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Each year, the National Association of REALTORS® (NAR) dedicates September as REALTOR® Safety Month. However, both NAR and RASM encourage you to keep safety a top-of-mind priority every day of the year. The real estate industry is especially vulnerable to outside risk due to daily interaction with the general public. No matter how hot the market is or where an agent is showing property, no deal is worth gambling your safety. Knowledge, awareness, and caution go a long way in this profession. It’s imperative to take the issue of Realtor® Safety seriously and mitigate risks by educating oneself, remaining vigilant and aware, and doing your best to always be prepared.
Over two years ago, the collapse of Surfside, Florida condominium occurred. Considering the devastation, Florida has made legislative changes to ensure a horrific collapse never happens again.
International Real
Florida still tops the charts for international real estate transactions. The latest research from NAR, for the year to March 2023, found that 23% of all international real estate transactions, where either the buyer or seller was a foreigner, took place in Florida. Almost double its nearest rival, California, with just 12%.
As we begin Realtor® Safety Month, the slight uptick of violence and attacks on men and women in our industry (across the country) seems more noticeable. A recent article about a California woman who was cornered in San Diego comes top of mind, (Debra Kamin, New York Times contributor, July 2023).
RASM South - 2320 Cattlemen Road
Sarasota, Florida 34232
RASM North - 2901 Manatee Ave W Bradenton, FL 34205
Phone: 941-952-3400
FAX: 941-952-3401
www.MyRASM.com
STAFF CONTRIBUTORS:
Vice President of Communications & Engagement:
Gina McCarthy
Vice President of Operations & IT:
Jesse Sunday
Vice President of Advocacy & Member Programs:
Maxwell Brandow
Professional Development Director:
Denise Ricciotti
Member Services Director :
Jessica Montague
Member Experience Coordinator:
Jenna Nelson
Magazine Editor:
Beth Sunday
2023
President:
Brian Tresidder, William Raveis Real Estate
President-Elect:
Tony Barrett, Barrett Realty, Inc
Vice President:
Debi Reynolds, Florida SunCoast Real Estate
Treasurer:
David Crawford, Catalist Realty
Immediate Past President:
Tony Veldkamp, SVN ® Commercial Advisory Group
Chief Executive Officer:
Jeff Arakelian
MISSION STATEMENT:
Empower and engage our REALTOR® Community by delivering essential services, resources, education and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.
VISION STATEMENT:
We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.
SUBSCRIPTIONS:
The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.
Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR ® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2023 Copyright © by the REALTOR ® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com
By: Jeff Arakelian, RASM CEOOu r industry is both exciting and demanding, offering immense opportunities for growth and success. However, it’s important to acknowledge that Realtors® often face risks that come with the nature of the work. By fostering a culture of safety awareness and preparedness, Realtors® can effectively mitigate the risks associated with some of the most common crimes they might encounter.
Realtors® are frequently on the move, meeting clients and showcasing properties in diverse neighborhoods. Unfortunately, this mobility can expose them to various threats, including propertyrelated crimes such as theft, vandalism, and burglary. Vacant properties and open houses can be particularly attractive targets for criminals looking for easy opportunities. Understanding these risks and adopting preventive measures can significantly reduce the likelihood of falling victim to such crimes.
Personal safety is another paramount concern for Realtors®. As they engage with new clients, especially in unfamiliar settings, there’s a potential for encountering personal crimes such as assault, robbery, and harassment. By cultivating a strong safety mindset, Realtors® can proactively take steps to protect themselves, such as arranging meetings in public spaces, letting colleagues know their whereabouts, and avoiding situations that raise red flags.
One effective way to bolster safety awareness is through education. RASM offers classes and resources that can equip Realtors® with the knowledge and tools needed to recognize potential risks and to respond appropriately.
Safety awareness is paramount in the real estate industry. Realtors® can greatly minimize the risks associated with propertyrelated and personal crimes by staying informed, prepared, and vigilant. By prioritizing safety through education and safety tools, Realtors® can continue to thrive while ensuring their well-being. Learn more in this issue of ELEVATE as the Realtor® organization celebrates Safety Month by promoting safety awareness. •
“By prioritizing safety through education and safety tools, Realtors® can continue to thrive while ensuring their well-being.”
Each year, the National Association of REALTORS® (NAR) dedicates September as REALTOR® Safety Month. However, both NAR and RASM encourage you to keep safety a top-of-mind priority every day of the year. The real estate industry is especially vulnerable to outside risk due to daily interaction with the general public. No matter how hot the market is or where an agent is showing property, no deal is worth gambling your safety. Knowledge, awareness, and caution go a long way in this profession. It’s imperative to take the issue of Realtor® safety seriously and mitigate risks by educating oneself, remaining vigilant and aware, and doing your best to always be prepared. Headlines frequently feature distressing accounts of agents encountering assault, rape, and even death. While the statistical probability of such horrifying incidents remains low, the stark reality is that as an independent agent, you become a susceptible target. What doesn’t make headlines are the issues that are more likely to occur: things like slips and falls, car accidents, theft (including wire fraud), and other types of scams. The realm of agent safety encompasses more than just potential dangers during property showings and open houses. It extends to safeguarding yourself and your clients on a daily basis against a wide spectrum of potential challenges.
The issue of Realtor® safety is so important, that NAR took proactive measures to create a program solely focused on protecting its members. Over ten years ago, NAR launched the REALTOR® Safety Program to help reduce, and hopefully eliminate, the number of safety incidents that occur in the real estate industry. The goal is not to scare agents, but rather empower them with the resources they need to combat the real threats that they face when working in the field. Accomplishing this goal includes talking about the safety culture in the industry, creating a safety plan and following it, and encouraging your fellow Realtors® to do the same.
Plan Your Safety Strategy
Tips and Best Practices (NAR’s annual REALTOR® Safety Survey and Report)
Training Videos & Courses – Ongoing Education
Personal Protection Resources – Have a Safety Plan
REALTOR® Safety Pledge 1
NAR has compiled tips and best practices from subject matter experts, law enforcement, and industry veterans to help keep Realtors® safe. A handful of these valuable tips include:
Always meet new clients at the office or in a neutral location.
Share your schedule with a colleague, assistant, or family member.
Do not overshare your personal life.
Do not host open houses alone.
Check your cell phone battery and signal before heading to an appointment.
Never go into attics, crawl spaces, or garages where you could be trapped.2
Always follow the safety protocols put in place by your brokerage. For more helpful safety tips, visit www. nar.realtor/safety/realtor-safety-tips-from-nar and click on “56 Weekly Tips for Realtors®.” These tips cover a variety of topics including client meetings, safety during open houses and at showings, cyber security, and more. In addition, go to page 28 in this issue to read important, potentially life-saving information in the article “Safety Matters.”
“For open houses or office hours we team up as much as possible,” said Tracie Miller, Broker/Owner at Selling the Sunshine Realty. “My agents really take their personal safety seriously as they fully understand the risks that agents face. I encourage all my agents to meet first-time clients in the office first during normal business hours. Do your due diligence ahead of time, and never rush safety protocols. No deal is worth jeopardizing your personal safety.” added Miller.
One of the many resources provided in the Safety Program is NAR’s annual REALTOR® Safety Survey and Report. The Report is an excellent source of information regarding safety protocols, risks, and updated safety trends. Over the past 12 months:
23% of Realtors® reported experiencing a situation that made them fear for their personal safety or safety of their personal information.
Residential Realtors® most often reported feeling unsafe after receiving a threatening or inappropriate email, text message, phone call, or voicemail (33%) or during a showing (27%). Industry experts advise taking any threat of any kind seriously and report it to your broker and the local police.
Of those who reported being a victim of a crime while working as a real estate professional, 30% of those crimes were likely to be encountered after receiving a threatening or inappropriate email, text message, phone call, or voicemail.
34% of residential Realtors® said that they had met a new or prospective client alone at a secluded location or property.
18% of residential Realtors® felt unsafe while hosting an open house alone.
43% of residential Realtors® have shown vacant properties in areas with poor or no phone coverage.
51% of residential members choose to carry selfdefense weapons.3
“As a self defense expert, I speak to Realtors® on the topic of personal safety A LOT,” said Jennifer Cassetta, International Speaker, Performance Coach and Author of The Art of Badassery, and recent speaker at the Florida REALTORS® Conference. “I recommend every agent create their own personal safety plan. I ask them questions such as, ‘What is your first time meeting protocol? Do you share your location with someone? If so, how, verbally or through an app? Do you carry any tools to help you enhance your safety such as alarms, pepper sprays, etc? Do you know any self defense?’ These questions tend to make people uncomfortable but they need to be addressed. Education is so important because in many cases, people don’t take their safety seriously until they’ve been faced with a situation where their safety was in jeopardy.”
Scheduling time every month for Realtor® Safety training and education should be part of every Realtor’s® business plan. NAR and RASM offer numerous webinars, videos, and articles to educate Realtors® on a variety of topics, including working with clients, open house safety, safety at the office, cyber security, and more.
According to the NAR Annual REALTOR® Safety Survey and Report, only 20% of residential Realtors® have attended a Realtor® Safety course in 2022, but 75% of those who did take a course said that they felt more prepared after. Knowledge is power, and these courses will empower you to make life-saving decisions and keep your personal safety a priority throughout the year.
