2018
MEDIAKIT
HISTORY OF THE INDEPENDENT FREE
Santa Barbara
INDEPENDENT.COM
NEWS
I
LIVING
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ARTS
and entertainment publication with extensive listings. The merger created a unique voice for independent writers, critics, and involved citizens, and a go-to community resource for what-to-do in the county.
NOV. 22-30, 2017 VOL. 32 ■ NO. 619
I
ENTERTAINMENT
LOCAL HEROES • 619
LOCAL
Although we have had a website since 1998, it wasn’t until April, 2007 that we began our community news, arts, and entertainment portal, independent. com. Providing a thorough and up to date site for all things Santa Barbara, independent.com immediately became the area’s most visited community website.
HEROES
32ND ANNUAL SPOTLIGHT ON THE PEOPLE WHO MAKE OUR REGION SPECIAL
THANKSGIVING THINGS TO DO • THE SURGE TO CITIZENSHIP B Y M E L I N D A B U R N S THE LARK COOKBOOK LANDS • ZADIE SMITH TALKS SWING TIME PLUS:
JOHN NAVA’S TAPESTRY, JERSEY BOYS,
AND MISS BENNET: CHRISTMAS AT PEMBERLEY
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ince 1986, the Santa Barbara Independent has been required reading for the South Coast’s active and sophisticated population. The Independent reaches more than 100,000 readers in Santa Barbara County each Thursday with in-depth news reporting, the most extensive calendar of local events, and the best arts and entertainment coverage in the region.
■
Our newspaper also was singled out in 2008 as one of “10 That Do It Right,” of newspapers leading in innovation and adaptation, in another Editor & Publisher recognition, and in 2016 Independent publisher Brandi Rivera and senior editor Tyler Hayden were named two of the top twenty-five national honorees in E&P’s annual “25 under 35” awards.
INDEPENDENT.COM
NEWS
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LIVING
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ARTS
I
ENTERTAINMENT
Amur Leopard The Peril of the
• #625
The Independent was created from the merger of the Santa Barbara News & Review, a weekly paper consisting of politics and commentary founded in 1973, and The Weekly, an arts
In 2013 we were again recognized From its world-class art museum as the Best Weekly Newspaper to its state-of-the-art zoological website in the United States, in a garden, Santa Barbara is a community national contest sponsored by Editor committed to a rich and culturally & Publisher magazine. Our online diverse quality of life. Since its inception, audience has grown to be the largest the Santa Barbara Independent, has in Santa Barbara county, twice as been here to celebrate and support large as our nearest news competitor. that commitment. But don’t take our word for it — here’s a link to current The Two-Headed Thomas Fire • Farewell to Freddy Caston • Laplace Popping Corks in Funk Zone JAN. 4-11, 2018 FREE online traffic rating services. 32 NO. 625 Santa Barbara VOL.
Leopards
The Santa Barbara Independent is a true community newspaper with a market penetration higher than almost every other “alternative” weekly in the country. Our audited circulation of 40,000 copies exceeds the daily paper and any other publication in Santa Barbara County. Copies are picked up at more than 750 locations stretching from surf points at Rincon to the flower fields of Lompoc.
and public service advertisers. The Santa Barbara Independent is a major sponsor of the largest community events, including the Santa Barbara International Film Festival, Old Spanish Days, the Summer Solstice, and the Downtown Holiday Parade. Our underwriting covers the breadth of Santa Barbara activity — from support of the Santa Barbara Triathlon to the Downtown Organization to outreach in the public school system. The paper is a major sponsor of UCSB intercollegiate sports, high school athletics and events, and the major theater companies in the region.
How the Santa Barbara Zoo Is Helping
Save the Big Cats from Extinction by Michelle Drown
We are very proud of our support of community events, nonprofit charities, p01_Cover_625.indd 1
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1/3/18 11:26 AM
DEMOGRAPHICS HOUSEHOLD INCOME 100,000+ or higher
$
16%
75-99,000
19%
50-74,000
$
35-49,000
10.1%
25-34,000
9.4%
$
Less than 25,000
$
GENDER
33.2%
$
$
AGE
21-34 35-49 50-54 55-64 65+
13.9% 19.1% 13.0% 27.2% 26.4%
Male
37.2% Female
62.8%
12.3%
L O YA LT Y
M A R K E T P E N E T R AT I O N
100,000 people read The Independent per week 82% of readers read 3 or more issues per month 70% have read all 4 of the last 4 issues
62% of all residents in Southern Santa Barbara County read The Independent
CONSUMERS
E D U C AT I O N
DECISION MAKERS
69% o f readers say
More than 75% of Independent readers have a college or post graduate degree.
