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The fundamentals of the automobile have been largely unchanged for over a century. With the coming mass adoption of electric vehicles, new opportunities are opening up to reinvent the ways we construct and shape cars and integrate them into our lives. The EV revolution is also changing the vernacular of the automotive industry. Nissan did just that when the Ariya Concept rolled onto the stage at last year’s Tokyo Motor Show, with its simple-yet-powerfully modern aesthetic called Timeless Japanese Futurism, featuring a “shield” front element. The Nissan Ariya Concept is the first example of an entirely new design direction
for the company. It features a spacious, premium cabin with advanced technology and a body that conveys the pure, clean nature of electric cars, which don’t need a traditional open grille to let air cool an engine. As a result, designers were able to experiment with the concept’s signature V-motion design, creating the “shield.” Traditional hand-held shields used in battle merged function and design, utilizing strong materials with intricate designs meant to communicate prestige Ariya Concept EV Turn to Page 4
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