ELEVATE Magazine - RASM - March 2026 Issue by REALTOR® Association of Sarasota and Manatee

of Legal Guidance A New Standard

Join us at Wild Blue at Waterside in Lakewood Ranch for the Suncoast Builders Association 2026 Parade of Homes.

Tour beautiful models created by the region’s finest builders and explore our award-winning waterfront community.

Midway Sports Park is now open—featuring tennis, pickleball, and basketball courts—and our spectacular 30,000-square-foot clubhouse with resort pools and waterfront dining opens this fall.

Come discover your dream home!

Suncoast Builders Association Parade of Homes March 7th – March 29th

SPRING MARKET TRENDS: WHAT’S AHEAD FOR SARASOTA & MANATEE REAL ESTATE

After a cooler-than-usual winter across Sarasota and Manatee counties, spring is finally beginning to feel like spring again on the Gulf Coast. That seasonal shift mirrors what’s happening in the local real estate market as well. As 2026 unfolds, Sarasota and Manatee are moving forward with a noticeably steadier rhythm than in recent years. After an uneven and transitional 2025, particularly across Southwest Florida, buyers and sellers are re-engaging with more intention, better information, and more realistic expectations.1 For REALTORS® and real estate industry partners, this spring is shaping up to be less about chasing headlines and more about applying local expertise in a market that is steadily rebalancing.

FR/BAR Contract Review

Welcome to the new world of AI in real estate. It’s 2026, and the last year has brought massive advancements in artificial intelligence.

When I came to real estate from a different career, I quickly realized the license gets you in the door - but it doesn’t teach you how to guide a nervous first-time buyer or steady a deal two days before closing. 26 16 27

Why Career Growth Matters

The Heart of Costa Rica

What a successful first Spotlight of the year: Costa Rica. The event was exceptionally well attended and filled with valuable information, education, and engaging discussion.

RASM South - 2320 Cattlemen Road

Sarasota, FL 34232

RASM North - 2901 Manatee Ave W Bradenton, FL 34205

Phone: 941-952-3400

FAX: 941-952-3401

www.MyRASM.com

STAFF CONTRIBUTORS:

Vice President of Operations & IT:

Jesse Sunday

Vice President of Advocacy & Member Programs: Maxwell Brandow

Communications Director : Brandon Gay

Member Services Director : Jessica Montague

Professional Development Director: Denise Ricciotti

Marketing and Communications Coordinator:

Amanda Freed

Magazine Editor: Beth Sunday

2026 ASSOCIATION OFFICERS:

President:

David Crawford, Catalist Realty LLC

President-Elect:

Anita Lambert, Sotheby’s International Realty

Vice President:

Julia Montei, Coldwell Banker Realty

Treasurer:

Derek Patti, NextHome Excellence

Immediate Past President:

Debi Reynolds, SaraBay Real Estate, Inc.

Chief Executive Officer: Jeff Arakelian

MISSION:

Empowering the success of REALTORS® and protecting private property rights.

VISION:

Professionalism elevated and communities strengthened.

SUBSCRIPTIONS:

The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

MAGAZINE DISCLAIMER:

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the Association). All submitted copy is subject to editing. Copyright © 2026 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.

ADVERTISING:

For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com

A Market That Rewards Expertise

By: Jeff Arakelian, RASM CEO

As spring takes hold across Sarasota and Manatee, our local real estate market is settling into something we haven’t seen in a while: balance.

After a transitional 2025, early signs in 2026 point to a steadier, more deliberate pace that rewards preparation, professionalism, and local knowledge.

This season isn’t about reacting to headlines or chasing rapid shifts. It’s about understanding nuance. Inventory levels, pricing trends, and buyer behavior continue to vary not only between Sarasota and Manatee counties, but often from one neighborhood to the next. That reality reinforces what I believe has always been true: real estate is, and will remain, a local business.

As negotiation enters the picture once again, and buyers become more selective, the value of a trusted REALTOR® becomes even more apparent. Data-driven pricing, thoughtful strategy, and clear communication are making the difference between listings that move and those that stall. This is where RASM members can shine. Education, experience, patience, and industry expertise are the keys to your success.

"At RASM, our focus remains on equipping our members with timely market intelligence, strong advocacy, and the tools you need to guide your clients with confidence. A balanced market doesn’t mean a slower market; it means a smarter one."

At RASM, our focus remains on equipping our members with timely market intelligence, strong advocacy, and the tools you need to guide your clients with confidence. A balanced market doesn’t mean a slower market; it means a smarter one. We encourage our members to take advantage of our many ongoing educational opportunities to sharpen your expertise and stay ahead in an evolving market. Thank you for the professionalism you bring to our industry every day. I’m optimistic about what this spring and the rest of 2026 hold for our members and the communities we serve. •

Spring Market Trends: What’s Ahead for Sarasota & Manatee Real Estate

For REALTORS® and real estate industry partners, this spring is shaping up to be less about chasing headlines and more about applying local expertise in a market that is steadily rebalancing.

A MARKET FINDING ITS FOOTING

At the statewide level, Florida’s housing market cooled through much of 2025 as higher mortgage rates, rising insurance costs, property taxes, and affordability pressures weighed on buyer demand. As demand softened, homes generally took longer to sell, which contributed to higher inventory levels across many markets.5

More recently, easing mortgage rates and stabilizing conditions have helped lift activity. During Florida REALTORS®’ January 2026 Florida Real Estate Trends summit, economists highlighted improving fundamentals and a gradual shift toward a more balanced, opportunity-rich environment for both buyers and sellers.2 This shift reflects growing confidence among consumers who had delayed moves amid uncertainty, signaling a return of more intentional, needs-driven transactions. Nationally, the National Association of REALTORS® forecasts that existing-home sales could rise by as much as 14 percent in 2026, supported by greater market stability and improving affordability.3

Locally, January 2026 data suggest that Sarasota and Manatee are adjusting rather than slowing. According to the REALTOR® Association of Sarasota and Manatee’s January 2026 Market Report, pending sales rose across most property types, inventory levels declined, and the market continues to move- albeit at a more deliberate pace. Instead of the fast-paced, sellerdominated conditions of prior springs, the 2026 market is rewarding thoughtful pricing, strong presentation, and strategic negotiation.6

LOCAL MARKETS, LOCAL NUANCE

While statewide and national trends provide helpful context, real estate in Sarasota and Manatee remains very much a local story. Each county, and often each neighborhood, has its own rhythm, shaped by property type, buyer mix, and changing demand.

The RASM Year-End 2025 Market Report showed that the two counties did not move in lockstep last year, with single-family homes and condominiums following different paths and inventory levels shifting at different rates.1 That divergence has carried into early 2026.

In January, Sarasota County saw modest yearover-year gains in both single-family and condo sales, while Manatee County experienced softer activity, particularly in single-family homes. Median prices declined across most segments, though Manatee’s single-family market posted a slight increase, reflecting tighter supply.6

Statewide inventory levels remain above prepandemic norms in many markets, reflecting the cooling that followed interest-rate increases beginning in 2022.5 However, current inventory levels are not high or low enough to drive dramatic price swings.5 In Sarasota and Manatee, single-family months’ supply remains near balanced levels, while condominium and townhome inventory is higher, giving buyers more options.6

Ongoing migration from northern and mid-Atlantic states continues to support the local market. Although domestic in-migration has cooled from its postpandemic peak, it remains stronger than pre-pandemic levels statewide. International demand also plays a role, particularly in Southwest Florida, with Canadian and European buyers remaining active in select segments.5

"We continue to see a strong influx of buyers relocating not only from our more traditional northeast and mid-west feeder markets but also from more recently emerging feeder markets out west. These buyers are drawn by our weather, arts and culture, and the overall quality of life here in Sarasota and Manatee counties." says David Crawford 2026 RASM President, and Broker/Owner of Catalist Realty. "This migration has helped support stable demand even as the market shifts toward more balanced conditions. This spring, REALTORS® should understand the nuance across market segments, learn their client's motivations which will help to create custom tailored strategies and set realistic expectations for all parties. These will be keys to success in the current market."

WHAT SPRING 2026 LOOKS LIKE ON THE GROUND: MORE INVENTORY, MORE CHOICE

Seasonally, spring brings more listings, and 2026 is no exception. While active inventory declined month-over-month entering the year, buyers continue to benefit from greater choice compared with the

ultra-tight conditions of recent years.6 This is especially true in condominium and townhome markets, where months’ supply remains elevated and competition has eased.

NEGOTIATION IS BACK IN PLAY

With moderating prices and longer marketing times, buyers have regained negotiating leverage.[1] [6] In Sarasota and Manatee, well-priced properties continue to attract activity, while homes priced above recent comparable sales are more likely to experience extended days on market - underscoring the importance of data-driven pricing strategies. Sellers are finding that today’s buyers are discerning and wellinformed, often comparing multiple properties before making a decision.

This shift places greater emphasis on preparation, presentation, and realistic expectations from the outset. Strategic pricing not only generates stronger initial interest but can also prevent the need for price reductions later, which may impact a property’s perceived value. For buyers, increased leverage creates opportunities to negotiate on price, contingencies, or closing costs, but thoughtful guidance remains essential to ensure offers remain competitive in desirable neighborhoods. In a more balanced market, informed strategy on both sides of the transaction is key to achieving timely and successful outcomes.

RATES STILL MATTER

Mortgage rates remain central to buyer decisionmaking. Realtor.com’s 2026 forecast anticipates a steadier housing environment, with rates averaging in the low-to-mid-6 percent range, modest price growth, and continued inventory improvement.4 Florida REALTORS® reports that falling mortgage rates since the end of the survey period have already begun lifting sales activity statewide.5

Even small rate movements can significantly impact purchasing power, influencing monthly payments and overall affordability. For many buyers, rate stabilization, even more than dramatic rate drops, provides the confidence needed to re-enter the market and move forward with long-delayed decisions. At the same time, the gradual easing of the “lock-in effect,” (where homeowners were reluctant to sell and give up historically low mortgage rates), is expected to contribute to improved inventory levels. As financing conditions continue to evolve, both buyers and sellers are closely watching rate trends, recognizing that borrowing costs remain one of the most influential drivers of housing activity.

THE VALUE OF PROFESSIONAL GUIDANCE

In a market that rewards strategy over speed, REALTOR® expertise is more important than ever. January data show rising pending sales alongside longer transaction timelines, signals of an active but more measured market.6 For buyers and sellers in Sarasota and Manatee, partnering with an experienced RASM REALTOR® means having a trusted guide who understands local neighborhoods, pricing nuances, and how to navigate negotiations in today’s evolving conditions.

An experienced RASM REALTOR® brings more than market knowledge - they bring perspective gained from working through changing cycles, shifting inventory levels, and evolving buyer expectations. They can help buyers craft competitive yet thoughtful offers and advise sellers on strategic pricing and positioning to stand out without overreaching. From interpreting hyper-local data to coordinating inspections, financing, and closing timelines, their expertise reduces uncertainty and keeps transactions moving forward. In a market where informed decisions matter more than ever, the insight and professionalism of a seasoned RASM REALTOR® can make a measurable difference in both confidence and results.

