Scenic Group launches the New Scenic & Emerald Rewards Global Loyalty Program
Vancouver, British Columbia, February 9, 2026 – Scenic Group is delighted to announce the launch of its new Scenic & Emerald Rewards global loyalty program. This will combine the existing Scenic Club and EmeraldEXPLORER programs, into one unified platform for valued guests across its award winning portfolio of luxury cruises and tours.
Designed from extensive guest and travel advisor feedback, the new program launched globally on February 9, 2026, will recognize and reward member travel across all the Scenic and Emerald Cruises luxury yacht, river and escorted land journeys.
The new Scenic & Emerald Rewards will combine the existing status points from the previous two programs into a single consolidated balance, providing members with one streamlined account and a simpler way to earn and redeem rewards on every booking. The new program continues to be free to join for all guests returning from their first journey. It introduces a streamlined four tier structure with – Gold, Diamond, Emerald and Chairman’s Club, realigned threshold tiers and enhanced benefits, ensuring members enjoy meaningful recognition, exclusive privileges and elevated experiences as they progress to each tier.
Glen Moroney, Scenic Group Founder & Chairman said, “The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests. Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries.”
“It will also provide all current and future members one unique account, which includes the new MyRewards feature, providing a real monetary value for members to redeem. The Scenic & Emerald Rewards program has been designed to ensure we continue to develop more relevant experiences for our valued members and deliver enhanced recognition, communication and benefits across the portfolio of luxury experiences.”
The new MyRewards benefit enables members to earn 1% of their eligible new booking value as an actual monetary amount. This provides a tangible way for guests to save on their next journey, which can then be redeemed towards future Scenic and Emerald cruises or land journeys+
All existing members have been automatically transitioned into the new Scenic & Emerald Rewards program. Members in tiers that were merged have been moved to the new equivalent or higher tier, with status points adjusted upwards, so guests can continue to enjoy their range of benefits.
Scenic & Emerald Rewards members can look forward to benefits such as access to new pre release itineraries, exclusive event invitations, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer trips, priority on board services, and much more, with special benefits at every level.
+Terms and conditions apply.
Visit www.scenicemeraldrewards.com for further details.
About Scenic Group
Scenic Group has grown over its 40 year history to include award winning, truly all inclusive ultra luxury river and yacht cruises and handcrafted land journeys which take guests to all seven continents. Scenic Group comprises Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, offering a diverse portfolio of discovery experiences across the globe.
Founded in Australia, Scenic Group has established a strong presence in Canada, with its head office located in Vancouver, British Columbia. The company employs over 80 people across the country, including an all-Canadian Contact Centre dedicated to supporting both travel advisors and guests. By leveraging global expertise alongside a local presence, Scenic Group is able to deliver high-quality service and support tailored to the needs of Canadian travellers.
Scenic Group’s commitment to innovation and exceeding expectations ensures that every journey –whether on river, ocean, or land – brings moments of wonder and creates memories that last a lifetime. For more information about Scenic Group’s award-winning river and ocean cruises, or to book travel, please visit www.scenic.ca or call 866-689-8611; and www.emeraldcruises.ca or call 855444-0161. Travellers can also book through their preferred Professional Travel Advisor.
Contact:
Andrea Mancini, Casacom ScenicGroupCA@Casacom.ca