News from RVDA Canada
Newsletter
News Highlights Many Reasons You Should Participate in the 2018 RVDA of Canada RV Industry Payroll Survey $12,500 in Bursaries available to Aspiring Apprentices and Technicians Save the Date for the 2019 International RV Dealers Convention / Expo Featured Program Benefits -Member Deals , Exclusive Member Only Offers
Inside this issue: $12,500 in Bursaries available to Aspiring Apprentices and Technicians
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Many Reasons You Should Participate in the 2018 RVDA of Canada RV Industry Payroll Survey
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Selling the Experience, Not Just the RV By Bob Clements
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Save the Date for the 12 2019 International RV Dealers Convention /Expo Featured Program Benefits- Member Deals
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5 Tips for Better Password Security by Reza Kamrani
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Did you know about the RV Careers website?
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Newsletter
February 2019
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Dear Members, We may still be experiencing some brisk winter weather, but RV enthusiasts are getting ready for spring by visiting the numerous RV retail shows around the country. The shows help to showcase how our industry offers fun, flexible and affordable vacation options for Canadian families. Consumers continue to opt for the convenience, comfort and control found with RV travel. For over 20 years now, we have also been driving awareness of the RV Lifestyle through the Go RVing Canada marketing campaign. I would like to remind you that as an RVDA dealer member, you have access to the Go RVing Canada Dealer Tie-in program which provides your dealership with tools to help you leverage Go RVing Canada’s resources.
For the 2019 program, we have developed a Premier program that offers you even more. The Premier Dealer Tie-in Program is designed to boost dealer visibility and marketing and help increase dealers’ media profile. This upgrade is in addition to the core offerings of the regular tie-program and marketing assets and will deliver exceptional value to your dealership. Benefits in this new program include upgraded listings for RV Dealers on the Go RVing Canada website, opportunities for priority press coverage, media training, digital consultation and access to Go RVing Canada assets and merchandise to help promote the RV lifestyle in your dealerships and online. We will of course also continue to expand our regular tie-program with new marketing assets from our Wildhood campaign. Please contact our national office for more details.
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Make sure you check your in-boxes for your link to the 2018 RVDA national payroll survey which was sent out this month. By participating in this survey, you will receive access to provincial and national average monthly and hourly figures by position. You will also receive data on total number of employees, shop rates, as well as, employee benefits. This information can be used to help shape employee compensation as well as evaluate your company’s competitiveness. Only those that respond will receive the results. I would like to remind you that you can still register for RVX in Salt Lake City this March. RVIA has let us know that registered dealers will receive access to an exclusive tool kit called the RVX Sales Navigator which will help them find new consumers in their local area. These are brand new consumers who are active in the outdoor lifestyle but have not yet considered an RV. The toolkit will help dealers locate them, make them aware of who you are, the RVs available to them and options to bring them to your dealership. This is certainly a tool worth exploring. In addition, the exhibit hall will feature brand new and never seen before models. Exciting new times for the industry! All the best, Herb Cowen, Chairman of the Board RVDA of Canada
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$12,500 in Bursaries available to Aspiring Apprentices and Technicians 2018-2019 NTP-STAG Canada RV Technician Bursary The NTP-STAG Canada RV Technician Bursary program was established to aid aspiring men and women in RV apprenticeship programs as well as the technicians that have been recently certified. Be it living expenses while away from home, travel costs, or purchase of new tools, this bursary will help with offsetting just some of those financial obligations for those with a demonstrated need as well as acknowledgement for a job well done. Apprentices and technicians that have completed applicable training (see application) or obtained Provincial /national certification between August 1, 2018 and May 31, 2019 are eligible to apply for one of twelve bursaries! Eleven bursaries are valued at $1,000 and the top bursary is valued at $1,500. NTP-STAG Canada has been a strong supporter of Canadian dealers as well as RVDA of Canada. This relationship was strongly fostered by Rob Edwards (R), Director of Sales at NTP-STAG Canada. Rob believes that, “qualified men and women have made the commitment and showed strong desire to enhance one's skills and expand their knowledge base and therefore, made personal sacrifices. We understand this translates to taking on the extra financial burden while being away from home and family obligations. I hope the bursaries can help offset some temporary financial setbacks. I have no doubt that this award brings the recipient and the dealer, a tremendous sense of pride and excitement beyond what the monetary value of the bursary offers.� The survey application involves mainly helping and reassuring the applicant that the application itself is NOT daunting. They need to answer a few questions in essay or video format and they also need an employer reference on why you support their application. There is nothing more unfortunate than having the applicant submit all the necessary information only to have missed the employer reference letter. Eligible programs and certifications are to be completed and obtained between August 1, 2018 and May 31, 2019. Application deadline is June 1, 2019. There is still a lot of time to put together the application, but you know what happens if you leave it until the last minute. Encourage your apprentice(s) or technician(s) to apply for the 2018-2019 NTP-Stag Canada RV Technician Bursary Application now!
