Nature Integration Toolkit

Nature Integration Toolkit

A Toolkit for the University of Bristol Community

Welcome to the Nature Integration Toolkit

Welcome to the Nature Integration Toolkit, researched and designed for teams within the University of Bristol.

In this toolkit, we present the findings of our research project with staff and students, where we explored how the whole University community could benefit from embedding nature across its activities and by increasing engagement with nature.

We also offer tools on how to turn these insights into tangible value for the whole University, its staff and students.

Nature Connectedness in Organisations

There is growing recognition of the need for nature to be integrated into the organisations, institutions and systems in which we live,¹ as connecting with and supporting the natural world is important for the wellbeing of the planet and its people.²

However, signs of growing detachment from nature have been observed in Western cultures.³ The UK has been ranked 16th out of 18 countries for the level of connectedness and engagement with nature for its population,⁴ and is one of the most naturedeprived countries in the world.⁵ The concept of ‘nature connectedness’, which describes our sense of relatedness to nature and how we feel and think about nature, offers an opportunity to reverse this. Here is why:

Nature-connectedness is a powerful way to stimulate care for the natural world that focuses on our emotions and experiences of nature, rather than relying on presenting hard facts. Emotional appeal and storytelling can be more effective at engaging people in pro-environmental behaviours than only presenting information on the state of nature.⁶

Nature-connectedness brings to light the interdependency of ecological and human systems.

Human health and wellbeing depend on the planet’s ability to provide “ecosystem services”, including economic activity.⁸ In brief, to create wellbeing societies, we need to “value, respect and nurture planet earth and its ecosystems”.⁹

There is strong scientific evidence proving that natureconnectedness can have incredible benefits on individuals’ wellbeing, mental and physical health. Clinically significant studies showed that nature-connectedness improved life satisfaction, cognitive functioning, and stress relief.¹⁰ ¹¹ ¹² ¹³

As the first University in the UK to declare a climate emergency,¹⁴ and 16th on the People & Planet League,¹⁵ the University of Bristol is known for its sustainability leadership.

As of 2024, Universities across the globe are working towards a nature-positive future.¹⁶ While the University of Bristol’s carbon reduction efforts have inspired prospective and current students and staff before, more can be done to integrate nature and promote nature-connectedness!

SOS-UK states that 64% of students think that Universities should provide opportunities for students to experience nature, while 86% think that Universities should protect and support nature on their grounds.¹⁷ When students visit nature, they do so for their mental health and wellbeing (56%), and research shows that there is a positive correlation between green spaces’ biodiversity and benefits experienced by visitors.¹⁸

Students and staff want to see their institution meet its ambitious sustainability goals and leverage high-impact opportunities to champion environmental stewardship across and beyond the institution.

Encouraging staff and students’ experiences of nature on campus could lead to this: contribute to the University of Bristol Vision & Strategy by 2030 in these ways:

Contributing to the creation of a positive culture, where healthy behaviours are championed and cultivated.

Promoting valuing of University’s green spaces.

Fostering the wellbeing of staff and students to ensure they thrive.

Cultivating students' and staff’s appreciation and care for the natural world, and engagement in pro-environmental actions across and beyond campus.

Our Toolkit

Who are we?

We are a team of 3 Innovation masters students with core discipline subjects of Management and Anthropology.

Over 9 months, we completed a creatively researching how stude ts a d sta t t e University of Bristol relate to nature, what is being done by the institution on ecological objectives, and the effects of interacting with nature for both personal and planetary health. From our extensive research, we have compiled our insights and suggestions within a toolkit to share our findings. Our research findings are specific to this University, and are backed up by discussions with students and staff and research with experts in this field. As a result, the toolkit provides tailored value for the communities and departments within this University.

Who is this toolkit for?

This toolkit is for staff members at the University of Bristol and Student Union, who can influence change within their teams and departments. This includes, but is not limited to, staff members and teams that have wellbeing and/or sustainability and ecology within their remit:

External Estates

Sustainability Team

Students’ Union

Wellbeing Services

Residential Life and Inclusive Communities

We hope that readers will use, develop and disperse this toolkit within their departments, in collaboration with each other, and with students.

How to use this toolkit:

The section ‘Insights and Actions’ presents insights and ideas related to our three themes of (1) Awareness and Knowledge, (2) Engaged experiences and (3) Organisational embeddedness, although each part builds on the previous. Each theme represents a sphere or domain that is important to tackle, to achieve an organisational culture that promotes care for nature and wellness. Certain sections may be more applicable to you or your team depending on your sphere of influence.

