PRE-SERVICE COLOR PREP Charcoal Clay Cleanse & Porosity Equalizer
PREP YOUR GUESTS FOR SUCCESS Pre-treat your guests before a color or chemical service with the new service prep regimen from Paul Mitchell® Professional. Remove buildup, metals and impurities to clear the way for optimal absorption of salon color and texture services by preparing hair with the Charcoal Clay Cleanse and Porosity Equalizer—the essential pre-treatment pair!
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WHY PREP BEFORE A SERVICE? • Optimal hair color uptake • Improved hair color longevity for guests • Improved lightener processing
Product buildup, metals and mineral deposits from hard water can interfere with color and chemical services and affect the hair’s porosity, making it more difficult for color and chemical solutions to penetrate the fiber. This can produce uneven, unpredictable and undesirable results.
• Increased salon service revenue • Create a clean slate on new color guests
By creating a clean slate and evening the hair’s porosity before each service, every strand is prepped for optimal uptake and absorption of color, providing the spectacular results your guests will love!
SIGNS YOUR GUEST NEEDS PRE-SERVICE PREP • Hair has a greenish tint from chlorine deposits • Noticeable sebum/oil from product buildup • Brassy discoloration from mineral buildup 2
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• Regular exposure to hard water or well water • Adverse reaction to lightener processing (dripping lightener or hot foils) • Uneven hair porosity
SERVICE STEPS Schedule additional time with your guest before each session to thoroughly consult and prep the hair with these two pre-service products before each color or chemical service. TWO STEP PREP Before color/texture service, shampoo with Charcoal Clay Cleanse.
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POROSITY EQUALIZER ALONE
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Before color/texture service, shampoo Massage into with Charcoal a rich lather Clay Cleanse. from roots to ends.
Charcoal Clay Cleanse Charcoal Clay Cleanse
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PRESERVICE PREP
PRESERVICE PREP
Continue with color or lightening service.
Massage into a rich lather from roots to ends.
Porosity Equalizer
Rinse thoroughly, do not condition. Towel-dry hair.
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Porosity Equalizer Divide hair into
sections and spray Porosity Equalizer evenly. Do not rinse.
Rinse thoroughly, do not condition. Towel-dry hair.
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Divide hair into sections and spray Porosity Equalizer evenly. Do not rinse.
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Porosity Equalizer
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Continue with color or lightening service.
3 Porosity Equalizer
Blow-dry or air-dry as desired. Before service, divide dry or Before service, towel-dried hair into divide dry or sections and spray towel-dried hair into Porosity Equalizer evenly. Do not sections and spray Porosity Equalizer rinse. evenly. Do not rinse.
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3 Blow-dry or air-dry as desired.