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Many Reasons You Should Participate in the 2018 RVDA of Canada RV Industry Payroll Survey
What is this survey about anyways? You have heard the spiel. This survey aims to provide you with current compensation and benefits market data for all RV dealership personnel across Canada. This means that personnel from all dealership departments from entry-level to management are all included in this survey. This survey is open to all RVDA of Canada members regardless of location and size, including: dealerships, service centers, rental dealers, campgrounds and RV manufacturers. RVDA of Canada has engaged MNP to administer and conduct the survey as well as compile the data for publication. Survey responses are collected exclusively by MNP and only MNP will have access to the raw data. We encourage you to complete this survey online at https://goo.gl/QHwbMS. The survey is open from February 21st through April 26th, 2019. The summary report will reveal employment trends citing areas of growth and decline, especially in key positions such as apprentice and technicians by gender, years of experience, and certification level. The breakdown will be available by Province and by national average. We have two fabulous prizes (well, three, since the summary itself is the main prize) available to those that complete the survey! Complete the survey by March 22nd will allow you to be entered for each prize draw: a Stealth Wifi router along with 5GB of Canadian mobile data* and a deep clean kit by Purifyd. You can potentially win BOTH prizes! You’re a little busy in March? Don’t sweat it. Survey will be open until April 26th. Those that participate in the survey between March 22 and April 26 will be entered into the draw to win a Purifyd cleaning kit. If you have any questions or comments about this survey, please contact Anita Lien at RVDA of Canada at surveys@rvda.ca or at 604-718-6306. You can also contact Pavel Petrov at MNP at pavel.petrov@mnp.ca or at 604.685.8408.
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Canadian retail sales statistics are now available for both motorized and towable recreational vehicles. These statistics will allow dealers to better manage the inventory on their lot by knowing which units are selling in their area, which price points are attracting buyers as well as knowing the local trends affecting their marketplace. The RV retail sales statistics compiled by Statistical Surveys Inc. are the result of matching manufacturer VIN numbers with RV registrations. The RVDA of Canada endorsement agreement includes free access for national monthly figures only, for members only. Going forward, these figures will be published in the RVDA of Canada bimonthly newsletter and archived at the “RV Statistics / National RV Sales” link on the member side of www.rvda.ca. This information is copyrighted to Statistical Surveys Inc. and for your use only, not for distribution. In order to protect your endorsement benefit, please honour that confidentiality. To purchase more detailed statistics – by province, region or city – please contact Scott Stropkai of Statistical Surveys Inc. at 616-281-9898 ext 128 or sstropkai@statisticalsurveys.com. To learn more about Statistical Surveys Inc., visit www.statisticalsurveys.com.