You can read this toolkit to inform your knowledge on the topic and challenge yourself to integrate nature more in your work. We also encourage you to disperse this resource, sharing it on departmental’s platforms and bringing it to your team meetings to discuss how the benefits of nature, and the ideas we put forward, can serve your department. This toolkit is to be used in shaping and inspiring nature-positive steps your team could take, whether that be for fellow staff, in student-facing roles, or embedding actions University wide.

This toolkit provides:

Insights into the needs and ideas of students and staff gained from in-person research, interview data and professional expertise.

Practical tools for increasing nature connectedness for health and wellbeing within the student and staff community:

A campaign brief outlining a university campaign to increase engagement with nature across campus.

A printable activity guide to encourage mindful experiences with nature, for distribution amongst the student population.

A team activity to encourage nature embeddedness within departments across the university.

Insights and Actions

1. Awareness and Knowledge

Awareness and Knowledge of Nature

While the health benefits associated with nature are well recognised for many, there remains a lack of awareness and knowledge of the importance of cultivating a stronger relationship with the natural world, and of practical ways of increasing nature connectedness. Through our own research with individuals who live in cities, we discovered several insights about the levels of awareness and knowledge of the natural environment and its benefits:

Many individuals intuitively understand that spending time outdoors ‘is good for them’, but they might not know in which ways it is beneficial to their health and wellbeing. Additionally, this is easily forgotten in everyday life and requires reminding.

There is a gap between academic evidence regarding the benefits of nature, and how this is understood by the average individual. There needs to be informational streams that bridge this gap and raise awareness of the medically proven benefits of spending time in nature in tangible and relatable terms.

Medical evidence highlights that only 20 minutes per day of nature experiences is enough to effectively reduce stress,¹⁹ showing that nature connection does not have to be extensive to experience the benefits.

As part of our research in understanding the student and staff experiences with nature, we gathered insights on how they envisioned the future of nature interactions at the University of Bristol. This session highlighted 3 key insights regarding awareness and knowledge of nature connections on campus:

Participants believed the university should build awareness of the topic of nature-related health.

Students showed that they are often not familiar with where to find nature around campus, and that this information needed to be circulated to all students beyond first years.

Participants suggested a need for direct, motivational and physical prompts to actively remind them to engage with nature for stress reduction and decompression from work and productivity. These prompts would need to clearly articulate the scientific evidence behind the benefits of nature connection in order to appear convincing.

The need for more knowledge and experience of nature on campus has the potential to be tackled through an awareness and activation campaign, as these have been strongly supported for tackling widespread issues within universities.²⁰ Additionally, campaign approaches to change are found to be particularly impactful within universities with limited time resources,²¹ allowing the University to create impactful change with minimal resource overload.

To align with the key insights, this campaign would need to educate students on the nature available on campus and prompt both students and staff to engage with nature in tangible ways using persuasive scientific evidence.

Take it Further

We have created a campaign brief called “When was the last time…?”, which tackles each of the insights relating to awareness and knowledge of nature on campus, as well as prompting engagement. This brief is for the implementation within the Sustainability Team’s “Be the Change” campaignhowever could be in collaboration with the Students’ Union and Wellbeing Services.

This brief is a guideline that is open to alterations and can be tailored in future development, but allows your teams to understand a vision for what a nature awareness and activation campaign could look like within the university.

‘When was the last time…?’

Campaign Brief

Project Overview

The “When was the last time…?” awareness and activation campaign addresses the need for students and staff to be prompted and nudged to engage with nature on campus.

The goal is to encourage small, achievable and mindful interactions with nature, in order to promote well-evidenced mental and physical health benefits associated with nature connectedness, as well as a greater sense of care for the natural world.

This will be achieved through a collaboration with Sustainability’s “Be The Change” campaign for the 2024/25 academic year. Success for the campaign will be measured by student and staff engagement with campus nature and green spaces, uptake of distribution materials and interactions with social media posts.

Deliverables and Distribution Channels

Campaign deliverables and forms of distribution suggestions include but are not limited to:

A few strategic Posters: Placing posters within toilets is a particularly effective location to increase engagement with the campaign for students (such as those in libraries and social areas), and for staff spaces it should be placed within kitchens and offices.

Sign board: To be placed within and around campus-owned outdoor and green spaces (such as Royal Fort Garden) and accommodation green spaces (such as Goldney Grotto and Garden).

Leaflets and stickers: To be shared at university-led events (such as the SU Welcome Fair and Open Days).

Social media posts: To be shared across relevant platforms at regular intervals to encourage sustained engagement.

Advertisement banners: To be shown on relevant university website pages, and displayed on screens across campus.

