PROMOTIONS
SALON PROMOTIONS REVOLUTIONARY BRANDS FOR INDEPENDENT SALONS
SALON PROMOTIONS REVOLUTIONARY BRANDS FOR INDEPENDENT SALONS
Boost your business with professional haircare products from the world’s best salon brands We know that as a stylist, choosing the right products is one of the most important choices you can make to ensure you have a profitable, successful business. The right brands draw in customers, generate repeat business through amazing results, whilst giving you unbeatable profit margins. Here at Salon Promotions, we aim to offer world class customer service with a local feel, best-in-class training and education solutions and a selection of brands that deliver for both stylists and customers. Our Creative Education Team are on hand to help inspire and immerse our customers with the brands we supply so they have the knowledge to reach their full potential.
Our Vision A world of knowledgeable, creative, and professional stylists.
Our Mission To provide the highest quality professional haircare brands to stylists, at cost effective prices that will allow your business to thrive whilst delivering unbeatable service and world-class education and training to all our customers.
Our Goals • To inspire and help stylists to reach their full potential • To increase profitability for haircare professionals across the UK
• To deliver amazing customer service with every single touchpoint • To source new, innovative brands and products that stylists and customers will love.
Revolutionary thinking At Salon Promotions we don’t just choose brands – we research and test them vigorously to ensure they work and provide unparalleled performance. We make sure there’s a market for them because it’s only when we absolutely believe in a brand that we have the right to ask you to. It’s a revolutionary approach, which might be why it’s only revolutionary brands (both established and new) that meet our exacting expectations.
Knowing what your stylists & clients want Our team has over 30 years of experience in the hair industry, previously working with brands such as GHD, Joico & Fudge. We travel the world in search of the very best, mixing the established and cutting edge with the new and original – brands like Neäl & Wølf, Olaplex, Alterna, Hot Tools, KeraStraight, Diva Pro Styling and more. It’s the result of our combined experience in the industry, years of research into what clients want and need and extensive product development that ensures we meet the needs of stylists. And it’s this unique mix that allows us to be so flexible on the special offers we put together for you. Each brand we stock has one thing in common – the value they will add to your business.
The essential collection tailored for your success Neäl & Wølf was born out of frustration. With over 30 years’ experience in the hair industry, founder Neil Capstick saw salons being sold large ranges of products they’d never use – and, in fact, never sell. Everything was in favour of the brand but not the salon. Why have a huge range of products you will only sell a small percentage of, when you could stock a collection of proven best-selling essentials tailored to your clients?
We saw an opportunity to give salon owners and stylists what they deserved – a brand that was entirely made up of essential products, not here today, gone tomorrow fads – the complete antithesis to the corporate big-brand approach. Our unique understanding also taught us that your customers seek escapism, indulgence and relaxation whilst in the sanctuary of your salon. And so, by developing a heavenly home and spa range, we’ve been able to keep challenging the industry. IT’S THE ETHOS OF WHY NEÄL & WØLF WAS CREATED, AND THE ETHOS THAT WE STILL LIVE BY TO THIS DAY.
THE ONLY HAIRCARE RANGE YOU’LL EVER NEED
Glaze True demi
RAPID LIQUID COLOUR & TONER Glaze is a demi-permanent professional liquid colour & toner used to revive, refresh and tone any in-salon colour service. This multifunctional product is perfect for creative toning and full colour, correcting unwanted colour and neutralising unwanted tones, whilst delivering a superior shine. Glaze is a fast-acting colour & toner that penetrates hair quickly and is perfect for use as part of the glossing service and adding multi-dimensional gloss to in-salon blow dries.
THE ULTIMATE IN DEMI-PERMANENT COLOUR
PR E PA RE TO B E A M A Z E D W ITH N E Ä L & WØ L F
C R EATI V E COLOU R I NG
N E U T R A LI S E S & TO N E S
R E FR E S H E S CO LO U R
AM M ONI A F R EE
2 0 - 24 WAS H E S
5-20 MINUTES D E V E LO PM E N T
C R EATI V E COLOU R I NG
VEGAN FR I E N D LY
LO C KS I N M O I ST U R E
INTRODUCING ...
E X T R AO R D I N A RY
CØLOUR
B Y
N E Ä L
&
WØ L F
Introducing Neäl & Wølf’s debut collection of 129 ICC-proven, luxurious permanent hair dyes. Each one offers your salon savings of up to 50% versus most branded alternatives. Allow your stylists the creative freedom to formulate no fewer than 169 gorgeous shades with confidence and your clients the vivid, professional-standard, long-lasting colours they desire.
SAVE OVER £
13,00 * 0
* Compared to Wella Illumina, based on 10 daily colour services over 250 days per year. Prices correct at time of print.