On September 13, at 1:00 p.m. EST, NAR is hosting a live webinar entitled “Unmasking Threats: Enhancing Safety through Situational Awareness,” led by Geoff Fahringer, Realtor®, safety instructor, and law enforcement officer. Both NAR and RASM encourage you to take the time to watch and absorb the valuable information shared from industry experts covering safety topics such as overall safety, client protection, and mental wellness.
Additional recent NAR safety webinars include “How Safety Differs Across the Nation,” “It’s Ok to Not Be Ok! – Prioritizing Your Mental Health,” “Avoiding Realtor® Danger Zones,” and more. To watch the upcoming “Unmasking Threats” webinar and other important safety webinars, visit www.nar.realtor/ videos/realtor-safety-webinars
No one plans to encounter a personal safety issue, but going about your day-to-day schedule without a safety plan in place can have disastrous results. A safety plan can be as simple as having a set protocol for different situations and not deviating from it. For example, your safety plan for safe showing practices might look something like the following. “As a Realtor®, I will ask that my sellers consider the following recommendations:
Valuables: Valuables include everything from the mail left on the countertops (which may contain personal information) to such items as jewelry, money, artwork, laptops, cellphones, and gaming systems. Please remove these items from plain view and away from the front of drawers.
Personal Info: Removal of unnecessary personal items from your home. This not only helps stage your home, but it can also protect your privacy. This might include framed diplomas, awards, family photos, wall calendars, reminder boards, address books, diaries, or journals.
Medications: Remove or secure all prescription medications in your home. Weapons: Remove or safely store all firearms, weapons, or other objects that could be potentially harmful.
Showings: Do not open your door to any strangers who might inquire about the home. Contact your REALTOR® to help potential buyers schedule a showing.”
As for your safety as an agent, there are a variety of helpful tools you can add to your safety protocol.
InstaAlert™ is a simple to use device to send emergency texts and emails with GPS location without needing to fumble around with your phone. It sends automatic alerts for failing to check-in, and includes impact detection for falls, accidents, and assaults.
KATANA Safety™ is a personal security system that attaches to your smartphone. The system triggers a loud audible alarm or you can push a discreet silent panic button. A 24/7 response center is alerted and contacts the appropriate emergency services.
ORA is a personal alert device that sends alerts instantly to your contacts along with your GPS location. ORA can also make a backup call to 911.4
FOREWARN is an app that is tailored to the real estate industry and provides real-time verification of an individual to instantly verify a prospect’s identity and reduce potential risks.5
“We rely heavily on the FOREWARN app; it’s an amazing asset,” said Miller. “All we need to do is run our clients phone numbers through the app, and it provides real-time, up-to-date information verifying identity, and providing criminal history, financial data, and current address. It’s an amazing safety tool that has saved us time and time again.”
The best safety tool is the one that you feel most comfortable using. Familiarize yourself completely so that there is no fumbling or hesitation when you need to use it.
“Prioritizing safety is a responsible and essential aspect of building a successful career in real estate,” said Kara Wootson, PA, Broker Associate with Coldwell Banker Realty, Sarasota Downtown. “Have a personal safety plan in place and always look out for potential hazards that could jeopardize your safety or the safety of your clients. For instance, securing your digital practices and presence is vital. Your online presence and personal brand should not reveal too much about your movement. In addition, be mindful when driving ‘new’ customers in your personal car. Until you have properly vetted an individual, your first responsibility is always to yourself,” added Wootson.
Part of a personal safety plan should include some form of basic self defense.
“I recommend that every person regardless of their job should learn even just the basics of self defense,” said Cassetta. “In the world we are living in today, it just makes sense. From targeted racial attacks to random shootings to sexual assaults, we unfortunately need to be prepared for the worst. My basic self defense training not only helps you understand how to leverage your body to be able to protect yourself physically, but it also begins with lessons in mindset to help avoid danger when possible. I begin every class with situational awareness lessons to help you tap into your intuition (A.K.A. your inner guidance system) so you can avoid predatory behavior or be able to shut it down before it gets dangerous physically. For more information, visit https://jennifercassetta.com.
To inspire fellow REALTORS® (and REALTOR® Associations) to keep safety top of mind and implemented into daily business protocols, NAR encourages you to make a pledge to REALTOR® safety.
The pledge is a commitment to receive education, follow NAR’s recommendations, and take personal safety to heart. It shows your fellow Realtors® that you care, and that you are committed to making safety a top priority in your business. Brokers are uniquely positioned to provide their agents with valuable advice and direction. Both NAR and RASM encourage our brokers to take this pledge and set the example for their agents. Part of the Realtor® Pledge states that:
“As a REALTOR®, my first priority is the wellbeing and safety of myself, my REALTOR® colleagues, the clients and customers we serve, and the business partners who foster our profession.” 6
Thankfully, the majority of real estate agents do not encounter dangerous situations while out in the field. However, there are some real risks in the real estate industry. Just as we commit to providing the best service to our clients, we need to commit to personal safety. Make sure you understand the risks, learn the warning signs, and know how to avoid becoming a victim. •
Sources:
1 | www.nar.realtor/safety
2 | www.nar.realtor/safety/planning-your-safety-strategy
3 | www.nar.realtor/research-and-statistics/research-reports/member-safety-residential
4 | www.nar.realtor/safety/resources-for-personal-protection
5 | www.forewarn.com
6 | www.nar.realtor/safety/pledge
REALTOR® Safety Pledge
Commit to prioritizing your safety.
Follow NAR on Facebook, Instagram, LinkedIn and Twitter for weekly safety tips to share.
Safety Webinars
View past sessions on data security, mental health, personal and client safety.
Stay in the loop on the latest safety topics.
Learn best practices to keep yourself, your clients, and your business safe.
For REALTORS ® and clients.
At the conclusion of a detailed listing presentation, Realtor® B asked the sellers whether they had any questions. “No,” said Seller Z. “Your presentation was professional and complete and we very much appreciate your time. We have appointments with two other firms and after we talk to them we’ll make our decision.” Realtor® B thanked the sellers and encouraged them to contact him with any questions they might have. “I really look forward to being your broker,” he added.
Several days later, Realtor® B noticed that Seller Z’s property had come on the market, listed with Realtor® A. Realtor® B and Realtor® A were friends, but were also quite competitive, both frequently pursuing the same potential seller-clients. “I wonder why Seller Z decided to list with Realtor® A,” mused Realtor® B, “it won’t matter if I just call and ask why they decided to list with my friend Realtor® A instead of me.” Realtor® B called the sellers and left a message on their voicemail asking for a return call at their convenience.
That evening, Seller Z returned Realtor® B’s phone call. Realtor® B started the conversation by thanking Seller Z and his wife for their time. “What I’d like to know is why you chose to give your listing to Realtor® A instead of me?” he then asked. “Don’t get me wrong,
Realtor® A is a good broker and will do a good job for you. I’m not suggesting you cancel your listing with Realtor® A but if your listing expires and Realtor® A hasn’t sold it, I’d be pleased to talk to you about listing with me.”
Seller Z did not follow up on Realtor® B’s offer and the following weekend at Realtor® A’s open house Seller Z and his wife recounted Realtor® B’s follow-up phone call. Over the next few days Realtor® A debated filing an ethics complaint. He weighed his friendship with Realtor® B against what he saw as his duty to bring potentially unethical conduct to the attention of the association of REALTORS®. Somewhat reluctantly, he filed an ethics complaint alleging a violation of Article 16, as interpreted by Standard of Practice 16-13.
At the hearing, Realtor® A called Seller Z as a witness. Seller Z faithfully recounted the substance of Realtor® B’s conversation with Seller Z and his wife, commenting that while Realtor® B had said he was only trying to understand why he hadn’t been given the listing, it appeared to Seller Z that Realtor® B wanted Seller Z to cancel his listing with Realtor® A. Then Realtor® B testified in his own defense. He acknowledged he had been aware that Realtor® A had already exclusively listed the property when he contacted Seller Z and asked for a follow-up appointment. He defended his actions stating he was not trying to induce Seller Z to cancel the listing, he was simply trying to find out what he had said – or failed to say – that led Seller Z to list with Realtor® A instead of with him, and wanted Seller Z and his wife to be fully aware of the services he would provide if their listing with Realtor® A expired.
The Hearing Panel did not agree with REALTOR® B’s defense, noting that Realtor® B’s curiosity or desire to enhance his listing presentation skills did not justify continued contact with a potential seller-client after that seller had entered into an exclusive representation agreement with another broker. Realtor® B was found in violation of Article 16 as interpreted by Standard of Practice 16-13. •
Cu rrencies Direct is your partner for global money transfer real estate transactions.
“As a new Business Partner, I am excited to be part of RASM,” said Anne. “I am a Business Development Executive at Currencies Direct and currently serve as the local representative for the Sarasota real estate community. I thoroughly enjoy empowering and educating real estate professionals with regards to foreign exchange and international transfers for real estate transactions and being that “go to” resource. Working with Currencies Direct is a winwin solution for your clients,” added Anne.
