LET’S TAKE A LOOK AT WHAT WE CAN ACCOMPLISH AT THIS YEAR’S FIESTA
MISSION
To promote Santa Fe as a world-class culinary destination and to educate people about Santa Fe restaurants and wine, to support the food, wine and service education of Santa Fe restaurant staff and the food education of local children (by SF chefs) in serving, cooking, and eating healthy foods so these groups have the chance to become future culinary leaders.
Santa Fe Wine & Chile supports the local restaurant community through Wine 101 & 201 courses and funding certifications via the Court of Master Sommeliers, benefiting over 300 students with certifications and classes, with a total of $225K in educational investments to date.
For the past 16 years, the Live Auction & Culinary Classic has raised more than $380,000 for Cooking with Kids, a program dedicated to empowering children with hands-on nutrition education and teaching them to make healthy food choices.
Santa Fe’s top chefs volunteer as Superchefs, inspiring students by sharing the joy of cooking and eating real food.
WORD ON THE STREET!
JK LEONARD SAN ANTONIO, TX IT WAS A FUN EXPERIENCE, AND I CAN’T WAIT TO BE THERE AGAIN NEXT YEAR! RON CROWDER SANTA FE, NM
ANOTHER FANTASTIC EXPERIENCE—EVEN WITH THE RAIN!
SUCH AN AMAZING EVENT. WE’VE ATTENDED TWICE NOW AND WOULD LOVE TO MAKE IT A REGULAR TRADITION.
MARY JOHANNA PHOEINX, AZ
WELL DONE! ANOTHER YEAR IN THE BOOKS. LOVED THE TOUR LUNCH —IT WAS FANTASTIC!
LENN SMITH AMARILLO, TX
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MY FIRST TIME VISITING SANTA FE AND THE SFWCF—I HAD THE BEST TIME! DEFINITELY HAVE TO SPREAD THE WORD. TOM KELLER WAKE FOREST, NC
PRESS HIGHLIGHTS
Forbes
Sep 09, 2025 SF New Mexican Sep 22, 2025 Wine Business
13, 2025 Travel + Leisure
July 8, 2025
Condé Nast Traveler (US)
Aug 21, 2025
PROGRAM HIGHLIGHTS
Last year’s programming was a strong success, featuring standout experiences such as the Ghost Ranch tour, two scenic Sky Train excursions, and interactive wine seminars and culinary tastings.
Ghost Ranch Tour
Ghost Ranch tour of O’Keeffe’s landscapes followed by a Rombauer Wine–paired lunch with Chef Graham Dodds and Bob Knebel. S F W C F
SkyRailway Train Tour
Two unique train tours on Tuesday and Wednesday offer scenic Santa Fe views paired with incredible wines poured by expert sommeliers.
Rosé All Day Walk-around Event
An afternoon at Bishop’s Lodge tasting a curated selection of Rosé wines from around the world, paired with small bites in a relaxed, social setting.
Drink Pink Wine Seminar
A guided tasting of global rosé wines led by Wanda Mann, exploring diverse styles, pairings, and the stories behind each wine.
Last year’s Fiesta brought together an exciting mix of wineries, chefs, and beverage partners, all dedicated to showcasing the finest in food, wine, and craft beverages. With more restaurants participating each year, guests enjoy exclusive tastings, engaging demos, and innovative pairings, making it a truly unforgettable celebration of flavor.
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SOMMELIERS
June Rodil, MS
CEO & Partner, Goodnight Hospitality
Tim Gaiser, MS
Wine Writer and Book Author
Marika Vida-Arnold
Owner & Educator, Vida Et Fils
Consulting
Joe Spellman, MS
National Spokesman for JUSTIN Vineyards
Gillian Ballance
MS & DWS, Treasury Wine Estates
PARTICIPATING WINERIES
Avallé
Banfi Vintners
Banshee Winery
Bogle Family Wine Collection
Brassfield Estate Winery
Bricoleur Vineyards
Broadbent Selections
Brooks Wines
Casa Rondeña Winery
Caymus Vineyards
CHANDON Cline Family Cellars
Constellation Brands
DAOU Vineyards & Winery
Delicato Family Wines
DeLille Cellars
Donnachadh Family Wines
Duckhorn Vineyards
Embudo Valley Vineyards
Europvin USA
Frank Family Vineyards
Frederick Wildman & Sons Ltd.