LOOKING AHEAD

As Sarasota and Manatee move deeper into 2026, the local real estate story is less about rapid acceleration and more about balance. Inventory remains near healthy levels in single-family markets, price growth has stabilized, and rising pending sales suggest continued momentum into the spring months. 1, 6

Buyers are finding more options and negotiating room than in recent years, while sellers who price strategically are still achieving strong results. This more measured pace creates opportunity, but it also requires careful positioning and informed decisionmaking.

Real estate in Sarasota and Manatee has never been one-size-fits-all, and spring 2026 reinforces that truth. Neighborhood trends, property types, and price points are performing differently across the two-county region, making hyper-local insight especially valuable. Success in the months ahead will belong to those who combine market awareness with deep local knowledge, strong relationships, and a thoughtful, steady approach. In a market defined by balance rather than frenzy, preparation, patience, and professional guidance will continue to set successful transactions apart. •

Sources 1. REALTOR® Association of Sarasota and Manatee (RASM), Year-End 2025 Market Report

Florida Realtors®, Florida Housing Market Stabilizing as Buyer Demand Builds, January 2026

National Association of Realtors®, Home Sales Expected to Jump 14% in 2026, November 2025 4. Realtor.com®, 2026 National Housing Forecast 5. Florida Realtors®, Florida Market Cooled in 2025, Rebound Emerging

6. REALTOR® Association of Sarasota and Manatee, January 2026 Real Estate Market Report: Trends in Sarasota and Manatee Counties 7. RASM Press Release January 2026 Real Estate Market

LendUFinance

By: Flavia Portal, Area Sales Manager, LendUFinance

With over 26 years of experience in the mortgage industry, Flavia Portal is a highly respected lending professional known for delivering results, building strong teams, and creating long-term partnerships.

As an Area Sales Manager and Branch Leader at LendUFinance powered by Cornerstone First Mortgage, Flavia oversees sales growth, operations alignment, and strategic expansion across multiple markets. Her leadership is rooted in process excellence, accountability, and a deep understanding of underwriting and complex loan structuring.

Licensed in 47 states, Flavia brings a nationwide perspective to her lending expertise, allowing her to serve clients, investors, and builder partners across diverse markets with confidence and precision.

Flavia specializes in:

Conventional, FHA, VA, and Non-QM financing

Foreign National and investor programs

Builder partnerships and preferred lender relationships

Employer-based mortgage benefit programs

Strategic team development and sales coaching

Flavia is proud to serve as a fully bilingual mortgage professional, ensuring that clients feel confident and informed throughout the home financing journey. She believes language should never be a barrier to building wealth through homeownership.

Her approach combines strong operations, clear communication, and proactive problem-solving, creating smooth transactions for clients, REALTORS®, and builders alike. Under her leadership, her team is recognized for consistency, professionalism, and the ability to close even complex t ransactions efficiently.

B eyond her professional achievements, Flavia has been married to Hugo for 26 years and is the proud mother of three beautiful daughters: Melanie, Bella, and Victoria. Family is the foundation of everything she builds, both personally and professionally. F lavia’s mission is to guide clients and her team through every step of the home financing process with integrity, expertise, and excellence - while building lasting relationships and sustainable growth •

From Saint Stephen’s To SpaceX

Natalie Haschek Class of 2013

“The faculty at Saint Stephen’s had a profound impact on my learning and development. I will be forever grateful for their wisdom and guidance that helped instill in me a sense of curiosity about the world.”

- Natalie Haschek, SpaceX International Accounting Manager

RASM Team Member Update

RASM is pleased to welcome Sio Slack as the new Special Events Coordinator, working alongside Leah DeCesare at RASM.

Sio has a deep love for planning meaningful and well-organized events. She looks forward to bringing that passion to supporting the RASM mission and creating memorable experiences for our members. Her attention to detail and collaborative spirit make her a wonderful addition to the team.

Sio was born in Madrid, Spain, and is bilingual. She is a graduate of Stetson University. Sio and her husband, Matt, just moved back to Sarasota, where

they are excited to reconnect with the community. When not working, they love swimming, boating, and fishing. Sio has four married children and twelve wonderful grandchildren.

Welcome to RASM, Sio! •

Stewart Title Company

By: Kaylee Schroeder, Business Development Officer, Stewart Title Company

Kaylee Schroeder was born and raised right here in Bradenton, Florida, and proudly serves her community as part of the Stewart Title team as the Business Development Officer. With strong local roots, attention to detail, and a passion for helping others, Kaylee is dedicated to delivering smooth, reliable, and stress-free real estate transactions.

W hen she’s not making title dreams come true for her clients, Kaylee enjoys spending quality time with her family, cheering on the Buffalo Bills, and watching the Tampa Bay Lightning.

TWO CONVENIENT LOCATIONS:

Stewart Title Company - Bradenton 101 Riverfront Blvd. Suite 200 Bradenton, FL 34205

Stewart Title Company - Sarasota 2033 Main Street Suite 200 Sarasota, FL 34237

For more information, contact Kaylee at 941-718-9536 or email at Kaylee.Schroeder@stewart.com. Visit their website at www.stewart.com •

Remove Information About Listings from Websites Once Authority to Advertise Ends

REALTOR® A, a residential specialist in a major metropolitan area, spent several weeks each year in a cabin in the north woods he had inherited from a distant relative. Always on the lookout for investment opportunities, he paid careful attention to “for sale” signs, online ads, and local brokerage websites in the area.

Returning from the golf course one afternoon, REALTOR® A spotted a dilapidated “for sale” sign on an otherwise-attractive wooded lot. Getting out of his car, he was able to discern REALTOR® Z’s name. Returning to his cabin, he looked online to locate REALTOR® Z and REALTOR® Z’s company website. Visiting REALTOR® Z’s website, he found detailed information about the lot he’d seen that afternoon.

He e-mailed REALTOR® Z and asked for information about the lot, including its dimensions and asking price. Several days later REALTOR® Z responded, advising simply, “That listing expired.”

The following day REALTOR® A, hoping to learn whether the lot was still available, contacted REALTOR® X, another area real estate broker. “As it turns out, we have an exclusive listing on the property you’re interested in,” said REALTOR® X. In response to REALTOR® A’s questions, REALTOR® X advised that he had had an exclusive listing on the property for almost six months. “That’s funny,” responded REALTOR® A, “REALTOR® Z has a ‘for sale’ sign on the property and information about it on her website. Looking at her website, I got the clear impression that she still had that property listed.”

While the wooded lot proved to be out of REALTOR® A’s price range, REALTOR® Z’s “for sale” sign and website were still on his mind when he returned home. Ultimately, he contacted the local association of REALTORS® and filed an ethics complaint alleging that REALTOR® Z’s “for sale” sign, coupled with her offering information on her website made it appear as if the wooded parcel was still listed with her firm, when that had not been the case for over six months. REALTOR® A noted that this conduct, in his opinion, violated Article 12 since REALTOR® Z was not presenting a “true picture” in her public representations and was, in fact, advertising without authority, a practice prohibited by Article 12, as interpreted by Standard of Practice 12-4.

At the hearing, REALTOR® Z claimed that failure to remove the “for sale” sign was simply an oversight, and if anyone was to blame, it was her personal assistant who was responsible for removing signs and lockboxes from expired and sold listings. Turning to the stale listing information on her website, REALTOR® Z acknowledged that information about her former listing had continued to appear for more than six months after the listing had expired. “REALTORS® have better things to do than constantly inspect their websites to make sure everything is absolutely, positively up-to-the-minute.” “If we did that, none of us would have time to list or sell,” she concluded.

The hearing panel disagreed with REALTOR® Z’s reasoning. Information on REALTORS®’ websites can be updated on a regular basis, and corrected if mistakes occur. The panel concluded that the continued presence of information about REALTOR® Z’s former listing six months after expiration on her website, coupled with the continued presence of her “for sale” sign on the wooded lot, did not present the true picture required by Article 12, and was inconsistent with the obligation to have authority to advertise contemplated by Article 12 as interpreted by Standard of Practice 12-4. REALTOR® Z was found in violation of Article 12. •

By: The National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 12-19. (Adopted November, 2006. Revised May, 2017.)

Refer a leasing/management

• $750 for vacant residential properties renting at $2100+ per month

• $450 for vacant residential properties renting at $1000+ per month

• $250 for vacant residential properties renting for less than $1000 per month

• $250 for any property with existing tenants in place

Ready, Aim, Give Back at the RASM Sporting Clays Tournament!

By: Kimberly Coffland, RASM Fundraising Programs Coordinator

Mark your calendar for March 20th, the RASM REALTORS® Charitable Foundation invites you to step outside, come together, and be part of something bigger than yourself at our 10th Annual Sporting Clays Tournament at Sarasota Trap, Skeet & Clays.

MORE THAN A TOURNAMENT

Whether you’ve never tried sporting clays and are simply curious, you’ve joined us in years past, or you’re looking for a fun, meaningful way to spend a day outdoors, this event is for you. It’s not just a tournament, it’s a gathering of our REALTOR® family, business partners, and community supporters, united by a shared purpose: lifting others up.

HONORING A LEGACY OF IMPACT

For nearly a decade, the Commercial Real Estate Alliance (CREA) built this event into a powerful force for good, raising more than $63,000 since 2017 for local charities, including RRCF. As we proudly take the lead in this milestone 10th year, we honor that legacy and invite you to help us carry it forward.

Beyond the competition, this day is about catching up with familiar faces, meeting new ones, and spending time together away from the day-today. You’ll enjoy lunch, exciting raffle prizes, and the chance to take home a trophy, all while supporting programs that truly matter.

SUPPORTING SCHOLARSHIPS & COMMUNITY PROGRAMS

Our scholarship application is currently open, and your participation directly helps create opportunities for local students and strengthens the charities we serve in our community. Every team, every sponsor, and every attendee plays a role in making that possible.

JOIN US AND MAKE A DIFFERENCE

We hope you’ll join us not just to play, but to be part of a community that cares. Visit myrasm.com/ sportingclays for details. •

Elevate Your Brand With Sunshine Movers’ Client Referral Program

By: Blake Fitzpatrick, Owner, Sunshine Movers of Sarasota, RASM Platinum Sponsor

In real estate, your brand doesn’t stop at the closing table. It follows your clients through everything that comes next. One of the most memorable and stressful parts of any transaction is the move itself. The mover you refer becomes a direct extension of your reputation, which is why choosing the right partner matters.

Sunshine Movers is a full-service moving and storage company built around white-glove service, flexibility, and communication. Every REALTOR® referral we receive is treated as a reflection of the referring agent, and our processes are intentionally designed to make the REALTOR® look like the expert who has everything covered.

A REFERRAL PROGRAM BUILT TO MAKE REALTORS® LOOK LIKE ROCKSTARS

Sunshine Movers’ REALTOR® Referral Program is intentionally simple and value-driven, designed to elevate the client experience while reinforcing the REALTOR's® brand throughout the move. Every referral is treated as a direct extension of the agent who made it, with added care, communication, and incentives that make the REALTOR® look like the trusted expert who has everything covered.

Preferred client pricing, typically five to ten percent off the entire move, including labor, materials, and additional services.

VIP designation on all referred moves, ensuring priority handling and elevated service.

Assignment of top-tier, service-focused crew leaders known for exceptional communication and care.