88% o f Independent readers
The Independent influences their
purchasing decisions
are registered voters
80% a re business owners or professionals
60% are homeowners R
R
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Verified Audit Circulation, 2013
REACH PRINT DISTRIBUTION Santa Barbara
# OF LOCATIONS
782
23,620
(including Downtown)
Goleta 8,900
AVERAGE WEEKLY RETURN RATE
(including Isla Vista)
Montecito 3,312 Santa Ynez Valley
(Lompoc, Buellton, Santa Ynez, Los Olivos, Solvang, Los Alamos)
3.3%
2,203
Carpinteria/Summerland 2,000
DEMAND BASED CIRCULATION
Ojai/Ventura 465
TOTAL:
The Santa Barbara Independent is a free weekly paper widely distributed in SB County. Our readers are actively seeking out and picking up our paper every week.
40,500
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DIGITAL SOCIAL MEDIA @sbindependent 37,000+ likes
Verified Audit Circulation, 2016
WEB 382,000+ visits per month 216,000+ absolute unique visitors
@sbindependent 10,000+ followers
@SBIndpndnt 19,000+ followers
661,000+ pageviews per month Source: Google Analytics - Monthly Averages 2016
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PRINT AD RATES STANDARD RATES
All prices are based on black-and-white ad space.
AD NAME
COLUMN INCHES
DIMENSIONS
OPEN
8 ads*
13 ads*
26 ads*
52 ads*
Full Page
62.5in.
9.375” x 12.5”
1,895
1,610
1,516
1,421
1,298 1,057
†
(FP)
5x9
46.65in.
9.375” x 9.333”
1,540
1,309
1,231
1,155
3x12
37.5in.
5.541” x 12.5”
1,234
1,050
988
927
847
Half Page (1/2 Horizontal)
31.25in.
9.375” x 6.166”
1,020
866
815
765
700
Half Page (1/2 Vertical)
31.25in.
4.583” x 12.5”
1,020
866
815
765
700
Junior Page (JR)
28in.
5.541” x 9.333”
924
785
740
693
634
2x12
25in.
3.667” x 12.5”
829
704
663
622
569
3x8
24.75in.
5.541” x 8.25”
828
703
662
621
568
3x6
18.66in.
5.541” x 6.166”
625
531
500
469
431
2x9
18.66in.
3.667” x 9.333”
625
531
500
469
431
2x8
16.5in.
3.667” x 8.25”
565
480
451
423
386
Quarter Page (1/4)
15.42in.
4.583” x 6.166”
524
445
419
393
359
1x12
12.5in.
1.75” x 12.5”
423
360
338
318
289
Fifth Page (1/5)
12.33in.
3.667” x 6.166”
420
356
336
314
287
3x4
12.13in.
5.541” x 4.042”
414
352
332
310
286
1x9
9.33in.
1.75” x 9.333”
315
268
253
237
216
3x3
9in.
5.541” x 3.00”
303
258
243
228
208
1x8
8.25in.
1.75” x 8.25”
286
243
229
214
197
Small Square (SS)
8.08in.
3.667” x 4.042”
278
237
222
208
189
1x6
6.16in.
1.75” x 6.166”
214
183
172
161
148
Big Business Card (BBC) 6in.
3.667” x 3.00”
206
175
165
154
140
1x4
4.04in.
1.75” x 4.042”
146
124
117
110
100
1x3
3in.
1.75” x 3.00”
108
92
86
81
75
* Ads run in consecutive weeks
† Full Page with bleed specs available upon request
ADD ONS
COLOR SIZE
PRICE
1/2 to FP
+285
2x9 to JR
+200
1x8 to 2x8
+160
1x3 to SS
+100
GUARANTEED POSITION
Guaranteed position is available as space permits. A 25% guaranteed placement fee applies.
YEARLY BULK RATES Bulk rates are provided for advertisers who have indefinite scheduled or seasonable budgets and cannot accommodate our weekly or everyother-week frequency schedules. COLUMN INCHES
PRICE/COL. IN
3,500” +
16.95
2,000” up to 3,499”
19.18
1,375” up to 1,999”
20.48
850” up to 1,374”
22.66
550” up to 849”
23.82
375” up to 549”
26.36
250” up to 374”
27.48
150” up to 249”
28.95
75” up to 149”
30.21
AGENCY RATES The Open rate, 8-ad rate, and the bulk rates up to 849 inches are commissionable at 15% to recognized agencies. Color, placement fees, and any other additional charges are not commissionable.