Anne’s international real estate and global business experience and interests are deeply invested in bringing value to the growing and vibrant global Sarasota community. Anne relocated with her family from Germany in 2021 to Florida and joined Currencies Direct as a Business Development Executive. She holds degrees in International Business Management and Political Science from UCLA, where she launched her professional career.
Currencies Direct has become a leader in the foreign exchange and global money transfer industry. With 20 global offices across five continents, Currencies Direct is well-equipped to assist customers with foreign exchange and international money transfer needs. Currencies Direct has an awardwinning affiliate program designed specifically for professionals that assist international customers in the areas of real estate and global migration.
For more information on Currencies Direct, contact Anne at anne.schneider@currenciesdirect.com or call 407-885-1881. •
Over two years ago, the collapse of Surfside, Florida condominium occurred. Considering the devastation, Florida has made legislative changes to ensure a horrific collapse never happens again.
Florida law now requires condominium associations and cooperatives over three (3) stories to conduct a milestone inspection and a structural integrity reserve study. As of March 20, 2023, the FAR-BAR updated the Condominium Rider to require that a seller provide a buyer, at the seller’s expense, a copy of the milestone inspection and structural integrity reserve study, if applicable and if available from the governing association.
The milestone inspection is a physical inspection to determine a condominium or cooperative building’s structural integrity. The inspection report must, among other things:
1 | Identify any substantial structural deterioration and recommend repairs;
2 | State whether unsafe or dangerous conditions are observed; and
3 | Recommend any remedial or preventive repairs for damaged items that are not considered to be substantial structural deterioration.
In the initial legislative change, milestone inspections were required for condominium and cooperative buildings that have been occupied for 30 years or more or occupied for 25 years or more and located within three miles of the Florida coastline. Since then, Senate Bill 154 has been introduced to provide clarity on ambiguous sections. The updated language allows milestone inspections to be completed every 30 years, without a distinction for proximity to the coastline, with an allowance for local enforcement agencies to set a 25-year requirement if justified by local environmental conditions, including proximity to seawater.
The milestone inspection must be completed by December 31 of the year in which the building reaches 30 years of age and every ten years thereafter. If a building’s certificate of occupancy was issued on or before July 1, 1992, the initial milestone inspection must be completed before December 31, 2024. The 12/31/24 due date is the soonest any association is required to have a milestone inspection. Even if a building is 30 years old now, the milestone inspection does not have to be completed until
12/31/24. Furthermore, If a condo building that is 3 or more stories reaches 30 years of age before July 1, 2022, its initial milestone inspection must be done before 12/31/24, but if a building reaches 30 years of age on or after 7/1/22 and before 12/31/24, its milestone inspection must be done before 12/31/25.
1 | Identify the common areas being inspected;
2 | State the estimated remaining useful life and estimate the replacement cost or deferred maintenance expense of the common areas being inspected; and
3 | Provide a recommended annual reserve amount that achieves the estimated cost of replacement or deferred maintenance expense of each common area being visually inspected by the end of the estimated remaining useful life of each common area.
The structural integrity reserve study is a study of reserve funds necessary for future major repairs of the common elements of a condominium or cooperative that are three stories or higher. The study must:
The Structural Integrity Reserve Study must be completed at least every ten years. Before a developer turns over control of an association to unit owners other than the developer, the developer must have a structural integrity reserve study completed for each building on the association property that is three (3) stories or higher in height. These findings in the study will allow owners and potential buyers of condominium and cooperative units more information as to any future assessments they might be responsible for.
Arrangements have been established to enable local law enforcement agencies to potentially extend the deadline for an inspection in specific situations. This extension can be granted based upon a petition showing that the owners of the units or building have entered into the necessary contracts for the completion of the milestone inspection services; however, the actual inspections cannot be reasonably completed before the deadline. This allows those who have made a diligent effort to start the process to receive an extension to complete the required work.
To learn more on the recent changes to Florida condo laws, join RAJC at RASM North for a panel discussion on October 12 at 1:30 p.m. •
The R EALTOR® Association of Sarasota and Manatee (RASM) is looking for members who are committed to making a concerted effort to better our organization, the real estate industry, and the community. If you’re ready to get involved with the Association, joining a committee is one of the first and best steps to take! RASM Committees are the heart of the REALTOR® Association. The members that serve provide the talent and expertise that make us shine.
Developing educational sessions that are relevant to today’s industry.
Helping our community with outreach projects.
Spearheading events to raise funds and awareness.
Getting involved with public policy issues and learning how they affect your business (and homeowners).
A chance to connect with like-minded professionals.
A sense of community within this profession (and beyond your brokerage).
Professional and personal development; opening up your business for growth.
An opportunity to serve and advance the profession.
With over 15 committees, there is an option for everyone to get involved with leadership and make a meaningful impact. Applications are due by September 29. To learn more and to apply, visit www.myrasm.com/ committees. •
SEPT 21
8:30 AM - 5 PM THE WESTIN
The RASM Conference & Expo is a one-day event packed with valuable sessions that will help you “get down to business” and achieve success in the competitive real estate market.
Sharpen your skills and expand your network with multiple sessions led by industry experts. Whether you’re a seasoned agent or just starting out, the RASM Conference & Expo is the perfect opportunity to learn, network, and grow your business.
$125 REGULAR ADMISSION REALTORS® Only
2023 RASM CONFERENCE & EXPO
STATE OF THE MARKET
PLUS BREAKOUT SESSIONS with topics related to the International, Rental, and Luxury Markets.
BUSINESS PARTNER EXPO
STATE OF THE ASSOCIATION UPDATE
Th e last two legislative sessions have been excellent for our industry, and we wanted to highlight two programs that were passed that can help you and your clients better navigate the homebuying process.
Hometown Heroes was passed in the 2022 legislative session in an effort to help Florida frontline workers during their home-buying process. It provides down payment and closing cost assistance to first-time, income-qualified homebuyers. The financing provided is via a zero-interest loan that is repaid when the home is sold, rented, or transferred.
The program was so popular in 2023 that the State Legislature expanded the program. They invested an additional $100 million to allow more Floridians to buy their first home. Now all full-time, Florida-based employees at or below 150% Area Median Income are now eligible. The state increased the maximum loan amount from $25,000 to $35,000. Certain types of manufactured homes can now qualify for the Hometown Heroes program.
For more information on this program, head over to these helpful links: www.floridarealtors.org/ news-media/infographics/hometown-heroes-housingassistance-program, and www.floridarealtors.org/ news-media/news-articles/2023/07/hometown-heroes20m-applications-week-1.
At $811 million, the Live Local Act is the largest investment in housing the state of Florida has ever seen. Here are some highlights:
$252 million to help people buy homes
$259 million to create new affordable rental units
Up to $100 million to assist Florida workers to buy their first home
Up to $100 million for business tax contributions to rental housing
Over the next ten years, the state of Florida will be investing over $1.5 billion to build affordable rental units. The Live Local Act expands the eligibility of the Hometown Heroes Housing Program and increases their maximum loan amount. This Act also creates tax exemptions and credits to incentivize private investment in affordable rental housing. This Act also eases local restrictions on where affordable housing can be built.
For more information on the Live Local Act, head over to these two links: www.floridarealtors. org/news-media/news-articles/2023/06/live-localact-helps-affordable-housing-developers and www. floridarealtors.org/news-media/infographics/live-localact-housing-buyer-assistance-program
RASM has recently kicked off RPAC’s “I Pledge” campaign for Major Investors. RASM will be hosting an exclusive Major Investor Reception for 2022 Major Investors and 2023 Major Investor Pledges on Monday, October 2, at Sarasota Waterworks (1005 N Orange Ave, Sarasota) with special guest Tim Weisheyer. Mr. Weisheyer is the 2025 Florida REALTORS® President, an RPAC Major Investor, and a leader in the Realtor® world. Make sure to pledge today here: myrasm.com/ rpac and secure your spot in this event! RASM’s RPAC Major Investors are an elite and passionate group of REALTORS® whose investments shape the political future of the real estate industry. By becoming a Major Investor, you are investing a minimum of $1,000 into RPAC. Pledge to invest in your profession!
Join the Commercial Real Estate Alliance (CREA) and hear from the top state and local industry leaders on what’s happening with the insurance market in Florida. Learn about the legislative history of insurance in Florida and how these fluctuations in the market are impacting professionals on the ground. While there will be a focus on commercial, the topics will be relevant to residential agents as well. September 19, 11:30 a.m. - 1 p.m., RASM South, FREE CREA, $5 Non-CREA. Register here. •
n July 2023, real estate activity in the Sarasota and Manatee region reflects nuanced trends between the two counties. According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), Manatee County saw year-overyear transaction growth, while Sarasota County maintained higher prices. Additionally, inventory growth showed tempered increases compared to the initial growth that started in 2022, while there were fewer new listings added to the market by the end of the month.
Realtors® in the North Port-Sarasota-Bradenton MSA participated in 1,772 sales in July (combined for singlefamily homes and condos), a year-over-year increase of two percent. Compared to last month, closed sales decreased by a combined 19.7 percent for both property types in the MSA.
