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When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show. With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion’s customer in that it strives to stand out from the crowd. “Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland.
“This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.” The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design. These customers put an emphasis on great design and wanted something C-HR Concept Please Turn to Page 4
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