COUNTDOWN TO CHRISTMAS AND BEYOND Seasonal Success Plan 2024-25 Your monthly quick reference guide
NOVEMBER
DECEMBER
WINDOWS
WINDOWS
Start the build up to Christmas with a winter display – ask Club Services for the latest POP kit PROMOTIONS Create your Christmas Shop with gifts galore
JANUARY WINDOWS
Go all-out Christmas in your window and salon
R emove all traces of Christmas and promote a new product or brand
Put up a Christmas tree if you have space
A sk Club Services for the latest POP material P lan your Valentine’s Day window
PROMOTIONS Ensure your retail shelves are fully stocked with promotions for every guest and budget Recommend gifts for all the family to every guest
Replenish your wash house stock with promotions from Nov – Dec New & Now magazine EVENTS
PROMOTIONS C heck out the January issue of New & Now for the latest launches and promotions H old a January sale F ocus on New Year detox upgrading every guest with treatments at the Wash House
EVENTS
Hold a team meeting to plan for the festive period
Offer party hair styling appointments
Host a Christmas shopping event for customers
EVENTS Host your staff Christmas party.
Your Daily Inspiration for the Season.
Plan your way through each day and set yourself up for the most profitable Christmas ever!
SS700
NOVEMBER
DECEMBER
05
Bonfire Night. National Love Your Red Hair Day
01
Create kerb appeal with a festive window display - only 24 days to go!
06
Start to invite your guests to a salon Christmas shopping evening
02
07
Offer a gift wrapping service! Ask Club Services for more information.
Run a team Take Home contest with prizes for whoever sells the most retail
04
Place promotions at the Reservation Desk to create impulse buys
10
Remembrance Sunday
06
13
Get ready for Black Friday – the biggest shopping day of the year
Book up party hair styling appointments
08
Offer festive treats to guests
15
Create emails and newsletters to let guests know what you have on offer in the lead up to Christmas
20
Last day for guaranteed delivery before Christmas
17
Create an express menu for clients who have little time
24
Christmas Eve
25
CHRISTMAS DAY - Happy Christmas!
20
Appoint your Reservationist as your social media champion to keep your guests connected
26
Boxing Day
28
Remember to remove your Christmas window display
31
New Year’s Eve
22
Book your staff Christmas party before the New Year
27
Review your stock levels – do you need to top up for the last minute gift buyers?
29
Black Friday - Host a Christmas shopping evening for your guests
29
Create your social media calendar for December
Download and print this list to get you started!
JANUARY 01
New Year’s Day - Happy New Year!
02
Salon Success offices re-open after the Christmas break Holiday
03
Check out the Jan/Feb issue of New & Now magazine for the latest launches and offers
04
Get guests back into the salon - focus on great promotions, offers or a sale
08
Create a detox menu. Speak to our Education team about our top products!
10
Have a tidy up and clear out postChristmas rush
12
Speak to your Salon Business Consultant about a new brand for the New Year!
15
Take a look at our Education Brochure for 2024 – boost your skills, boost your business!
19
National Popcorn Day serve some to every guest
21
National Hug Day - share the love!
25
Use social media to educate your guests on the products and services you offer, include product features and benefits and professional advice
29
Plan ahead for Valentine’s Day on 14th February
For seasonal marketing please email marketingsalonsuccess@salon-success.co.uk or speak to our friendly
Club Services team on 0800 458 4565