Year-over-year, closed sales increased in Manatee County but decreased in Sarasota County. In Manatee County, single-family home sales increased by 10.1 percent to 624 sales and condo sales increased by 22.1 percent to 249 sales. In Sarasota County, single-family sales decreased by 6.6 percent to 633 sales, and condo sales decreased by 8 percent to 266 sales.
“Despite higher interest rates, the housing market in Sarasota and Manatee counties stays strong due to low supply and continued demand. The current situation, characterized by a unique buyer-seller ratio with generally fewer participants on both sides, contributes to fewer transactions but also explains why prices are relatively stable,” said Brian Tresidder, 2023 RASM President and Strategic Growth & Sales Manager at William Raveis Real Estate. “While this general trend holds, it’s important to note that transactions in Manatee County have increased with July marking the third month in a row where we saw a positive year-over-year increase in closings for both single-family homes and condos. Sarasota, on the other hand, continues to lag in sales but has a higher median sale price when compared to Manatee.”
Single-family home prices in Manatee County decreased year-over-year by 1.2 percent to $515,000 and increased by 1.9 percent to $535,000 in Sarasota County. Condo prices decreased by 1.3 percent to $350,000 in Manatee and decreased by 0.4 percent to $389,500 in Sarasota.
The number of homes that went under contract last month increased year-over-year for condos but decreased for single-family homes. For condos, pending sales increased year-over-year by 19 percent in Manatee and increased by 2.9 percent in Sarasota. For single-
Ifamily homes, pending sales decreased by 0.3 percent in Manatee and decreased by 5.8 percent in Sarasota.
July 2023 shows the lowest number of new listings added to the market so far in 2023. At the end of the month, there were 2,051 new listings combined for both property types in the North Port-Sarasota-Bradenton MSA, a decrease of 26.6 percent from last year and a decrease of 10.6 percent from June of this year. Broken down for each property type, there were 1,439 new listings for single-family homes and 612 new listings for condos, representing a year-over-year decrease of 31.2 percent and 12.9 percent respectively.
“We are still dealing with low inventory numbers in our area, and the lack of new listings could be a key factor holding our median sales prices close to where they are or possibly seeing them increase if our inventory levels continue to drop,” added Tresidder. “And while inventory has been growing year-over-year consistently, the initial uptick in supply that started in 2022 could have been part of a short-term adjustment period following our less-than-typical market in 2021. The current growth percentages in inventory might represent a return to a more sustainable and realistic growth trajectory.”
The month’s supply of inventory has increased year-over-year for the 15th consecutive month but is showing more modest increases in July 2023 when compared to the initial rebound of inventory in 2022. In Sarasota County, there was a 3.2-month supply for single-family homes and a 3.4-month supply for condos, a year-over-year increase of 60 percent and 112.5 percent respectively. In Manatee County, single-family home supply increased by only 8 percent to a 2.7-month supply and condo supply increased by 77.8 percent to a 3.2-month supply.
Combined for both property types in the North PortSarasota-Bradenton MSA, there were 5,309 active listings at the end of July, a 23 percent increase from the same time last year and a 1.4 percent decrease when compared to last month. Across the two-county region, there were 3,526 active listings reported for single-family homes and 1,783 listings reported in the condo market.
The median number of days from the listing date to contract date continues to increase year-over-year. For single-family homes, Manatee homes went under contract within a median of 29 days, a 222.2 percent increase from last year and Sarasota homes went under contract in 25 days, a year-over-year increase of 150 percent. The condo market is showing the highest number of days from listing date to contract date since 2020, with 47 days reported in Manatee County (a 422.2 percent increase) and 36 days reported in Sarasota County (a 260 percent increase).
Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/ statistics •
The appeal of Wild Blue at Waterside by Stock Development is perfectly natural. With its prime Lakewood Ranch location, incredible amenities, and luxury singlefamily homes by some of the area’s finest builders, this waterfront community is the perfect blend of backto-nature fun and resort-style living. Discover outdoor adventures at the 13-acre sports complex, and relax at the social clubhouse, with indoor and outdoor dining, two pools, a movie theater, fitness center, and
premier putting course.
NOW INTRODUCING PHASE II OF THIS SPECTACULAR WATERFRONT COMMUNITY.
Residences from $1 million ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS REFERENCE SHOULD BE MADE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. ALL RENDERINGS AND PLANS ARE PROPOSED CONCEPTS SHOWN ONLY FOR MARKETING PURPOSES AND ARE BASED ON THE DEVELOPER’S CURRENT PRELIMINARY DEVELOPMENT PLAN.
PLAN IN DEVELOPER’S
Foreigners continue to buy and sell U.S. properties, and a growing number of Americans are buying homes overseas.
By: Patricia Tan CIPS, International Realtor® & Speaker, Coldwell Banker Realty
Florida still tops the charts for international real estate transactions. The latest research from NAR, for the year to March 2023, found that 23% of all international real estate transactions, where either the buyer or seller was a foreigner, took place in Florida. Almost double its nearest rival, California, with just 12%.
In addition to recent price appreciation, the continued strength of the U.S. dollar makes it more attractive for foreigners who own real estate here to sell and repatriate funds to their home country. Many of our foreign investors purchased the property when the value of the dollar was lower than it is today, and this yields additional profit, over and above the sale of real estate. Foreign sellers are important to us now, while inventory remains low, as they are not “trapped in their homes” due to rising mortgage rates.
Many are drawn to the Florida lifestyle and purchase real estate for their personal use. Still more buy rental investment properties, drawn by our growing economy, low unemployment, booming tourism, protection of
Landlords’ rights, and ability to write off mortgage interest, among other factors. Foreign buyers are valuable to us now, as a high proportion of them pay cash and are not constrained by an environment of rising interest rates.
When we think of International real estate, this is a category of business that does not usually spring to mind, but it is a growing trend and one we should not ignore. We are seeing more U.S. citizens and residents buying homes in other countries. Their motivations are many and varied and include retiring to a country with a lower cost of living, lifestyle vacation home, establishing a secondary residence/citizenship, or returning to their home country after a long period of working in the U.S. This represents an opportunity to build a thriving outbound referral business that is highly scalable as the time you directly spend with each customer is minimal, relying on your referral partner for property searches, showings, contract negotiations, and other time-consuming activities.
So how can you capitalize on these trends and global business generally? Learn more and start your journey towards more global business at RASM’s Conference and Expo on September 21 at the Westin Hotel. At the Global Breakout Session, agents will learn how to do global business right here in our local market. Hear expert advice on quick, easy, and low-cost strategies that will improve your global presence and put extra $$ in your pocket! •
Joining the YPN committee in 2021 has been a great experience for me personally and professionally. The YPN committee is the perfect opportunity for anyone who is looking to get involved with the Association, meet new people, leverage leadership skills, or just to step out of their comfort zone.
The YPN committee plans Trolley Tours every other month with the responsibility of highlighting different areas and communities in Sarasota and Manatee counties to tour through listings and learn about key talking points when selling in that area. These tours are always a huge hit, and it’s fun to help put the itinerary together as a group.
YPN also hosts socials and a fundraiser each year. This year, through our fundraiser, we raised $29,280. We gave $14,640 to Everyday Blessings Springboard, and the other half went to the RASM REALTOR® Charitable Foundation (RRCF). It was amazing to see what we were able to contribute through our efforts.
I’ve really enjoyed serving on the YPN committee. It is a great way to begin getting involved in the Association and also learning there are a lot of different
leadership opportunities available to us through not only the Association but statewide and nationally. I joined YPN to be part of an organization that educates and gives back to the community, and YPN does that while having fun through the process.
We are looking forward to another successful year next year and would love to see new faces and young leaders who want to get involved! Please consider applying to serve on the YPN committee in 2024 and open the door to unlimited opportunities and growth. To learn more and submit an application, visit myrasm. com/committees. •
et’s explore Indian Beach Sapphire Shores, a hidden gem in the heart of Sarasota’s real estate scene. Dating back to the 1920s, Indian Beach Sapphire Shores has an old-world charm that mixes perfectly with modern beachtown living. Nestled between the shimmering waters of Sarasota Bay and the artsy allure of downtown Sarasota, this spot is the perfect blend of relaxation and entertainment - a stone’s throw away from cultural hotspots and, of course, the beach.
From charming bungalows to contemporary new-builds, Indian Beach Sapphire Shores serves up a variety of home styles for every taste. Adding to the neighborhood’s allure is the tropical landscaping that adorns the streets, creating a lush and inviting ambiance where it’s not uncommon to spot peacocks strutting by. The average home prices run the range
Lfrom fixer-upper cottages in the $300K’s to sprawling upscale waterfront residences, suiting various budgets. The highest-priced listing in the area is a 4.15-acre Bayfront estate currently listed at $14,750,000.
Beyond your front doors, there’s a world to explore in the neighborhood. Sapphire Shores Park and Indian Beach Bayfront Park are a breath of fresh air with their bayfront views, perfect for picnics, sunset gazing, dog walker socializing and Sunday strolls. The John and Mable Ringling Museum is your cultural neighbor, flaunting art, history, and the Ca’ d’Zan, a 1920’s Mediterranean revival mansion. And if the salty air has you craving more water, nearby Lido Key and Longboat Key are your go-to escapes. The neighborhood also is home to New College, USF, and Ringling School of Art and Design, enriching the community with knowledge and creativity.
