SafeStyle_Brand Lookbook 2026_USA_v5 DIGI Singles (1)

A glance in the rearview mirror on the way home from work provided the light bulb moment that sparked it all.

It was the moment that raised a few simple questions.

Surely there is stylish protective eyewear on the market?

Turns out, there wasn’t. So we made it.

Tim Lewis SafeStyle Founder

To pioneer stylish protective eyewear from the worksite to the weekend.

To be the world’s most iconic protective eyewear brand, where safety is never a compromise and style is never an afterthought.

CERTIFIED SAFETY. ALL STYLE. ANYTIME. ANYWHERE.

THIS IS SAFETY REDEFINED.

NOT YOUR AVERAGE EYEWEAR.

WORKSITE APPROVED. WEEKEND READY. NEVER AN AFTERTHOUGHT.

SAFETY USED TO LOOK ONE WAY. WE CHANGED THAT. CERTIFIED WHERE IT COUNTS. STYLED WHERE IT MATTERS.

NEW STANDARD IN SAFETY. PROTECTION FIRST. STYLE RIGHT THERE WITH IT.

Form and function has redefined the protective eyewear game forever.

Certification of the first ever pair of stylish safety glasses. Certified to medium impact AS/NZS 1337.6

Tim puts the tools down after selling out the first run in just 4 weeks.

SafeStyle goes national on shelves in trade, tool & workwear stores.

SafeStyle launch certified prescription range.

SafeStyle® stands as a certified fashion-forward, innovative protective eyewear company marking a revolutionary shift in the industry. The collision of design, safety, sustainability, form and function has redefined the protective eyewear game forever.

SafeStyle HQ Opens in Ozzy Park.

Range expands into other categories including luggage, headwear & hydration.

Team continues to grow and moves to a brand new Leederville HQ.

Every pair of SafeStyle eyewear is built to protect. Simple as that.

All frames are tested and certified to both AS/NZS 1337.1:2010 ( SAI Global) and ANSI Z87.1+ medium impact protection standards. Built to meet every requirement that matters.

LOOK FOR THE 5 TICKS

If you see this logo on a product’s packaging, it means the product has been certified to SAI Global standards. Alternatively, you can also look for certification markings on the actual product.

the weekend,

On the worksite or out for

eyewear to do its job.

trust your

can

you

CLEAR, COMFORTABLE VISION CLEAR, COMFORTABLE VISION

Sharp, distortion-free lenses so you can see clearly at all times.

BUILT TO HANDLE IMPACT

Made to stand up to knocks, drops, and whatever the day throws at you.

STRONG BY DESIGN

Built tough to handle pressure without cracking or failing.

Designed to sit right and give your eyes the coverage they need.

SECURE FIT MADE TO LAST

Durable materials that hold up, day after day.

You go hard.

So we go harder.

Every frame, lens and detail is shaped by research, customer feedback, real-world use and a commitment to staying ahead of the game.

From the harshest worksites to hardcore weekend sends, our certified protective eyewear is, and always will be, a cut above the rest.

— Form.

— Function. Protection.

— Sustainability.

We build what has to be built.

Then we make it better.

And it starts here.

Industry-leading design and innovation.

SHATTERPROOF

UV400 PROTECTION

DURABILITY & LONGEVITY

OPTICAL CLARITY

IMPACT RESISTANCE

LIGHTWEIGHT

CERTIFIED IMPACT PROTECTION

Delivering all day protection and comfort, SafeStyle is built for trade environments. Whether you’re on the tools, in the workshop, or on site, our core collection has been designed to keep you safe in style, while withstanding the rigors of trade life.

Available in a range of colorways and lens combos. See safestyle.us for more.

SafeStyle fits right into industrial environments where the work is heavy and the conditions are demanding and ever-changing. SafeStyle Converts and Switches are purpose-built to provide protection in even the harshest conditions. Wear them as a casual frame, or apply the interchangeable gaskets to step up protection with a positive seal that blocks dust and other airborne contaminants.

Available in a range of colorways and lens combos. See safestyle.us for more.

Built for high-demand environments where focus and clarity matter most, especially when the pressure rises and there’s no room for failure. Alongside our best-selling styles, SafeStyle offers Phantoms, Fusions Performance, and Cruisers Performance, engineered for a lighter feel, secure fit, and all-day comfort that performs, on and off the worksite.

Available in a range of colorways and lens combos. See safestyle.us for more.

Built for the long shifts and relentless focus that healthcare demands — because when patient care is the priority, comfort and protection can’t be a distraction. Alongside our core range, SafeStyle offers ultra-light styles engineered to feel effortless all day, so nothing gets in the way of the work that matters most.

Available in a range of colorways and lens combos. See safestyle.us for more.

HARPS

SKYLINES

This is eyewear for the in-between moments, the weekends away, the early starts, and the time spent outdoors. Whether you’re camping, fishing, or just getting out of town, SafeStyle frames are built to handle it all. Always safe, always stylish, made to go wherever life takes you.

Available in a range of colorways and lens combos. See safestyle.us for more.

SONICS HARPS

Simple, practical, and built to back you up from the worksite to the weekend. SafeStyle Essentials is the everyday gear that keeps things moving, on and off the job. Hats, travel bags, and water bottles designed for life on the go; the same no-nonsense reliability you expect from SafeStyle, just without the lens.

The everyday extras that keep your SafeStyle gear protected and ready to go. Our Accessories range includes hard cases, lens cleaners, lanyards, and more, all designed to support your eyewear on and off the job.

SafeStyle started in a bedroom, not a boardroom.

As we’ve grown, we’ve stayed true to our roots and one simple promise: never forget where we came from, and always do right by people and the planet.

Through SafeStyle’s charity range, we support a range of organisations working across health, wellbeing, and community care, including National Breast Cancer Foundation Australia, Lifeline Australia, and Lions Outback Vision.

Giving back to the community is an important part of who we are as a business, and something we’re committed to continuing as we grow.

Thanks to SafeStylers who choose charity pairs, more than $450K has been donated so far, and we’re grateful for the ongoing support that helps make this possible.

Created with the National Breast Cancer Foundation, with $5 from every pair supporting breast cancer research, education, and early detection.

Every 30 seconds, someone in Australia reaches out to Lifeline, and $5 from every blue pair helps fund their 24/7 crisis support and suicide prevention services.

Our Limited Edition Art Series is created with Australian artists and Lions Outback Vision, with $5 from every pair supporting efforts to prevent blindness and vision loss in regional, remote, and Indigenous communities across Western Australia.

Over 10 million safety glasses end up in landfill every year and they can’t be kerbside recycled. The solution? Send them to SafeStyle.

We’re on a mission to stop safety glasses going to landfill by:

Creating eyewear that lasts 9x longer

Our frames are engineered for long-term wear, designed to last longer than standard alternatives. That means fewer disposables, less waste, and better value over time.

Taking responsibility for what happens after.

Through the SafeStyle Recycling Program, we accept all old safety glasses (from any brand) and help keep them out of landfill.

We’re on a mission to stop safety glasses going to landfill

SCAN HERE to find out where you can recycle your old frames.

SAFESTYLE ® MIRRORS

© SafeStyle ® 2026 enquiries@safestyle.US  safestyle.us

SafeStyle ® stands as a certified fashion-forward, innovative protective eyewear company marking a revolutionary shift in the industry. The collision of design, safety, sustainability, form and function has redefined the protective eyewear game forever.