2026 One Underwriting Manifesto
Sagicor General Insurance’s underwriting practices over the past decades have established a comprehensive framework for determining acceptable and profitable risks. This framework is applied across various lines, ensuring that all units align with the company ’ s risk appetite, capacity, and strategic objectives
The One Underwriting initiative builds upon this foundation by streamlining, defining, and setting in motion the experience of unity and consistency within Sagicor’s underwriting processes, procedures, and practices Strengthening our cultural values of teamwork, urgency, service excellence, integrity, and accountability It also charters pathways for career growth and progression for our teams.
One Underwriting recognizes the challenges brought about by digitalization, increased data transparency, and stricter compliance requirements. These factors can present barriers to the development of strong collaborative ecosystems.
To overcome these challenges, there is a need for a common language that simplifies communication, enhance connections and fosters trust between strategic partners, insureds and us
The introduction of the 2026 Underwriting Manifesto, titled , signifies SGI’s commitment to evolving its underwriting practices. This manifesto addresses the opportunities presented by a rapidly transforming world, reaffirming our dedication to supporting our teams, our clients and partners through adaptive and forward-thinking insurance solutions.
“We Got You
The 2026 One Underwriting Manifesto: “We
Got You Covered!!!”
The 5P’s of the One Underwriting, its cultural movement and streamlining efficiencies which includes the key highlights below:
Integration of Digital Enhancements: The manifesto stresses the importance of merging digital tools with human insight to enhance predictive accuracy in product promotions and streamline processes. This will empower underwriters to make betterinformed decisions more efficiently.
Personalization of Insurance Products: Outlines a strategy focused on tailoring insurance products to meet individual customer needs, thereby promoting customer-centric solutions.
Ethical Considerations and Transparency: The manifesto emphasizes the necessity of ethical practices and transparency in everyday underwriting, fostering trust and ensuring compliance within an evolving landscape.
Collaborative Ecosystem: It advocates for a cooperative framework where insurers, financial providers, and emergency partners collaborate to promote underwriting sustainability and tackle emerging risks, such as cyber threats and climate change.
Celebrating People and supporting their progression to career growth through a comprehensive yet power tool kit.
One Underwriting, adhering to the five Ps Positioning, Pricing, Products, People and Promotion serves as a foundation for achieving excellence.
By strategically focusing on these principles, the department ensures that its operations are not only effective but also transparent, structured, and measurable.
Positioning involves clearly defining the department’s role and competitive edge in the market.
Pricing involves setting competitive and fair rates that reflect value. Product pertains to the development and refinement of the services offered to meet client needs.
People refer to nurturing a skilled and motivated team who can drive the department's success.
Lastly, Promotions encompass the strategies employed to effectively communicate and market the department's capabilities. Together, these principles guide the department towards sustained success and continuous improvement.
To Position ourselves as the leading Property and Casualty (P&C) insurer in the Caribbean, this strategy is anchored on four crucial strategies: Marketing, Technology, Automation, and Training.
These elements are meticulously crafted to ensure that we remain "top of mind" for our clients and stakeholders. Marketing efforts will focus on building brand awareness and trust across diverse demographics, while leveraging Technology will enhance our service delivery and customer experience. Automation will streamline processes, increase efficiency, and reduce the turnaround time for underwriting decisions.
In pursuit of this goal, we must foster and strengthen our partnerships and synergies. Collaborating closely with Disaster Government Organizations, Emergency Service Providers, NGOs, and our internal teams will be essential. These alliances will allow us to enhance our risk assessment capabilities, improve our response to disasters, and provide unparalleled support to our clients. By aligning our resources and expertise, we aim to set new standards in the P&C sector, ensuring resilience and reliability for the communities we serve.
Our Pricing strategy is more than just increasing rates; it involves maintaining market presence while optimizing profitability and client retention. Our strategy focuses on four key areas: Rates, Retention, Price Positioning, and Capacity.
By analyzing market trends and competitive positioning, we set rates that are attractive and sustainable. Retention is crucial, as keeping existing clients often proves more beneficial than acquiring new ones. Pricing Positioning strategically places our offerings to maximize appeal and differentiation. Our capacity, in terms of resources and risk appetite, enables us to meet demand without overextending. This approach is supported by real-time reporting for actionable insights and timely adjustments, aiming for a dynamic pricing model that consistently delivers positive outcomes.
By emphasizing the third P — Products this pillar highlights the necessity of a thorough understanding of product design, pricing, promotion, and distribution strategies while also building confidence among underwriters.
"Champion the Narrative"
The initiative aims to transform how insurance products are communicated, perceived and designed.
Key Objectives
Develop a that simplifies insurance terminology and debunks common myths, making it more approachable for policyholders, through our Did You Know series; (Advisors, Brokers and Internal staff)”,
New Language “Did You Know”
“In the Know,”
“Ought to Knows (OTK’s) and “Know It Tall”
Enhance, customer education and satisfaction
Drive increased sales and improve retention rates.
Achieve a balanced business portfolio. Promote products through our main campaigns
Product Promotion
By aligning the narrative with the needs and perspectives of the insured, the company can cultivate trust and strengthen relationships, paving the way for sustainable growth.
The essence of successful underwriting lies in our People, who form the core of all achievements within this company.
Recognizing this, it becomes essential to nurture a workplace environment that prioritizes teamwork, accountability, integrity, Coaching and Reward systems.
Integral to this, is a comprehensive focus on training and performance evaluations across all departments. Training will empower our team with the knowledge and skills necessary to navigate the dynamic insurance landscape effectively and embed the tools needed for their jobs and career progression. By setting Goals specific, measurable, achievable, relevant, and time-bound we can ensure that our teams are motivated and aligned towards common objectives.
One Underwriting
Furthermore, the inclusion of our Rest and Relaxation program underscores the importance of work-life balance, aiming to enhance overall employee wellness.
When employees thrive, the organization as a whole prospers, creating a cycle of success that benefits everyone!
Promotion plays a crucial role as the final “P” and is inherently multidimensional, influencing all Pillars.
This strategy encompasses People, Positioning, Products, and Pricing, with the underlying focus always being the Customer.
It requires asking pivotal questions about what our insureds truly desire, how they prefer communication, and the frequency of engagement. Through this approach, we aim to uncover the reality in risk selection and maintain transparency in risk acceptance. The effectiveness of our Promotions are determined by key factors such as Metrics, Marketing, Retention and Goals. These elements drive the achievement of exceptional policy volumes and premium growth, both organically and through diverse distribution channels, establishing a robust and untouchable market presence.
Your "Tick" of Approval
Product: Your "tick" is not just a mark; it's a voice with its own personality. It eagerly waits to express your preferences, endorsing strategies that resonate with your values and vision for your team.
Price: The "tick" understands the cost of your time and effort. It knows you stay informed, delve into portfolios and make the customer journey invaluable.
Place: Your "tick" has its stage at meetings, huddles, chats. It urges you to know where and how your voice, personified through the "tick," is heard loud and clear.
Promotion: Your "tick" thrives on encouragement, urging others to join the chorus. By sharing information and raising awareness, your "tick" inspires others to engage and lock-in.
People: The "tick" finds its power in the collective action of individuals. Each "tick" adds to the symphony of decision-making, reflecting the united processes, procedures and perspectives of the Underwriting and Support Services teams.