Increased flexibility to accommodate unique or non-standard move situations.

Clear communication to clients that added value and incentives are a direct result of their REALTOR's® referral.

MOVING WITH A PURPOSE

At Sunshine Movers, we believe a move should do more than relocate belongings. It should make a positive impact. Our Moving With a Purpose philosophy is woven into how we operate and the partners we choose to align with. We proudly provide free and discounted moves for local nonprofit organizations and consistently donate a portion of our revenue to causes that support the communities we serve. Giving back is not a side initiative. It is part of our business model.

For REALTORS®, this creates an added layer of value. When clients learn that their move contributed to meaningful local causes, the experience becomes more than transactional. It becomes something they feel good about and remember. Aligning with Sunshine Movers allows agents to connect their brand to service, integrity, and community leadership.

STORAGE THAT SOLVES PROBLEMS BEFORE THEY BECOME ISSUES

While moving is our foundation, storage is often the quiet solution that keeps transactions on track. Renovations, delayed possession, new construction, downsizing, and temporary relocations all require flexibility. Our climate and humidity-controlled storage facility allows REALTORS® to confidently offer solutions when timelines do not align. Sunshine Movers manages the entire process from packing and transport to secure storage and final delivery, creating a seamless experience for the client and a polished outcome for the agent.

A TRUE PARTNERSHIP

Sunshine Movers does not view referrals as transactions. We view them as partnerships. When your clients feel cared for, supported, and impressed, you look like the professional who delivered an elevated experience. That is what clients remember long after the move is complete. •

AI in Real Estate in 2026: The Opportunity is HugeBut so is the Liability

By: Maciek Zaremba, P.A., Broker Associate, Fathom Realty

Welcome to the new world of AI in real estate. It’s 2026, and the last year has brought massive advancements in artificial intelligence. Chances are, you’ve already tested it - maybe for listing descriptions, social posts, email follow-up, video scripts, or even analyzing photos. And while AI can be impressive (and sometimes frustrating), the most important question isn’t how much “wow” you can add to your business. It’s this:

WHAT COULD COME BACK TO HAUNT YOU LEGALLY AFTER YOU USE IT?

AI pulls patterns from large amounts of online data. That means the output can look confident... while still being wrong, misleading, or legally risky. As real estate professionals, we can’t treat AI like a harmless writing tool - because if you publish it, you own it. Below are the three biggest danger zones every agent needs to understand.

1 | Fair Housing Violations (The #1 Risk): Fair Housing is the biggest AI landmine for real estate agents. AI is not “thinking” about your intent. It’s predicting likely wording. And that’s exactly how it can generate language that sounds like great marketing, but could be interpreted as steering, preference, or exclusion. Phrases like:

“Ideal starter home”

“Perfect for young families”

“Safe neighborhood”

“Great schools”

“Quiet community”

... may feel like harmless copy, but these types of phrases are widely recognized as common Fair Housing advertising pitfalls because they can function as coded language or unsupported claims. And here’s the part agents must remember: You cannot hide behind the system that generated it.

If it’s in your MLS remarks, your flyer, your Facebook ad, or your website... you’re responsible.

Civil penalties can be severe. HUD’s published penalty levels (effective July 14, 2025) list Fair Housing Act civil penalties of up to $26,262 for a first-time violation, increasing for repeat violations. Be careful. Read every word.

2 | Misrepresentation (AI Hallucinations = Your Problem): AI can also “hallucinate” property factsespecially when you ask it to be confident, persuasive, or when it infers details from photos. That’s how you end up with descriptions that claim things like:

“New roof”

“Hurricane impact windows”

“Recently updated electrical”

“Waterfront views” / “walkable to everything” ... when none of it has been verified. That’s not just embarrassing. That can land you in disputes, complaints, or court.

Rule: If it’s a property fact, it must be verified. Read everything. Verify everything. Don’t get lazy.

3 | Unauthorized Practice of Law (UPL): This is the quiet risk that can escalate fast. Many agents are now tempted to use AI to:

Draft clauses for the “Additional Terms” section

Explain contract language line-by-line

Recommend what to strike, add, or modify

Summarize legal risk for a buyer or seller

HERE’S THE DANGER:

If you rely on AI’s legal interpretation and then pass that “explanation” to your client - you may be crossing into Unauthorized Practice of Law. Even copy/pasting an AI answer to a client can put you in a bad position if it reads like legal guidance instead of a referral back to an attorney.

AI IS HERE TO STAY - SO USE IT LIKE A PRO

AI will become part of nearly every real estate professional’s workflow because it is an amazing tool.But with powerful technology comes real responsibility. If you want a clear, practical framework for using AI without putting yourself (or your clients) at risk, attend our class on March 25th at RASM South to learn how to use AI safely, ethically, and in a way that protects your license. •

Why Spring Is the Season to Stage: Preparing Homes for a Successful Sale

By: Shirley O’Brien - Owner of Suncoast Spaces, Occupied Staging for Real Homes & Real Results

Spring is traditionally one of the busiest seasons in real estate. Buyers are motivated, inventory increases, and competition becomes stronger. In this environment, how a home is prepared before it’s listed can significantly impact buyer interest and overall results. Staging is not about decorating or following trends, it’s about helping buyers connect emotionally and understand how a home lives. For many sellers, that process begins while they are still living in the home.

THE POWER OF OCCUPIED STAGING

Many homes are listed while occupied, making occupied staging and pre-listing consultations essential tools for today’s sellers and REALTORS®. Occupied staging focuses on editing and refining what homeowners already own to highlight space, flow, and function. Thoughtful furniture placement, improved lighting, and strategic styling can make a home feel larger, brighter, and more inviting, without requiring sellers to move out or invest in all new furnishings. A staging consultation provides sellers with a clear, actionable plan before photography and showings begin. This reduces stress, sets expectations, and ensures the home is market-ready from day one. For REALTORS®, offering a staging consultation elevates your service and positions you as a trusted advisor who goes beyond simply putting a sign in the yard.

WHY SPRING PREPARATION MATTERS

FINAL THOUGHTS

Spring is the season of preparation and staging is no longer optional. Whether a home is occupied or vacant, thoughtful presentation before listing can dramatically impact buyer interest and results. For sellers still living in their homes, occupied staging and consultations offer a practical, effective, and comfortable path to market success.

THE ROLE OF VACANT HOME STAGING

Why Stage? Bottom line - empty homes are harder to sell. Staged homes sell 80% faster and for 20% more (Business Insider). Empty rooms do not allow for emotional connection and buyers struggle to visualize the space. 97% of buyers’ agents say staging affects how the buyer views the home. Vacant home staging is an investment not an expense. Staging is always less than a price reduction! When the house is on the market a shorter amount of time, it’s good for the REALTOR® seller and buyer. With Linden Creek we specialize in casting the widest net to attract the most buyers by presenting a neutral, calm and beautiful palette. Placing furniture that allows the house to feel as large as possible, downplaying the pain-points and strategically showing off the positive features of the home. •

By: Guest Contributor: Elaine H. Sheffrey, Owner Linden Creek Sarasota/Bradenton

The RASM Diversity Committee

By: Aleyah M. Lopez and Luis Matos

Ma rch offers REALTORS® a powerful opportunity to reflect on diversity, heritage, and inclusion while strengthening connections within the communities they serve. Cultural observances such as National Women’s History Month, Gender Equality Month, and National Developmental Disabilities Awareness Month encourage recognition of the contributions, experiences, and needs of people from all walks of life.

Global moments like the International Day for the Elimination of Racial Discrimination, the International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade, and cultural celebrations including Holi, Ramadan, and St. Patrick’s Day invite education, empathy, and cultural awareness. These observances remind us that neighborhoods are shaped by diverse histories and identities - and that understanding those stories helps REALTORS® serve with greater care, competence, and trust. In today’s real estate landscape, the role of a REALTOR® extends far beyond buying and selling homes. REALTORS® are community connectors - trusted professionals who link people to neighborhoods, cultures, resources, and opportunities.

DRIVING CHANGE:

At its core, real estate is about people. Every client brings a unique story, background, and set of priorities, and effective REALTORS® listen first. By understanding what matters most to individuals and families, REALTORS® provide guidance rooted not only in market expertise, but in genuine knowledge of the community’s lived experiences.

Local events bring these values to life. In Sarasota and Manatee County, celebrations such as Embracing Our Differences at Bayfront Park encourage reflection on inclusion, equity, and shared humanity through art and dialogue. BAM!Fest in Bradenton highlights creativity and cultural expression, while Manatee Heritage Days preserves the stories that have shaped the region over generations. Looking ahead, Sarasota

Diverse Fest (June 2026) offers another opportunity for REALTORS® to engage as community ambassadors or volunteers, building authentic relationships with multicultural audiences. Participating in these events allows REALTORS® to deepen cultural awareness, better understand neighborhood dynamics, and demonstrate a sincere commitment to the people who call these communities home.

BUILDING COMMUNITY

REALTORS® are often among the first local experts new residents turn to for guidance. Beyond housing options, schools, and amenities, REALTORS® can share insight into neighborhood traditions, cultural celebrations, parks, community centers, and volunteer opportunities. Highlighting local customs around holidays like St. Patrick’s Day, or offering “Did You Know?” insights about Holi and Ramadan, supports cultural sensitivity and fosters a sense of belonging. Similarly, sharing educational resources during National Developmental Disabilities Awareness Month - such as information on universal design, accessibility considerations, and ADA-compliant housing - helps ensure equitable service for all clients.

By recognizing cultural observances and engaging meaningfully in local events, REALTORS® move beyond awareness into action. Initiatives such as spotlighting women homeowners and business leaders during Women’s History Month, hosting Fair Housing and financial literacy workshops on International Women’s Day, or launching internal “DEI in Practice” learning challenges strengthen both professional impact and community trust. When REALTORS® lead with understanding, inclusivity, and connection, they help build neighborhoods where people feel seen, respected, and truly at home - reinforcing the REALTOR® mission of serving people, not just transactions.

CALL TO ACTION:

Inspired by the cultural observances and community connections highlighted this month, we invite you to take the next step through RASM’s Diversity Challenge. Visit www. myrasm.com/p/diversity or scan the QR code to learn more and get started. •

CULTURAL OBSERVANCES:

Gender Equality Month: March 2026

A global call to action for advancing gender equality and empowering women and girls everywhere.

National Women’s History Month: March 2026

Celebrate the contributions and achievements of women throughout history, reflecting on the ongoing fight for gender equality.

International Day for the Elimination of Racial Discrimination: March 21, 2026

Promote equality and combat racial discrimination globally.

International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade: March 25, 2025

Reflect on the transatlantic slave trade and honor its victims while raising awareness of modern slavery.

REALTORS® Make Impact in D.C. and Tallahassee

By: Max Brandow, RASM Vice President of Advocacy and Member Programs

Last month, the U.S. House of Representatives passed the bipartisan Housing for the 21st Century Act, also known as H.R. 6644, by a 390 to 9 vote. This legislation was introduced by leaders of the House Financial Services Committee from both parties with the shared goal of addressing the nation’s housing supply shortage. With inventory still far below what our country needs, this kind of broad, bipartisan action is exactly the type of progress our industry and our communities have been calling for.

