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Lexus unveiled its striking new production-ready RC coupe, scheduled for launch in 2014, at the 2013 Tokyo Motor Show. The RC raises Lexus’ profile with a broader audience, injecting emotional appeal into the Lexus DNA which has become well known for building quality, refinement and reliability. “Our focus is to strengthen the brand’s emotional appeal through our products and
RC is another demonstration of this focus,” said Mark Templin, Lexus International executive vice president. “The emotional attachment of a coupe is found in its purity of design and its engaging driving experience, and with RC the engineers have RC Coupe Please Turn to Page 4
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