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INTRODUCTION .............................................................................................................................................. 4 WHO WE ARE .................................................................................................................................................. 6 OUR SERVICES ............................................................................................................................................... 8 OUR WORK ~ INTERNATIONAL BAZIS ~ ROMANCE CITY.................................................................................................................... 10 BAZIS ~ THE EMERALD QUARTER ................................................................................................ 12 SPA ~ STAR CITY.................................................................................................................................... 14 SPA ~ PUN HLAING ESTATE.............................................................................................................. 16 KAITLIN CORPORATION ~ VILLA DEL MAR .............................................................................. 18 OUR WORK ~ NORTH AMERICA BAZIS ~ EXHIBIT ................................................................................................................................... 20 REID’S HERITAGE HOMES ~ COBBLE BEACH RESORT ........................................................ 22 EQ HOMES ~ EQUINELLE .................................................................................................................. 24 HEATHWOOD ~ LORA BAY ............................................................................................................. 26 GENEREX ~ TOUCHSTONE............................................................................................................... 28 OUR AWARDS ................................................................................................................................................. 30 ALL INCLUSIVE PAYMENT METHOD ..................................................................................................... 32
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It was a pleasure chatting with you about Cabot Links. With the introduction of The Cliffs and 200 acres for development, there is a huge opportunity to establish a luxury real estate brand around Cabot Links. The breathtaking photography clearly demonstrates the unique beauty this project has to offer. The credibility of the golf course has been underscored through the high ranking like Golf Digest, etc. Our challenge is the season is short. We need maximum leverage of our window of May to October. Planning needs to begin immediately. The program needs a broad geographic reach and we need to be very targetted. With the Links purchasers coming from Toronto, the U.S. and local investors, our program needs to be strategic and a key focus needs to be digital marketing. The goal is to get as many golfers as we can to book before the next season begins. You know once you get the avid golfer onsite, you can convert. Nobody will buy without playing golf and enjoying the lifestyle at Cabot Links. Geographically, we think your buyers will be individuals looking at Muskoka (lake Joe or equivalent) for Toronto buyers or Nantucket/Cape Cod/Martha’s Vineyard for NY/Mass buyers. For golf it could be any of the other top 100 courses - there are a few in upstate NY. However, our Canadian dollar provides a good opportunity for anyone from the U.S. SALES OFFICE Establishing a sales office within the existing club house is not a challenge. We understand space is limited however, as you know, sales offices have become much smaller thanks to effective technology. A small office space with lots of glass and a touch screen can be quickly set up to begin to sell the dream. Once the model home is completed in 2018 we would likely suggest you keep both locations for sales. With 38,000 rounds of golf being played in a season, you have a good audience to convert.
MARKETING PACKAGE The sales office can be done for early May. The challenge will be the brochure material. Perhaps you have confirmed the architect now and the product is in the process of being worked out. We would want to create some amazing renderings of the product. The new club house renderings need to be the best in market. Every image needs to clearly articulate something very special, something very unique and an unparalleled level of luxury and exclusivity. The paper, the packaging, how you feel when the package is placed in your hands. The images you have of the course and surrounding area are fantastic and we will use these to help create the dream. The brochure package should be thought of at a “gift”. Remember, it’s all about the unique experience at Cabot Links. A superbly designed box that has an immediate impression of the highest level of luxury. Inside a community/ golf brochure which includes the real estate dream for Cabot Links as well as beautifully design booklets for each home offered. A full description of the rental opportunity and potential investment income is key. This package doesn’t feel like a real estate brochure, this package feels like you have received a very luxurious gift. WEBSITE The real estate web site will be created with the look and feel of the golf course web site in mind. We need to sell real estate on this site. Nobody with buy without looking at this web site so it must be world class. Opening on a drone shot coming over ocean, the cliffs, the course. We need to very quickly capture the imagination and build the dream. NEWSLETTER Your newsletter featured on your web site should be reviewed updated. We would like to use the newsletter as a tool on the web site as well as social media.