H.R. 6644 includes several targeted reforms designed to help increase housing production and improve affordability. Among other provisions, the bill works to modernize outdated federal programs like HOME Investment Partnerships and Community Development Block Grants, streamline environmental review processes that often slow down building, reduce unnecessary regulatory barriers at the state and local levels, and update manufactured housing regulations to make it faster and less expensive to build new homes. These are practical, commonsense changes that reflect the real obstacles home builders and developers face in trying to deliver more housing.

The passage of H.R. 6644 in the House is not the finish line, but it is a significant step forward. NAR will continue to support this effort as it moves through the Senate and advocate for policies that help make housing more attainable in every community.

RASM REALTORS® LOBBY LAWMAKERS ON INDUSTRY ISSUES

This January, RASM REALTORS joined colleagues from across the state in Tallahassee for Florida REALTORS®’ 2026 Great American REALTOR® Days, held January 20 through 22 at the Florida State Capitol. Over three days, our RASM members met directly with members of the Sarasota and Manatee legislative delegation to advocate on key issues impacting housing, property rights, and the real estate industry.

After a meeting with Representative James Buchanan, RASM Key Contact Dave Clapp underscored the impact of REALTOR® advocacy. “We just got done sitting in with Representative James Buchanan and there were probably 30 of us in a conference room and he has told me on numerous occasions when the REALTORS® come to town the legislators listen,” Clapp said. Those conversations focused on expanding housing opportunities, supporting programs like Hometown Heroes, strengthening My Safe Florida Home and My Safe Florida Condo, promoting long term stability in the property insurance market, and protecting private property rights across Florida.

RASM 2026 President and Key Contact for Representative Bill Conerly, David Crawford, emphasized why this work matters. “We know decisions are being made up here in Tallahassee every single day that are impacting private property rights in Florida, our clients, and our businesses. We want to make sure our legislator is armed with as much information and data from the right sources, which is us REALTORS®, and we can inform them to make the right decisions on legislation that’s being passed that impacts every single one of us,” Crawford said.

RASM Key Contact for Representative Fiona McFarland, Roger Piro, highlighted the breadth of issues discussed. “We are speaking with our elected officials about affordable housing, clean water, insurance reform to get our property insurance costs down,” Piro said.

Barry Grooms reinforced the association’s action-oriented approach, stating, “Through our REALTOR® Association, we don’t just talk about protecting home ownership in Florida. We act.” •

January 2026 Real Estate Market Report: Trends in Sarasota and Manatee Counties

By: Brandon Gay, RASM Communications Director

The REALTOR®

Association of Sarasota and Manatee (RASM) has released its January 2026 real - estate market report, providing a snapshot of market conditions across the two counties. According to data from Florida REALTORS®, January 2026 reflects a housing market that is adjusting rather than slowing down. In Sarasota County, sales improved in both the single-family and condo markets, while Manatee County experienced softer activity, particularly in single-family homes. Home prices declined in most segments, though Manatee’s singlefamily market saw a slight increase. Overall inventory levels decreased, keeping the single-family market relatively balanced, while condo and townhome inventory remains higher and gives buyers more options. Pending sales increased across most property types, which typically signals stronger closed sales in the months ahead. Although homes are taking longer to go under contract and close, the market remains active and positioned for steady movement as the year progresses.

“As buyers and sellers evaluate their value propositions, we are seeing the market finding more of a balance and a feeling of confidence that we have settled into a more stable or "new normal" market compared to the swings we saw over the past few years,” said David Crawford, 2026 RASM President and Broker/ Owner of Catalist Realty. “This benefits all parties and can be seen in the data with the decrease in active inventory and the increase in pending sales as we move into the spring season.”

KEY TRENDS IN SARASOTA/MANATEE JANUARY 2026:

Sales Activity: Sarasota County posted a 0.6 percent year - over -year increase in single - family home sales and a 9.1 percent rise in condo/townhome sales. Manatee County saw the opposite: single - family sales declined 10.8 percent, while condo/townhome sales slipped 1.7 percent.

Median Sales Price: Sarasota’s median sale price fell 7.5 percent for single - family homes and 9.5 percent for condos/ townhomes. In Manatee County, the median price for single - family homes edged up 0.1 percent, while condo/ townhome prices dropped 9.2 percent.

Inventory: Active listings declined 13.7 percent for Sarasota single - family homes and 2.2 percent for Manatee single - family homes. Condo/townhome inventory slipped 0.6 percent in Sarasota and 4.8 percent in Manatee. Months supply stood at 5.0 for Sarasota single - family, 4.6 for Manatee single - family, 8.9 for Sarasota condos and 7.2 for Manatee condos.

Pending Inventory: Pending inventory rose 10.9 percent for Sarasota single - family homes, 23.9 percent for Sarasota condos/townhomes and 21.4 percent for Manatee single - family homes, while it declined 1.9 percent for Manatee condos/townhomes. An uptick in pending inventory is typically a leading indicator of demand and often translates into stronger closed sales in the following months.

SINGLE-FAMILY

In Sarasota County, January 2026 posted 523 closed sales, a slight 0.6 percent increase over the prior year. The median sale price fell 7.5 percent to $490 000, indicating that sellers

are adjusting expectations amid softer demand. Cash buyers made up nearly 45.5 percent of transactions, a sign that well capitalized buyers remain active, while sellers received a median of 93.7 percent of their original list price.

Inventory tightened 13.7 percent to 3,444 active listings, equating to a 5.0-month supply. A supply of 5.5 months is generally considered balanced, so buyers have more choice but not enough to force dramatic price cuts. Homes spent a median of 48 days under contract and 96 days to close, reflecting a slower yet orderly market.

In Manatee County, closed sales declined 10.8 percent to 444, yet the median sale price edged up 0.1 percent to $480 495. This slight uptick suggests tight supply and buyer competition are keeping prices stable despite softer demand. Cash purchases accounted for about 32.4 percent, and sellers received a median of 94.2 percent of their list price.

Active listings declined 2.2 percent to 2,843, leaving a consistent 4.6 month supply. However, homes stayed on the market longer, taking a median of 58 days to secure a contract and 105 days to close. The combination of higher prices and longer market times may reflect cautious buyer behavior: buyers are willing to wait, but limited inventory supports prices.

TOWNHOMES AND CONDOS

Sarasota County’s condo and townhome segment recorded 264 closed sales in January, up 9.1 percent from a year earlier. Even with stronger sales, the median price dropped 9.5 percent to $314 175, pointing to increased negotiation power for buyers. Cash deals represented a dominant 68.9 percent of transactions, showing how heavily investors and second home buyers influence this market. Sellers achieved a median of 92.2 percent of their asking price.

With 2,449 units available and an 8.9 month supply, supply is well above a balanced level. Buyers have abundant choices and this helps explain the longer marketing times of 66 days to contract and 110 days to sale.

In Manatee County, condo and townhome sales slipped 1.7 percent to 169, and the median price fell 9.2 percent to $305 000. Cash purchases comprised 61.5 percent, underscoring continued investor interest. Sellers received a median of 91.2 percent of the original list price.

Active inventory decreased 4.8 percent to 1,631 units, translating to a 7.2 month supply, which still favors buyers. Median times were 65 days to contract and 110 days to close, indicating a market where patience and strategic pricing remain crucial for sellers.

SUMMARY

Overall, the January 2026 statistics reflect a housing market settling into a more sustainable rhythm. Moderating prices in most segments, longer marketing periods and higher monthssupply figures suggest buyers have gained breathing room. With pending sales up sharply in both counties, the coming months could bring an uptick in closed transactions. Buyers who have been waiting on the sidelines may find more opportunities, while sellers who price realistically can still achieve strong results. As the market transitions away from the extremes of the past few years, balanced conditions should benefit both sides. In such a nuanced environment, partnering with a knowledgeable local REALTOR® can be invaluable, helping clients interpret market data, price homes appropriately, and navigate negotiations to achieve the best possible outcomes.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2015, visit www.MyRASM.com/statistics •

Monthly Market Summary - January 2026

Single-Family Homes

Sarasota County

Median

(Active Listings)

Monthly Market Summary - January 2026

Single-Family Homes

Manatee County

Monthly Market Summary - January 2026

Townhouses and Condos

Sarasota County

Monthly Market Summary - January 2026

Townhouses and Condos

Manatee County

Professional Development and Why It Matters in Real Estate

By: Jim Ahearn, REALTOR®, NextHome Excellence

When I stepped into real estate from a completely different career, I had one big question: where do you actually learn how to do this well? The license gets you in the door, but it does not teach you how to guide a nervous first-time buyer, price a tricky listing, or handle a deal that is wobbling two days before closing.

That is where professional development changed everything for me.

AN AVENUE FOR SKILLING UP

Let’s be honest. The bar to become a real estate agent is not sky high. Passing the exam means you understand the rules. It does not mean you understand the craft. Professional development fills that gap.

CLASSES, WORKSHOPS, AND INDUSTRY EVENTS HELP YOU:

Learn how to communicate value to clients

Understand contracts beyond the basic forms

Stay current on market shifts, lending changes, and insurance challenges

Adapt to new technology, marketing tools, and consumer expectations

The market never sits still. Interest rates move. Inventory cycles change. Regulations evolve. Ongoing education helps you stay ahead instead of playing catch up.

BECOMING THE EXPERT

At some point, every agent has to decide whether they want to simply hold a license or become a true local expert.

PROFESSIONAL DEVELOPMENT HELPS YOU ASK BETTER QUESTIONS:

What classes should I take next to strengthen my weak spots?

What skills am I missing that top producers seem to have?

How do I better understand construction, zoning, insurance, or investment property?

Each class adds a tool to your toolbox. Over time, that knowledge shows up in your confidence, your conversations, and your results.

NETWORKING YOUR WAY TO A MENTOR

One of the most powerful parts of professional development is not just what you learn, but who you meet.

INDUSTRY EVENTS AND CLASSES CONNECT YOU WITH:

Experienced agents who have seen multiple market cycles

Local pros who understand the neighborhoods, builders, and quirks of the area

People in related fields like title, insurance, mortgage, inspections, and roofing

Those connections turn into mentors, referral partners, and problem solvers when a deal gets complicated.

For newer agents, this shortens the learning curve. For seasoned agents, it keeps you sharp, connected, and relevant.

Professional development is not just about credits. It is about building the knowledge, skills, and relationships that let you serve clients at a higher level year after year. •

PURA VIDA - The Heart of Costa Rica

By: Elizabeth Anzellini, REALTOR®, Global Real Estate Advisor, Keller Williams on the Water

What a successful first Spotlight of the year: Costa Rica. The event was exceptionally well attended and filled with valuable information, education, and engaging discussion. Our distinguished panelists, joining us directly from Costa Rica, shared their expertise with our global members, offering firsthand insight into the country’s investment and lifestyle potential.

FEATURED PANELISTS:

Chamber of Commerce of Costa Rica (Miami Office, and soon at the International Hub of Seaport Manatee): Rossy Pedraza – President.

Tres Amigos Realty Group: Joseph Enmanuelle – Managing broker.

Second Street Mortgage: Zachary Kay – CEO & Founder.

Paradisus Realty Group: Gustavo Ugalde –Chair Holder & legal representative.

