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THE HEARTBEAT OF CANNABIS:
INSIDE MJBIZCON It all began in 2011, when the first MJBizCon took place in Denver, drawing 400 cannabis professionals together. Since then, it has grown into the world’s largest B2B event for the cannabis industry — a global meeting point for thousands of entrepreneurs, investors, and brands shaping the sector’s future. Today, MJBizCon has found its permanent home in Las Vegas. It’s where everyone is headed for the 2025 edition of the event, which is taking place Dec. 2-5. Inside MjBizCon’s Heartbeat MJBizCon is the ultimate place to network and connect with industry peers, all while exploring the latest trends and breakthrough products hitting the cannabis market. But beyond business, it’s a reminder that today’s cannabis industry is a global ecosystem of companies big and small — a sector built on persistence and enduring optimism in a world where legislation has seldom been favorable. The numbers tell the story — more than 20,000 attendees, 1,000 exhibitors, 200 speakers, and over 70 conference sessions fill the halls of MJBizCon each year. It’s a pulse that beats through its people — the growers, creators, and entrepreneurs who give the industry its spark. Their drive and ideas fuel steady progress across every state line. Local players step into a global arena, and this is where the scale and power of the industry vividly come to life.
range of exciting ancillary services that tie the industry together. For industry watchers, they serve as clear markers of where the next-generation products are headed.
What Can This Year’s Visitors to MJBizCon Expect? Here’s a Flight Through MJBizCon 2025 The Pre-Show Forums kick off MJBizCon on December 2, bringing together cannabis professionals from finance, marketing, psychedelics manufacturing, and more. Designed for a business-focused audience, these forums provide an opportunity to explore the latest data, trends, and strategies shaping the year ahead. It’s the must-attend space for anyone
homegrowers to manufacturers, retailers, business service providers, and leaders in cannabis culture. Alongside the expo, the conference sessions take place, curated by industry professionals and the organization team itself. The speaker lineup for 2025 features names like Kara Bradford (Co-Founder, Viridian Staffing), Cy Scott (Founder, Headset), Amna Shamim (Director of Content, The Cannabis Community), Beau Whitney (Founder, Whitney Economics), and the list goes on. The speakers will share their breadth of expertise, from marketing, branding and edible to regulatory frameworks, investment, and emerging formats. A separate affair are the popular networking events such as ‘Empowering Women’ and ‘Achieving Equity,’ attesting to the industry’s continued commitment to building a fair marketplace with equal opportunities for everyone. As MjBizCon once again draws the global cannabis community under the same roof, it’s clear the event remains more than just an
Launch Platform for Innovation MJBizCon is full of surprises. One moment, Mike Tyson could be stopping by your booth for a photo op; the next, a neighboring exhibitor might be unveiling a groundbreaking product or technology poised to change the industry. 1 16 CANNA - One less thing to worry about ad.pdf 5 2-7-2025 13:19:08
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In 2024, CCELL presented a new “CCELL 3.0” heating technology designed to reduce peak vaporization temperature by around 30%, helping to preserve flavor and terpene content in oil vapes. In 2023, Artrix launched 13 new vape/hardware products, including what the company billed as “the first disposable dab pen - DabGo” and “the world’s smallest cannabis vaporizer - DEMO 0.1 ml.”
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New product launches will definitely happen during the MjBizCon’s 2025 edition as well. It all shows that the event isn’t just a networking and panel-talk — it’s also a launch platform for innovation in all spheres related to cannabis. From hardware to agritech, genetics, and even entirely new products that might not fit any particular category yet. These bold product launches reflect how the cannabis industry is evolving from just flower and distribution toward refined tech, upstream cultivation, high-performance genetics, and a
Photo: MJBizConference.com
building a cannabis brand, leading R&D, or crafting industry policy. One of the most exciting components of MJBizCon is the Expo, which this year is organized into five distinct “Neighborhoods.” Each neighborhood caters to a specific segment of the industry — from cultivators and
industry expo — it’s a blueprint of where cannabis is headed next. Attendees not only come to a place where they can engage in candid discussions about future regulation, cannabis science, or sector investments, but also to witness firsthand how innovation, collaboration and resilience continue to drive the cannabis movement forward. Stephen Andrews