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VR/DRONE It would be ideal to have a virtual reality and a couple of VR Headsets in the sales office. VR technology is evolving daily and allowing a potential homebuyer to tour the new homes through a headset exploring faraway kitchens and bathrooms without ever leaving their chair. We can create a unique experience that will put them in the home of their dreams. The VR should also be incorporated into the web site so we capture people. Without the VR, it will be very hard to convey the superior luxury and exclusivity these new homes will provide. DIGITAL A quick google search indicates you are doing well with organic search engine optimization. You are placed 6 on the first page for the top golf courses in Canada. The key is to get people to your web site and begin to create that unique experience. Golf Digest and Score clearly dominate the digital world. The strategy should be to establish an effective retargeting program. We need to be on the top golf publication web sites and we need to follow the avid golfer as they move through the digital space. Your social media program looks good. Facebook ads could be a little more creative. We could initiate a #hashtag program in an effort to garner more attention from others within the space. We could also consider a TagBoard addition to the real estate web site as a tactic to keep the site current and allow people to see other important golf / real estate related news and social media posts. REFERRALS We talked about a referral program for existing owners. It would be really great to have a testimonial from a famous golfer who bought at Cabot Links. Let’s discuss how we might approach something like this.
BROKER PROGRAM An item we have not talked about is your relationship with key real estate brokerages. We would like to discuss this further with you. Do you have a program with Christies, Southeby’s and other key real estate brokerages that would be in contact with the kind of buyer we would like to attract. A properly executed broker program could make the sales process much easier and cost effective for you. We would include a section on the web site for brokers as well. We have a number of leading brokerages in Toronto that we would be happy to introduce you to if required. PUBLIC RELATIONS A professional public relations firm could really help us continue the momentum you have with editorial in key publications. The public relations efforts need to begin now to capture the upcoming golf season. Long lead publications take time so now is the time to begin this process. We can help in choosing the right firm for this project. Everything we do needs to focus on luxury, exclusivity, excellence and a unique buying experience. This is not a typical real estate purchase and the mind set we use needs to be different. Every single touch point with our prospective buyer needs to be a unique experience. Bruce, we are suggesting an all inclusive retainer. See page 31. This arrangement allows Cabot to pay us one monthly fee for a year and the only extras are outside costs. It’s a very simple payment arrangement that most of our clients use. Throw as much work our way as is required in the year and your billing stays consistent.
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Over the past three decades, Ryan Design International has emerged as a true leader and innovator in the field of real estate marketing, advertising, graphic and environmental design as well as cutting-edge web marketing. Since its founding in 1977 the company has grown to be a full-service advertising agency, playing an instrumental role in the successful launching and on-going marketing of many international real estate projects. In addition to residential communities, the firm has branded and promoted a succession of high profile condominium, retirement and resort developments throughout Canada, the United States, Europe, the Caribbean, Dubai, Kazakhstan, Costa Rica, Turks & Caicos, Russia, Myanmar, and the Ukraine. From marketing complete towns and master-planned developments to small in-fill projects, Ryan Design International has the breadth of experience and depth of talent to create a community with real character and presence in the marketplace.
SEE OUR VIDEO
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Ryan Design International provides a diverse, turn key portfolio of services. Clients can choose to use as many services as they require based on their needs.
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PROJECT BRANDING & DESIGN
SALES AND MARKETING MATERIALS
• Establishing a project name, positioning, personality, logo design and overall identity for use in all marketing materials.
• Presentation Centre
SALES OFFICE & SALES COMPOUND DESIGN • With over 10,000 presentation centres completed, we have a team of professionals who can lead you in the design of an ideal presentation centre • Turn key installation management for presentation centres • Exterior and interior presentation centre design and flow including all displays • Software programming and management of video walls, touchscreens, iPads, etc.
