ABSTRACT OF THE SURVEY METHOD
Receiver Structure Analysis File composition In the recipient file, the addresses of all recipients are recorded on EDP. The file is divided into domestic and foreign recipients. The addresses of domestic recipients are sorted by postal code, those of foreign recipients by country. Form of examination Recipient structure analysis by verbal sample survey. File evaluation date
5th August 2024
Structure of the Recipientship at the start of the survey a) Total number of recipients in the file 61 419 b) Structure of an issue according to distribution forms Number of recipients in the file sold circulation 3 511 Number of recipients in the file permanent free copies 166 Number of recipients changing Free copies of an issue 12 724 Single sale Advertising copies
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Actual circulation thereof abroad c) Total number of recipients changing free copies / changes three times a year Population (share investigated) Population (Domestic) Not included in the survey: Single sale, promotional copies The survey represents: recipients of the population (Domestic) Description of the sample survey Simple random selection, starting with random number
16 401 512
Every tenth address 1 000 Cases = 100,00 % Address-related failures: Phone number does not exist 75 Cases = 7,5 % Recipient deceased or Company not longer exists 63 Cases = 6,3 % Gross sample Failures: Target person not encountered Target person on vacation/sick Target person denied reply Evaluable cases
832 Cases = 83,20 %
73 Cases = 8,77 % 101 Cases = 12,14 % 25 Cases = 3,06 % 633 Cases = 76,08 %
Person of examination The personal addressee or, when there was no personal adresse, the first reader in the company was interviewed.
57 908
Reader definition Reader is identical with the target person.
16 389 = 100,00 %
Execution of the examination Publishing house with the collaboration of freelancers
– 16 389 = 100,00 %
Period of the investigation 10th June – 12th July 2024 This study complies with the minimum scientific requirements of the framework for advertising media analyses in terms of execution and reporting.