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Elite Insurance Company is a subsidiary of Aviva Canada Inc., one of the leading Property and Casualty insurance groups in Canada which provides insurance protection to more than 3 million Canadians. Aviva Canada is on a mission to change insurance. "At Aviva, we listen to our customers' views and opinions because by listening and acting on your feedback, we become better at what we do. We want Aviva customers to feel they are being treated as people, not as a number. We want our customers to be confident and comfortable that they have the right insurance to cover their needs. And we want our customers to have a positive experience at Aviva. We've already started the change by introducing our claims service satisfaction guarantee which you can learn more by visiting www.ClaimsGuarantee.com Elite Insurance Company is Canada's largest insurer of specialty personal insurance products since 1954, covering recreational vehicles, mobile homes, antique & custom cars and pleasure crafts. To learn more about Aviva Elite and their mission to change insurance visit their website: www.avivacanada.com Aviva Elite
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The Quarterly Economic Review is intended to deliver a comprehensive look at the economic indicators affecting the RV industry in Canada. These products are intended to provide members with current economic information, which can assist them in gaining insights into the changing economic dimensions of the RV industry and the economy at large. Download this report on RVDA of Canada member site under Member services / Industry Relations tabs (login required)
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I recently asked the service and managers at a dealership experience they were trying create for their customers. There long pauses before either of could answer. My point in asking was to them the importance of having in fact, each employee understand what kind of experience they were trying to manufacturers more and more dealers into a the lines you handle give you less less of an advantage. To set apart from the com petition, you no longer rely on your brands. must work to create a unique ence that your competitors can't duplicate. Here are some ideas to you
and People will pay more for they perceive as different or is a Dynasty vase valuable than a from a discount store? Because there many vases
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That "sell line" is then used on signage, business cards, ads, and websites. Think of something simpleCampbell Soup's "It's mmm, mmm good!" or Coke's "It's the real thing." Take some time to develop that one perfect sentence that tells your customers who and what you are. Don't underestimate the impact your employees have on the customer's perception of your brand. Once a customer is ignored at the counter, for instance, or treated poorly on the phone, you've lost not only that person but everyone else who hears about the unfortunate experience. Remember that word-of-mouth can help, but it can also hurt. Get rid of employees who won't cooperate. Reward your people for delivering the experience. Set employee goals that focus on delivering the customer experience you want to create. As I help dealer- ship service and parts departments define the customer experience they want to be known for, I work hard to make sure every employee understands what we're trying to accomplish and how they'll be rewarded if they help to deliver that experience.
Bob Clements is president of Bob Clements Intl. Inc. Clements is recognized as the premier management consultant for outdoor power equipment, agriculture and power sports dealerships. Bob Clements Intl. is a training and development company specializing in creating high performance dealerships and organizations. Clements is author of the book, The 8 Greatest Sales Secrets in the World. Over the last 25 years, Clements has worked with thousands of owners, sales people and businesses, giving them the tools they need to achieve personal and financial freedom. Source: RV Executive Today
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5 Tips for Better Password Security submitted by Reza Kamrani, Account Representative, Associations
With the rising threat of cybercrime, information leaks, and data breaches, protecting your business is vital and a strong password is your first line of defense. Despite the fact that 8 in 10 people say they’re concerned about the security of their online accounts, passwords that are weak, old, or repeated are still used. Year after year, cyber security companies report that most computer users are choosing the same weak passwords. In fact, an annual list of the worst passwords of the year published by SplashData found that almost 10 per cent of people have used at least one of the 25 worst passwords on this year’s list, and nearly 3 per cent of people have used the number one worst password, “123456.” Most web services force their users to follow best practices by only allowing passwords with pre-set criteria or by analyzing passwords to see if they’re weak, fair, or strong. Most services require a password that’s at least eight characters long and contains an uppercase letter, a number, and a symbol. While these requirements are useful, simply changing your password from “password” to “Password1!” doesn’t solve the problem. Below, we outline five tips to help you come up with stronger passwords. 1. Choose a strong password Cyber criminals gain access to accounts or data through social engineering. This is because many of us naturally choose a password that personally relates to our lives. These types of passwords are easy for your friends and coworkers to guess, and something that cyber criminals may be able to find with some social media research. Don’t choose passwords that include the name of your pet, car, kids, spouse, city you were born in, or your favourite sports team. On SplashData’s list of the year’s worst passwords, “starwars” joined the list this year at number 16. A password related to common terms from pop culture can also be dangerous. Hackers can also crack passwords through brute force, using tools that guess many combinations at once. Using passwords that are at least 12 characters long and have a combination of letters, numbers, and other characters can help make your passwords more difficult to crack. 2. Create a password you’ll remember Many computer security companies offer websites or tools that can generate randomized passwords for you. While these passwords are much stronger and harder to crack, they can also be difficult to remember. Having a password that’s difficult to remember usually means you’ll have to change it again in the near future, or you’ll have to write it down somewhere near your computer. Neither of these situations are ideal.