• Outdoor Signage • Brochures • Stationery • Direct Mail
BROKER PROGRAMS • Digital Broker Portals • E-mail Marketing • Special Events
ACCOUNT MANAGEMENT • Complete Project Management
MEDIA & PUBLIC RELATIONS
• We act as an extension of your team
• Media Planning & Buying
• Budgeting & Reporting • Supervision of all outside services including Architectural Renderings, Virtual Reality (VR), Custom-tailored Mobile Apps, Hardware Procurement, Technical Support
• Ad Booking & Submission • Press Releases • Special Marketing / Promotional Events
DIGITAL OUTREACH
ADVERTISING
• Website Design, SEO and Analytics
• Ad Campaign including: Digital, Print, Television, Radio, Billboard, OOH, etc.
• Display Ad, PPC & AdWords Campaigns
• Video & Photography
• Social Media Management • Database Management & E-mail Marketing • Interactive Media & Touchscreens
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In the historic heart of Astana, Kazakhstan, Romance City is a cosmopolitan condominium community – a multi-phased project bringing together the finest in international architecture and world cultures. The “English Quarter”, “French Quarter”, “Italian Quarter” and “Arabic Quarter” all exhibit their own unique residential styling within one harmonious master plan.
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Rising 37 and 49 storeys in height, the two towers that comprise the Emerald Quarter make it the tallest building in Kazakhstan. The striking asymmetry of the design is instrumental in creating such a stunning landmark, in a collaboration between Bazis International, world-known architect Roy Varakalli and the awardwinning design firm of Zeidler Partnership Architects.
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Galaxy Towers is the most recent phase of Star City, a magnificent 135-acre residential development located along the banks of the Bago River, about a 25-minute drive from downtown Yangon. The development’s “community within a community� concept is the first of its kind in Myanmar, where residents enjoy convenient access to a wide range of lifestyle services and recreational amenities.
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Myanmar’s first community built around a magnificent international golf course, the 650-acre Pun Hlaing Estate is located by the Hlaing and Pan Hlaing rivers, and is a beautifully landscaped oasis of luxury estate homes. Designed for those who love open spaces, the homes feature large panoramic windows to capture the beauty of the stunning natural setting, with access to a wealth of lifestyle amenities.
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Villa del Mar is a condo resort, providing the perfect island retreat for a vacation filled with endless sunshine and delightful diversions. Located on Providenciales (a.k.a. Provo), the most developed island in the Turks and Caicos chain, Villa del Mar offers fully appointed condos just steps from Grace Bay Beach, internationally recognized as one of the world‘s top 10 beaches.
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Completed in 2017, Exhibit Residences are distinguished by unrelenting craftsmanship and an eye for detail. With unique architecture and fabulous amenities, Exhibit is a showcase for the extraordinary. Exhibit is designed as four architectural cubes, each slightly rotated, artfully complimenting and contrasting with the brilliant ROM crystal structure across the street and the Bloor/Yorkville lifestyle.
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Cobble Beach is Georgian Bay’s Extraordinary Waterfront Golf Resort Community distinguished by a uniquely rich and diverse 574 acres of landscape. This prestigious community has been designed as a four- season resort, the selection of amenities embraces the dynamic Georgian Bay environment with year- round entertainment. Just minutes from Owen Sound in the Township of Georgian Bluffs, Cobble Beach is the perfect backdrop for a permanent four-season home, vacation property or a weekend getaway!
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From the young family starting out to the empty nesters looking to ease into retirement, we’re all looking to get the most out of life. eQuinelle is designed to help you do just that. It’s a wonderful, well-established neighbourhood where you’ll enjoy living in a tranquil natural setting, steps from the river, the community park, and all the amenities of its spectacular Resident Club. At eQuinelle, you’re not just buying a home, you’re becoming part of a community where you’ll belong right from the day you move in.
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The setting is nothing short of breathtaking‌with Georgian Bay on one side, the rugged Niagara Escarpment on the other, and historic Georgian Trail running right through the middle.
