CONCEPT
SURFACE DEVELOPMENT The lines around the logo indicate that the character is trying to break out of the frame
Following the intent of a loud and “striking” branding, lighting has be chosen as the element that would travel across the packaging
Using solid-voids to create lighting of varied sizes across the sides of the package as a seamless element Lightning also extend upwards to the square
Surface selected: Square Anti-prism The triangular surfaces would help exaggerate the sharpness of the design
Rukeia Bora PLA20291
MID TERM TIME PROBLEM
Packaging Design and Branding