NONPROFITS We gladly offer a 20% discount to all nonprofit organizations, which is equivalent to the 13-time rate.
All guidelines published in our Contract Terms and Conditions apply to these Yearly Bulk Rates. The Publisher reserves the right to cancel these contracts at any time due to lack of timely payment, perceived inability to fulfill contract terms, or any other cause. Effective 1/1/2017
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PRINT AD SPECS FILE FORMATS
COLOR
Preferred file format: PDF Files should be vectorized and exported from their native program preserving all editing capabilities. All other file formats submitted will be converted to PDFs prior to placement.
Color profile: CMYK (US Web Uncoated v2) All files submitted should use the CMYK color space and tagged with the color profile U.S. Web Uncoated v2. Files submitted with the incorrect color profile or color space (RGB, Spot, LAB, indexed, or other embedded profiles) will be converted and are subject to conversion anomalies.
Acceptable formats: EPS, AI, PSD, IDML For optimal results, files must have their components embedded and fonts outlined. IDML files must include all packaged components. Acceptable formats (not recommended): JPG, TIFF, Microsoft Word, Apple Pages Files will be converted to the best of our abilities and are subject to conversion anomalies. We are unable to accept Microsoft Publisher files of any kind.
Reverse Type Reverse type should be avoided when using multiple color plates and should not be used with text at smaller than 10 points. Ink Density and Dot Gain Total ink density should not exceed 220%. Dot gain is 20%.
RESOLUTION All image components should be minimum 150 dpi (300 dpi recommended). Ads submitted in a nonvectorized format should be at least 200 dpi.
FP
Rich Black (4-color black) Avoid using 4-color black and gray for text when printing on newsprint as it increases the chances of registration shift, which will decrease the legibility of your text. RGB black automatically converts to 4-color black in CMYK.
Newsprint Cautions Printing on newsprint lends itself to color variation and anomalies. Please take note that the appearance of digital files can differ significantly from the final printed product.
5x9
9.375” x 12.5”
1/2 H
9.375” x 9.333”
1/5
3.667” x 6.166”
3x12
5.541” x 12.5”
2x12
3.667” x 12.5”
JR
5.541” x 9.333”
3x3
5.541” x 3.00”
1/2 V
9.375” x 6.166”
2x9
3.667” x 9.333”
BBC
3x8
4.583” x 12.5”
3x6
5.541” x 6.166”
2x8
5.541” x 8.25”
3.677” x 8.25”
3x4
SS
5.541” x 4.042”
1/4
4.583” x 6.166”
1x12 1x9 1x8 1x6 1x4
3.667” x 4.042”
3.667” x 3.00”
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1x3
1x12 1x9 1x8 1x6 1x4 1x3
1.75” x 12.5” 1.75” x 9.333” 1.75” x 8.25” 1.75” x 1.166” 1.75” x 4.042” 1.75” x 3.00”
CLASSIFIED RATES DISPLAY ADS
OPEN
Col. Wide x Inches High
8 ads
13 ads
26 ads
52 ads
10% discount
15% discount
20% discount
25% discount
Per Column Inch (general)
28
25.20
23.80
21
18.20
Per Column Inch (employment)
25
22.50
21.25
18.75
16.25
OPEN
8 ads
13 ads
26 ads
52 ads
4.50
4.05
3.83
3.38
2.93
10/week
22.50
21.25
18.75
16.25
3.00
2.70
2.55
2.25
1.95
Color Ads are available for an additional $5 per inch. BUSINESS LINE ADS Per line - 33 characters
1/week
Small Headline - up to 25 characters
$
Large Headline - up to 20 characters
$
2/week
LOGOS/ARTWORK/PHOTOS FOR LINE ADS Max dimensions 1” x .5”
$
POPULAR AD SIZES *
PRIVATE LINE ADS
1X1
DEADLINES
2X1
$25-18 WEEKLY
$56-36 WEEKLY
1X2
2X2
20
$56-36 WEEKLY
40
40
Display Ads: Monday 12 noon Line Ads: Tuesday 10a.m.
NON-PROFIT ORGANIZATIONS We will gladly extend a 20% discount to all nonprofit organizations.
