰 #ScottishBakersIcons26 #ScottishBakersLocalHeroes26 #ScottishBakeroftheYear
Social Media Toolkit
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Pictures and videos Download our free-to-use video content and photography, captured at the world’s biggest empire biscuit challenge, where our local heroes “David” went up against large-scale icon bakers “Goliath” in a tasty empire clash with high stakes! These promotional shots highlight the excitement and fun to be had as we build towards the 2026 Scottish Baker of the Year Awards.
Download video assets
Download photo assets
Image examples
Social Media Toolkit
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What’s new for the 2026 competition? We’ve listened and now Scottish Baker is proud to launch a new and improved competition for 2026, that is inclusive, firm, fair and consistent for bakery businesses across Scotland.
Key changes for 2026: The competition will no longer have a savoury category. This will be kept exclusively for the World Championship Scotch Pie Awards. New product categories – including a separate category for Doughnuts View > All entries must have been available for retail purchase for a period of 3 months (with exception of the Innovation category). New field to fork judges covering the full supply chain. An independent external assessor to adjudicate the product judging process. New Judging Guides and Photo Standards for entrants. Entrant Feedback provided.
One National Diamond “Best in Scotland” Awarded per category. Changes to how the business awards (Baker’s Den) are weighted – based on product awards, written and video submissions. New Independent Business Judges. Eligibility to enter Baker’s Den for World Championship Scotch Pie Award winners (must be a bakery business with no further entries submitted to Scottish Baker of the Year). Two Business Award Categories – Local Hero and Icon. Apprentice of the Year Award – Local Hero and Icon. Removal of the Customer Choice Awards.
Please make sure you check out all the competition rules and criteria before submitting your entry.
Social Media Toolkit
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Entry information Entry into the 2026 Scottish Baker of the Year Awards is now open and must be submitted online by 27th February 2026. For further entry information, competition criteria, and rules, please visit our website bakeroftheyear.scot
@scottish
bakers
A thank you to our amazing sponsors Download sponsors template post and asset
AWARDS PARTNER
ICON SPONSOR
LOCAL HERO SPONSOR
CATEGORY SPONSORS
Social Media Toolkit
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Contact details for further support Should you have any questions, please direct these to: Lucy Wheeler Marketing & Events Manager Direct Dial: 01383 661 726 events@scottishbakers.org
bakeroftheyear.scot
Social Media Toolkit
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