Sonoma County Sp r ing
The Home & Garden Shows
draw more than 17,000 visitors to the Sonoma County Fairgrounds who are interested in renovating/remodeling, redecorating, looking for advice, ideas, project plans and would like to see the most innovative products available. Whether your business is exhibiting or not, you can be guaranteed a readership of 165,000+ for this section the official guide to the most popular event of the season which includes information about the shows, exhibitors, show specials and a complete map to help readers locate exhibitors’ booths.
SONOMA COUNTY
Your ad will reach the people most likely to buy your products/services! Sonoma County is an active home improvement market. With your ad in the Home & Garden Show sections you’ll reach over 65% of the 231,691 adults who live in households that completed any home improvement project in the past year. Source: Scarborough 2006 Sonoma County Proprietary Research
Act now to save 25% on your show ads! Co-op funds are limited. First-come, first-served.
*Special Section Rate or your contract rate, whichever is lower. All exhibit space payments must be current per show with Sonoma County Home Show to qualify for this co-op program. Only regular booth space exhibitors qualify for co-op subsidy. Crafters and certain other exhibitors are exempt from this program.
2011 Spring Home Show
Spring Publication DATES Publishes: Thursday, March 17 Reservation Deadline: Monday, Feb. 28 Ad Copy Deadline: Tuesday, March 1
Co-op Advertising Program • • • •
Sonoma County Home Show will pay 25% or each exhibitor’s newspaper ad. Any show exhibitor* can qualify for this special discount. All ads will run in The Press Democrat’s Home & Garden Show special section. Any size ad can run, but Sonoma County Home Show will pay for space as detailed below.
Exhibit Booths 1 booth . . . . . . . 2 booths . . . . . . 3 booths . . . . . . 4 booths . . . . . .
Min. AdSize 4 inches . . . to . . 8 inches . . . to . . 16 inches . . to . . 24 inches . . to . .
Max. Ad Size Co-op Avail 12 inches . . . . . . . . . . . . 1” to 3” 24 inches . . . . . . . . . . . . 2” to 6” 48 inches . . . . . . . . . . . 4” to 12” 65 inches . . . . . . . . . . . 6” to 16”
Rates: $36 per column inch or your contract rate, whichever is lower. Standard ROP size. Color not included.
2011 Fall Home Show SONOMA COUNTY
FALL Publication DATES Publishes: Thursday, October 13 Reservation Deadline: Monday, September 27 Ad Copy Deadline: Tuesday, September 28
Contact your sales representative or call 526-8570 for more information.
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