COLUMN SIZES..............INCHES PICAS
$112-72 WEEKLY
80
1 column....................... 1.25” 7p6
2 columns.................... 2.625” 15p9
3 columns.................... 3.958" 23p9
3.5 columns................. 4.708” 28p3
4 columns.................... 5.333” 32p0
5 columns.................... 6.666” 40p0
6 columns.................... 8.042” 48p3
7 columns..................... 9.375” 56p3
* MANY OTHER SIZES AVAILABLE PRODUCTION & DESIGN All rates include ad design. You can also supply your own camera-ready artwork.
1X3
2X3
$84-54 WEEKLY
60
CIRCULATION 40,600 weekly copies are
$168-109 WEEKLY
20
distributed throughout Santa Barbara County. Our circulation is audited by
12 E. F IG UER OA S TR EET | S ANTA BAR BAR A, C A 93101 805.965.5205 FAX 805.965.5518 | INDEPENDENT.COM
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Effective 1/1/2016
ONLINE RATES THE LOCAL DAILY NEWS SOURCE
STATISTICS*
independent.com is Santa Barbara’s leading source for daily and breaking news. We are the most trafficked site in Santa Barbara County per Comscore, Quantcast, and Alexa ratings.
Find out WHO. WHAT. NOW! Every Day – All Day!
Consistent Traffic Month to Month…
382,000+ 216,000+ 661,000+
VISITS PER MONTH ABSOLUTE UNIQUE VISITORS PAGEVIEWS PER MONTH
Get your business in front of thousands of area customers. * Source: Google Analytics – Monthly Averages 2016
MICRO BAR
BUTTON 2
88 X 31 $50/WK
BUTTON 1 WIDE SKYSCRAPER
120 X 90 $60/WK
120 X 60 $30/WK
DISCOUNTS:
8 WEEKS 15 %
12 WEEKS 20 %
HALF BANNER 234 X 60 $200/WK
26
WEEKS
52
160 X 600 $500/WK
RECTANGLE 300 X 250 $375/WK
WEEKS
25 %
35 %
VERTICAL BANNER 120 X 240 $150/WK
FULL BANNER 468 X 60 $250/WK
LEADERBOARD / FOOTERBOARD 728 X 90 LEADERBOARD $475/WK / FOOTERBOARD $250/WK
Acceptable Media:
Ads not shown at actual sized and have been scaled to fit.
All ad cost includes design. If you would like to supply your own artwork, please use the following guidelines: .JPG, .GIF and Flash Media Accepted, up to 3-part .GIF and 3-loop Flash allowed Maximum File Size: 30k – non-flash; 40k for Flash, 72 dpi, RGB Effective 2017 12 E. F IG UER OA S TR EET | S ANTA BAR BAR A, C A 93101 805.965.5205 FAX 805.965.5518 | INDEPENDENT.COM
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AD #2 234x60 • $100/week AD #3 160x600 • $175/week AD #4 300x250 • $150/week
Ad #4
All ads shown at 45% actual size
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COVER STICKY NOTES A UNIQUE ADVERTISING OPPORTUNITY
Free
june 22-29, 2017 VOL. 31 ■ nO. 597
COST:
2,500
$
Includes cost of printing the sticky note plus a quarter-page color print ad
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INSERT RATES PRICING Inserts (minimum 4 pages) are available in each Independent issue. All inserts are stitched and trimmed into the center of the issue. Prices do not include design of the insert but quotes are available by request. 4 pages, newsprint........................................ $4,000 Additional 4 pages.....................................+2,000 With color, 4 pages...................................... +500
50# Vellum (“book stock”)........................... $5,500 Additional 4 pages..................................... +3,000 With color, 4 pages...................................... +500
35# 80 Brite (“HiBrite”)................................ $4,600 Additional 4 pages..................................... +2,300 With color, 4 pages...................................... +500
60# Glossy (“cover”) stock, 4 pages........... $6,250 Additional 4 pages..................................... +3,700 With color, 4 pages...................................... +500
Sizing Final Page Trim Size: 10.125" x 13.25” Workable area within trim: 9.375” x 12.5” Bleed (optional): Add 0.25” all around bleed area trim line
Center Spread Dimensions: trim size: 20.25” x 13.25” (121p6 x 79p6) safe zone: 19.5” x 12.5” (117p x 75p) Color All color elements must be four-color process (CMYK) and tagged with appropriate color profile (U.S. Web Uncoated v2), not RGB. Overruns Additional copies of inserts are available for purchase. Minimum 1,000 copies. Prices below are per 1,000. Newsprint $250 Hi-Brite $105 Vellum $110
content should not exceed this safe zone
SPECIFICATIONS
Single Bleed Page trim size: 10.125” x 13.25” (60p9 x 79p6) safe zone: 9.375” x 12.5” (56p3 x 75p) bleed: add 0.25” (1p6) on all sides
Resolution All images and photos should be at least 200 dpi at 100%. Acceptable Formats For best reproduction, .PDF or other vector-based files are recommended. Pixel-based files such as .TIF or .JPG are accepted, but not recommended. Native IDML files must be packaged. Other All text should be embedded or converted to outlines. Adobe InDesign and PDF templates, InDesign PDF export presets, and color profiles are available upon request to ensure proper PDF export.
