Final Version Tailored Magazine

TAILORED

A TAILORED MARKETING STRATEGY FOR YOUR HOME

At Sawyer & Co., we believe selling your home should never be reduced to a standard formula. Every property has its own story, its own market, and its own buyer and from the very beginning our role is to uncover and present that value in a way that feels considered, intelligent, and right for you.

Our bespoke marketing strategies are built around a deep understanding of Brighton & Hove and the people who move here. From the positioning of your home within the local market to the buyer profiles most likely to engage, we take every detail into account, combining precise local knowledge with targeted, modern marketing to generate genuine interest, momentum, and results.

You are supported throughout by a highly trained team who place clarity, transparency and care at the centre of everything they do. We deliberately hold ourselves to the highest professional standards, choosing to be accountable to leading industry bodies. This means your sale is handled with integrity, diligence and best practice at every stage, giving you the reassurance that you are in safe, experienced hands.

Our marketing approach is refined, purposeful and buyer-focused. From considered presentation and professional photography to carefully selected channels that maximise visibility with the right audience, every element is designed to help your home sell efficiently, achieve strong value and stand out in a competitive market.

We also recognise our responsibility beyond the transaction. Sawyer & Co. operates with a strong commitment to environmental responsibility, reflected in practical action, including the transition of our company vehicle fleet to 100% electric, ensuring our business evolves responsibly alongside the communities we serve.

Above all, our focus is on guiding you confidently through the process, protecting your interests, and delivering a marketing strategy that works, not because it looks impressive, but because it is built specifically for your home.

“Sell quicker, achieve a higher price and maximise viewer interest”

OUR PACKAGES

MARKETING

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n Print /Digital Brochure £116

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n Drone Photography £74

n AI

n 3D Matterport £84

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£97

ADDED EXTRAS

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FINDING YOUR BUYER

Our strategy is designed to ensure your property gets the right interest from the right person; buyers can be split into an active and passive category.

ACTIVE BUYERS

These are people actively looking for a homethey will seek out a property which suits them.

3 Property portals where they hunt for homes

- we target ideal buyers by focussing our efforts on platforms they frequent

3 Local estate agencies’ windows and websites seeking properties to view

3 People that register with us who

o we specifically invite to view your property

o we invite to open house events

o in the case of discreet marketing we offer exclusive pre-sale access

3 People who are moving out of the area and are passed to the next local Guild Member

PASSIVE BUYERS

Passive buyers notice your property for sale and are intrigued by it, as opposed to looking for a home to buy.

3 For sale boards - they see them when passing an area they like, or the exterior of the home catches their eye

3 Social media campaigns which catch people’s eye by highlighting your property uniquely.

3 People within our database who

o we send property general updates to

o we invite to open house events

3 Spotting your home in a local or national magazine we strategically leave in prominent places

OUR MARKETING TOOLS

While aspects of property marketing remain familiar, our approach continually evolves to stay ahead. Below are a few features of our service that reflect the quality and attention to detail we bring to every listing.

FLOOR PLANS

PHOTOGRAPHY & VIDEO

Striking visuals are essential to capturing buyers’ attention. Depending on your property, we tailor our approach to highlight its best features, offering services such as drone and elevated photography to reveal hidden aspects like roof terraces or gardens, plot size and views or through video ranging from animated social clips to high-end property films and presenter-led tours - bringing your home to life across platforms.

Clear, accurate plans help buyers understand the layout and visualise the space as their own. We also offer these as 3D interactive virtual tours which can enhance the buyers’ experience of your home before viewing.

SOCIAL MEDIA MARKETING

Our active social channels engage an audience of over 26,500 every month. We use targeted, tailored content to boost visibility and connect with the right buyers - an essential part of any modern marketing strategy.

PROPERTY BROCHURE

We believe print still plays an important role in presenting your property, with bespoke content, highquality finishes and curated imagery, your property is presented with the care and detail it deserves.

HOME EVENTS

MAGAZINE FEATURES –LOCAL AND NATIONAL

Our exclusive national magazine, Residence, allows us to feature your home to a UK-wide audience alongside some of the UK’s most prestigious homes. Reaching the local market, our in-house magazine, Life, is a powerful platform to showcase your home among quality lifestyle content.

Open houses are a great way to build interest and attract serious buyers - we could host a high impact new-tomarket property launch event, schedule an open house to gauge and potentially increase demand, or open your home directly to invite only viewing for selected buyers (discreet marketing). Each is promoted strategically to maximise impact.

Park Lane, London

THE POWER OF OUR GUILD NETWORK

Being part of The Guild of Property Professionals makes us a little different – we are the exclusive Member agent in this area. As exclusive Members of The Guild of Property Professionals, we offer added reach to help you successfully sell your property:

3 Access to a UK-wide referral network, ideal for relocation buyers

3 Direct marketing to the lucrative London and investor markets

3 Presence on the exclusive Guild Property website

3 Opportunities for editorial exposure via Guild media channels

THE MARKETING JOURNEY

Marketing a property typically follows a similar timeline, but it can vary depending on the type of property, the market conditions and our strategy for your property. Here is a look at what you can expect from the marketing journey we go on together:

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PREPARATION PHASE PRE-LAUNCH MARKETING

Objective: Build anticipation.

Objective: Get the property ready for market.