FreixenetMionetto USA
Gemstone Vineyard
Gérard Bertrand
Groth Vineyards & Winery
Gruet Winery (Precept)
HALL Wines
Hampton Water Wine Company
J. Lohr Vineyards & Winery
Jackson Family Wines
Jaramillo Vineyards
JUSTIN Vineyard and Winery
Kistler Vineyards
Kosta Browne
Lescombes Winery
M Imports
Maison Louis Latour
Martin Woods
McCollum Heritage 91
Merry Edwards
Michael Corso Selections
Michael David Winery
Mission Winery
Noisy Water Winery
North Coast Wine
Olé & Obrigado
Opus One Winery
Palm Bay International
Paradigm Winery
Paul Hobbs Wines
Peake Ranch Winery
Pernod Ricard
Ramey Wine Cellars
Ridge Vineyards
Rodney Strong Wine Estates
Rombauer Vineyards
Royal Wine Corp
Shaw-Ross International Importers
Sheehan Winery
Silver Oak Cellars
Skurnik Wines & Spirits
Sonoma-Cutrer
Stags' Leap Winery
Tablas Creek Vineyard
Trinchero Family Estates
Valkyrie Selections (Marine Layer)
VARA Winery
Veritable Wines & Estates
VIK WINE
Vineyard 29
Vino del Sol
Viva Vino
Vivác Winery
Willamette Valley Vineyards
WX Brands
VISITING TALENT
LOCAL CHEFS
PARTICIPATING CULINARY PARTNERS
Agave Restaurant at the Eldorado Hotel
Alkemē at Open Kitchen
Anasazi Restaurant
Andiamo!
Atrisco Café & Bar
Baked & Brew
Baker's Blueprint
Bakery Feliz
Beck & Bulow
Bonita Restaurant
Bourbon Grill
Boxcar of Santa Fe
Bruneni Elevated Catering
Bueno Foods
Bull Ring, The Cafecito
Capital Coal Neighborhood Eatery
THE Capitol Café
Cowgirl BBQ
Coyote Cafe
Crepas-Oh!
El Nido
Escondido
Flying Tortilla
Gabriel’s
Horno Restaurant
Izmi Sushi Bar
Joseph’s Culinary Pub
Julia: A Spirited Restaurant and Bar
Kingston Residence of Santa Fe
La Boca
La Plazuela at La Fonda on the Plaza
La Tertulia - Guest Chef
Links Bar & Grill, The
Luminaria at the Inn and Spa at Loretto
Market Steer Steakhouse
Market Street
Ortiz at Hilton Santa Fe
Osteria D’Assisi
Palace
Pantry, The Pantry Rio, The Pink Adobe, The
Plaza Café Downtown
Plaza Café Southside
Santa Fe Capitol Grill
Santa Fe Community College
Santa Fe School of Cooking
Santacafé
Santo, Boulder
Sazón Shed, The SkyFire at Bishop's Lodge
Social Kitchen + Bar
Sysco
Terra @ Four Seasons
Rancho Encantado
TerraCotta Wine Bistro
Tesuque Village Market
Time Travelers Gastro Pub
Tomasita’s
Tortilla Flats
Tulsi Restaurant
Vinaigrette
what THE truck Catering Co.
Wolf and Roadrunner
Zacatlán S F W C F
El Sabor at The Alley
Rowley Farmhouse Ales
San Francisco Street Bar & Grill
GRAND TASTING
The Grand Tasting is a highlight of the Santa Fe Wine & Chile Fiesta, held on the scenic lawn at Magers Field. The event features over 80+ wines from around the world and an array of culinary creations from more than 65 Santa Fe restaurants and culinary partners.