We were also honored to welcome our special guest from Tampa: Marlene Cambronero, NAR Global Ambassador for Costa Rica & Panama (2023–2024).

COSTA RICA: A SMALL COUNTRY WITH HUGE GLOBAL INVESTMENT POTENTIAL

Costa Rica is one of the most attractive countries in Latin America for international investors.

COSTA RICA’S CORE STRENGTHS:

Political Stability & Legal Security

Diversified and Sustainable Economy

A Powerful Country Brand: “Pura Vida”

A BUSINESS ENVIRONMENT DESIGNED FOR GLOBAL INVESTORS

Costa Rica combines legal transparency, institutional stability, and international accessibility in a way few emerging markets can match. Foreign

investors enjoy equal ownership rights, a secure national registry system, a respected banking structure, and a territorial tax framework that supports global capital mobility. Transactions are structured, regulated, and protected - creating confidence for longterm positioning.

This is not a speculative market. It is a strategic one. A country where sustainability is not a trend - it is policy, where governance is not uncertain - it is established. Where growth is measured, stable, and internationally connected. Where lifestyle meets long-term capital security.

STRATEGIC ADVANTAGES FOR GLOBAL INVESTORS:

Strong Democratic and Institutional Stability

Equal Property Rights for Foreign Investors

Lifestyle-Driven Demand

Sustainability Premium and Long-Term Brand Value

A SMALL COUNTRY WITH A POWERFUL GLOBAL FUTURE

Costa Rica offers more than opportunity - it offers stability, lifestyle, and vision. A small country with a global presence and an undeniable future. •

From Content to Closings: Elevating Your Professional Presence

By: Zoe Kasper, Owner, Crane Content

In today’s real estate market, social media is no longer optional for REALTORS® - it is a core part of how we communicate our value. While many agents understand the importance of staying top of mind, the real opportunity lies in something deeper: using content to demonstrate expertise, professionalism, and work ethic. Every time you post about a listing, a staging appointment, a broker preview, an inspection challenge, or a closing day celebration, you are doing more than filling a feed. You are building a living portfolio. You are showing potential and current clients what actually goes into the work behind each transaction.

The public does not naturally see the late-night contract revisions, the strategic pricing conversations, or the coordination between lenders, title companies, inspectors, photographers, and contractors. They do not see the marketing plans, the negotiation strategies, or the time spent researching inventory to properly advise a buyer. But they can - if we show them.

TODAY’S CLIENTS ARE WATCHING

When sellers interview agents today, they are not just reviewing resumes or asking for listing presentations. They are scrolling Instagram and Facebook. They are looking to see how properties are marketed. They are evaluating consistency, creativity, and professionalism. They want proof that their home will receive more than a sign in the yard - they want to see exposure, strategy, and effort. Buyers are doing the same. The REALTOR® who consistently educates, shares market insights, and demonstrates active involvement in the community often becomes the natural choice when it is time to make a move.

ELEVATING OUR PROFESSIONAL PRESENCE

This understanding was the driving force behind our recent Content & Connections event. The purpose of that gathering extended far beyond creating photos and videos. It was about elevating how we present ourselves as professionals. It was about reinforcing that REALTORS® are knowledgeable advisors, skilled marketers, and dedicated advocates for our clients. By coming together to collaborate and create, we strengthened not only our individual brands but also the public perception of our profession. When the community sees informed, engaged REALTORS® consistently providing value-driven content, trust grows. And trust is the foundation of every successful transaction.

TAKING EDUCATION ON THE ROAD: YPN CONDO CRAWL

Continuing that momentum, we are bringing education and connection into motion with our March 5 YPN Trolley Tour - this time featuring a Condo Crawl in downtown Sarasota. Think of it as a bar crawl, but instead of hopping between cocktails, we will be touring condo communities. Participants will gain firsthand exposure to inventory, pricing structures, amenities, and the unique characteristics that define each building. It is an opportunity to experience the downtown condo market in a dynamic, collaborative setting.

WHERE TO MEET & MEANINGFUL NETWORKING

Attendees can meet at RASM South to ride together or join the group downtown. The afternoon will conclude with a happy hour at One Park, creating space for meaningful conversation and continued connection. While the event promises to be enjoyable, its purpose is strategic. The more knowledgeable we are about our local condo inventory, the more confidently we can advise buyers. The more properties we experience firsthand, the stronger and more authentic our content becomes.

When we learn it, experience it, and share it, we build value - for ourselves, for our clients, and for our profession.

Showing up consistently, both in person and online, strengthens not only our individual businesses but also the reputation of REALTORS® throughout Sarasota and Manatee County. Learn more and register for events at www.myrasm.com/ypn. •

Neal Signature Homes

Refined Living, Thoughtfully Designed

By: Valerie Fox, Neal Signature Homes, New Home Sales Associate, RASM Platinum Sponsor

Neal Signature Homes’ boutique communities are thoughtfully positioned in some of the region’s most desirable locations. Tideline, located in Northwest Bradenton near Anna Maria Island, exemplifies the brand’s coastal luxury sensibility, while additional communities include Waterbury Park in Lakewood Ranch, Aria in Venice, and Everly in Wellen Park.

WHY SEMI-CUSTOM LUXURY MATTERS

Today’s buyers want more than a beautiful home - they want a home that reflects how they live. Neal Signature Homes specializes in semi-custom residences that combine architecturally rich floorplans with the flexibility to personalize finishes, features, and details. The result is a home that feels tailored, refined, and uniquely yours.

DESIGN WITH PURPOSE

With a legacy dating back to 1970, Neal Signature Homes blends classic elegance with modern functionality. Open-concept layouts, gourmet kitchens, spa-inspired owner’s suites, and thoughtfully curated design options come together to create spaces that are as livable as they are luxurious. Each homeowner is guided through a collaborative design process to ensure every detail aligns with their lifestyle.

LUXURY IN THE DETAILS

From premium standard features to carefully planned communities, Neal Signature Homes is known for quality craftsmanship and attention to detail. Whether nestled along scenic lakes or within vibrant master-planned neighborhoods like Lakewood Ranch, these homes are designed to offer both beauty and long-term value.

To learn more about Neal Signature Homes and its portfolio of luxury communities, contact the Online Sales Team at 941-877-6565 or visit www.NealSignatureHomes.com •

RASM Team Member Updates

RASM happily recognizes the workplace anniversaries of our professional staff. L eah DeCesare (da-chez-a-ray), RASM Events Director, celebrated her third anniversary with RASM at the end of March. In her role, Leah brings RASM’s biggest moments to life, overseeing signature events such as the RASM Holiday Party, Installation, the FIRE Conference & Expo: Foundations and Innovations in Real Estate, the CREA Golf Tournament, and the RRCF Sporting Clays Tournaments.

A graduate of Syracuse University, Leah also earned her Master of Fine Arts from Salve Regina University. She is an award-winning, published author and is currently working to sell her second novel. A true book lover, Leah belongs to two book clubs - plus the RASM Staff Book Club.

Leah and her husband have three adult children who all still call the Northeast home, but they never miss a chance to visit the sunny Gulf Coast.

Tiffany Chamberlain, Financial Administration Coordinator, celebrates eleven years with the association this month.

Tiffany manages a variety of day-to-day accounting functions at RASM, helping to ensure that operations run smoothly and efficiently. She values the warm, family-like atmosphere at RASM, enjoys working closely with both the members and staff, and truly feels appreciated as part of the team. When she’s not at the office, Tiffany loves spending time with her husband and their three amazing kids - Zoey, Blaze and Skylar. She loves spending her free time supporting her son at football games as he looks forward to starting soccer, while also cheering on her daughters in their gymnastics activities.

As a family, they enjoy outdoor adventures, including trips to River Ranch for trail riding, along with relaxing at the beach, reading, and playing board games.

Jessica Montague, Membership Director, celebrates her eleventh anniversary with RASM this March. She manages all aspects of REALTORS® memberships, ensuring accurate record-keeping, processing applications and transfers, and providing support to members. Jessica also serves as the Staff Liaison for the RASM Business Partners, Scholarship, and Diversity Committees.

Passionate about member engagement, Jessica enjoys the dynamic nature of her role and the connections she builds each day. She also values the camaraderie of her RASM colleagues. Outside of the office, Jessica enjoys attending concerts with her daughter, cheering on her son at football games, exploring local festivals with her boyfriend, and spending time at home with her cats. She values time spent with family, music, and the moments that help her recharge.

Denise Ricciotti, Director of Professional Development, is celebrating her sixth year with RASM, where she leads the association’s education and training initiatives. Her work focuses on providing learning opportunities and resources that help REALTORS® strengthen their skills and build lasting success in the industry. Denise works closely with committees, industry partners, and staff to bring new and engaging programs to the membership

She also works as the liaison to several committees, including Professional Development, the Leadership Academy, the Global Business Council, and the REALTOR® Attorney Joint Committee. During her six years at the association, she is proud to have earned her CIPS, AHWD, and GREEN designations.

Outside of work, Denise has spent the past two years prioritizing health and wellness, enjoys staying active at the gym, and is currently writing her first novel. She also enjoys spending time with her husband, two daughters, and their rescue dog, Jaxson. •

Bayview Acres: Mainland Waterfront Living Just

Minutes from Siesta Key

By: Daniel Treiman, Michael Saunders & Company

Located south of Stickney Point Road and west of Tamiami Trail, Bayview Acres is one of Sarasota’s most strategically positioned waterfront neighborhoods. Set just south of Phillippi Creek, the community offers mainland flexibility with immediate proximity to Siesta Key. Mature trees, oversized lots, and a mix of classic ranch homes and newer custom builds define the streetscape, while waterfront properties with private docks continue to command premium pricing.

A CLASSIC SARASOTA WATERFRONT NEIGHBORHOOD

Developed primarily in the 1950s through the 1970s, Bayview Acres reflects Sarasota’s early coastal expansion era. Many homes were positioned to take advantage of water access, and in recent years, the neighborhood has seen steady reinvestment, including significant teardown-and-rebuild activity. With no mandatory HOA and minimal deed restrictions, homeowners enjoy flexibility that is increasingly rare in waterfront communities. For buyers seeking room to design and build without barrier island constraints, Bayview Acres presents a compelling alternative.

STRATEGIC

LOCATION WITH GROWING

AMENITIES

Bayview Acres sits in a highly functional corridor. Residents are minutes to the south bridge for direct access to Siesta Key, close to Gulf Gate’s dining and retail, and well-positioned along U.S. 41 for quick travel north

to downtown or south toward Venice. The continued investment near Siesta Drive and U.S. 41 - including Benderson’s planned retail and mixed-use activity - adds long-term upside to the area. As that corridor evolves, Bayview Acres benefits from increased amenities while retaining its quiet residential character.

A SMART OPTION FOR TODAY’S BUYERS

For REALTORS®, Bayview Acres frequently addresses two common client profiles:

Barrier Island Transitions: Owners on Siesta Key who want easier city access, fewer traffic challenges, and more construction flexibility - while maintaining proximity to the beach.

Inland Upgraders Seeking Waterfront: Buyers east of the Trail ready for waterfront living who prefer larger lots, no HOA oversight, and the ability to build a custom home on the mainland.