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A final opportunity to look out onto the endless beauty of Lake Muskoka, where sun-kissed views, windswept hair, and four seasons of magnificence satisfy all your senses. The last chance to surround yourself with cool rippling water, nature trails, local indulgences, and the time to devote each day to yourself. Touchstone’s Crescendo is the final opportunity to experience the absolute magic of Muskoka waterfront living.
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Ryan Design International has earned international recognition, and received numerous SAM Awards for advertising design excellence, in competitions on a national, provincial and local level.
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CLICK IMAGE FOR AWARDS LISTING
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It is our pleasure to provide you a full description of the scope of services we provide and fees for your the first condo building in your next phase. The allinclusive retainer would start after the Grand Plan process is complete. Here is full description of what is included and excluded in an all-inclusive retainer. The benefit of an all-inclusive retainer is that you are billed one amount monthly for a period of 12 months. With any project, the startup for the project requires intense work and there are some months following when the work required is less. With an all-inclusive retainer you save time, as we are not estimating each task as required on an individual basis. You don’t have to take the time to approve numerous estimates and process numerous invoices. Everything is taken care of once per month, eliminating all the extra work for both parties.
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YOU BUY WHOLESALE When you work with us we work on your behalf with a list of outside suppliers listed here. These suppliers are companies we have worked with for years so you buy wholesale and based on the huge volume our company provides to them. You are also billed DIRECT which means no mark-up. Renderings – we will suggest a rendering company and we will work with them to ensure all renderings are perfect from a marketing perspective prior to you even seeing them. This saves you an incredible amount of time. All renderings are billed direct to you from the selected company. Signage – there are thousands of signage companies to choose from. Over our 35-year history, we have honed that list down to a handful that always deliver the quality and budget our clients demand. We will work with signage manufacturers to obtain estimates, detail the work and supervise the final product. You are billed direct for all signage. Printing – we manager a roster of reliable printers who always deliver and provide a good price. Included in our services is liaising with the selected printer, obtaining stock samples, file transfer and printing proofs (often at odd hours of the night and weekends). All printing is billed direct.
HERE’S HOW IT WORKS You pay one monthly pre-set fee and it doesn’t fluctuate. It’s the same fee for the agreed upon period. This means we handle all the work you request for the agreed upon project and you receive the same bill each month. During the intense start up period, we end up doing more work than we bill and as the project moves along, things begin to balance out. In the end, we all benefit from an all inclusive retainer arrangement.
Prior to beginning a project, it’s hard to provide an a la carte estimate; we’ve seen projects go in many different directions and it’s often necessary to go back and re-estimate many times through the process. This becomes time consuming for both parties and it takes away from the fun part of a project launch. The work involved in an a la carte arrangement on both sides to manage and invoice is more intensive than an all inclusive retainer arrangement. Going back and forth on a la carte estimates is time consuming for everyone. An all inclusive retainer arrangement makes it easier for all parties because you receive one invoice every month vs. several; there is savings here. A savings in having someone match up estimates to invoices, processing time for each invoice and issuing cheques for each invoice. Clients have told us that this is a frustrating process. Once we introduced the all-inclusive retainer, clients have praised us for the ease of billing and payment involved here. The all-inclusive retainer covers all the items listed below. Basically all work and services handled by G. Ryan Design in-house are covered by the retainer. Items not produced by us including renderings, videos, signage manufacturing, producing sales offices displays, brochure printing, etc. are all billed to you direct from each supplier and they are not covered within the retainer. Also, when you purchase services from our outside suppliers, you pay wholesale costs. There is no mark-up on these items and you are billed
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SIGNAGE
BROKER COMMUNICATIONS PROGRAM
FEES
• all project launch signage and sales office exterior
• online secure portal
RENDERINGS
PUBLIC RELATIONS
• approved couriers will be billed monthly to the Client (courier back up with description of contents will be provided by Ryan Design and sent to Client).
