To promote Santa Fe as a world-class culinary destination and to educate people about Santa Fe restaurants and wine, to support the food, wine and service education of Santa Fe restaurant staff and the food education of local children (by SF chefs) in serving, cooking, and eating healthy foods so these groups have the chance to become future culinary leaders.
Celebrating 35 Years 7.7 Million Economic Impact
605K + Raised for Education
S F W C F
I Love Santa Fe
CHARITABLE GIVING & EDUCATIONAL INITIATIVES
Santa Fe Wine & Chile supports the local restaurant community through Wine 101 & 201 courses and funding certifications via the Court of Master Sommeliers, benefiting over 300 students with certifications and classes, with a total of $225K in educational investments to date.
For the past 16 years, the Live Auction & Culinary Classic has raised more than $380,000 for Cooking with Kids, a program dedicated to empowering children with hands-on nutrition education and teaching them to make healthy food choices. Santa Fe’s top chefs volunteer as Superchefs, inspiring students by sharing the joy of cooking and eating
OVERVIEW
The Santa Fe Wine & Chile Fiesta is an annual celebration exclusively devoted to exceptional wine and food. The heart of the week features wine-driven experiences—Trade, Reserve, and Grand Tastings that spotlight our winery partners —while Santa Fe’s top chefs and restaurants bring the city’s vibrant culinary scene to life through seminars, cooking demonstrations, wine-paired dinners, and signature events. Together, these elements create a dynamic blend of flavor, craft, and collaboration that showcases Santa Fe as a truly world-class culinary destination. Your time, effort, and exquisite wines help make the Santa Fe Wine & Chile Fiesta one of the premier wine and food events in the country. We could not do it without you!
EVENTS
Across five standout days, we present 30 unique experiences that connect brands with 5,000-plus high-value consumers. It’s a prime opportunity to engage a savvy, influential audience in real time.
RESTAURANTS
We partner with amazing Santa Fe restaurants, creating unique moments that support distribution and volume goals. It’s a powerful way to get in front of key customers and drive meaningful exposure.
WINERIES & IMPORTERS
We bring together an exceptional lineup of wineries and importers, creating an exciting space for industry visibility, connection, and collaboration. It’s a vibrant platform to meet key players, spark new partnerships, and build lasting relationships.
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EVENT CATEGORIES
From wine seminars and cooking demos to guest chef luncheons, winery dinners, and special events—we offer a broad range of opportunities for consumer brand engagement. It’s a chance to connect with audiences in fun, flavorful, and memorable ways.
As a participating winery, you’ll enjoy standout marketing opportunities—from social media features and websitespotlightstoinclusioninourprintedbrochureandongoinge-marketinganddigitalpromotions. RegistrationFormscomingsoon!
NEWTEAMADDITION
We’re thrilled to welcome Makayla Moore as our new Guest Experience & Vendor Relations Manager. With a strong foundation in hotel management, winery operations, and wine procurement, Makayla is your go-to contact for all winery participation needs. She looks forward to working with you and supporting a successful Fiesta!
S F W C F CLICKHERETOREGISTER
WINERY SAMPLING EVENTS
Wednesday, Sep 23
Take part in the Trade Tasting, an exclusive event attended by 500+ restaurant and retail wine staff, operators, and educators from the vibrant Santa Fe hospitality community. This is a unique opportunity to showcase your wines to key industry professionals, foster new relationships, and increase your presence in the local restaurant and retail scene.
Thursday, Sep 24
Join us at the Reserve Tasting for an exclusive opportunity to showcase your distinguished wines to an engaged audience of 500 wine enthusiasts and industry leaders. With 80+ top wineries in attendance, this dynamic event offers prime exposure through a walkaround tasting, chef-crafted bites, and a silent auction featuring rare wines, while supporting the Santa Fe Wine & Chile Fiesta’s educational programs and community initiatives.
Saturday, Sep 26
The Grand Tasting, an unforgettable celebration of wine, food, and community! Featuring 80 wineries, 60 of Santa Fe’s top restaurants, and 3,000 enthusiastic consumers, this event offers a prime opportunity to showcase your wines and connect with a vibrant audience. Enjoy gourmet bites, live music, and an unforgettable atmosphere, plus early access with the exclusive Gold Pass for 500 guests. It’s an incredible chance to put your wines in front of passionate wine lovers and industry professionals.
10 SEMINARS
SEMINARS
Each year, our guest sommeliers, presenters, and wine educators host engaging and informative seminars, exploring topics like wine trends, regions, glassware, and pairings. Whether you're a professional in the industry, a passionate collector, or someone looking to deepen your wine knowledge, these 60-minute seminar sessions offer the perfect opportunity to taste, learn, and exchange insights while tasting a selection of interesting wines.
800 ATTENDEES
30+ WINE PARTNERS
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SOMMELIERS
June Rodil, MS
CEO & Partner, Goodnight Hospitality
Wine Writer and Book Author
Marika Vida-Arnold
Brand Ambassador and Educator National spokesman for JUSTIN Vineyards
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MS & DWS, Treasury Wine Estates
2025 PARTICPANT WINERIES
Avallé
Banfi Vintners
Banshee Winery
Bogle Family Wine Collection
Brassfield Estate Winery
Bricoleur Vineyards
Broadbent Selections
Brooks Wines
Casa Rondeña Winery
Caymus Vineyards
CHANDON Cline Family Cellars
Constellation Brands
DAOU Vineyards & Winery
Delicato Family Wines
DeLille Cellars
Donnachadh Family Wines
Duckhorn Vineyards
Embudo Valley Vineyards
Europvin USA
Frank Family Vineyards
Frederick Wildman & Sons Ltd.