In both cases, the neighborhood offers a rare combination of location, water access, and redevelopment potential.

FEATURED OPPORTUNITY: 1621 MEMORY LANE

One of the most compelling opportunities in Bayview Acres is 1621 Memory Lane. This half-acre property with 100ft of waterfront is offered as a lot for $1,680,000 or as a to-be-built custom residence by The Vision Group priced at $3,980,000. The proposed residence mirrors the newly constructed home next door on a comparable lot, an adjacent property currently estimated to be valued around $6 million. For clients evaluating new construction economics, this creates a noteworthy value proposition: the opportunity to secure a similar design at a significantly lower entry point. Whether a buyer chooses to bring a builder or move forward with the planned custom residence, the property represents a rare chance to create a brand-new waterfront estate on the mainlandjust minutes from Siesta Key.

BAYVIEW ACRES TODAY

As of early 2026, pricing in Bayview Acres varies widely depending on frontage, lot size, and level of renovation or new construction. Waterfront redevelopment continues to elevate values, particularly as mainland buildable lots become increasingly scarce. With its coastal location, reinvestment momentum, and proximity to Siesta Key and expanding retail corridors, Bayview Acres stands out as a neighborhood where location, flexibility, and long-term upside convergemaking it an increasingly strategic option in Sarasota’s waterfront market. •

RASM PASSPORT NEW FOR 2026

ONE ANNUAL FEE

Pay once and gain access to eligible RASM classes for the full calendar year.

ELIGIBLE CLASSES

Attend as many eligible CE and professional development sessions as you want with no per-class fees.

MEMBERS ONLY

Exclusively for active RASM REALTOR® members.

EASY REGISTRATION

Brewed Connections: Where Networking Becomes Learning

By: Denise Ricciotti, RASM Professional Development Director

In real estate, success is rarely built alone. Behind every confident conversation, smooth transaction, and lasting client relationship is something even more powerful... connection.

At its heart, networking in real estate isn’t just about exchanging business cards. It’s about learning. Every conversation with a fellow REALTOR® or industry partner carries insight, new strategies, fresh perspectives, lessons from challenges, and inspiration from success. When professionals gather intentionally, growth happens naturally.

That’s why the REALTOR® Association of Sarasota and Manatee is excited to introduce Brewed Connections, a new monthly networking experience launching this March. Brewed Connections was created to make those meaningful moments easier to find. Held in a relaxed, welcoming environment over coffee and conversation, each one-hour session is designed to help members build authentic relationships while gaining real-world knowledge they can immediately apply to their business.

Beginning in March, Brewed Connections will meet monthly at both RASM locations:

RASM South: First Thursday of each month, 9:00 - 10:00 a.m.

RASM North: Third Thursday of each month, 9:00 - 10:00 a.m.

These convenient morning sessions make it easy to invest one intentional hour in relationships that can shape an entire career.

Because in real estate, the strongest businesses aren’t built on transactions alone. They’re built on relationships. And every great relationship starts with a conversationoften over a cup of coffee.

Whether you are a new agent looking to build confidence or an experienced professional seeking fresh ideas, we invite you to join us this March and discover how Brewed Connections can turn networking into one of the most valuable learning experiences in your business.

Networking equals learning.

REALTORS® NEWLY DESIGNATED & CERTIFIED

Accredited Buyer's Representative ABR®

Matthew Lee Bender, Leslie Wells Realty, Inc.

Graduate, REALTOR® Institute ® (GRI)®

April Lynn Green, Duncan Real Estate, Inc.

Samantha Elizabeth, Fine Properties

Military Relocation Professional (MRP)

Kimberlie D. MacDonald, Coldwell Banker Realty

Fernando Antonio Taveras, Coldwell Banker Realty

Melissa S. Watrobsky, Coldwell Banker Realty

Resort & Second Home Property Specialist

Darlena Nelms, S&N Real Estate, Inc.

Seniors Real Estate Specialist® (SRES®)

Heather Dawn Claridge, River Hills Properties, LLC

Heather Dawn Ferguson, HomeSmart

Jeff Nemeth, Dalton Wade Inc. •

MARCH & APRIL 2026

CALENDAR OF EVENTS

TUESDAY, MARCH 3

9:00 a.m. 14 HR CE (Day 1 of 2) tSouth

WEDNESDAY, MARCH 4

9:00 a.m. 14 HR CE (Day 2 of 2) tSouth

10:00 a.m. Blood Drive Hosted by the Community Outreach Committee tSouth

THURSDAY, MARCH 5

9:00 a.m. Brewed Connections Networking tSouth

12:00 p.m. CREA Social: Day at the Ballpark rLECOM Park

1:00 p.m. Master Your Market with SunStats iWebinar

2:00 p.m. FIRPTA: What You Need to Know for Your Clients North

2:30 p.m. YPN Trolley Tour: Downtown Sarasota Condo Crawl tSouth

FRIDAY, MARCH 6

8:30 a.m. CREA Marketplace Meeting tSouth

TUESDAY, MARCH 10

10:00 a.m. Fundamentals of Buying and Selling Waterfront Real Estate North

1:00 p.m. Deep Dive into Waterfront Properties North

THURSDAY, MARCH 12

9:00 a.m. Broker Huddle tSouth

FRIDAY, MARCH 13

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, MARCH 16

1:30 p.m. New Member Orientation tSouth

WEDNESDAY, MARCH 18

8:00 a.m. GRI 201 (Day 1 of 2) tSouth

THURSDAY, MARCH 19

8:00 a.m. GRI 201 (Day 2 of 2) tSouth

9:00 a.m. Brewed Connections Networking tNorth

FRIDAY, MARCH 20

8:30 a.m. CREA Marketplace Meeting tSouth

8:30 a.m. RRCF Sporting Clays Tournament aSarasota Trap-Skeet & Clays

MONDAY, MARCH 23

9:00 a.m. Market Forces Impacting Buyers, Sellers, and Real Estate Professionals tSouth

1:00 p.m. Distressed Properties: Foreclosures, Estates, Divorces, Short Sales, and Pre-estate Sales tSouth

WEDNESDAY, MARCH 24

5:00 p.m. After Hours Networking rTamiami Tap

WEDNESDAY, MARCH 25

2:00 p.m. AI in Real Estate: Legalities, Liability and Compliance tSouth

WEDNESDAY, MARCH 27

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, MARCH 30

1:30 p.m. Intro to Contracts North

THURSDAY, APRIL 2

9:00 a.m. Brewed Connections Networking tSouth

FRIDAY, APRIL 3

8:30 a.m. CREA Marketplace Meeting tSouth

WEDNESDAY, APRIL 8

8:00 a.m. GRI 202, (Day 1 of 2) tSouth

9:00 a.m. Business Partner Orientation North

THURSDAY, APRIL 9

8:00 a.m. GRI 202, (Day 2 of 2) tSouth 9:00 a.m. Broker Breakfast: Legal Panel Discussion North

FRIDAY, APRIL 10

8:30 a.m. CREA Marketplace Meeting tSouth

THURSDAY, APRIL 16

9:00 a.m. FIRE Conference and Expo rPalmetto Marriott Resort & Spa

FRIDAY, APRIL 17

8:30 a.m. CREA Marketplace Meeting tSouth

THURSDAY, APRIL 23

1:30 p.m. Intro to Contracts tSouth

FRIDAY, APRIL 24

8:30 a.m. CREA Marketplace Meeting tSouth

WEDNESDAY, APRIL 29

9:00 a.m. Property Management for the Real Estate Practitioner tSouth 1:00 p.m. The Long and Short of Rentals tSouth

THURSDAY, APRIL 30

2:00 p.m. Spotlight on Canada tSouth

CALENDAR KEY:

South 2320 Cattlemen Road, Sarasota, FL 34232 North 2901 Manatee Ave W, Bradenton, FL 34205 Hybrid Class offered online or at specified location. Webinar Class is only offered through webinar. Other Class or event is offered off site.

Registration is requested. See event calendar at: myrasm.com/calendar

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

NEW MEMBER ORIENTATION

Monday, March 16 1:30 - 4:30 p.m. [ South ]

Tuesday, April 14 1:30 - 4:30 p.m. [ North ]

A required 3-hour session for new REALTOR® members that provides essential resources, benefits, responsibilities, and Association guidelines to complete within 90 days of joining RASM. Members Free, Non-CE.

14 HR CE

Tue., Mar. 3 - Tue., Mar. 4 9:00 a.m. - 5:00 p.m [ South ]

Complete all 14 required CE hours in one convenient twoday class while gaining practical guidance that strengthens your business and helps keep you compliant with FREC regulations. Members $89, 14 CE HRS

BLOOD DRIVE HOSTED BY THE COMMUNITY OUTREACH COMMITTEE

Wednesday, March 4 10:00 a.m. - 5:00 p.m. [ South]

Come together to support local hospitals at our RASM blood drive, where every donation stays in our community and each successful donor receives a free wellness check-up and a $30 e-gift card. Registration appreciated

BREWED CONNECTIONS NETWORKING

Thursday, March 5 9:00 a.m. - 10:00 p.m. [ South ]

Thursday, March 19 9:00 - 10:00 a.m. [ North ]

Start your morning with fellow REALTOR® members at this exclusive, no-registration coffee networking hour designed to keep you connected, informed, and engaged in just one hour. REALTOR® Members Free, Non-CE.

CREA SOCIAL: DAY AT THE BALLPARK

Thursday, March 5 12:00 - 3:30 p.m. [ LECOM Park ]

Join CREA for a commercial-only Spring Training outing at LECOM Park, complete with game admission, all-inclusive food and drinks, and a private party deck experience. Members $60.

MASTER

YOUR MARKET WITH SUNSTATS

Thursday, March 5 1:00p.m. - 3:00 p.m. [ Webinar ]

Turn market data into client-ready insights by learning how to analyze real estate statistics and create clear, compelling charts and infographics that position you as the local market expert. Members $10, 2 CE HRS.

FIRPTA

Thursday, March 5 2:00 p.m. - 4:00 p.m. [ North ]

Build confidence in international transactions by mastering FIRPTA requirements so you can properly guide buyers and sellers, avoid costly mistakes, and protect your clients and your business. Members $5, 2 CE HRS

YPN TROLLEY TOUR

Thursday, March 5 2:30 p.m. - 6:30 p.m. [ South ]

Join YPN for a high-energy, St. Paddy’s themed Condo Crawl through downtown to tour top condo communities, sharpen your market knowledge, and network - all in one festive afternoon. YPN Members $15, NON-YPN $25, Non-CE.

FUNDAMENTALS

OF BUYING WATERFRONT PROPERTIES

Tuesday, March 10 10:00 a.m. - 12:00 p.m. [ North ]

Differentiate yourself in a high-demand niche by learning how to confidently buy, sell, and evaluate waterfront properties while understanding the environmental, lifestyle, and regulatory factors that impact these unique homes. Members $10, 2 CE HRS

DEEP DIVE INTO THE WORLD OF WATERFRONT PROPERTIES

Tuesday, March 10 1:00 - 3:00 p.m. [ North ]

Elevate your waterfront expertise by mastering inspections, construction considerations, and hidden costs so you can confidently guide clients through complex waterfront transactions and stand out as a true specialist. Members $10, 2 CE HRS

BROKER HUDDLE

Thursday, March 12 9:00 - 10:00 a.m. [ South ]

Walk away with practical solutions, fresh perspectives, and proven ideas from fellow brokers that help you run a stronger, more profitable brokerage in an hour well spent. Members Free, Non-CE.