OrganizatiOn name
Date
Insert Page Template shown at 30% scale (Center Spread Template not shown)
Online Issue To appear in our online issue, a 4-page (no spreads) web-optimized file must be provided. Export settings available upon request.
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1
FULL-PAGE BLEED SPECS Bleed Zone Trim Line
Live Area Margin All text and critical graphic elements should be placed inside the live area. Any additional content that extends outside the live area must also extend through the bleed zone.
FINAL TRIM SIZE 10.125” x 13.25” (60p9 x 79p6) LIVE AREA MARGIN 9.375” x 12.5” (56p3 x 75p0) Margins are .375” (2p3) from the trim line
BLEED Add 0.25” (1p6) on all sides FINAL EXPORTED DOCUMENT SIZE 10.625” x 13.75” (63p9 x 82p6)
NOTE Documents should be exported with the document bleed setting with no added printer marks.
TEMPLATES FOR INDESIGN, ILLUSTRATOR, AND PHOTOSHOP ARE AVAILABLE UPON REQUEST.
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AWARDS 2017 ASSOCIATION OF ALTERNATIVE NEWSMEDIA Feature Story - The Kidnap Scam
2017 CNPA ADVERTISING EXCELLENCE Best Creative ROP Ad - Tri-County Produce Best Multi-Color Ad - Nectar Restaurant Best Niche Product; Non-Magazine - Real Estate section Best Niche Product; Non-Magazine - Education Issue Best Plus Advertising Idea - Locals’ Brew Bracket
2017 CNPA BETTER NEWSPAPER CONTEST Non-Profile Feature Story - Transgender Life in Santa Barbara Illustration - Vanilla Ice Sports Action Photo - Sandspit Surf Artistic Photo - Las Cumbres Observatory Global Telescope Network Coverage of Business News - Is It High Time? Santa Barbara and the Pot Prop Inside Page Layout & Design Tabloid - Community Arts Workshop, Staycation, and Nell Campbell Agricultural Reporting - Following the Santa Barbara Wine Country Ordinance
2016 ASSOCIATION OF ALTERNATIVE NEWSMEDIA Editorial Layout - Taco Town
2016 CNPA ADVERTISING EXCELLENCE Best Color Ad - Paseo Nuevo Shopping Center Best Promotional Ad Series - SB Independent Real Estate Section Best Advertising Idea - SB Independent Real Estate Section
2016 CNPA BETTER NEWSPAPER CONTEST Agricultural Reporting - Flexing Muscles Over Mussels Breaking News - Oil Spill Business News - Game of Drones Feature Story - Sharks Alive Photo Illustration - Ashton Eaton at Westmont Sports Feature - Shooting Star Best Column - Angry Poodle
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2 0 18
2 0 18 January S M T W T
1 New Year's Day 4 News | Arts | Entertainment 11 News | Arts | Entertainment 15 Martin Luther King Jr. Day 18 Calendar of Fundraisers 25 SBIFF
February
F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 SBIFF 8 News | Arts | Entertainment 14 Valentine's Day 15 News | Arts | Entertainment 19 Presidents' Day 22 News | Arts | Entertainment
March 1 8 11 15 17 22 29 30
News | Arts | Entertainment News | Arts | Entertainment Daylight Saving Time Begins Going Green St. Patrick's Day News | Arts | Entertainment Summer Camp Passover Begins
3 5 10 13 17 24 28 31
News | Arts | Entertainment Cinco de Mayo Jobs/Careers Issue Mother's Day Home & Garden* News | Arts | Entertainment Memorial Day News | Arts | Entertainment
4 5 12 19 26
Independence Day News | Arts | Entertainment News | Arts | Entertainment Senior Guide News | Arts | Entertainment
April
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Labor Day News | Arts | Entertainment News | Arts | Entertainment Yom Kippur Begins News | Arts | Entertainment News | Arts | Entertainment
1 5 12 19 22 26
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