Campaign Content Examples

The campaign is focused on the same principles, with unique and strategic prompts based on specific locations and contexts. 10

The outline for posters, leaflets and signs is as follows: When was the last time you… (nature interaction example)?

Scientific evidence of the mental and physical health benefits of this nature interaction

Call to action

Exemplar content:

For a poster placed in a Senate House study space: “When was the last time… you visited Royal Fort Gardens for a break? Research proves that just 20 minutes in nature reduces stress hormones in your body. Why not take a study break and visit, it’s only a 5 minute walk away!”

For a leaflet pinned on a staff noticeboard: “When was the last time… you listened to the birds? Science proves that the sounds of nature improve attention and cognitive ability. Take a moment to notice the natural sounds outside of your window.”

For a sign placed within a campus green space: “When was the last time… you smelled a flower? Research says that these scents can lower feelings of anxiety. There are 100 species of flowers in this green space - why not explore them?”

Stickers, social media posts and advertisement banners will use a generalised and shortened version of the campaign, for example:

“When was the last time… you experienced the benefits of nature?” “When was the last time… you explored the nature available on campus?”

Target Audience

The overall audience for this campaign is both students and staff across the university, including but not limited to undergraduates, postgraduates, lecturers and professional services staff. The wide scope of the campaign aims to reach as many individuals as possible who interact with the campus, as everyone can benefit from positive interactions with nature.

The most impact will occur by targeting the campaign at students and staff who do not already interact with nature on campus, or generally in their lives. For this reason, it is important to consider how the campaign messaging will relate to individuals who may not have experienced nature connection before.

Tone of Voice

The campaign tone of voice will be friendly, informal and inspiring. It is meant to gently inform the reader about the benefits of small interactions with nature, and motivate and empower them to engage in these experiences. It should not create feelings of pressure or guilt. Rather than demanding action, it should inspire and motivate it, through recall effect and nostalgia.

Campaign material must use accessible language and avoid jargon words. For students and staff who do not already interact with nature, even the term “nature connection” could be considered a weighted phrase, and may deter individuals who do not know what this entails.

The scientific evidence of health benefits will be simple, brief and informal, and not include complicated language. For example, the statement “Bauer & White (2023) suggest that time in nature results in significantly lower systolic and diastolic blood pressure” can be simplified to “Research shows that time in nature is effective in reducing blood pressure”.

Campaign Concept Statement

The key consumer benefit of this campaign is the call to action provided within the campaign material. By encouraging simple and approachable interactions with nature, students and staff can experience the mental and physical benefits of nature, and the university will benefit from increased engagement with green spaces.

Campaign Considerations

In order to revise this campaign, it may be necessary to conduct further research on a more niche target demographic to make the campaign content more specific.

While there are no major factors that are foreseen to compromise the completion of this campaign, a key consideration is funding the printing of the posters, signs, leaflets and stickers. If required, additional funding may be available through:

Institute Emergent Projects Fund Green Apple Scheme

Campaign Design Inspiration

The following links demonstrate design inspiration from related campaigns and design styles.

Nature Positive Campaigns: https://www.naturepositive.org/ https://nowfornature.org/

Awareness Campaigns: https://www.bristolnights.co.uk/projects/bristol-rules https://www.mentalhealth.org.uk/our-work/public-engagement/mentalhealth-awareness-week/resources

Public Health Campaigns: https://www.england.nhs.uk/nhsidentity/examples/mixed-partnershippublic-health-campaign-poster-3/ https://campaignresources.dhsc.gov.uk/campaigns/better-health-everymind-matters/various-a4-posters/

Campaign Stakeholders

While the key stakeholder for this campaign is the Sustainability team, this project may benefit from collaboration between multiple departments and teams in order to strengthen the message of the campaign - such as the Student’s Union and Wellbeing Services Below are suggested roles for the various stakeholders related to this campaign, but is not a definitive list.

Stakeholders to lead campaign content, design and execution: Sustainability Team

Stakeholders for potential collaboration of resources: Wellbeing Services Students’ Union

Stakeholders to be consulted: Departments involved in the production of campaign materials, such as Print Services.

Departments that manage spaces where campaign materials may be posted, such as Library Services, External Estates and Residential Facilities, such as Internal comms.

Marketing and Communications, including the Marketing and Media and PR teams.

2. Engaged Experiences with Nature

Engaged Experiences with Nature

In order to achieve the wellbeing benefits of nature connection, it is important that the experiences with nature are engagedhowever small and simple the interaction.²²

However, in our research with University of Bristol students, staff and experts in nature connection practices, we identified important barriers to engaged experiences with nature:

While students and staff may pass through the green spaces and pass nature on campus, their contact with nature is often passive and lacking the sensory interactions with nature.