EXTRAORDINARY BENEFITS You, your salon and your clients will enjoy many advantages with Neäl & Wølf Professional Colour, including: CON TA I N S VI TA MI N C 129 R EA DY-TO-U SE COLOU R S U P TO 50% SAVI N G EASY A PPLI CATI ON U N I FOR M R ESU LTS 2-I N -1 COLOU R A MA ZI N G HI GH-LI FT R A N GE VEGA N FR I EN DLY 100% GR EY COVER AGE A VI VI D FI N I SH W I TH N ATU R A L GLOSS LON G-LASTI N G COLOU R COOLER U N DER LYI N G TON ES FA B U LOU S MER CHA N DI SI N G MATER I A L EDU CATI ON A L SU PPOR T
PROFESSIONAL COLOUR - FOR SALON USE
E LY S I Ä N The
H O M E & S P A C O L L E C T I O N Indulge your clients and transform your salon into a place of tranquillity with the Neäl & Wølf Elysian collection – five divine products created with the signature Neäl & Wølf scent. The affordable spa range that epitomises a state of bliss that only Neäl & Wølf can provide.
INSPIRED BY THE HEAVENS
In 1997 an alternative vision born in salons: premium hair products free of additives or harsh ingredients. And a revolution in haircare was born... Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science.
ALTERNA’S COMMITMENT
THE SCIENCE OF SKINCARE
Alterna products are free of sulphates, parabens and synthetic colour. Products are never tested on animals and do not formulate with gluten. High performance haircare and styling, by the brand embraced by uncompromising
Alterna believe that hair care is self-care. Their highperforming, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.
At Alterna, what is left out of their products is just as important as what is put in. Eco-certified ingredients are chosen that are sustainably harvested to maintain our precious environment.
consumers and professionals around the world.
THE SCIENCE OF SKINCARE… FOR HAIR
My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformative experience. High-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, Alterna’s vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.
Featuring Vegan Botanical Caviar formulas, 50% postconsumer recycled plastic packaging, compelling aromas and textures, plus an endlessly flexible mix and match system that keeps up with your ever-changing lifestyle. Transformative, versatile, indulgently playful hair care to empower self-care and self-expression.
MY LIFE. MY STYLE. MY HAIR. MY CANVAS
The original chemistry that multiplies bonds and cross links broken bonds. There can only be one! Olaplex started by finding two of the world’s leading PHDs in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With a fresh outlook, this dream team invented a single ingredient, that is free of silicone and oils, that links broken bonds in the hair during and after chemical services, making them stronger than they were before. Olaplex is now a hairstylist’s go-to product and has gained a huge industry and celebrity following around the world. With new products being introduced to the range the in-salon and at-home bond building system protects and strengthens all types of hair with satisfaction guaranteed. Hair colouring will never be the same again… one ingredient changes everything.
INSURANCE FOR YOUR CLIENTS’ HAIR
For more than 10 years, KeraStraight treatments and products have given hairstylists the strong and healthy canvas they need to work their creative genius. A British company, launched in 2009, that produces innovative hair repairing treatments and products. As well as the award-winning Ultimate Treatment that repairs and straightens hair at the same time, there are quick-fix 30-day treatments, luxurious supporting shampoos and conditioners and a small range of highly innovative styling products in the range. With Trevor Sorbie MBE as Global Ambassador, KeraStraight are leading the way in providing sensational treatments and products that deliver client delight as well as significant business to salons.
quote-left
KeraStraight’s family of treatments and styling products will radically transform your hair, leaving it feeling repaired, looking gorgeous & easy to manage. Every product we create is designed to deliver like no other as a result of combining the latest technology with our commitment to excellence and our passion for gorgeous hair.
quote-right
Jez Barnett Founder
IT’S ALL ABOUT GORGEOUS MADE EASY
Hot Tools® is an established iconic, professional, hair styling tool brand from the USA, which celebrates over 27 years of creating bold, beautiful hairstyles. The multi award-winning Hot Tools® appliances are developed and designed for professional hair stylists to help them meet the challenges of their styling artistry. Through innovation in materials, technical features and ergonomically advanced designs, Hot Tools® hair dryers, curling irons, flat irons and hair-setters help stylists be at their creative best – delivering beautiful, long-lasting styles at affordable prices. Hot Tools® products are coveted by stylists who demand excellence in all kinds of high pressure styling environments including film, photo shoots, backstage styling and runway shows in addition to their work in salons behind the chair.
BUILT BY PROFESSIONALS, FOR PROFESSIONALS
Established In 2007, Diva Pro Styling grew quickly to become the UK’s leading salon-exclusive electrical brand. With highly successful products within every drying and styling category, Diva Pro Styling has become respected as the go-to brand for high-quality innovation at trade-friendly prices.
UNLEASH YOUR CREATIVE ENERGY
Kent Salon is a dynamic collection of professional brushes and combs made by the one the most highly recognized salon brands in the world Culminated by over 235 years of experience in consistently making the world’s finest hair brushes, Kent’s in-house designers and craftsmen have researched, sketched, sampled, moulded, built, tested and produced the world’s most definitive range of salon professional brushes. No corners have been cut and no expense has been spared in Kent’s pursuit of perfection. Every characteristic and every design detail is functional and with reason. The real icing on the cake though is that the public can only buy Kent Salon brushes from a salon that chooses to stock them; they cannot be bought direct or through any wholesalers and certainly not online, they have to buy from their local salon!