Freixenet Mionetto USA
Gemstone Vineyard
Gérard Bertrand
Groth Vineyards & Winery
Gruet Winery (Precept)
HALL Wines
Hampton Water Wine Company
J. Lohr Vineyards & Winery
Jackson Family Wines
Jaramillo Vineyards
JUSTIN Vineyard and Winery
Kistler Vineyards
Kosta Browne
Lescombes Winery
M Imports
Maison Louis Latour
Martin Woods
McCollum Heritage 91
Merry Edwards
Michael Corso Selections
Michael David Winery
Mission Winery
Noisy Water Winery
North Coast Wine
Olé & Obrigado
Opus One Winery
Palm Bay International
Paradigm Winery
Paul Hobbs Wines
Peake Ranch Winery
Pernod Ricard
Ramey Wine Cellars
Ridge Vineyards
Rodney Strong Wine Estates
Rombauer Vineyards
Royal Wine Corp
Shaw-Ross International Importers
Sheehan Winery
Silver Oak Cellars
Skurnik Wines & Spirits
Sonoma-Cutrer
Stags' Leap Winery
Tablas Creek Vineyard
Trinchero Family Estates
Valkyrie Selections (Marine Layer)
VARA Winery
Veritable Wines & Estates
VIK WINE
Vineyard 29
Vino del Sol
Viva Vino
Vivác Winery
Willamette Valley Vineyards
WX Brands S F W C F
COMMUNICATION & MARKETING
EMAIL MARKETING SOCIAL FOLLOWERS IMPRESSIONS BROCHURE
15K DISTRIBUTED
SF KEY LOCATIONS
40+ EMAIL BLASTS
20K SUBSCRIBERS
4.5K IG FOLLOWERS
7.5K FB FOLLOWERS
950K+ PARTNER IMPRESSIONS
WHO ATTENDED?
The Santa Fe Wine & Chile Fiesta attracted 5,0 attendees and brought visitors from near and to enjoy the beauty of Santa Fe. Throughout t week, guests participated in a variety of SFW events, including wine dinners at lo restaurants and visits to unique shops arou the city. This celebration highlighted Santa F vibrant charm, making it a must-visit destinati for food, wine, and culture lovers.
LOCAL CHEFS
2025 RESTAURANT & CULINARY PARTNERS
Agave Restaurant at the Eldorado Hotel
Alkemē at Open Kitchen
Anasazi Restaurant
Andiamo!
Atrisco Café & Bar
Baked & Brew
Baker's Blueprint
Bakery Feliz
Beck & Bulow
Bonita Restaurant
Bourbon Grill
Boxcar of Santa Fe
Bruneni Elevated Catering
Bueno Foods
Bull Ring, The Cafecito
Capital Coal Neighborhood
Eatery
THE Capitol Café
Cowgirl BBQ
Coyote Cafe
Crepas-Oh!
El Nido
Escondido
Flying Tortilla
Gabriel’s
Horno Restaurant
Izmi Sushi Bar
Joseph’s Culinary Pub
Julia: A Spirited Restaurant and Bar
Kingston Residence of Santa Fe
La Boca
La Plazuela at La Fonda on the Plaza
La Tertulia - Guest Chef
Links Bar & Grill, The Luminaria at the Inn and Spa at Loretto
Market Steer Steakhouse
Market Street
Ortiz at Hilton Santa Fe
Osteria D’Assisi
Palace
Pantry, The Pantry Rio, The Pink Adobe, The
Plaza Café Downtown
Plaza Café Southside
Santa Fe Capitol Grill
Santa Fe Community Colle
Santa Fe School of Cookin
Santacafé
Santo, Boulder
Sazón
Shed, The SkyFire at Bishop's Lodge
Social Kitchen + Bar
Sysco
Terra @ Four Seasons
Rancho Encantado
TerraCotta Wine Bistro
Tesuque Village Market
Time Travelers Gastro Pub
Tomasita’s
Tortilla Flats
Tulsi Restaurant
Vinaigrette
what THE truck Catering Co.
Wolf and Roadrunner
Zacatlán
El Sabor at The Alley
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Rowley Farmhouse Ales
San Francisco Street Bar & Grill
WORD ON THE STREET!
IT WAS A FUN EXPERIENCE, AND I CAN’T WAIT TO BE THERE AGAIN NEXT YEAR!
RON CROWDER SANTA FE, NM
ANOTHER FANTASTIC EXPERIENCE—EVEN WITH THE RAIN!
JK LEONARD SAN ANTONIO, TX
WELL DONE! ANOTHER YEAR IN THE BOOKS. LOVED THE TOUR LUNCH —IT WAS FANTASTIC!
LENN SMITH AMARILLO, TX
SUCH AN AMAZING EVENT. WE’VE ATTENDED TWICE NOW AND WOULD LOVE TO MAKE IT A REGULAR TRADITION.
MARY JOHANNA PHOEINX, AZ
MY FIRST TIME VISITING SANTA FE AND THE SFWCF—I HAD THE BEST TIME! DEFINITELY HAVE TO SPREAD THE WORD.
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THOMAS KELLER WAKE FOREST, NC
ATTENDED? S F W C F
STATE OF RESIDENCE
FIESTA GALLERY
THE TEAM
As a nonprofit organization, the Santa Fe Wine & Chile Fiesta operates yearround with a small, dedicated team in collaboration with our Board of Directors to bring the Fiesta to life. Your partnership and support make it all possible—we couldn’t do it without you!