Indian Beach Sapphire Shores isn’t just a neighborhood; it’s a lifestyle. It’s where Sarasota history meets modern living, and where the sunsets are as breathtaking as the journey to get there. •
As we begin Realtor® Safety Month, the slight uptick of violence and attacks on men and women in our industry (across the country) seems more noticeable. A recent article about a California woman who was cornered in San Diego comes top of mind, (Debra Kamin, New York Times contributor, July 2023).
As a full-time Realtor®, and former Managing Broker, safety is of paramount importance to me. I worry about my individual agents, teams, and other professionals (such as title agents and lenders) in this field who often find themselves in potentially vulnerable situations while showing properties, hosting open houses, or meeting clients to sign documents. Ensuring your safety requires a combination of proactive measures, awareness, and proper training.
1 | Communication: Always inform colleagues, friends, or family about your whereabouts and the details of your appointments. Share the address and contact information of the property you’re visiting and establish a regular check-in routine.
2 | Pre-screening Clients: Prioritize safety by prescreening clients before meeting them in person. Gather their contact information, verify their identity, and ask for references if possible.
3 | Use Technology: Leverage technology to enhance safety. Utilize smartphone apps that allow you to share your location in real-time or send alerts in case of emergencies. Many real estate agencies have safety apps specifically designed for their agents.
4 | Meet in Public Spaces: If you’re meeting a new client for the first time, consider scheduling the initial meeting in a public place, such as your office or a local coffee shop, rather than going directly to a property.
5 | Using the Buddy System: Whenever possible, work with a colleague or partner, especially when showing properties or hosting open houses. The buddy system provides an extra layer of security and support.
6 | Trust Your Instincts: Pay attention to your gut feelings. If something doesn’t feel right or a situation seems suspicious, remove yourself from it and prioritize your safety. Your gut is usually right!
7 | Property Awareness: Before showing a property, familiarize yourself with its layout, exits, and the surrounding neighborhood. This knowledge can be crucial in case an emergency exit is necessary. Property conditions: regularly inspect properties before showing to ensure they are safe and well lit.
8 | Emergency Preparedness: Carry a personal safety kit with essentials like a flashlight, knife, pepper spray, and a loud whistle. Know the nearest exits and have a plan in case you need to escape quickly.
9 | Limit Personal Information: Be cautious about sharing personal information with clients. Keep discussions focused on property-related matters and avoid disclosing too much about your personal life (even when posting on social media).
10 | Self-Defense Training: Consider enrolling in self-defense classes to equip yourself with basic skills for handling physical confrontations and staying safe (most local gyms offer courses).
Realtor® safety is an ongoing commitment that requires vigilance, preparedness, and a proactive approach. By implementing the above strategies and remaining aware of potential risks, real estate professionals can help create a safer environment for themselves and their clients.
Sadly, I know of a personal story from a colleague whose boss was brutally shot in the head by a disgruntled seller. The perpetrator walked into the office and shot the agent because he didn’t believe his property sold for high enough (Muskegon, MI 2008).
In my opinion, we often have vulnerable situations during a day’s work, and it is not a bad idea to use technology such as “find-my-phone” or Life360 to assist your loved ones with your location. If you are opposed to carrying firearms, then mace, pepper spray or stun-guns are an option. Either way, both male and female Realtors® should be on guard when showing in remote, secluded areas and not be afraid to ask for identification or some background info on all customers they are allowing in their cars. •
*We have several resources in and around our area, such as Rick Wells with the Manatee Sheriff Department, or Joshua Small with the City of Bradenton police department. In Sarasota, we have the crime prevention unit that is willing to offer safety classes.
Battaglia Law, PLLC
Carotti Engineering, LLC
LeeWay Home Inspection
Sunshine Movers of Sarasota
Third Federal Savings & Loan
Welcome to our Broker Corner, where we interview RASM broker members, asking pertinent industry-related questions to share their valued expertise, advice, and industry knowledge.
This month we interviewed managing brokers Roger Piro with RE/MAX Alliance Group, and Mick McCalley, with Coldwell Banker Realty. We asked them questions about the important role professionalism has played in their own careers and how they implement it within their brokerages.
Roger: Professionalism is many things. To me, it starts with the “Golden Rule” Do unto others as you would have done to you. It is pride in your work. A commitment to quality and a sincere desire to help our customers as well as our peers. It is respect for others and being fair, truthful, courteous, and keeping your word at all times.
Mick: The preamble of the Code of Ethics makes mention of the Golden Rule. Professionalism is the golden rule and so much more. The best way to be successful in this business is by cooperating with and learning from others. We need to always remember to take our own egos out of the transaction and to put the best interest of our customers first.
How do you instill a culture of professionalism within your brokerage?
Roger: In our company, it is a team effort. All our management and staff strive to be professional, and we try to lead by example. We expect our agents to have similar qualities and we consistently encourage them to stay educated and to strive to be better. We make it a priority to offer opportunities to work on these skills at our sales meetings, training events, and in our everyday interaction and counseling with our agents.
Mick: In every sales meeting, I touch on one of the Code of Ethics Articles. Agents are busy, and I know they’re not reading the Code of Ethics every day. These quick reminders during sales meetings of their obligations to other Realtors® and the public help keep it top of mind professionally in their business. Additionally, I try to live it every day and set that example for our team.
How do you ensure that all your agents adhere to ethical standards and best practices in their interactions with clients and other industry professionals?
Roger: We start with our policy manual. It helps us ensure that all our agents and staff know specifically what our standards and policies are, and we expect them to be adhered to. The line is very clear to us, and we require all of the policies to be followed and are consistent with all of our agents. Nobody gets an exception from these standards, and we remind our agents at every opportunity the importance of adhering to this conduct as it is a reflection on our entire company and our industry as a whole.
Mick: I know all my agents personally. I am very open with all of them and make it very clear what is expected of them. I also send emails to agents who we have successfully closed a transaction with. Some are kind enough to provide feedback on the agents in my office. I welcome this! I need to know what’s going on so I can have constructive feedback to make our agents the absolute best they can be. What steps do you take to stay updated on the latest trends and regulations in the real estate industry to maintain a high level of professionalism?
Roger: Fortunately for me, I stay involved at the local, state, and national levels within our associations. I go to all of the business meetings and conventions for the various associations and make it a point to attend the sessions on these important issues. I am currently on the Professional Standards Committee for NAR, and I am on their Professional Standards Interpretations and Procedures Advisory Board as well as NAR’s Board of Directors. This
allows me interaction with industry leaders from around the country to share ideas, trends, etc., in order to stay on top of these issues.
Mick: I tell every agent I speak with that you will never know everything there is to know about real estate. Unique challenges, negotiations, and situations come up that have never happened before. It is always changing and therefore, we need to change and adapt with it. So, continuing our education above the state-mandated 14 hours every two years is absolutely essential. We’ve recently experienced significant law changes which affect the way our agents do business. To provide the best service possible to our customers, we need to stay on top of these updates and stay informed. In my office, we bring in local attorneys and other professionals to help us learn and understand so we can better guide our clients.
What role does effective communication play in maintaining professionalism, both within your brokerage and in your interactions with clients?
Roger: Communication is a key part of professionalism. It is one of the easiest things we can do but is often one of the things that gets overlooked. Responding to agents’ and consumers’ calls, texts, and emails promptly is very important. We hear of the lack of this courtesy over and over again. Agents often feel they are too busy to take the time to communicate adequately. It only takes a few seconds to respond to an email or return a text message. When we fail to do that, it can have a negative reflection on our industry.
Mick: One of the biggest mistakes agents are making right now is not picking up the phone and making the call. They prefer to text or email. Agents need to have conversations with each other because, unfortunately, a lot can be lost in a quick text or email.
How do you believe professionalism impacts the overall success and growth of a Realtor®?
Roger: Professionalism has a huge impact on our success in the real estate industry. This is a reputation and relationship business. What we do every day affects our reputation and business for years to come. Mutual trust and respect makes it much easier to conduct transactions with the public and our peers.
Mick: The old adage that people prefer to work with people who they know, like, and trust is still true today. If we consistently treat everyone professionally, we’ll create that database of referrals and a network of fellow Realtors® who will become our best advocates.
In a highly competitive market, how do you emphasize the importance of professionalism to your agents while encouraging them to succeed?
Roger: To me, the two go hand in hand with one another. In order to be successful in this business, for any length of time, professionalism must be an important component. We are competitors with our peers, but we are friendly competitors. Showing courtesy, trust, and respect to other real estate professionals and consumers is essential. We remind our agents all of the time that the goal of a real estate transaction is not to have a winner and loser, but to make it a win-win situation for everyone involved.
What are the key qualities defining a professional real estate agent, and how do you assess these qualities during the hiring process?
