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29 SEPT – 1 OCT 2026 FIL & MEO Arena, Lisbon

THE GREATEST SHOW IN GAMING 40,000+ Delegates

600+ Speakers

800 Exhibitors

WELCOME TO SBC SUMMIT 2026 SBC Summit brings the global gaming industry together in one place, giving sponsors and exhibitors the opportunity to connect with the people, ideas and opportunities shaping the future of the industry. This guide has been created to help you prepare, plan and make the most of your presence at SBC Summit. Whether you’re exhibiting, sponsoring, launching something new, building relationships or looking to raise your profile, it will give you a clear view of everything you can do before, during and around the event.

40,000+

11,000+

6,000+

800+

600+

Global audience across 150+ countries

Every tier, every key role

From giants to rising creators

Showcasing latest tech and solutions

Voices from industry and beyond

Delegates

Operators

Affiliates

Exhibitors & Sponsors

World-class Speakers

MAKE YOUR PRESENCE COUNT Your participation at SBC Summit is an opportunity to raise your profile, demonstrate your value, build relationships and create momentum for your business. From branding and networking to content, hospitality, meetings, product showcases and experiences, there are multiple ways to make your presence work harder. This guide brings them together so you can see the full range of opportunities available, plan your activity with purpose and get the greatest possible return from being part of SBC Summit.

SEE THE MARKET CLEARLY. RAISE YOUR PROFILE. BUILD RELATIONSHIPS THAT DRIVE BUSINESS. THE VENUES

FIL Exhibition

MEO Arena

Palacio Estoril Luxury Hotel

Myriad Hotel

NETWORKING TURN YOUR PRESENCE INTO MEANINGFUL CONNECTIONS Our networking programme is designed to bring clarity and structure to how you meet people, so every interaction has purpose. Attend the networking opportunities that matter most to your team or take it a step further by sponsoring one and putting your brand at the heart of the conversation. From hosted experiences to high-value meeting formats, there are opportunities to connect with the right audience while creating additional visibility and value for your brand.

REGULATORY GAMING MEET-UPS With regulations constantly evolving, staying informed is critical. These meet-ups connect industry peers around specific markets and regulatory jurisdictions, creating opportunities to discuss key developments and build valuable relationships. With eight+ sessions daily, you can choose the conversations most relevant to your business.

Ideal for Attendees Who: • Want to meet regulators, legal experts, and professionals from specific jurisdictions • Want to connect with professionals from specific regions or markets • Are exploring expansion opportunities into new jurisdictions • Want to stay informed on regulatory conversations and market developments • Prefer focused networking with relevant industry peers • Are looking to build stronger international connections

Interested in sponsoring a Regulatory Gaming Meetup?

Speak to your SBC Account Manager or Customer Success Manager to find out more and explore the opportunities available.

HOW IT BENEFITS YOU • Allows you to connect directly with professionals focused on specific markets and regulatory topics that are important to your business. • Provides an opportunity to gain valuable market insights while building relationships with key industry stakeholders. • Choose to sponsor and take your presence further positioning your brand within important industry discussions and increasing visibility among a highly relevant audience. See All 21 Meet-Ups Here 3

NETWORKING SHOW FLOOR TOURS With hundreds of exhibitors across 130,000sqm of expo space, the Show Floor Tours are designed to connect attendees with the companies, technologies, and conversations most relevant to their business goals. Each guided tour follows a specific industry focus, introducing attendees to key exhibitors, emerging solutions, and valuable networking opportunities across the show floor.

Interested in being featured on a Show Floor Tour?

Show Floor Tours connect attendees with suppliers offering solutions tailored to their specific business needs. As a featured stop, you’ll have the opportunity to present what you offer directly to a curated group of professionals actively looking for a product like yours. Tour Topics: • AI in Gaming • Platform & Aggregator • Fintech • Marketing Tech & CRM

• Casino Games • Compliance • Crash Games • Sportsbook

HOW IT BENEFITS YOU • Provides an additional opportunity to increase your stand visibility and attract relevant visitors to your booth. • Introduces your brand to curated groups of attendees who are actively exploring new solutions and potential partnerships. • Helps create more meaningful conversations with engaged visitors and maximise the value of your exhibition presence.

NETWORKING SPEED NETWORKING Choose your themed session, take your seat, and get ready to connect. With timed rotations, you have a few minutes to introduce yourself, share your value and identify opportunities before moving to the next conversation. Step 1:

Step 2: Go to Schedule and Navigate to Networking Step 3: Find Speed Networking and select Register

HOW IT BENEFITS YOU • Gives you the opportunity to quickly expand your network by meeting a wide range of relevant industry professionals in a short period of time. • Helps you discover new business opportunities, introduce your brand to new contacts and connect with potential partners and customers. • Creates valuable first conversations that can develop into long-term business relationships.

VIP DINNERS Reserved for a carefully selected group of industry leaders, the SBC Summit VIP Dinners offer a level of access that cannot be replicated elsewhere during the event. Each invitation-only dinner is built around a curated guest list of senior executives, key decision-makers, and influential figures from across the gaming ecosystem.

