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bauSICHERHEIT Mediakit 2025 Circulation and Distribution Analysis

Page 1

ABSTRACT OF THE SURVEY METHOD

Circulation and Distribution Analysis File composition In the recipient file, the addresses of all recipients are recorded electronically. The file is divided into domestic and foreign recipients. The addresses of domestic recipients are sorted by postal code, those of foreign recipients by country. Form of examination Distribution analysis through file evaluation – full census Listing date

22th July 2024

Structure of the Recipiendship at the start of the survey a) Total number of recipients in the file 60 915 b) Structure of an issue according to distribution forms Number of recipients in the file (sold circulation) 323 Number of recipients in the file (permanent free copies) 201 Number of recipients (changing free copies of an issue) 9 493 Single sale Advertising copies Acutal circulation thereof abroad

– – 10 017 605

c) Total number of recipients changing free copies

60 592

Population (examined share) Acutal circulation 10 017 Not included in the survey Single sale, Advertising copies – = Survey represents the population 10 017

= 100 %

0% = 100 %

Description of the survey The evaluation is based on the complete file. The shares determined for circulation in the Federal Republic of Germany and abroad were projected onto the actual average annual circulation. Target of the examination

not applicable

Reader definition Fluctuation range

not applicable not applicable

Execution of the examination Publisher Period of the examination 10th June – 08th July 2024


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bauSICHERHEIT Mediakit 2025 Circulation and Distribution Analysis by SBM Verlag GmbH - Issuu