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Chrysler Portal Concept: Family Transportation Designed by Millennials for Millennials
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When it came to thinking about the future of family transportation, Chrysler called upon the people who will own and live with such a vehicle – millennials working inside the company’s design and engineering functions – to collaborate on ideas. Armed with research on what the millennial generation values and desires, the team created a forward-thinking interpretation of the “fifth generation” of family transportation – the Chrysler Portal concept, created by millennials for millennials. Millennials are tech savvy,
environmentally aware and cost conscious. To balance those needs and to be an integral part of millennials’ lives, the Chrysler Portal concept is designed to maximize interior space with an impressive degree of flexibility between seating and cargo configurations; to enable users to include and expand their social media communities with seamless wireless integration between the vehicle and mobile devices; to take advantage of technologic advances in battery-electric
Portal Please To Turn Page 4
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