ABSTRACT OF THE SURVEY METHOD
Receiver Structure Analysis File composition In the recipient file, the addresses of all recipients are recorded on EDP. The file is divided into domestic and foreign recipients. The addresses of domestic recipients are sorted by postal code, those of foreign recipients by country. Form of examination Recipient structure analysis by verbal sample survey. File evaluation date
22th July 2024
Structure of the Recipientship at the start of the survey a) Total number of recipients in the file 60 915 b) Structure of an issue according to distribution forms Number of recipients in the file sold circulation 323 Number of recipients in the file permanent free copies 201 Number of recipients changing Free copies of an issue 9 493 Single sale Advertising copies
– –
Acutal circulation thereof abroad c) Total number of recipients changing free copies / changes three times a year
10 017 605
Description of the sample survey Simple random selection, starting with random number
Gross sample Failures: Target person not encountered Target person on vacation/sick Target person denied reply Evaluable cases
723 Cases = 72,30 %
63 Cases = 8,71 % 73 Cases = 10,10 % 13 Cases = 1,80 % 574 Cases = 79,39 %
Person of examination The personal addressee or, when there was no personal adresse, the first reader in the company was interviewed.
60 592
Reader definition Reader is identical with the target person.
10 017 = 100,00 %
Execution of the examination Publishing house with the collaboration of freelancers
Population (share investigated) Population (Domestic) Not included in the survey: Single sale, promotional copies The survey represents: recipients of the population (Domestic)
Every tenth address 1 000 Cases = 100,00 % Address-related failures: Phone number does not exist 73 Cases = 7,30% Recipient deceased or Company not longer exists 21 Cases = 2,1 %
– 10 017 = 100,00 %
Period of the investigation 10th June – 08th July 2024 This study complies with the minimum scientific requirements of the framework for advertising media analyses in terms of execution and reporting.