A DESIRE. A DREAM. A VISION
Salon Promotions are the exclusive UK distributor for Silky, a premium cream colouration produced in Italy that is fast becoming the choice for salon owners and stylists throughout the world. Silky is committed to providing a cost effective product which does not compromise on quality. This easy to apply formulation leaves hair vibrant with brilliant shine and complete coverage that stands the test of time. Silky is ideal for colour specialists looking for a fantastically versatile and easy to use range. We have 95 shades offering a dual colouring system that creates demi and permanent colours. Silky Cream colour formula is really easy to mix and apply. It provides 100% coverage while natural botanicals provide results which leave the hair healthy and incredibly shiny.
FORMULAS THAT “GO STRAIGHT TO THE POINT”
The natural highlights give charm to the hair and Touch Tone on Tone enhances the natural hair colour, reviving highlights in the same tone. Giving deep shades, Touch Tone on Tone intensifies the natural base with long lasting and full-bodied highlights. • 100% ammonia free: it does not lighten the hairs natural colour, minimising damage to the cuticle • Ideal for colour correction and adding shine • White hair coverage up to 70% • Long lasting up to 15 washes • Contains rice proteins with nourishing action, restructuring effect and highly moisturising properties • Range of 40 bright and natural shades
THE NEW GENERATION FOR HAIR
Procare is the leading manufacturer of hair foils and dispensing systems in Europe and the number 1 selling hair foil in the UK. Procare take pride in supplying top quality products and giving superb service to those using them, and has a diverse range of meche, wraps, foils and dispensers to suit the needs of every stylist and salon. Procare may have come a long way, but one thing that hasn’t changed a bit since day one is their commitment to creating the best products possible, for stylists to do their best work, in an industry they absolutely love. Procare work hard to make sure their products are always innovative, intuitive and effortless to use, for consistent results every single time. Procare believe that nothing should stand in the way of fabulous colour and the Freedom to Create.
FREEDOM TO CREATE
The beauty industry is one of the largest producers of aluminium waste, with each salon using an average of 2km of tinfoil a month. Most of this ends up in landfill where it can take over 400 years to degrade. Paper Not Foil is the first truly sustainable alternative, with no toxic waste in production or disposal. Paper Not Foil is a revolutionary eco-friendly alternative to traditional foil. It is completely recyclable, can be reused, and is loved by salons all over the world who want to take an ecological approach to their business. An incredible 27 sheets of Paper Not Foil can be made from the energy it takes to make one sheet of aluminium foil. It’s chalk texture means it grips well onto the hair, and unlike foil you don’t need to fold the edges over into parcels, saving time when applying colour. Simply place onto the hair, apply colour and fold together.
THE SUSTAINABLE ALTERNATIVE TO HAIR FOILS
FRAMAR started out as a love story when Frank was styling Maria’s (FRA-MAR) hair. After getting hitched, Frank came to England and discovered the use of foil in the hair industry and wanted to implement the method into his salons – eliminating cap and needles. After a little digging, and a lot of testing, Frank and Maria co-founded FRAMAR Enterprises in 1986. To date, FRAMAR continues to grow as a family and business, launching sales internationally in over 40 countries and growing. FRAMAR now make over 100 products including foil, dispensers, accessories, gloves, furniture, brushes and more. Branded as a company that caters to the people, FRAMAR’S main inspiration is to make products for the salon professional that promotes excitement in a stylist’s day to day life.
PRODUCTS FOR BEING A TOP-NOTCH COLOURIST
ACADEMY Unveiled in 2018, the Salon Promotions Academy provides the perfect environment to hone your hairdressing skills and boost your knowledge. Our fantastic education team have worked tirelessly to bring together their wealth of experience and the crème de la crème of the industry greats in our collaborations with guest artistic associates that complement our very own team of inspirational educators. In our state-of-the-art, interchangeable space we offer world class education for our unique mix of revolutionary brands and you and your team are invited to join us at our many seminars. We guarantee you’ll leave feeling confident, inspired and motivated. For more information, speak to your Sales Consultant, visit our website www.salonpromotions.co.uk or call our dedicated Education Team on 01282 444900.
SALON PROMOTIONS REVOLUTIONARY BRANDS FOR INDEPENDENT SALONS
If you’d like to stock our brands in your salon, or find out more about Salon Promotions, then get in touch today:
01282 444900 info@salonpromotions.co.uk www.salonpromotions.co.uk
Salon Promotions Ltd. Prospect House West Craven Business Park West Craven Drive Earby Lancashire BB18 6JZ
facebook-square SalonPromotions instagram-square SalonPromotions pinterest SalonPromotions twitter SalonPromo
PROMOTIONS
SALON PROMOTIONS REVOLUTIONARY BRANDS FOR INDEPENDENT SALONS