C-LEVEL & OPERATOR VIP DINNER & PARTY Join senior operator executives, decision-makers, and industry leaders for an exclusive evening designed to turn introductions into business opportunities. Wednesday 30 September, 7:30pm – Separate ticket required

PAYMENT EXPERT DINNER Senior payments, fintech, KYC, compliance, and fraud professionals from across the payments ecosystem, including operators and suppliers. Wednesday 30 September, 7:30pm – Separate ticket required 5

NETWORKING HOW TO GET INVOLVED Sponsor a Dinner

Own the spotlight at one of the industry’s most exclusive VIP dinners. With only a limited number of sponsorship opportunities available, secure prominent visibility throughout the experience and align your brand with an evening designed for the industry’s leading decision-makers.

Host Your Own Table

Take your place at the table and bring your most important relationships with you. Host an exclusive table for 10 guests, giving you the perfect setting to entertain key clients, prospects and partners while enjoying one of the industry’s most sought-after VIP evenings.

Matchmaking Table Experience

Let us bring the right people to your table. Join with 2–3 members of your team, tell us about your business and the types of operators you want to meet, and we’ll match you with relevant buyers to create a curated table built around meaningful new connections.

To secure your sponsorship or table package, please contact your dedicated Account Manager or Customer Success Manager for package information.

HOW IT BENEFITS YOU • Gain exclusive access to senior decision-makers and industry leaders in a private, relationship-focused setting. • Create opportunities for high-value introductions, partnership discussions and business development with a carefully curated audience. • By sponsoring a dinner or hosting a table, position your brand at the centre of the conversation, increase visibility among a highly influential audience, and create a memorable experience associated with your business.

EDUCATION SBC Summit is about more than generating leads, meeting clients and building new business. It’s also an opportunity to invest in your people and their professional development. Designed as a premium upgrade to the main conference programme, Education+ gives you access to CPD-certified learning experiences built around practical application, professional development, and real-world implementation. The programme includes Masterclasses and Tech Academies available through the Education+ Upgrade Pass at €249 each. Speak to your customer success manager to book.

MASTERCLASSES Purposely designed for betting and iGaming industry professionals, these sessions equip you with the tools to optimise pricing, manage risk, refine product strategy, and drive long-term profitability for your business.

Trading Masterclases

Tuesday, 29 September – Masterclass Media Hub Auditorium II

Electronic Gaming Academy Masterclasses

Wednesday, 30 September – Masterclass Media Hub Auditorium II

Responsible Gaming Marketing

Thursday, 1 October – Masterclass Media Hub Auditorium II

Explore Masterclases

EDUCATION TECH ACADEMIES These sessions go beyond theory, bringing together the people actively building, launching and scaling products, campaigns and technologies across the industry. Expect practical, honest insights and strategies you can immediately apply to your business through a mix of interactive and educational formats, including case studies, how-to guides, AMAs, panel debates, live demonstrations, strategy workshops, and practical frameworks and toolkits designed for real-world application.

AI Academy

Build practical AI expertise, from generative AI to predictive analytics, with a step-by-step look at how machine learning can be used to understand player behaviour and improve engagement. Tuesday, 29 September 13:30-17:00 – Sala Tejo, MEO Arena Sponsored by:

Player Experience Academy

Discover the latest gamification and design techniques, along with the customer psychology behind what keeps players engaged and coming back. Tuesday, 29 September 13:30-17:00 – Sala Tejo, MEO Arena Sponsored by:

Digital Marketing & CRM

Explore what’s working now in performance, brand, and content marketing, including influencers, attention and retention strategies, and how to drive stronger ROI from digital campaigns. Wednesday, 30 September 13:30-17:00 – Sala Tejo, MEO Arena

Web 3.0 Academy

Understand the fundamentals of blockchain, tokenisation, decentralised platforms, and crypto payments, with real-world use cases for businesses of any size. Wednesday, 30 September 13:30-17:00 – Sala Tejo, MEO Arena

Explore Tech Academies

CONFERENCE Your VIP Ticket Includes Access to the Full SBC Summit Conference Across 6 stages, 12 content tracks and more than 600 industry leaders, SBC Summit provides a structured view of the forces reshaping gaming, bringing together the ideas, insights and conversations that matter most. As a Sponsor or Exhibitor, your VIP Ticket gives you access to all SBC Summit conference stages and content tracks.

STAGES • Super Stage • Global & Emerging Markets • Technology & Innovation • Regulation & Compliance • Payment Expert Summit • Product Innovation Showcase

THE CONTENT TRACKS • Emerging Markets • Western Europe • Latin America • Sports Betting Innovation • iGaming Product & Design • Marketing & Customer Experience • Fintech

•G lobal Payment Compliance •C rypto & Blockchain •G lobal Regulations •P layer Protection •C ompliance Technology

Bring your team and make the most of it With content spanning technology, payments, leadership, compliance, player protection and more, different members of your team can explore the sessions most relevant to their roles, bringing fresh insights and ideas back to the business.

SUPER STAGE The industry’s biggest conversations happen here. The Super Stage brings together CEOs, founders, regulators, investors and global leaders to explore the forces reshaping gaming: from AI and regulation to leadership, innovation and growth. View the Full Conference Agenda Here

DON’T MISS!