Individuals often find it difficult to be fully engaged with nature, as they are unsure of what this entails, what they should feel or how it should be done.

Stigmatised stereotypes of the type of person who engages in nature connection activities (“Hippy”, etc) deter people from taking part in nature connection activities.

There is a need for idle and joyful time spent in nature, that is simply for the purpose of enjoyment and connection to nature.

To explore this topic within the university context, we conducted research with students and staff where we gave them a paper booklet with simple and fun guided sensory-based nature activities to complete. We used sensory prompts due to the ample evidence that identifies sensory engagements with nature as a key pathway to closer, healthier and more sustainable relationships with nature.²³ In this way, the students and staff participants could experience deeper nature connection, and in turn experience more of the benefits.

Our activity guide was extremely well received, with 100% of participants surveyed having had a positive experience at the activity, reflected upon it since and been inspired to engage more with nature in their lives. In particular, the activity was shown to have a lasting impact on levels of talking about nature, visiting it more frequently and noticing and taking in nature around them to a greater extent and appreciation. Most notably, 82% are “very likely” to support a campaign encouraging staff and students to engage with nature more around campus.

See below for more insights from this session:

Pre-states included: “tiredness”

“stress”

“feeling stuffy brained” from being inside all morning

Post-states

“calm” “restfulness” “grounded” “it changes your whole mood"

"I'm shocked it works"

“I felt more conscious of my surroundings”

“I feel more present, like I have more energy and have a better mindset”

Survey 2 Week later

“I felt relaxed and connected to nature”

“I feel encouraged to continue spending time in nature... as I know it helps my wellbeing”

”I want to be more aware of the nature around me”

“Since the event I've tried to be more mindful when being in nature as I feel the best after doing so.”

As a result, we have provided a revised version of this activity guide as part of this toolkit, with step-by-step instructions for novice nature explorers to understand what nature connection might feel like, and to reflect upon the positive effects they experience. This guide has the potential to:

Embed first-hand nature connection experience in students and staff, in order to generate ongoing engagement and appreciation of nature throughout their lives.

Foster positive relationships with campus nature and green spaces, increasing a sense of student and staff community ownership and belonging.

Ultimately improve student and staff wellbeing through experienced benefits of nature connection.

Take it Further

Take a look at the activity guide and try it out on yourself or with your team! Did you experience any positive emotions or benefits?

This guide can be distributed within the Students’ Union, Wellbeing Services, Residential Life and Inclusive Communities SharePoint pages to be used internally, given to students and staff as a wellbeing resource or handed out as physical copies at events.

While the printing of the activity guide will incur costs of approximately 25p each,²⁴ we believe it is important for the guide to be printed where possible, to allow individuals to take it along with them and physically note down their experiences as they explore nature. However, we have also provided an online version for convenience and accessibility for users.

View the printable version of the guide here

3. Organisational Embeddedness

Organisational Embeddedness

In order to facilitate long-term nature embeddedness within the University of Bristol, it is important to create advocates for change within university departments and start the process from within. There is real interest for this to occur, since 91% of student and staff participants we surveyed were in support of the university becoming nature-positive in the future.

As part of our research with experts in the topic of nature connection, we found that people in positions of influence are more likely to become advocates for nature-connectedness and appreciate its value from having had first-hand experiences. This is particularly relevant for individuals who have the power to facilitate nature-positive changes within organisations. That’s you!

The need to integrate nature connection from within organisations is also beneficial for the employees themselvesresulting in increased wellbeing, pro-environmental behaviours, performance and creativity.²⁵

Changing the culture from within will require teams to have conversations around the importance of allowing staff and students to decompress in nature when needed, and to create designated time for idle time in nature.

We have created a team activity inspired by innovative thinking practices using thoughtful prompts to facilitate discussions about how to fully integrate nature and health within your team or department. By creating short, medium and long-term goals, actions can range from simple and aspirational and inspire positive future visions.

By completing this activity together, your team can work towards a united goal for nature and health within your specific context, become active advocates for nature, and experience the benefits of nature connectedness.

Take it Further

Organise a team meeting to run through these activities and have open discussions about nature in a non-judgemental enviroment. It’s okay if you don’t get through all of the activities - they don’t have to be done all at once! It’s meant to provoke thought and inspire actions, and can be re-visited throughout the year.

TEAM ACTIVITIES

2 discussion activities

Within our team/department, how might we…

How might we reduce our department’s impact on nature and the environment?

Becoming a paperless department

Encouraging and rewarding sustainable commuting

How might we physically embed nature within our team/department?