GRI 201

Wed., Mar. 18 - Thurs., Mar. 19 8:00 - 5:30 p.m. [ South ]

BUSINESS PARTNER ORIENTATION

Wednesday, April 8 9:00 - 10:00 a.m. [ North ]

Build a powerful personal promotion and marketing strategy that helps you win more listings, overcome objections, sharpen your presentations, and better protect your clients and business by understanding key tax considerations in real estate. Member $86, 8 CE HRS.

RRCF SPORTING CLAYS TOURNAMENT

Friday, March 20 8:30 - 1:00 p.m. [ Sarasota Trap-Skeet & Clays ]

Enjoy a fun day of friendly competition and networking while supporting a great cause at RASM’s Sporting Clays Tournament, benefiting the RASM REALTORS® Charitable Foundation. Individuals $150, $500 Foursome.

MARKET FORCES IMPACTING BUYERS, SELLERS, AND REAL ESTATE PROFESSIONALS

Monday, March 23 9:00 - 12:00 p.m. [ South ]

Strengthen your credibility and client trust by learning how to confidently explain today’s market, interpret key economic indicators, and clearly communicate what it all means for buyers, sellers, and investors. Members $15, 3 CE HRS.

DISTRESSED PROPERTIES: FORECLOSURES, ESTATES, DIVORCES, SHORT SALES, AND PRE-ESTATE SALES

Monday, March 23 1:00 - 5:00 p.m. [ South ]

Learn how to confidently handle foreclosures, short sales, estates, and other distressed transactions so you can protect yourself, better serve clients in difficult situations, and increase the likelihood of closing complex deals. Members $20, 4 CE HRS.

REAL ESTATE MEETS AI: WHAT’S CHANGING, WHAT’S COMING, AND WHAT TO DO

Wednesday, March 25 2:00 - 4:00 p.m. [ South ]

Learn how to use AI safely and compliantly in your real estate business, then stay to connect with fellow REALTORS® over wine and cheese. Members $5, Non-CE.

INTRO TO CONTRACTS

Monday, March 30 1:30 - 4:30 p.m. [ North ]

Gain confidence in Florida’s real estate contracts with this practical, attorney-led refresher on FAR/BAR forms and the key terms every REALTOR® should know. Members Free, Non-CE.

GRI 202

Wed., Apr. 8 - Thurs., Apr. 8:00 a.m. - 5:30 p.m [ South ]

Strengthen your competitive edge with GRI 202 by mastering the latest technology tools and gaining foundational investment knowledge to better serve today’s informed clients. Members $86, 8 CE.

Learn how to maximize your RASM Business Partner membership and grow your visibility, connections, and impact within the REALTOR® community. Members Free, Non-CE.

BROKER BREAKFAST: LEGAL PANEL DISCUSSION

Thursday, April 9 9:00 - 11:00 a.m. [ North ]

Join fellow brokers for a high-impact legal panel and breakfast designed to help you navigate evolving regulations, manage risk, and protect your brokerage in today’s changing landscape. Members Free, Non-CE.

FIRE CONFERENCE AND EXPO

Thursday, April 16 9:00 a.m. - 5:00 p.m.

[ Palmetto Marriot Resort and Spa ]

Elevate your business at the REALTOR®-only FIRE Conference & Expo with powerful speakers, expert panels, breakout sessions, and an interactive expo featuring over 50 business partners. REALTORS® $150, Non-CE.

INTRO TO CONTRACTS

Wednesday, April 19 9:00 - 12:00 p.m. [ South ]

Gain confidence in Florida’s real estate contracts with this practical, attorney-led refresher on FAR/BAR forms and the key terms every REALTOR® should know. Members Free, Non-CE.

PROPERTY MANAGEMENT FOR THE REAL ESTATE PRACTITIONER

Wednesday, April 29 9:00 - 12:00 p.m. [ South ]

Build practical property management skills and learn the legal responsibilities, tenant relations, and realworld strategies needed to confidently manage rental properties. Members $15, 3 CE.

THE LONG AND SHORT OF RENTALS

Wednesday, April 29 1:00 - 4:00 p.m. [ South ]

Discover how to confidently enter the fast-growing short-term rental market by understanding guest trends, evaluating properties, and leveraging technology to market them effectively. Members $15, 3 CE.

SPOTLIGHT ON CANADA

Thursday, April 30 2:00 - 4:00 p.m. [ South ]

Explore Canada’s real estate market with the Global Business Council, then wrap up the class with relaxed wine and cheese networking. GBC Members Free, NonGBC $25, Non-CE. •

RASM MEMBERS NOW WITH

Carolyn Allen, Showtime Realty

RASM Membership Update

By: Jessica Montague, Member Services Director

Connie Joana Almendarez, Keller Williams Island Life Re

Brittany ReAnn Anderson, Luxury Homes of Florida, LLC

Jeffrey Aranjo, KW Coastal Living III

Lelia Austin, Keller Williams On The Water Mireille Barbora, Engel + Voelkers Sarasota

Laura Houston Bell, Medway Realty

Delmar Andrew Bennett, Northgroup Real Estate, Inc.

Ysabel Betancourt, Xclusive Homes LLC

Melissa Biermann, Dalton Wade Inc.

Carolin Bohn, Exit King Realty

Grace Bonaccorso, Preferred Shore LLC

Gloria Marie Bracciano, Douglas Elliman

Sheri Brown, Michael Saunders & Co.

Kelly M. Bruno, LTJ Group Realty LLC

Adam Carrier, Alliance Group Limited

Mikel Owen Chaffee Jr, Fine Properties

Janelle Christian, Palm Paradise Realty Group

Milagros Iliana Chunga, SRQ International Realty LLC

Diane Condon, Preferred Shore LLC

Jason Cooper, Coldwell Banker Realty

Karen Teresa Davis, Blue Realty Team, LLC

Jackie Della Villa, Preferred Shore LLC

Erica Didiego, KW Coastal Living III

Allison Dippold, Preferred Shore LLC

David Andrew Donahue, KW Coastal Living III

Kimberley Anne Donahue, Medway Realty

Lorian Ducharme, Zap Homes LLC

Marcetta F. Dyer, Dalton Wade Inc

Ryan Edwards, Core Commercial Group, LLC

Deborah L. Espinoza, Fine Properties

Johanna Lynn Federwisch, MDG & Associates Real Estate, LLC

Dawn Marie Fertig, Medway Realty

Thomas Fitzpatrick, EXP Realty LLC

Jodi Fleming, Showtime Realty

Crystal J. Fowler, Exit King Realty

Gabrielle C. Fuentes, Preferred Shore LLC

Holly Fullerton, SaraSellsSarasota.com

Melissa Gardner, Fine Properties

Melissa Jean Giallombardo, Coldwell Banker Realty

Natividade Gomes, EXP Realty LLC

Jeffrey Thomas Greenway, Coastal Connection Realty

Bridget A. Haas, Dalton Wade Inc.

Elizabeth Haga, Albert Wooster & Company

Brent Kenneth Haggerty, Rise Real Estate Partner Group, LLC

Alla Hahn, Preferred Shore LLC

Theresa Ham, SeaQuin Realty LLC

Kristina Higgerson, Fine Properties

Alexis Hurley, Exp Realty LLC

Ruth Husel, Marcus & Company Realty

Emily Jerrehian, KW Suncoast

Meghan Marie Judge, KW Coastal Living III

Casey Kincheloe, EXP Realty LLC

Michael Klanot, Dalton Wade Inc.

Fredrick Kunkel, RE/MAX Alliance Group

Alec LaMaida, Douglas Elliman

Vincent Charles LaMaida, Douglas Elliman

Gail A. Lidinsky, Banzhaf & Associates Inc.

Amy Long, Wagner Realty

Randee Linn Long, Sauter by the Water

Ilva Lopez de Belloso, La Rosa Realty LLC

Tammy Renee Lowe, Showtime Realty

Doreen Marino, EXP Realty LLC

Nadiya Anastasia Marisol-Pote, Dalton Wade Inc.

Connie Marois Pozo, Corcoran Dwellings Realty

Maria Christina Marrero, Star Bay Realty Corp.

David Warner Martin, Bright Realty

Rhonda L. Masotta, Premier Sotheby's International Realty

Michael Mckinley, Magna Realty, LLC

Steven McNally, Waterside Realty LLC

Jacqueline Middleton, Showtime Realty

David Robert Miller, Bright Realty

Matthew H. Minnick, Zachos Realty & Design Group

Ashlee Ray Morrell, The Urban Group, Inc.

Marcia H. Morse, Showtime Realty

Adriana Mourot Gutierrez, Paradisus Realty Group CO

Carmen Barbara Narsete, Preferred Shore LLC

Amy Lynn Palladino, Vue Realty, LLC

Artab Aparecida Pangallo, LoKation

Robert William Parker, Realty Hub

Lily Colleen Parsons, EXP Realty LLC

Christine Lynn Paul, Bear Team Real Estate

Sheila Pavao, William Raveis Real Estate

Rachel Louise Pearson, EXP Realty LLC

Lela Halen Pentsa, Michael Saunders & Company

Candi Marie Perry, Fine Properties

Robert M. Rademan, Showtime Realty

Kelly K. Repassy, KW Suncoast

Jared Ross, KW Coastal Living III

Angelica Marie Rossi, Douglas Elliman

Kimsey L. Ruggiero, Dalton Wade Inc.

Laurie Lynn Sabath, RE/MAX Alliance Group

Leanne Jean Sable, EXP Realty LLC

RASM MEMBERS NOW WITH CONTINUED

Allison Sadar, NextHome Excellence

Richard Thomas Schatz, Tideline Real Estate Brokers

Michael I. Schepps, Fine Properties

Mary C. Schmidt, Wagner Realty

Ryan Leo Sheck, Island Real Estate-Anna Maria

Joanne Reed Shinn, Michael Saunders & Company

Bryan Daniel Sinkel, Charles Rutenberg Realty Inc.

Eugene Smith, Albert Wooster & Company

Austin Camp Solari, Fine Properties

MaryAnn Speciale, Tampa Bay Elite Homes, LLC

Denise Steffel, The Steffel Real Estate Group, LLC

Leslie W. Stumpff, Coldwell Banker Realty

Nisha Surve, Grant Team Real Estate

Chelsi Svac, Bingham Realty Inc.

Caitlin M. Sweinsberger, Coldwell Banker Realty

Ida Kay Tidwell, Showtime Realty

Veronika Kaloyanova Trifonova, KW Suncoast

Michael Trzcienski, Palm Paradise Realty Group

Christine Jacqueline Tutko, Tampa Bay Elite Homes, LLC

Sherrilyn Glazier Urfer, Showtime Realty

Amanda R. Vanwinkle, 54 Realty LLC

Carmen Vogl, Keller Williams On The Water Sarasota

Donna L. Wienckowski, Northgroup Real Estate, Inc.