Guests can enjoy live music and take in the delicious scents from grilling stations and chile roasters. This vibrant celebration offers a unique opportunity to explore both local and international flavors in the heart of Santa Fe.
Gold Pass, granting early entry for 500 ticket holders, offering 30 extra minutes to experience the event before it opened to the public. It’s was the perfect way to kick off a weekend filled with flavors and entertainment.
CHILE FRIDAY
New Mexico Chile has deep roots in our state, shaping our culture and cuisine. At this walkaround event, enjoy bites from 30 Santa Fe restaurants, fresh roasted chiles, and margaritas featuring tequilas like Don Fulano, Don Julio, Herradura, and Patrón. You’ll also find local New Mexican wines, ciders, and craft beers. Enjoy live music, browse local artisans, and attend demos showcasing the best chile-inspired dishes. It’s a true celebration of flavor and tradition!
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LIVE
AUCTION & CULINARY CLASSIC
The Live Auction Luncheon begins with a toast to the Santa Fe Wine & Chile Fiesta’s Champagne of the Year. Guests will then enjoy a five-course meal crafted by top chefs, paired with exceptional wines.
The SFWCF Winery of the year will introduce the featured wines, while the auctioneer leads the Live Auction, offering rare wines, unique dining experiences, and exclusive trips to support the Fiesta’s culinary arts programs.
To enhance the guest experience, we also hosted a Super Silent Auction with special wine lots.
30WINEAUCTIONLOTS
COOKING DEMOS
Our talent featured an exceptional lineup of chefs, each bringing their expertise to life in an intimate culinary demo experience. Guests will engage directly with the chefs as they prepare dishes live, receiving personalized tips and advice in this exclusive setting with seating for just 60. Each demo is paired with carefully selected wines, and an expert guide will lead you through the tasting experience.
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SEMINARS
Each year, our guest sommeliers, presenters, and wine educators host engaging and informative seminars, exploring topics like wine trends, regions, glassware, and pairings. Whether you're a professional in the industry, a passionate collector, or someone looking to deepen your wine knowledge, these 60-minute seminar sessions offer the perfect opportunity to taste, learn, and exchange insights while tasting a selection of interesting wines.
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WHO ATTENDED?
The Santa Fe Wine & Chile Fiesta attracted 5,0 attendees and brought visitors from near and far enjoy the beauty of Santa Fe. Throughout the we guests participated in a variety of SFWCF even including wine dinners at local restaurants a visits to unique shops around the city. T celebration highlighted Santa Fe’s vibrant char making it a must-visit destination for food, wi and culture lovers. S F W C F
WHO ATTENDED?
VISITOR RESIDENCY COMPARED TO SANTA FE CITY OF RESIDENCE
Livemorethan50miles fromSantaFe
Livewithin50milesfrom SantaFe
WHO ATTENDED?
EDUCATION
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GENDER
MARKETING OPPORTUNITIES
The Santa Fe Wine & Chile Fiesta attracts an audience that values high-quality food, wine, and luxury lifestyle brands. Set against the scenic backdrop of Santa Fe, the event features exclusive experiences, including tastings, seminars, and chef demonstrations. Attendees are passionate about exploring culinary artistry, discovering exceptional wines, and engaging with experts in the field, making it a premier destination for food and wine enthusiasts. For brands, the event offers a unique marketing opportunity to connect with a highly engaged audience seeking premium products and experiences.
ON-SITE BRANDING & DISPLAY
DIRECT-TO-CONSUMER MARKETING
PRINT PROMOTION
SOCIAL MEDIA
CROSS PROMOTIONAL MARKETING
EVENT ACCESS & TICKETS
FIESTA GALLERY
THE TEAM
As a nonprofit organization, the Santa Fe Wine & Chile Fiesta operates year-round with a small, dedicated team in collaboration with our Board of Directors to bring the Fiesta to life. Your partnership and support make it all possible—we couldn’t do it without you!