Introduce more indoor plants

Use natural materials and colours

Open windows for fresh air where possible

How might we structurally integrate nature for our department’s health and wellbeing?

Organised breaks outdoors in nature

Nature-inspired team-building activities

How might we encourage our network of students and staff to participate in nature-based initiatives?

Incorporating nature into student and staff-facing events

Including nature positivity on public-facing website pages

1 Doing activities

Use the activity guide from this toolkit to discover your own connections to nature on campus. What kinds of nature did you notice on campus?

Did this surprise you?

How did the activity make you feel?

How could you integrate these activities into your daily life?

3 Goal activities

Based on these discussions, come up with some short, medium and long-term goals for the integration of nature to aspire for. Be sure to follow-up on these targets and re-visit them in order to ensure they are achievable and realistic.

Short term goals:

Medium term goals:

Long-term goals:

Impact

Impact

By implementing the activities within this toolkit, you can generate real change for the university community and create long-lasting value on an individual, departmental and organisational level:

This toolkit’s alignment with the University of Bristol’s 2030 Strategy improves the reputation of the University of Bristol as a sustainability leader, contributing to higher scores in reputational rankings. This has the potential to attract more students, create future additional funding and enhance public perceptions.²⁶

Enhanced student wellbeing can improve students’ academic achievements, resilience and course continuation,²⁷ ultimately benefiting the university’s reputation and income.

Improving departmental awareness and knowledge of the benefits of nature allows our university to lead the way in nature-positive actions and offerings while encouraging naturepositive confidence within their departments.

Pre-produced resources and collaboration between departments reduces effort and saves time, while ensuring each department can align with its team capacities and fully complete its other duties, potentially reducing employee stress from overwork and improving overall productivity.²⁸

Further Resources

We have shortlisted some relevant resources that may be relevant to your nature connectedness journey:

The Nature Connection Handbook

https://findingnature.org.uk/wp-content/uploads/2022/04/the-natureconnection-handbook.pdf

A practical guide for increasing people’s connection with nature, including activity suggestions and case studies.

Nature Connected Organisations Handbook

https://findingnature.org.uk/wp-content/uploads/2023/09/natureconnected-organisations-handbook.pdf

An informative guide providing information and suggestions for organisations to connect with nature for sustainable futures and workplace wellbeing.

Noticing Nature Report

https://nt.global.ssl.fastly.net/binaries/content/assets/website/national/ pdf/noticingnaturereport final.pdf

From the National Trust, this report discusses in detail the benefits of nature for wellbeing, and the importance of simple nature noticing.

Nature and Me

https://ncxrg.wp.derby.ac.uk/wpcontent/uploads/sites/28/2021/04/NatureMe-Booklet-2021.pdf

In this booklet, the National Trust outlines 5 ways to strengthen the relationship between people and nature.

Nature Connectedness Course

https://www.derby.ac.uk/short-courses-cpd/online/free-courses/natureconnectedness-relationship-with-nature/

Provided by the University of Derby and endorsed by Natural England, this short free course provides learnings into nature connectedness, its value and how to utilise frameworks to positively impact pro-nature and environmental behaviours, and overall well-being.

Connecting With Nature Toolkit

https://www.solentmind.org.uk/assets/uploads/resources/Nature%20To olkit.pdf

This short toolkit from Mind includes practical activity suggestions for connecting to nature for health and wellbeing.

Nature and Environment to Attain and Restore Health Toolkit

https://www.epa.ie/publications/research/environment--health/JS--NEAR-Toolkit-FINAL-V1.6-1Oct20.pdf

This toolkit provides in-depth justifications for the importance of nature for health and wellbeing, as well as detailed suggestions for engaging individuals in natural spaces.

Nature Positive Initiative

https://www.naturepositive.org/

The Nature Positive Initiative is open to any institution and organisation that want to support and implement the Nature Positive global goal for nature.

Business for Nature

https://www.businessfornature.org/

This global coalition drives business action to achieve a nature-positive economy, providing technical expertise for organisations.

The Human Nature Partnership

https://humannaturepartnership.com/

Using the science behind nature connection, this partnership provides strategy advice, project delivery and workshops to embed the benefits of nature connection within organisations.

Belonging to Nature

https://belongingtonature.com/?page id=1663

Belonging to Nature has published a Manual of Activities with 30 workshops that can be used in different settings, and that range from energisers to team building, to content based sessions. These have been tested with different groups in 6 european countries through an Erasmus+ project.

Afterword

Thank you!

Thank you for reading this toolkit - we hope your teams can use these insights and suggestions to foster nature positivity for the University of Bristol community.

References

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