LET’S TAKE A LOOK AT WHAT WE CAN ACCOMPLISH AT THIS YEAR’S FIESTA
MISSION
To promote Santa Fe as a world-class culinary destination and to educate people about Santa Fe restaurants and wine, to support the food, wine and service education of Santa Fe restaurant staff and the food education of local children (by SF chefs) in serving, cooking, and eating healthy foods so these groups have the chance to become future culinary leaders.
Celebrating 35Years
$7.7Million Economic Impact
$605K+ Raisedfor Education
S F W C F
I Love Santa Fe
CHARITABLE GIVING & EDUCATIONAL INITIATIVES
Santa Fe Wine & Chile supports the local restaurant community through Wine 101 & 201 courses and funding certifications via the Court of Master Sommeliers, benefiting over 300 students with certifications and classes, with a total of $225K in educational investments to date.
For the past 16 years, the Live Auction & Culinary Classic has raised more than $380,000 for Cooking with Kids, a program dedicated to empowering children with hands-on nutrition education and teaching them to make healthy food choices.
Santa Fe’s top chefs volunteer as Superchefs, inspiring students by sharing the joy of cooking and eating real food.
WORD ON THE STREET!
JK LEONARD SAN ANTONIO, TX IT WAS A FUN EXPERIENCE, AND I CAN’T WAIT TO BE THERE AGAIN NEXT YEAR! RON CROWDER SANTA FE, NM
ANOTHER FANTASTIC EXPERIENCE—EVEN WITH THE RAIN!
SUCH AN AMAZING EVENT. WE’VE ATTENDED TWICE NOW AND WOULD LOVE TO MAKE IT A REGULAR TRADITION.
MARY JOHANNA PHOEINX, AZ
WELL DONE! ANOTHER YEAR IN THE BOOKS. LOVED THE TOUR LUNCH —IT WAS FANTASTIC!
LENN SMITH AMARILLO, TX
MY FIRST TIME VISITING SANTA FE AND THE SFWCF—I HAD THE BEST TIME! DEFINITELY HAVE TO SPREAD THE WORD.
New Mexico Chile has deep roots in our state, shaping our culture and cuisine. At this walkaround event, enjoy bites from 30 Santa Fe restaurants, fresh roasted chiles, and margaritas featuring tequilas like Don Fulano, Don Julio, Herradura, and Patrón. You’ll also find local New Mexican wines, ciders, and craft beers. Enjoy live music, browse local artisans, and attend demos showcasing the best chile-inspired dishes. It’s a true celebration of flavor and tradition!
George Gundrey, Tomasita’s Kevin Nashan, La Tertulia
Fernando Olea, SazĂłn
Hosea Rosenberg, Santo (Boulder)
WHO ATTENDED?
The Santa Fe Wine & Chile Fiesta attracted 5,0 attendees and brought visitors from near and far enjoy the beauty of Santa Fe. Throughout the we guests participated in a variety of SFWCF even including wine dinners at local restaurants a visits to unique shops around the city. T celebration highlighted Santa Fe’s vibrant char making it a must-visit destination for food, wi and culture lovers. S F W C F
WHO ATTENDED?
VISITOR RESIDENCY COMPARED TO SANTA FE CITY OF RESIDENCE
Livemorethan50miles fromSantaFe
Livewithin50milesfrom SantaFe
WHO ATTENDED?
EDUCATION
S F W C F
GENDER
MARKETING OPPORTUNITIES
The Santa Fe Wine & Chile Fiesta attracts an audience that values high-quality food, wine, and luxury lifestyle brands. Set against the scenic backdrop of Santa Fe, the event features exclusive experiences, including tastings, seminars, and chef demonstrations. Attendees are passionate about exploring culinary artistry, discovering exceptional wines, and engaging with experts in the field, making it a premier destination for food and wine enthusiasts. For brands, the event offers a unique marketing opportunity to connect with a highly engaged audience seeking premium products and experiences.
ON-SITE BRANDING & DISPLAY
DIRECT-TO-CONSUMER MARKETING
PRINT PROMOTION
SOCIAL MEDIA
CROSS PROMOTIONAL MARKETING
EVENT ACCESS & TICKETS
ACTIVATIONS
At this year’s event, sponsor brands came to life with uniquely tailored on-site experiences that drew attendees in, encouraging them to engage and learn more about each brand. The expansive grassy field at Fort Marcy set the perfect stage, creating buzz, fostering lasting connections, and amplifying brand visibility. These efforts delivered impressive results, leaving sponsors eager to return next year.
PATRON DON JULIO TELLER VODKA
SPONSOR ADS
The Santa Fe Wine & Chile Fiesta Program Guide is an annual publication commemorating the events, chefs, wineries, recipes and stories of each unique Fiesta. One of the key components are the Ads in which business can select one of the 5 sponsorship tiers to determine placement and be featured in the annual Program Guide. 3k Guides are distributed throughout the city of Santa Fe at key participating restaurants, tourism offices, and shops where people can easily pickup a free copy and learn more about the Fiesta.
GALLERY
THE TEAM
As a nonprofit organization, the Santa Fe Wine & Chile Fiesta operates year-round with a small, dedicated team in collaboration with our Board of Directors to bring the Fiesta to life. Your partnership and support make it all possible—we couldn’t do it without you!