Michael Jordan

Basketball Icon, Investor & Philanthropist

Carsten Koerl CEO & Founder, Sportradar

Jason Robins

CEO & Co-Founder, DraftKings

Kirsty Gallagher

Former Sky Sports News Presenter, Broadcaster & Jounalist

THE FOOD FESTIVAL EXPERIENCE The Food Festival exists for one reason: to make the event experience better. Not rushed. Not stressful. Better. We didn’t create a Food Festival just to serve meals. We created it to become part of the atmosphere, energy, and rhythm of SBC Summit itself. Designed to feel alive, the Food Festival brings together flavours from around the world, laid-back networking spaces, live music and comfortable seating areas where attendees can eat, meet and recharge without stepping away from the venue.

50+ Food Vendors & Trucks A mix of local favourites, global street food, healthy meals, desserts, coffee, and drinks! countries

Never Far Away

Food areas are spread across the venue, so you are always close to somewhere to eat & recharge.

Networkingfriendly Spaces Relaxed seating areas designed to turn meal breaks into networking opportunities.

Festival Atmosphere

Live music, vibrant flavours, and a festival-style setup that keeps the energy flowing all day.

ENJOY THE FOOD FESTIVAL, ON US As an SBC Summit Sponsor, food and drinks at the Food Festival are included with your ticket. At registration, you’ll receive a pre-loaded wristband with €30 daily credit, giving you the freedom to enjoy food and drinks from any food truck throughout the event.

FESTIVAL SQUARE

Festival Square is where SBC Summit comes alive beyond the exhibition halls. A vibrant open-air social space built around networking, music, entertainment, and a lively festival atmosphere from day to night. The Festival Square is located directly between the FIL & MEO Arena.

OPENING HOURS Designed to extend the Summit experience into the evening, Festival Square remains open for after-hours networking, socialising, and live entertainment. TUESDAY & WEDNESDAY: Open until 20:00 THURSDAY: Open until 17:00

SPECIAL EVENTS OPENING PARTY Evening networking is a core part of the SBC Summit experience. The welcome Party is where it all begins. A laid-back evening with great drinks, good music, and a crowd ready to switch gears. Less formal, more open, and just as powerful for building real connections. Tuesday 29 September – Pavilhão Carlos Lopes

INFINITY As SBC Summit 2026 comes to a close, INFINITY Lisbon takes over MEO Arena for a spectacular final celebration, headlined by electronic music icon Tiësto. Expect world-class production, stadium-level sound and thousands of industry professionals coming together for one unforgettable night.

LISBON

Thursday 1 October – Sala Tejo, MEO Arena

GLOBAL PREDICTION MARKETS FORUM What started as a niche US phenomenon is now demanding the global gaming industry’s attention. As operators, regulators and investors respond, the Global Prediction Markets Forum brings together the companies, policymakers and decisionmakers shaping what comes next. While it’s part of the week’s wider industry programme, the forum is a standalone event designed to bring together the global prediction markets community for a day of focused discussion and networking. TICKETS €399. Thursday 1 October – Myriad Hotel See the Full Agenda Here

Platinum Headline Sponsor: GET YOUR TICKET

AFRICAN GAMING FORUM With maturing regulation, increased investment and a young, mobile-first audience, Africa is one of the fastest-growing regions in global gaming. The African Gaming Forum brings together market leaders, regulators and industry decision-makers to build connections, share insights and uncover new opportunities. This is an invite-only event. No separate ticket is required; however, attendees must hold a valid SBC Summit Pass or Affiliate Leaders Summit Pass to be considered for an invitation to the African Gaming Forum. If you are interested in attending, please complete the website form. Wednesday 30 September – Myriad Hotel Enter Website Form Here 11

CONNECT APP Change to SBC Connect is the official event app and an important tool to make the most of your time before, during and after the show.

FEATURES SBC Connect Meetings Start conversations before the event begins. Line up your 1-2-1s, secure key introductions, and build your schedule early, so when you arrive on-site, you’re not breaking the ice, you’re closing in on deals. How It Benefits You • Helps you make the most of your time at SBC Summit by connecting with the people who matter most to your business before the event even begins. • Allows you to plan meaningful meetings in advance, ensuring your team spends time with relevant prospects, partners and potential customers. • Gives you the opportunity to create more valuable conversations and maximise the return from your time at the event. Access Your Lead Generation QR Codes During the event you will also have access to the app scanner which enables you to scan delegate badges and rank them as hot or cold leads to assist you with post show follow ups. Advanced User Search Find the right people fast! Search through delegates using multiple filters such as job title industry vertical, and more to connect with individuals that matter to your business goals. Private User Chats Communicate instantly and privately with other delegates using the built-in chat feature. Stay updated with email alerts for new messages, ensuring you never miss an important conversation. Alerts & Notifications Stay in the loop with real-time push notifications. Receive important updates and reminders from the event organisers directly on your device, so you’re always up-to-date. Donwload the app today. Start networking in seconds.

Find companies and connections instantly

SBCconnect.com

Chat, book meetings and network in real time

See the full event agenda at the touch of a button