LGPD Guide: How Businesses Can Strengthen Data Privacy in Brazil Personal data powers a large part of the digital economy. A company may collect an email address when someone creates an account, payment information during checkout, usage data through an analytics platform, or contact details through a support form. Behind the scenes, third-party services may also process information through advertising, personalization, and customer-engagement technologies. As these data flows become more complex, organizations need clear rules for deciding what information they collect, why they collect it, and how they protect it. In Brazil, the Lei Geral de Proteção de Dados Pessoais, commonly referred to as LGPD, provides a comprehensive framework for personal data protection. Understanding its requirements can help organizations build privacy practices that are both more structured and easier to maintain. What Does LGPD Cover? LGPD establishes rules governing the processing of personal data by organizations within the situations covered by the law. Personal data generally includes information related to an identified or identifiable natural person. Common examples include:
Names
Email addresses
Telephone numbers
Identification information
Online identifiers
Customer account information
The law also distinguishes sensitive personal data. This can include certain information about health, biometric or genetic characteristics, racial or ethnic origin, religious beliefs, and political opinions. The distinction matters because organizations may need to apply additional safeguards and carefully assess the legal basis for processing sensitive information.