Example of successful distribution of audio file to audience - Host audio file on presenter’s website: post the download link on the ticketing page, create QR code to the download link. - Email right after ticket purchase: an email is sent to each audience with instructions and mp3 audio file through orchestra’s CRM database. Note that purchases made outside of the CRM system wouldn’t necessarily result in such emails, please consider reaching out to the VIPs, Comps, and other types of audience separately. - Email reminder sent on concert day with instructions and mp3 audio file. - notice printed on program booklet (cf. attachment).
- in foyer: flyers distributed + boards with instructions
- Stage manager’s announcement at beginning of concert.
- before Passacaglia performance: Tan Dun entered, explained instructions to audience and “rehearsed" with them.
Passacaglia Mobile Symphony Notice (wechat) For this evening’s performance of Passacaglia: Secret of Wind and Birds, Tan Dun invites you to participate in the symphony using your cellphones.
Before the piece begins, do as follows: 1. Download the Wechat app from your device’s app store (eg. Apple Store or Google Play Store) 2. Use the Wechat app to scan the QR code on this flyer by selecting “Discover” on the bottom menu. Or, search the official Wechat account “Tandunwechat”. Click on “follow”, and a special melody will automatically be retrieved on your phone. If the melody doesn’t appear right away, you can send the Tan Dun account a message with any word to retrieve it immediately.
3. Please set your mobile on Flight mode to avoid the interference of text messages or calls during the concert. However, do be sure to turn up the volume on your device. 4. After Tan Dun’s cue, PLAY the melody and enjoy this unique interaction with the Maestro and the Orchestra.
[QR code]
Passacaglia Mobile Symphony Notice (non-wechat QR code) For this evening’s performance of Passacaglia: Secret of Wind and Birds, Tan Dun invites you to participate in the symphony using your cellphones.
Before the piece begins, do as follows: 1. Open QR code reader on your phone, if needed please download ANY QR code reader from your device’s app store (eg. Apple Store or Google Play Store) 2. Scan the QR code on this flyer on the bottom menu.
3. Please set your mobile on Flight mode to avoid the interference of text messages or calls during the concert. However, do be sure to turn up the volume on your device. 4. After Tan Dun’s cue, PLAY the melody and enjoy this unique interaction with the Maestro and the Orchestra. [QR code]