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If you want to create a password that’s easy to remember but hard to guess, try creating a password out of a phrase. Take a phrase that has meaning to you and use the first letter of each word to create the unique password. For example, the phrase “My dog is an 8-year-old black labrador retriever named Barkley!” would become the password “Mdia8yoblrnB!”
3. Use different passwords and change them often Having a strong password that you’ll remember is the easy part. The hard part is creating unique and strong passwords for each of your different online accounts. If you use the same password for multiple online accounts, you’re putting yourself at risk (especially if you’re using the same password for your social media accounts as you are for online banking). Having one account compromised could result in all your accounts being compromised. That’s why it’s important to create unique passwords for each account and change them often. 4. Be aware of password save features Having a strong password means nothing if you’re leaving your login information saved for your favourite websites. Most websites allow you to save your login credentials or automatically log in so that you don’t have to enter your username and password every time you visit. While this feature is convenient, it’s also risky. Never use this feature on a computer that’s shared with others, and even with your own computer, it’s best to avoid doing this when possible. Inputting your password every time you log in can also help ensure you don’t forget your password. 5. Be careful with password retrieval questions Beyond passwords, it’s important to think carefully about your answers to security questions asked when you create a new account. These security questions are used to verify your identification when you want to reset your password. Unfortunately, they’re often standard and similar across websites. Questions like “where did you go to school?”, “where were you born?” or “what is your mother’s maiden name?” are easy to answer. They’re also relatively easy for cyber criminals to discover with a little social media research. If they can successfully answer these security questions, they could potentially reset your passwords and hijack your accounts. When creating answers for security questions, try to come up with your own question rather than using the standard questions. That way you can use a question and answer that only you would know. Insurance is here to help Even if you’re diligent about protecting your passwords and your accounts, sometimes things can go wrong. That’s why it’s so important to be as prepared as possible. Insurance can help protect your business should something go wrong. With our insurance coverage specifically designed to help protect against cyber attacks and the consequences of these events, Federated Insurance is dedicated to helping ensure your business doesn’t suffer a disastrous set-back.
© Federated Insurance Company of Canada. All rights reserved. This document is provided by Federated Insurance Company of Canada (“Federated”) for informational purposes only to augment your own internal safety, compliance and risk management practices, and is not intended as a substitute for assessment or other professional advice by a qualified person or entity. Federated makes no representations or warranties regarding the accuracy or completeness of the information contained in this document. Federated shall not be responsible in any manner for any loss, or any direct, indirect, consequential, special, punitive or other damages, arising out of your, or any other person’s, use or reliance on the information contained in this document.
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RVDA of Canada Endorsements CREDITOR INSURANCE / WARRANTY / APPEARANCE PROTECTION / ANTI-THEFT
GROUP EMPLOYEE BENEFITS
iA-SAL
Federated Insurance provides customizable Group Employee Benefit coverage. Contact: Western Canada: Wayne Budge at 1-800-665-1934 Eastern Canada: Mauro Di Tullio at 1-800-361-0790
iA-SAL supplies innovative after-market products to the RV market. An industry leader since 1963, iA-SAL's RVDA- endorsed products include: Creditors' Group Insurance: Life, Disability & Critical Illness Extended Warranty Program (SPP: SAL Protection Plan) Diamond-Kote Appearance Protection Products Silent Sentinel Anti-Theft Etch Program Check your member directory, or member listings at www.rvda.ca, for your provincial contact. www.iadealerservices.ca
COMMERCIAL FINANCING
Wells Fargo Commercial Distribution Finance RV Inventory Finance Contact : Carlos Lobo 1290 Central Parkway W, Ste. 1100 Mississauga, ON,. L5C 4R3 (905) 361-3837; Cell: (416) 573-1520 www.wellsfargo.com/cdf PORTABLE Wi-FI PRODUCTS Stealth Enterprises
The Stealth Wi-Fi system is a powerful receiver operating on its own private network. This means an end to net traffic, using Wi-Fi hotspots on your mobile device and expensive data overages, all while providing a service with an 80% stronger signal over using a cellular device to get online. To discuss the program, please contact: Brad Morrison at 403-389-6863
HEALTH PROTECTION SERVICE
