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The joy of the open road, expansive landscapes and a love of outdoor activities made large pickups an icon of the American auto scene. Now, in an age of spiraling fuel prices, increased environmental consciousness and the reality of congested cities where parking is a premium, smart reinvents the pick-up in a surprising new package. The smart brand held the global unveiling of the smart for-us concept pickup during media days at the North American International Auto Show in Detroit earlier this year. smart CEO Dr. Annette Winkler says, "We at smart love pickups - if they are small on the outside, large on the inside, very safe
and extremely comfortable. With the smart for-us, a petrol station is no longer needed." With a wink and a smile, the smart "for-us" turns the automotive world upside down once again, challenging ideas about what today's urban pickup might look like. For the first time, the smart for-us translates the practical load layout of a pickup to the reality of 21st century urban traffic. With its small outside dimensions, it could almost go unnoticed in the bed smart for-us Please Turn to Page 4
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