• direction and collaborate with interior designers and renderer for all renderings
• writing and distribution to all key real estate media
SALES OFFICE INTERIOR
TRACKING AND REPORTING • emailer reports, web site activity reports
• layout for interior sales flow
• approved collateral (external) purchases, such as renderings, illustrations, stock photography, printing and signage will be billed at the net costs to the client directly • ad publications will be planned, placed, coordinated and purchased by Ryan Design and billed by the publication to the Client
• displays
PRINT PRODUCTION SERVICES
DIGITAL TECHNOLOGY
• conduct press approvals
• touch screen technology for sales office showcasing project floor plans, renderings, area, builder story etc.
• ensure proper fabrication of all materials produced • source and provide Client with quotes
• retainer fee is due on the first day of each month. We pre-bill 2 months as a deposit on account
DIGITAL AD AND SOCIAL MEDIA MARKETING CAMPAIGNS
RYAN DESIGN MANAGEMENT SERVICES
• if the project launch is delayed beyond three months of the signing of this contract, extra charges may apply
• prepare final art for all merchandising materials required
• digital and social media advertising program
• assignment of a key service representative to Client’s account for day-to-day account management.
MEDIA PLANNING • source, plan, book and place ads
• coordination, attendance at weekly, bi-weekly or monthly meetings, preparing meeting agenda
EMAIL MARKETING
• prepare monthly calendars for Sales Events and Openings with due dates for materials, invitations etc.….
• invitations, reminders, thank you, save the date, agent, prospect, etc.
WEB MARKETING
• administration of ongoing marketing budget(s) and critical path
• project web site
• ensuring maximum value for collateral purchases acting as Client’s agent
PRINTED MATERIALS
• co-ordination of all production according to Client approved estimates
• project brochure
• visits to the Project site on a regular basis
• travel to onsite meetings is included in marketing fee for duration of the project
• this contract is valid for one sales office, a brochure, a website, etc. relating to the project detailed • Travel & travel related expenses
RETAINER AMOUNT $8,000.00 per month for 12 months.
• inserts • drawing marketing floor plans.
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• Renderings are done and billed to you directly from the supplier we choose together. • Production of all sales office displays is an outside cost. The actual “making” of the displays is done outside and billed to you as a separate item. • Signage manufacturing. We design your signage and then discuss a production and install company. This supplier will estimate to you and bill you directly. • Brochure printing. The actual printing of your brochure and other materials is done by a printer that we select together. The printer will estimate and bill you directly. We supervise the entire process and we handle proofing all press issues and press proofs. • Website hosting. You might have a hosting company already. If you don’t we would be happy to suggest one and that company will bill you direct. • Social media programs. We can assist with social media and this would be estimate and billed to you separately. • Hardware costs including touch screens, video walls, ipads, all brackets and materials for installation of such items as well as installation costs. We have suppliers that provide turnkey purchase and install of all hardware and they will estimate and bill you direct. • Special software purchased on your behalf for remote access to update the touch screens. We would discuss any special requirements with you and provide costing.
• Media costs. Each media outlet would require a credit application from you. This is confidential between the media outlet and you. Each media outlet will bill you directly. • Couriers etc…We provide you with a monthly courier bill if couriers are used for your account. • Client alterations to items over and above the number specified above. If changes become extensive, we will let you know that a separate bill will be prepared. • Original photography and/or stock images will be charged extra. Prior to purchasing any photography of images for you, we will provide an estimate and this amount will be billed over and above the retainer. • Video production. We can provide a couple of video production companies for your project and this would be estimated and billed separate. Our involvement with the video art direction, story board, etc. Would also be estimated and billed separate. • Virtual tours, usually handled by your rendering company are also billed to you directly and separate from our retainer. Also excludes items manufacturer outside of ryan design international and materials purchased from outside suppliers. Anything purchased on your behalf will be billed direct by the supplier. All outside costs will be charged to you at our cost. Let’s discuss next steps and keep moving forward!
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ryan-design.com 100 Sunrise Ave, Suite 111 Toronto, Ont M4A 1B3 tel: (416) 868-6500