Mick: I wish I could say that they’re easy to spot during the interview process, but they are not. I’m looking for agents who are in this business for the right reasons and not just because they saw it on TV. It’s agents who want to help their friends and family, who want to make their community a better place to live and work. They want to build and give back. I’m thankful to say I know and work closely with many people who do this every day. •
n the ever-evolving world of real estate, growth is your key to success. Real estate professionals must continuously update their skills, expand their networks, and broaden their horizons. Conferences offer a unique and invaluable opportunity for personal growth, networking, learning, and staying competitive in an increasingly dynamic industry. Don’t miss out on the RASM Conference and Expo on September 21 – your ticket to a world of learning and development.
Get set for a game-changing event covering a wide range of topics designed to advance your real estate career. Learn from the best with insights from Top Producing brokers, discover insider tips on the luxury market, avoid legal pitfalls, gain knowledge of the commercial sector, and get a global perspective on real estate trends. Stay ahead of the curve with economist Brad O’Connor’s market updates. Plus, get inspired by Ricky Carruth’s keynote on excelling in a shifting market. This event is your ticket to a thriving real estate career!
Don’t just attend, excel. Mark September 21 on your calendar, secure your spot and get ready to unlock unparalleled growth in your real estate journey.
RASM Conference & Expo
Thursday, September 21; 8:30 a.m. - 5:00 p.m. (reception to follow).
The Westin Sarasota
$125 Regular Admission
Joan Hardy Jerles, KW Suncoast
Jessica Pierce, Wagner Realty
C2EX
Jeffrey Cave, The Sunshine State Company
Joshua Stephen Davis, EXP Realty, LLC
I Tatiana Fester, Candy Swick & Company
Sally Clarke Fox, Michael Saunders & Company
Estraica Grayson, Michael Saunders & Company
Sandra Havas Olano, Bright Realty
Marilyn B. Kneafsey, Coldwell Banker Realty
Stephanie Marlowe, Stephanie Marlowe P.A.
Jessica Pierce, Wagner Realty
Ciro A. Rocco, Keller Williams Realty Select Certified International Property Specialist (CIPS)
Aysegul Demir, Preferred Shore
Mark L. Midyett, Keller Williams On The Water e-PRO®
Kathleen Lisa Larson, RE/MAX Anchor Realty Graduate, REALTOR® Institute (GRI)
Geraldine Allard, Sunburst Real Estate Group
Katherine Barrie, Michael Saunders & Company
David A. Broecker, RE/MAX Alliance Group
Raymond Patrick Caraballo, MVP Realty Associates LLC
Antonio M. Cianciolo, EXP Realty, LLC
Ivone De Oliveira, Preferred Shore
Jennifer R. Eastburn, EXP Realty, LLC
Sally Clarke Fox, Michael Saunders & Company
Philip Frankel, Weichert Realtors® Hallmark Properties
Estraica Grayson, Michael Saunders & Company
Susan Anderson Hill, Coldwell Banker Realty
Jacki J. Jensen, Wagner Realty
Rosemary Cho McMullin, George Chung Realtors®
Diana Napoliello, Michael Saunders & Company
Lucie Oberg, Turner Real Estate Network
Frank Joseph Padur, Keller Williams Realty Select
George Raju, NextHome In The Sun
Pauline Roberta Rocco, Wagner Realty
Loren Edward Rosenthal, Nexthome Casa Bella Elite
Nickeshia Tucci, Better Homes & Gardens Real Estate
Ashley Aline Wallace, MavRealty
Karin E. Watt, Michael Saunders & Company
Windy Sue Winkle, Bright Realty
Military Relocation Professional (MRP)
Ian Brooks Miller, Wagner Realty
Joshua Stephen Davis, EXP Realty, LLC
Pricing Strategy Advisor (PSA)
Kathleen Lisa Larson, RE/MAX Anchor Realty
Short Sale & Foreclosure Resource
Ciro A. Rocco, Keller Williams Realty Select Senior Real Estate Specialist® (SRES®)
Grace Mary Guastella, EXP Realty, LLC
Beverly Jane Mandell, EXP Realty, LLC
Seller Representative Specialist (SRS)
Theresa Chestnut, Fine Properties •
FRIDAY, SEPTEMBER 1
9:00 a.m. CREA Marketplace South
WEDNESDAY, SEPTEMBER 6
9:00 a.m. 14 HR CE (Day 1 of 2) North
THURSDAY, SEPTEMBER 7
8:45 a.m. YPN Trolley Tour: North River Ranch North
9:00 a.m. 14 HR CE (Day 2 of 2) North
FRIDAY, SEPTEMBER 8
9:00 a.m. CREA Marketplace South
9:30 a.m. Stay out of Trouble with FREC Online
MONDAY, SEPTEMBER 11
9:00 a.m. Summer Series: Commercial Investment Properties South
TUESDAY, SEPTEMBER 12
2:00 p.m. Spotlight on France South
WEDNESDAY, SEPTEMBER 13
1:00 p.m. Enhancing Safety through Situational Awareness Online
THURSDAY, SEPTEMBER 14
9:15 a.m. Business Partner Membership Meeting South
FRIDAY, SEPTEMBER 15
9:00 a.m. CREA Marketplace South
TUESDAY, SEPTEMBER 19
11:30 a.m. Insurance Outlook in Florida South
7:15 p.m. Maximizing Lead Generation Online
THURSDAY, SEPTEMBER 21
9:00 a.m. RASM Conference & Expo The Westin Sarasota
FRIDAY, SEPTEMBER 22
9:00 a.m. C REA Marketplace South
MONDAY, SEPTEMBER 25
9:00 a.m. New Member Orientation South
1:30 p.m. Intro to Contracts South
TUESDAY, SEPTEMBER 26
1:30 p.m. AI ChatGPT Legalities North
FRIDAY, SEPTEMBER 29
9:00 a.m. CREA Marketplace South
TUESDAY, OCTOBER 3
11:00 a.m. SeaPort Manatee Tour SSeaPort Manatee Education Center
WEDNESDAY, OCTOBER 4
9:00 a.m. BOOST: Running Your Business as a Business North
THURSDAY, OCTOBER 5
1:00 p.m. ICE: The Good. The Bad. The Ugly Online
TUESDAY, OCTOBER 10
9:30 a.m. MFCRE Platform Training North
WEDNESDAY, OCTOBER 11
9:00 a.m. BOOST: Marketing Yourself and Open Houses North 9:30 a.m. MFCRE Platform Training South 5:00 p.m. Fall Tailgate Party SSarasota Garden Club
THURSDAY, OCTOBER 12
1:30 p.m. Legal Panel: Condo Laws North
TUESDAY, OCTOBER 17
9:00 a.m. Business Partner Orientation North
WEDNESDAY, OCTOBER 18
9:00 a.m. BOOST: Building Your CRM North
MONDAY, OCTOBER 23
9:00 a.m. New Member Orientation North
11:30 a.m. Annual CREA Golf Tournament SSara Bay Country Club
1:30 p.m. Intro to Contracts North
WEDNESDAY, OCTOBER 25
9:00 a.m. BOOST: The Art of Comps North
FRIDAY, OCTOBER 27
TBD Florida REALTORS® Candidate Training South
MONDAY, OCTOBER 30
9:00 a.m. AI, Chat GPT, and Real Estate South
1:00 p.m. Become a Social Media Superstar SSouth
Advanced registration is requested. See event calendar at: myrasm.com/calendar
CALENDAR KEY:
South 2320 Cattlemen Road, Sarasota, FL 34232
North 2901 Manatee Ave W, Bradenton, FL 34205
Hybrid Class offered online or at specified location Online Class is only offered through webinar. Other Class or event is offered off site.
Learn more at myrasm.com/calendar to register.
Wed., Sept. 6 - Thurs., Sept. 7 9:00 a.m. - 5:00 p.m. [ North & Online ]
This two-day class provides the full 14 hours of continuing education needed for license renewal. The 14 hours of CE includes 3 hours of Core Law, 3 hours of Business Ethics, and 8 hours of Specialty Credit. Members $89. 14 CE HRS.
Thursday, September 7 8:45 a.m. - 12:30 p.m. [ North ] This month’s trolley tour is heading to North River Ranch! Hop on the trolley with YPN and learn from local legends about selling homes in this community from the inside out. YPN Members $5. Non-YPN Members $10.
Monday, September 11 9:00 a.m. - 12:00 p.m. [ South ] This course will help you define your client’s motivation to generate wealth by investing in real estate. Many of the techniques taught in this course are applicable to your own desire to hedge against inflation, have positive cash flow, and build your personal estate. Members $15. 3 CE HRS.
Tuesday, September 12 2:00 - 4:00 p.m. [ South & Online ] Join GBC to explore the rich history of France, get an insight into their real estate market, and learn how to effectively work with France’s real estate agents and their customers. GBC Members FREE. NonGBC Members $25 (includes GBC membership for remainder of 2023).
Wednesday, September 13 1:00 - 3:00 p.m. [ Online ] Learn to identify potential risks, anticipate threats, and respond proactively. Empower yourself with vital knowledge to navigate a dangerous situation, ensuring your personal safety on the job. Members Free.
Tuesday, September 19 11:30 a.m. - 1:00 p.m. [ South ] Hear from the top state and local industry leaders on what’s happening with the insurance market in Florida. From the legislative history of insurance, the recent insurance overhaul passed by the state, and how all these fluctuations in the insurance market is impacting professionals on the ground. CREA Members Free. Non-CREA Members $5.