3 Property assessment: Identify strengths, areas for improvement and the value.

3 Pricing strategy: Based on market analysis, property condition and our expert knowledge.

3 Staging and repairs: Declutter and clean your home to allow potential buyers to see your property becoming their home.

3 Professional photography and videography: To ensure your home looks its absolute best.

3 Gather documents: Title deed, disclosures, floor plans, etc. to save time later.

3 Create marketing materials: We will create brochures, prepare online listings, edit videos and so on.

3 Teaser campaigns: “Coming soon” posts on social media and reaching out to our database via emailing.

3 Reach out to agents/buyers: Soft promotion to our network or VIP buyers. 1 5 2 3 4

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ACTIVE MARKETING LAUNCH

Objective: Maximise exposure and attract qualified buyers.

3 Go live on the property portals ensuring your property is searchable for active buyers.

3 Social media campaigns across the relevant channels.

3 Email campaigns to both agents and buyers we think may be interested.

3 Open houses and private showings, if this is appropriate for your property.

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3 Paid advertising: Facebook, Instagram and TikTok, and local publications.

3 Magazine: Featured property in Residence and Life magazines targeting national and local coverage.

3 Signage: For Sale boards with the option of GPS QR codes to capture any passive buyer interest.

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ONGOING ENGAGEMENT AND LEAD MANAGEMENT

(THROUGHOUT LISTING)

Objective: Keep momentum, gather feedback and adjust strategy.

3 Follow up with interested parties to ensure a seamless service.

3 Gather feedback from viewings. We share all feedback with you during our regular updates.

3 Adjust pricing or marketing if necessary. This will only happen with detailed discussion with you and we will regularly review the progress of your sale.

3 Continue remarketing to interested leads or through social media retargeting adverts.

PHASE AND UNDER CONTRACT

Objective: Negotiate and secure the deal.

3 Review offers and negotiate. Securing the right price for you.

3 Accept offer and go under contract.

3 Continue backup marketing. This is optional, but we can continue to keep your home live ensuring new buyers who come to the market also see your property.

THE CONVEYANCING JOURNEY

If you’re a seller in England preparing for conveyancing, it’s important to understand your responsibilities and what information you’ll need to provide. Your conveyancer or solicitor will help you through this process step by step, but here is a helpful overview of what you should prepare and expect during the process:

You’ll need to fill out the following legal forms: 1 7 5 2 3 4 6

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INSTRUCT A SOLICITOR OR CONVEYANCER

3 Choose a qualified conveyancer early – ideally before accepting an offer.

3 They’ll handle all legal aspects of the sale, including:

o drafting the contract of sale o responding to the buyer’s conveyancer’s queries o managing exchange and completion

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COMPLETE PROPERTY FORMS

TA6 – Property Information Form

3 Details about the property: boundaries, disputes, utilities, planning, etc.

3 Includes information about building works, guarantees and insurance.

TA10 – Fittings and Contents Form

3 Specifies what items (e.g. carpets, curtains, appliances) are included/excluded in the sale.

TA7 – Leasehold Information Form (if leasehold)

3 If selling a leasehold property, this gives details about:

o ground rent o service charges o management company contact details o lease terms.

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GATHER SUPPORTING DOCUMENTS

You’ll likely need to provide:

3 Title deeds (your conveyancer may retrieve these electronically from the Land Registry).

3 Energy Performance Certificate (EPC) – this is a legal requirement.

3 Building regulations approvals (for extensions, loft conversions, etc.).

3 Planning permission documents (if applicable).

3 FENSA certificates (for windows/ doors).

3 Electrical/Gas safety certificates.

3 Guarantees (damp proofing, roof work, appliances, etc.).

3 Leasehold documentation (if applicable).

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RESPOND TO ENQUIRIES

Once the buyer’s conveyancer receives your contract pack, they’ll raise enquiries. Your conveyancer may need you to help answer them, e.g. clarifying works done on the property or providing missing documents.

AGREE ON DATES

Objective: Negotiate and secure the deal.

3 You’ll negotiate exchange and completion dates.

3 Completion is when keys are handed over and funds are transferred.

EXCHANGE OF CONTRACTS

3 You’ll sign the contract and agree on a completion date.

3 At this point, the sale becomes legally binding.

3 If you back out after this, you could face penalties.

COMPLETION DAY

3 Your conveyancer receives funds from the buyer’s conveyancer.

3 You hand over keys (often via the estate agent).

3 Your conveyancer repays any mortgage and deducts fees and disbursements before transferring the remainder to you.

TOP TIPS FOR SELLERS

3 Instruct early: Starting the legal process as soon as your property goes on the market can save valuable time later.

3 Be responsive: Delays often come from waiting on seller’s answers or documents.

3 Be proactive: Don’t wait to be chased for information. If you think something might be needed, provide it early.

3 Disclose honestly: Being upfront avoids legal issues later.

WE CAN HELP!

There can be a lot to think about when it comes to selling so if you’re looking for a conveyancing service, let us know and we can help!

MEET THE TEAM

FARRELL Director

BEAKEN Sales Progressor/ Sales Negotiator

Sales Administrator

Director

Sales Progressor

Services Consultant

JAMES Sales Director

Operations & Marketing

“I wish all the other businesses i deal with were as good as Sawyer & Co. They are consistently professional; quick to respond, efficient, reliable, helpful and friendly. They really do set the standard”

ADRIAN

“Chris Sawyer and his team at Sawyer & Co have been great on our recent sale. Bob Beaken led the team on Chris’s behalf and could not have been better at initially setting a market price and negotiating well to achieve it.”

“I cannot recommend Sawyer & Co Estate Agents highly enough. Through a very long and stressful sale process we could not have asked for better people.”

ALEXIS