Kathryn Wolfe, Fine Properties F. Bart Youngblood, Showtime Realty

NEW DESIGNATED REALTORS®

William Strickland Bingham, Bingham Realty Inc.

Mark E. Borg, List with 1 Realty

Steven Bradley Boyette, Blue Realty Team, LLC

Stephanie Lyn Burwood, Paradise Palms Realty Group

Robin Eekhof, LuxeKey Real Estate LLC

Tami Kersey, Old Florida Realty LLC

Andrey Markov, Apple Real Estate

Eugene Petrusha, Americas Best Realty FL LLC

Miranda N. Platt, Relax Property Group, LLC

Michelle Lee Richardson, LoKation

Denise Steffel, The Steffel Real Estate Group, LLC

Debra F. Wetzel, Debra F Wetzel Certified Appraiser

NEW REALTORS®

Javier Andres Agudelo, Coldwell Banker Realty

Aaron Wayde Baldwin-Soutas,Keller Williams On The Water

Taylor Belew, Keller Williams On The Water S

Mark Benyaminov, Realnet Florida Real Estate

Josilyn Best, Exit King Realty

Carolin Bohn, Exit King Realty

Deanna Lee Boileau Gilman, Vue Realty, LLC

Kim Anne Bowersox, Keller Williams On The Water

Eleonora I. Branson, Dalton Wade Inc.

Kelly Briandi, Keller Williams On The Water S

Erica Diamond Carde, EXP Realty LLC

Miguel A. Curci, Fidata Real Estate LLC

Danielle Marie Dietrich, Coldwell Banker Realty

Seth Dobbs, EXP Realty LLC

Kimberly Dominguez, Keller Williams On The Water

Sarasota

Michael Allen Dull, RoseBay International Realty, Inc.

Nicolas David Evangelista, Premier Sotheby's

International Realty

Emilee Nichole Evans, Coldwell Banker Realty

Laura Flood, Dalton Wade Inc.

Tainesha Gonzales, The Keyes Company

Maria Gonzalez, Exp Realty LLC

Kathryn Gritz, KW Coastal Living III

Sam Gupta, EXP Realty LLC

Randi Michelle Hamilton, EXP Realty LLC

Kevin D. Hart, KW Coastal Living II

Niva Hirshfeld, Tideline Real Estate Brokers

Natalia Cardona Hubbard, eXp Realty, LLC

Judith Marie Hynes, Michael Saunders & Company

Joshua Anthony Jankowski, Corcoran Dwellings Realty

Shandra Jones, Vue Realty, LLC

Hannah Marie Jordan, EXP Realty LLC

Matthew Edward Kajmowicz, Dalton Wade Inc

Valerie E. Kaulbars, Michael Saunders & Company

Jenine Maria Kenna, Real Broker, LLC

Kelly Killoren Bensimon, Douglas Elliman

Samantha Kirby, Preferred Shore LLC

Lyn Amber Lickliter, Preferred Shore LLC

Amanda Lovell, Douglas Elliman

Artem Lysochenko, Coldwell Banker Realty

Anthony Massaroni, EXP Realty LLC

Rachel Matko, EXP Realty LLC

Joseph T. Mccall, The Keyes Company

Samantha Jo McGuire, Southern Life Realty

Philippe E. Medor, KW Elevate Luxury

Diana Merrin, LPT Realty, LLC

Saradi Mooney, Exit King Realty

Jeffrey Morales Morales, Fidata Real Estate LLC

Jennifer Morgan, Preferred Shore LLC

Massimo Murdocca, EXP Realty LLC

Lisa Napolitano, Douglas Elliman

Katy Elizabeth Niedling, KW Coastal Living III

Luke Paez, The Keyes Company

Andrew P. Pirlozzi, Wagner Realty

Jacalyn Polino, Coldwell Banker Realty

Julie Anne Radtke, Exit King Realty

Cory Austin Rahman, Curk Realty LLC

Ryan Addison Reasoner, Marcus & Company Realty

Anthony Robert Rechul, Michael Saunders & Company

Yasmin Ribeiro Furtado, Exit King Realty

Delilah Knight Rogers, KW Coastal Living II

Anthony C. Rossano, PMI Southwest Florida

Carolina Rotundo, Fidata Real Estate LLC

Lisa Anne Sanders, Keller Williams On The Water S

Ryan Schulz, Fine Properties

Katie E. Shroeger, KW Coastal Living III

Tammy Marie Sinkel, Charles Rutenberg Realty Inc.

Stan Smith, Preferred Shore LLC

Thomas Tahmosh, RE/MAX Alliance Group

Hali Bandy Tallman, RE/MAX Palm

Anastasia Cardona Tanner, eXp Realty, LLC

Frank W. Teresi, EXP Realty LLC

Patrizia Trammell, Coldwell Banker Realty

Alexander Tritschler, RE/MAX Alliance Group

Cory Dean Garcia Van Ginhoven, Redfin Corporation

Christina W. Vescovo, LPT Realty, LLC

Sara Vickers, Coldwell Banker Realty

Kristen Colleen Wade, Bright Realty

Nancy Waite-Howington, Coldwell Banker Sarasota Cent.

Jeffrey Terry Walker, Exit King Realty

Michele Marie Weed, Coldwell Banker Realty

Alwyn J. Wessels, Preferred Shore LLC

Jabari Yohaunce Williams, Harry Robbins Assoc Inc

Jennifer Williams, Allison James Estates & Homes

Rick Wilson, Fathom Realty FL, LLC

Joshua Darren Womack, Preferred Shore LLC

Joshua Dylan Wynne, Compass Florida LLC •

NEW BUSINESS PARTNERS

ACHIEVA CREDIT UNION

5881 Fruitville Rd. / Sarasota, Florida 34232

Representative: Takla Awad

Email: tawad@achievacu.com

Commercial Lending and Business Banking Services.

BLUE VISION ROOFING INC

718 23rd Ave W. / Bradenton, Florida 34205

Representative: Guadalupa Cardenas

Email: BlueVisionRoofing@gmail.com

At Blue Vision Roofing, we provide high quality, dependable roofing services across Florida’s Suncoast, proudly serving communities from Sarasota and Siesta

Key to Bradenton, Anna Maria, and St. Petersburg.

CAREFREE PEST SOLUTIONS

172 Sarasota Center Blvd. / Sarasota, Florida 34240

Representative: Timothy Horvath

Email: ldurmaz@cogentbank.com

A local, licensed, and insured pest control company; our goal is to save our customers time and money by being thorough and recommending a solution that is both effective as well as economical. At Carefree Pest Solutions, we not only specialize in getting rid of unwanted pest in your home or business, we also excel in providing you with superior customer service. Our pest control professionals will seek out and eliminate crawling, flying, and disease-carrying pests and rodents.

CASEY PREMIER SERVICES, LLC

4018 Direct Green Place / Bradenton, Florida 34208

Representative: Patrick Casey

Email: pcasey123456@gmail.com

COASTAL BREEZE GARAGE DOORS

1498 McCall Rd. / Englewood, Florida 34223

Representative: Ashley Koeppen

Email: AshleyK@CoastalBreezeGarageDoors.com

Exceptional Garage Door Solutions. At Coastal Breeze Garage Doors, we provide premium garage door services for residential and commercial properties.

COGENT BANK

1001 3rd Ave W. / Bradenton, Florida 34205

Representative: Lucky Durmaz

Email: ldurmaz@cogentbank.com

We are a state-chartered, Florida-based commercial bank that offers products from a variety of diversified verticals including Association Banking, Business Aviation, and Public Finance to name a few. Keeping a foot in both worlds, we help businesses grow through traditional banking services like Deposit Accounts, Commercial Lending, Treasury Management, SBA Lending, USDA, Private Banking, Residential Lending, and Specialty Financing, including Asset Based Lending.

COVERED BRIDGE LANDSCAPING

LLC

3123 61st Dr E. / Ellenton, Florida 34222

Representative: Anthony Cansialosi

Email: coveredbridgelandscapingllc@gmail.com

Covered Bridge Landscaping is a full-service landscaping company that has been maintaining lawns and landscape since 2008. Our company originated in Western New York and relocated to Ellenton Florida in 2024. We are well-known for being hardworking, honest, and dependable.

ETHOS SIGNING GROUP

4615 Barracuda Dr. / Bradenton, Florida 34208

Representative: Elise Jones

Email: elise@ethossigninggroup.com

Your reliable partner for mobile notary services in Bradenton and surrounding areas. We ensure smooth signings with a focus on reliability and convenience.

FIRST HOME MORTGAGE

900 Bestgate Rd. / Annapolis, Maryland 21401

Representative: Camden Abernathy

Email: cabernathy@firsthome.com

From pre-qualification to closing, we are committed to providing the right loan to finance your home.

FIRST HORIZON

5310 E SR 64 / Bradenton, Florida 34208

Representative: Greg Poznanski

Email: greg.poznanski@firsthorizon.com

We're driven by a passion to help the clients and communities we serve unlock their full potential with capital and counsel.

FLORIDA FARM BUREAU

7289 Palmer Blvd. / Sarasota, Florida 34240

Representative: Eric Albala

Email: eric.albala@ffbic.com

The Florida Farm Bureau Group consists of two domestic property and casualty insurance companies, Florida Farm Bureau Casualty Insurance Company and Florida Farm Bureau General Insurance Company. The group specializes in writing automobile, homeowners, dwelling fire, farm and business owners lines of insurance for members of the Florida Farm Bureau Federation.

FOX AND HOUND HOME INSPECTIONS, LLC

2808 Coventry Way / Sarasota, Florida 34231

Representative: Justin Bracco

Email: JustinSBracco@gmail.com

Inspecting homes with care.

NEW BUSINESS PARTNERS

GREEN VISTA ROOFING LLC

625 Tamiami Trail N Ste J. Nokomis, Florida 34275

Representative: Javier Torres

Email: javier@greenvistaroofing.com

At Green Vista Roofing, we pride ourselves on being Florida’s premier roofing company. With years of experience, a dedicated team of professionals, and a commitment to quality, we are here to meet all your roofing needs. Whether you require installation, repair, or maintenance services, we have the expertise and skills to deliver outstanding results.

GULF COAST GUTTERS & ALUMINUM

4106 24th Ave W.

Bradenton, Florida 34205

Representative: Chris Sanders

Email: sales@gulfcoastguttersandaluminum.com

New and repair services for Seamless gutter installation, soffit, fascia, hardie soffit, aluminum siding for both commercial/condo, business specialty, single family residential homes and trailer homes.

HOME PRO PROPERTY SERVICES LLC

6520 Boxgrove Dr.

Sarasota, Florida 34240

Representative: Christopher Gueli

Email: Fireone1125@gmail.com

Handyman services. Dryer vent cleaning. Lawn and other property services. Just ask...

INVESTORS RE SOLUTIONS, LLC

PO Box 2313

Sarasota, Florida 34230

Representative: David Wolter

Email: David@invresolutions.com

LENNAR HOMES

4301 W Boyscout Blvd.

Tampa, Florida 33607

Representative: Terenia Recupero

Email: Terenia.Recupero@lennar.com

We build homes in some of the most desirable cities in the nation and for all stages of your life: first home, move-up home, or a multigenerational home to accommodate your changing family needs.