Thursday, September 21 8:30 a.m. - 5:00 p.m. [ The Westin Sarasota ] Get Down to Business at the 2023 RASM Conference & Expo! This one-day event is packed with valuable sessions that will help you achieve success in the competitive real estate market. This event is the perfect opportunity to learn, network, and grow your business. Members $125.
Monday, September 25 1:30 - 4:30 p.m. [ South ] In this class, students will be introduced to and updated on the basic elements of a real estate contract. Members Free.
Tuesday, September 26 1:30 - 3:00 p.m. [ North ] Join Richard Swank, Associate General Counsel at Florida REALTORS®, for an informative session covering copyright issues related to Generative AI, updates on beach access and customary use cases, and answer questions from the legal hotline. Members Free.
In-person MLS classes take place in the beginning of the month at RASM South and RASM North. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com
Wednesday, September 6 10:00 a.m. – noon [ South ]
This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.
Wednesday, September 6 1:00 - 2:15 p.m. [ South ]
A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive Rules & Regulations to ensure that all users have access to the best data possible.
Wednesday, September 6 2:30 - 3:45 p.m. [ South ]
This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •
Megan Abshari, LPT Realty
Conner Harrison Ashley, Preferred Shore
Janet Sue Becher, Fine Properties
Laura Houston Bell, Bright Realty
Nicole Betz, Keller Williams Classic Group
Ellen Brennan, Bright Realty
Shaun Brown, Fine Properties
Timea Brown, Coldwell Banker Realty
Carla M Chavez, Preferred Shore
Liliya Chegrintseva, Sun Realty
Anna Ursini Chesanek, Brista Realty LLC
Diane Marie Chiaravalloti, Ellermets Realty, Inc
Melissa Ann Conway, Keller Williams Realty Select
Nisan Daley, Modern International Realty, LLC
Liliana Carina DEspinosa, Compass Florida LLC
Hugh Reginald Duey, Florida Homes Realty & Mortgage
Ryan Duncan, RE/Max Alliance Group
Geoffrey Fahey, EXP Realty, LLC
Dante Galas Fereghetti, Luxury Homes of Florida, LLC
Kelly Frances Fullick, Keller Williams Classic Group
Karma K. Gilchrist, ROVI
Anthony Gubello, City Luxe Realty
Jermicia N. Gubello, City Luxe Realty
Austin James Hampson, Real Broker, LLC
Avery Hoff, Preferred Shore
Colm Human, Human Homes, LLC
Jennifer Husmann, Michael Saunders & Company
David Michael Jacobs, Michael Saunders & Company
Alexander Jasmin, Keller Williams On The Water
Benjamin Johnston, ROVI
Frank A. Justin, Platinum Real Estate
Adam Kabinoff, UPTOP Real Estate Services, LLC
Mary Elizabeth Kassen, Compass Florida LLC
Meghan Keever, NextHome Excellence
Elizabeth Joan Kollman Bhandari, Keller Williams
Realty Select
Irena Komova, Century 21 Schmidt Real Estate
Tiffany Kosakowski, Preferred Shore
Jill Kramer Sellstate Vision Realty Sarasota
Benjamin Larzelere Bryant, Veterans Realty Inc.
Steve Neil Lemmerman, LPT Realty
Ramon Lopez Aguilar, Fathom Realty FL, LLC
Isaac Loviglio, LPT Realty
Sheri Maar-Adams, Michael Saunders & Company
Habib Massari, LPT Realty
Marco McAfee, Keller Williams Classic Group
Luke T. McColgan, Keller Williams Classic Group
Danielle Merkel, EXP Realty, LLC
Lisa Michel, Coldwell Banker Realty
Pho Thi Miller, Andrews & Associates Realty
David Moody, Century 21 Beggins Enterprises
Jonah Mullins, Barrett Realty, Inc
Reid Murphy, Developers Realty LBK, Inc.
Elizabeth Ashley Najjar, Keller Williams On The Water
Andrea Needham, Better Homes & Gardens Real Estate
Kalison Nix, Preferred Shore
Anthony Neil Noble, Exit King Realty
Jessica Olsen, Edelen Company Inc.
Norma Rose Overmyer, Forbes Property Group
Bridget Phillips, Grande Real Estate Services
Nicole Pojer Posada, Keller Williams Classic Group
Rodrigo G. Posada, Keller Williams Classic Group
Cindy L. Quinn, Sato Real Estate Inc.
Spencer Lee Robinson, Preferred Shore
Leslie K. Rook, Oakstrand Realty
James Eric Ross, Fine Properties
Elizabeth Marie Santiago, Century 21 Beggins
Enterprises
Peter Bradley Siegel, Premier Sothebys Intl Realty
Pablo Alberto Silva, Coldwell Banker Realty
Diana Lind Sinisi, Compass Florida LLC
Laura Mead Spaulding, Dalton Wade Inc
Randy Landon Wyatt Starr, Berkshire Hathaway HomeService
Amanda Theiler, Wagner Realty
Jenny Velasco, Coldwell Banker Realty
Tina Verardi, Keller Williams On The Water
Ryan Anthony Vlasic, Coldwell Banker Realty
Joseph Dryver Webb, IVP of Florida Inc.
Judith Weisser, Exit King Realty
Heather West, Veterans Realty Inc.
Holly Marie Wikfors, Compass Florida LLC
Alyssa Young, Preferred Shore
Kelly Marie Zaccaria, Keller Williams Classic Group
Tracie Zuschnitt, Keller Williams On The Water •
Danny Robert Fontaine, Re/Max Relations
Anthony Gubello, City Luxe Realty
Rick Guidry, Guidry, Rick
Colm Human, Human Homes, LLC
Adam Kabinoff, UPTOP Real Estate Services, LLC
Brent Karweck, Gulfside Realty of Sarasota, Inc.
George D. Menihtas, Homemade Property Group Inc.
Troy Harry Robbins, Harry Robbins Assoc Inc.
Cynthia J. Wright, Parker Wright Real Estate Group Inc.
Jeffrey Adams, Patriotic Real Estate
Kathleen M. Akyuz, Coldwell Banker Realty
Ken Albert, Keller Williams Realty Select
Sheila Almanzor, Medway Realty
Jared Anderson, Preferred Shore
Beverly Antonides, Bright Realty
Jovan Arayasolano, Showtime Realty
Dominick Arcodia, Signature Premier Properties LLC
Arias Santana, Yissel RoseBay International
Realty, Inc
David Babel, Bright Realty
Dean Bateman, Real Broker, LLC
Clarence Beeman, Veterans Realty Inc.
Matthew Lee Bender, Leslie Wells Realty, Inc.
Lizet Bolotin, Preferred Shore
Stephanie Bowie, ROVI
Vanasia Bradley, RE/MAX Anchor Realty
Mckinzie Keryn Breslich, Florida Style Realty
Kevin Brinkworth, Wagner Realty
Steven Richard Brown, Keller Williams Island Life
Real Estate
Abigail Mckenzie Bruning, House Match
Alex Bryant, KW Suncoast
George Bryce Burton, Compass Florida, LLC
Liliya Buzey, Premier Sothebys Intl Realty
Ilena Buzover, Anmark Realty LLC
Michael Byerwalters, Keller Williams On The Water
Heather Callahan, Keller Williams On The Water
Christine Carcamo, KW Suncoast
Quentin Carney, Real Broker, LLC
Jennifer Wendy Cart, Horizon Realty of Anna Maria
Tina Caton, Coastal Luxury Partners, Inc.
Katie Joy Charitable, Keller Williams On The Water
Deborah M. Ciomei, Coldwell Banker Sarasota Cent.
Jonathan David Coay, Fine Properties
Adam Coberly, EXP Realty, LLC
Heather Marie Comer, LoKation
Caron M. Comin, Michael Saunders & Company
Alexis Jorge Corona, PMI Sarasota
Carlo Angelo Costantini, Dave Jones Realty, LLC
Yelena Marea Crawford, Preferred Shore
Alla Dankanych, Keller Williams Island Life Re
Evan Danzig, Michael Saunders & Company
Phillip Davi, Orquera Florida Investments
Joshua Stephen Davis, EXP Realty, LLC
Aline De Araujo, Century 21 Beggins Enterprises
Dawn Deemer-Stewart, Exit King Realty
Elliott Desvergnes, Keller Williams Classic Group
Danielle Dominguez, The Sunshine State Company
Gary Dontsov, Coldwell Banker Realty
Michelle Duggan, Coastal Luxury Partners, Inc.
Kristi Wade Dyer, Premier Sothebys Intl Realty
Georginel Eccivil, Keller Williams On The Water
Jeffrey Lee Edgerly, Coastal Luxury Partners, Inc.
Nina Cox Edmonson, Coldwell Banker Sarasota Cent.
Jessica Eifert, Marcus & Company Realty
Linda Ellis, Town & Country Properties of FL
John Richard Exley, Keller Williams Realty Select
Gabrielle Auber Federico, An Island Place Realty Inc.