PURIFYD® is an innovative subscription-like, health protection service that will eliminate, on an ongoing basis, the biological pathogen and environmental contaminant buildup that occurs in confined spaces like recreation vehicles. Stephen Dunn at (604) 230-5175 http://www.getpurifyd.com/
RVDA / SPADER 20 GROUPS Spader Business Management
RVDA/Spader 20 Groups, managed by the Spader Companies, help dealers improve management skills, recognize market trends and solve problems. 1.800.772.3377 (US and Canada) info@spader.com | www.spader.com
Federated Insurance
PROPERTY & CASUALTY INSURANCE
Federated Insurance Federated
Insurance Company of Canada provides direct underwriting of Property and Casualty Insurance for RV dealerships. In addition, the Inventory Floor Plan Advantage is available from Federated Insurance for Commercial Distribution Finance (CDF) customers. Burnaby, BC – 1-800-939-7788 Edmonton, AB – 1-800-661-8617 Calgary, AB –1-800-342-9157 Regina / Saskatoon, SK –1-866-291-0523 Winnipeg, MB –1-800-665-1934 London, ON –1-800-461-3117 Mississauga, ON –1-800-387-5953 Laval, QC & Atlantic Region –1-800-361-0790 www.federated.ca/
PAYMENT SOLUTIONS Baseline Processing looks forward to providing great group-rates to all RVDA of Canada members. Baseline provides payment solutions and expertise to more than 1,000 merchants across North America. Their commitment to Cost -Plus pricing means complete transparency and significant savings for merchants of all sizes. No teaser rates. No hidden fees. No cancellation fees. Just Baseline’s exceptional service and dedication to building long-term relationships. Contact : Tom Bremner : (604) 606-7950 www.baselineprocessing.com
ONLINE MARKETING/ ADVERTISING SOLUTIONS ReachLocal, a global company, is an online marketing
and advertising solution provider for small, medium, and large businesses, creating advertising to consumers in local markets. It provides internet and mobile internet marketing solutions to business clients. contact: Linette Moore at (416) 380-2900 Website:www.reachlocal.ca
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/ Benefits on select Exclusive discounts up to 35% off select FedEx services when shipping within Canada, to the US, or internationally.
on hotel – access to Choice Hotels program discounts of 15-20% at over 325 hotels in Canada & 6,300 hotels worldwide, & some complimentary services at select hotels. Aeroplan or Choice Privileges points can be earned. Book travel be online, on your mobile device or via a toll-free number.
If you have a FedEx account, simply enroll in this program through the dedicated FedEx webpage that can be found at the member link If not, see the member benefit page for a link to do so. View FedEx services at www.fedex.ca.
on tools on 3
&
– an exclusive 20% discount on 3 of their publications: and HR & free trials of information services. The constantly-updated information will help you understand employer obligations & legal requirements, & stay updated with Canadian federal, provincial & territorial employment legislation.
on UPS Preferred pricing with UPS for Canada-wide, USA and other destinations for expedited and standard services via Wholesale International Couriers and Freight Forwarders through UPS’ website. Visit the member link above for contact information to set up an account.
Card with use of the Petro-Canada credit card, members of Explorer RV Club & RVDA of Canada can realize significant savings, convenience, control & security. Click here for an information / application form & contact information,
on and First Preferential pricing for First Aid Certification with AED (defibrillation), & many more courses; and a 10% discount on all First Aid products and supplies, where applicable. eck c ss availability online. Find contact information for registration and links to classes / programs at the member benefit page.
An array of products at very competitive prices in over a dozen Maintenance, Repair & Operations (MRO) categories, with two discount structures – based on national volume and on catalogue prices. Inventory at each branch location is tailored to the local market. For a complete list of products available, a credit application form to sign up for an account, & a contact for complete details on this program, click here.
on Volume-based preferred pricing on a wide range of products in over 700 categories. Imago Marketing is able to distribute to all locations across Canada Visit the member link above for the member code. For more information, contact Jessie Lo at or 604.304.6246. Discounts and offers for top attractions, shows and other entertainment! .Now you’ll have access to exclusive discounts, special offers and access to preferred seating and tickets to top attractions, theme parks, shows, sporting events, movie tickets, hotels and much more. Be sure to visit often as new products and discounts are constantly being added!
Discounts on Dale Carnegie Training programs
10% discount off local pricing for any Dale Carnegie Training program. Contact your local training office for class details / dates, or find an office near you. Download & present this offer to them to qualify for the discount.