Dante Galas Fereghetti, Luxury Homes of Florida, LLC
Rebecca Anne Ferrando, Signature Premier
Properties LLC
Kathleen Ann Filzen, Keller Williams On The Water
Richard Daniel Fosmore, LPT Realty
Cheryl Fragale, A Paradise Inc REALTOR®
Kelly Frances Fullick, Keller Williams Classic Group
Trey Garrett, Coldwell Banker Realty
Ashley Garrison, Charles Rutenberg Realty Inc.
Brandon Gomez, EXP Realty, LLC
Vera Patricia Almeida Graca, Corcoran Dwellings Realty
Nancy Graham, Leslie Wells Realty, Inc.
Roberto Cesar Gutierrez, Realty One Group Sunshine
Dian Aristya Hapsari, Preferred Shore
Kelly Hassler, Living Vogue LLC
Elaina Hatch, Keller Williams On The Water
Rodney W. Heard, EXP Realty, LLC
Francisca D. Heinrich, Fine Properties
Leroy Henderson, LPT Realty
Gina Therese Herrera, BRG Real Estate Florida
Erika Hoffman, Keller Williams On The Water
Cheryl Ann Hornikel, Z.D. Realty
Adam Christian Hoskins, Exit King Realty
Jessica Hurley, Weichert Realtors® Hallmark Properties
Erica P. Hyde, Modern International Realty, LLC
Karen Lenorita Jackson, Berkshire Hathaway HomeService
Jessica Jennings, LPT Realty
Michelle Johnson, Keller Williams Realty Select
Thomas James Johnson, Sarabay Real Estate Inc
Nicole Kamahana, Living Vogue LLC
Cassandra June Kamien, Fine Properties
Jonathan Karns, Veterans Realty Inc.
Stephen D. Kidwell, Paradise Realty of Sarasota
Michelle Kiernan, Michael Saunders & Company
Aaron Kirchner, Luxury Homes of Florida, LLC
Kathleen A. Kosnick, Michael Saunders & Company
Samantha Kraus, Keller Williams On The Water
Karen Krieger, Compass Florida LLC
Viktor Michael Kulakovskiy, House Match
Maday Labrador, Coldwell Banker Realty
Alex Larchenko, Keller Williams On The Water
Yohalis Lares Guzman, EXP Realty, LLC
Peter Lasalle, Living Vogue LLC
Donna Irene Lasseter, Action Realty of Sarasota LLC
David Leach, The Sunshine State Company
Jeremiah Leasure, Red 1 Realty LLC
Nicole Leffingwell, Keller Williams Realty Select
Kristel Linn Levesque, Florida Property Brokers
Realty Group LLC
Phung Thao Lim, Keller Williams Realty Select
Patrick Ryan Lomnitzer, Keller Williams On The Water
Cassandra Kim MacDonald, Coldwell Banker Realty
Viktoriia Machi, Keller Williams On The Water
Joshua Malcolm, EXP Realty, LLC
Maribel Martin Gonzalez, Paradisus Realty Group CO
Peter Mason, Premier Sothebys Intl Realty
Heather Mathews, Berkshire Hathaway
HomeServices Florida Realty
Tamika Mcafee, Red 1 Realty LLC
Mary H. McClure, Capital Real Estate Enterprise
Valerie Fay McInerney, LPT Realty
Gian Miccio, Harry Robbins Assoc Inc.
David Moody, Century 21 Beggins Enterprises
Salvatore Morabito, Coldwell Banker Realty
Tammy J. Nordling, Michael Saunders & Company
Jonathan O’Driscoll, Veterans Realty Inc.
Christin Jean Parr, Fine Properties
Ami Pelat, Realty Hub
Cynthia Marie Pena, KW Suncoast
Carly Ann Phillips, Fine Properties
Angelina Pitsul, Platinum Palm Properties
Ivo Plicka, Regency Realty Services
Rita Pogany, Premier Sothebys Intl Realty
Viktoriia Popova, Core Realty Associates, Inc.
Amanda Preston, Coastal Luxury Partners, Inc.
Samantha Maria Puszkar, Bright Realty
Naomi Rapp-Howell, Exit King Realty
David Reid, Exit King Realty
Tere Lynn Rice, Allison James Estates & Homes
Kristin Joyce Richards-Capp, Weichert Realtors®
Hallmark Properties
Lilly M Rives, William Raveis Real Estate
Rogelio Rives, William Raveis Real Estate
Barbara Jean Roberts, SimpliHOM
Ciro A. Rocco, Keller Williams Realty Select
Mia Rosemarie Rodriguez, RE/MAX Alliance Group
Sherrilynn Rybczynski, EXP Realty, LLC
Christen Saab, Keller Williams Island Life Re
Jamie T. Sabella, Living Vogue LLC
Rosa Yvette Scharon, Better Homes & Gardens Real Estate
Thomas J. Sellitti, Re/Max Platinum Realty
Carey Smith Seven, Showtime Realty
Vera Shal, EXP Realty, LLC
Calvin Grant Sharretts, Coldwell Banker Realty
Ashton Booher Shirey, Keller Williams On The Water
Sarah Elizabeth Shortridge, Keller Williams On The Water
Victoria Brooke Silberbusch, Compass Florida LLC
Pablo Alberto Silva, Coldwell Banker Realty
Bryan Slater, Coldwell Banker Realty
Delana Smith, Coldwell Banker Realty
Marissa C. Smith, Terra Excelsior Realty LLC
Austin C. Solari, Realty Place
Michaela Stamm, Re/Max Platinum Realty
Maria Stumler, Real Broker, LLC
Lisa Tapia, HomeSmart
Cindy May Thronson, Keller Williams Realty Select
Christian Paul Van Cleave, Dalton Wade Inc.
Paulina Vasiliev, Keller Williams On The Water
Tina Verardi, Keller Williams On The Water
Kenneth Ward, Keller Williams On The Water
Kurtis M. Wentink, Exit King Realty
Heather West, Veterans Realty Inc.
Alexander Whelan, EXP Realty, LLC
George T. Wilkerson, Florida Home Team LLC
Lisa Michelle Wilson, Bear Realty Inc.
Alicia E. Winters, Michael Saunders & Company
Christopher George Wolynski, Dalton Wade Inc.
BAYFIRST FINANCIAL BANK - RESIDENTIAL
2033 Main Street Ste 101
Sarasota, Florida 34237
Representative: David Burkstaller
Email: David.Burkstaller@bayfirstfinancial.com
Our strategy has been focused around building national caliber services while staying true to delivering our personal-service experience. So whether you are a branch customer, a business customer or a home buyer, you will find that BayFirst takes pride in delivering a quality banking experience.
1611 9th St W
Bradenton, Florida 34205
Representative: Craig Warzecha
Email: craig.warzecha@pirates.com
The Bradenton Marauders are a Minor League Baseball team of the Florida State League and the Single-A affiliate of the Pittsburgh Pirates.
CURRAN MORTGAGE INC.
677 N Washington Blvd
Sarasota, Florida 34236
Representative: Gary Curran
Email: gary@curranmortgage.com
Our goal is to provide residential home loans to our clients while providing the lowest rates and closing costs possible. We pledge to help borrowers overcome roadblocks which arise while securing a loan, making the process easier for all.
ENCORE HOME INSPECTIONS, LLC
2933 Mayflower Terrace
North Port, Florida 34286
Representative: Robert Bissell
Email: kayle.coleman@firstintitle.com
Rob Bissell, the owner of Encore Home Inspections. He brings over 15 years experience in the home inspection industry as well as 11 years of owning/operating a successful roofing and siding business. He has the experience and knowledge that you expect and deserve from a home inspector.
[ Continued on page 40
5900 S. Tamiami Trail Suite N
Sarasota, Florida 34202
Representative: Maury Pinto
Email: justfansinc@aol.com
Nothing helps you maximize your energy budget like energy-efficient ceiling fans. With the right fan, you can keep cool, save money, and create a focal point for your room. Fans styles range from contemporary to Victorian and can include multiple light sources, but you may need expert help to put all the pieces together.
1523 Hendry Street
Fort Myers, Florida 33901
Representative: David King
Email: jwolcott@pnlending.com
As a mortgage lender, our number one goal is for every customer to feel comfortable, informed, and well taken care of. After all, a mortgage isn’t just a transaction to us. It’s a partnership for life.
8105 Grand Estuary Trail #101
Bradenton, Florida 34212
Representative: Ernesto Portillo
Email: eportillo@swfunding.com
Here at Southwest Funding we are service-oriented, locally managed mortgage company specializing in providing home financing solutions to meet our customers’ ever-changing mortgage needs. •
RASM happily recognizes the workplace anniversaries of our professional staff.
“It has been six years since becoming RASM CEO. In partnership with our volunteer leadership, our Association has Reached Further™ than we could have imagined.
With over 9,000 members, RASM has grown to the 42nd-largest local association in the U.S. and the 7thlargest in Florida.”
Jeff maintains that, “It is an honor and a privilege to serve as RASM CEO. I am looking forward to several more years.” •
Empower and engage our REALTOR® community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.
local association in florida
in scholarships awarded in 2022
We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community. $45,000 donated to local charities in 2022 $120,000 raised for the foundation in 2022