Marks: 10% discount on the numerous items listed on our member program card, including work clothing, gloves, belts, winter and safety accessories and CSAApproved Footwear. Show your card at the check-out counter
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Did you know about the RV Careers website? The RV Careers site was developed to raise awareness to career opportunities available in the Canadian RV industry. It provides some background information to the various departments found within an RV dealership, apprentice and technician training opportunities. It also contains information for employers on how to hire and work with apprentices and apprenticeship authorities and how to access the numerous Federal, Provincial and private grants available.
Hiring? When you visit the site, the first thing that should jump out at you is “jobs.� And, the call-to-action would be to see what jobs are available and to look deeper for the job and training requirements.
You can add, edit or remove your job posting whenever you like. You will be able to receive job applications via e-mail. Before this listing expires (in 45 days), you will be notified to either update or delete the posting.
You have full control of your job postings!
To post a job, go to the employers tab and log in using your RVDA of Canada user name and password. Contact RVDA of Canada at 604-718-6325 or e-mail if you do not have this information.
Upcoming Events
Newly added events include career fair, RV lifestyle, trade show, workshop, and online training events. The news listing will keep you and your staff up to date on training and industry events.
Education for those currently working in the industry vs. those looking to enter the industry If you currently work in sales, parts, or service, you will want to visit the Education page.
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There are training and educational programs for technicians, parts/service management programs, sales, marketing and F&I programs, administration/ accounting programs and awards available. For apprentices and anyone wishing to
become an apprentice, detailed information can be found on the Become an apprentice page. There are many programs such as youth and pre-apprenticeship where high school students can get practical work experience. If there isn’t one in your area, there’s information available under the Employer page on how to start and implement your own apprenticeship program.
Financial incentives and assistance programs There are many financial incentives for both apprentices and employers to participate in an apprenticeship as well as assistance from Provincial and Federal governments and your local RVDA. On the financial incentive page, it lists numerous benefits for apprentices to participate in an apprenticeship and for employers to hire apprentices. There are numerous Federal, Provincial and RVDA Financial assistance programs such as bursaries and grants. If you have any suggestions or comments about how we can improve the site, please email us or comment on the RV Careers Facebook page!
News from RVDA Canada
RVDA of Canada Mission Statement: The RVDA of Canada is a national federation which exists to protect and promote the interests and welfare of RV Dealers across Canada in order to enable the industry to maximize its potential.
Newsletter Editorial Staff The RVDA of Canada Member Newsletter is produced and distributed through the national association office : RVDA of Canada, Richmond BC For Inquiries please contact us at: #145 – Coppersmith Way Richmond, BC V7A 5J9 Ph: (604) 718-6325 Fax: (604) 204-0154 www.rvda.ca powered by rvhotlinecanada.com
Board of Directors
Emails :
Vice-Chairman, Gord Bragg, Hub City RV, Lantzville, BC
Eleonore Hamm, eleonore_hamm@rvda.ca Anita Lien, anital@rvda.ca
Executive Committee Chairman, Herb Cowen, Pike Lake Golf Centre, Pike Lake, ON
Post your Positions at
Treasurer, Josée Bédard Roulottes Chaudière Lévis, Quebec
To post a job, simply go to the employers tab and log in using your RVDA of Canada user name and password.
Past Chairman, Jean-Francois Lussier, Horizon Lussier, Marieville, QC
Contact RVDA of Canada at 604-718-6325 or e-mail if you do not have this information.
Directors
Amee Inocencio, ainocencio@rvda.ca
www.RVCareers.ca
WWW.BUYLOCALRV.CA RVDA of Canada’s “BUY LOCAL” campaign promotes “Buy your RV close to home. It’s better in the long haul, to consumers. We encourage you to download a copy of brochure available at the member’s website.
Dale Hopkins RV City
Trevor Moase Vacationer RV Sales And Services
Jim Gorrie GNR Camping World
Kyle Kehoe Kehoe RV
Roland Goreski Campkin’s RV Centre
Bruce Marsh Cape Breton Trailer Sales
Marc Rémillard, Centre du Camping Rémillard
Collin Yaretz South Thompson RV Ltd.