F. GONZALEZ
Committed to design excellence, mentoring creative teammates, and building processes that enhance efficiency and innovation.
L-Acoustics
Overseeing the L-ISA Studio product launch was a rewarding experience. I led the multimedia campaign, managing print and digital design, social media, and video to ensure cohesive storytelling. Our goal was to present the product as modern and easy to understand for music creators. Maintaining a clean, consistent design across all channels was challenging and required careful refinement, but the collaborative process made the final outcome something I’m truly proud of.
L-Acoustics
LISA Studio is a software suite that delivers 3D audio control and processing on personal computers. It creates natural, immersive sound through headphones or up to 12 speakers and works with all major digital audio workstations for smooth integration. Using Open Sound Control (OSC), teams can also connect LISA Studio to game engines, tracking systems, and other tools to design and test interactive environments early in a project—all from a laptop.
L-Acoustics
Working on the K3 project across print, digital, and multimedia platforms was a key moment in my growth as a designer. I managed creative responsibilities for print, social media, and video, supported by a collaborative team that pushed me to expand my skills. Our goal was to create and launch a modern, simple design that resonated with the market, while keeping the look consistent across all channels—a challenge that required careful refinement. After many reviews, notes, and iterations, the final result became a project I’m truly proud of and a major milestone in my career.
L-Acoustics
The K3 is a versatile loudspeaker built for mid-size events and venues. Completing the K Series line, K3 offers reduced weight, Panflex™ variable directivity, laminar vents for strong low-frequency performance down to 42 Hz, and impressive SPL. Designed for audiences of 1,000 to 10,000, it delivers large-format sound in a compact 12” enclosure. With fewer subwoofer and amplification needs, the K3 is fast to deploy, sustainable, and cost-effective.
L-Acoustics
Designing the L-Acoustics catalog was both challenging and rewarding, pushing my creativity and work ethic. I managed two versions—U.S. and France—while coordinating closely with English- and French-speaking teams. The project required strong organization, patience, and attention to detail. With more than 80 carefully crafted pages, this catalog remains one of the accomplishments I am most proud of.
L-Acoustics
L-Acoustics began in 1977 when physicist Christian Heil was inspired by a Pink Floyd concert and became passionate about innovative sound design. He founded the company in 1984 to improve the live event experience for audio professionals. After years of research, L-Acoustics introduced the line source array in 1992—a lighter, more efficient alternative to the traditional “wall of sound.” This breakthrough delivered greater clarity and precision, transforming the live music industry and enabling the large-scale tours and festivals we know today.
L-Acoustics
I was commissioned by L-Acoustics to refresh their brand identity and redesign the news section of their website. The goal was to create a clear, modern experience that reflected their vision and met industry standards. I designed the news pages, built custom features, created homepage banners, and handled coding for email newsletters. I also maintained the site’s backend—updating news, fixing issues, and ensuring everything ran smoothly. This project was a meaningful opportunity to shape their online brand presence.
L-Acoustics
Working on the L-Acoustics website was both challenging and rewarding, pushing my web design skills to the next level. I managed tight deadlines and led the refresh independently, resulting in strong viewer engagement. I also coordinated closely with U.S. and French teams to ensure the site was modern, user-friendly, and fully responsive. Through focus and collaboration, the project became a successful milestone in my work. This experience strengthened my confidence in leading complex digital projects from concept to completion.
Deco Lighting
Designing the Vector™ catalog was a rewarding project that pushed my creative and professional abilities. I’m especially proud that I completed about 85% of the work, a fact recognized by my colleagues and supervisors. Leading this 88-page catalog required strong organization, close teamwork, and careful attention to detail. The passion and effort invested in the process made this a standout achievement in my career. This project strengthened my ability to align, lead, and collaborate across departments to deliver a successful catalog.
Deco Lighting
I oversaw the leadership, management, and design of Deco Lighting’s full range of marketing materials, including product catalogs, logos, photography, spec sheets, brochures, infographics, banners, line drawings, and video. I ensured every asset aligned with the brand’s identity and quality standards. Deco Lighting specializes in innovative LED solutions that improve efficiency, lighting performance, and sustainability. With more than 50 years of experience, the company has helped shape the industry with smart, energyefficient products and technologies.
Deco Lighting
Designing the Flat Optix™ catalog was a highly rewarding project that demanded precision, creativity, and strong organization. The luminaires’ sleek, modern aesthetic and carefully engineered features inspired a catalog that balanced form and function across more than 50 pages. Leading this initiative required close collaboration with the team and rigorous attention to detail, resulting in a piece I’m truly proud of. This project strengthened my direction skills, from guiding visual direction to aligning cross-department teams and shaping a cohesive, high-impact brand narrative.
Deco Lighting
Crafted in Los Angeles, Deco Lighting’s Flat Optix™ luminaires reflect the precision and engineering behind their specification-grade fixtures. The Flat Zone, Circa, and Skyler families showcase American ingenuity through meticulous design and high-quality components. Built for uniform, wellbalanced illumination, Flat Optix™ delivers exceptional energy efficiency and targeted task lighting. As a leader in glarecontrol solutions, it sets a new standard for practical, welldesigned lighting in the industry.
BALDWIN HILLS CRENSHAW PLAZA
Los Angeles, CA
Deco Lighting
Through my work in print design, photography, motion graphics, and marketing, I helped shape a distinctive brand identity that elevated Deco Lighting’s presence in the industry. I’m proud to have contributed to the company’s growth, supporting its evolution into a leading force in modern lighting. Our collaborations with partners such as Disney, the U.S. Air Force, Crypto.com Arena, and more further strengthened Deco’s reputation for quality and innovation. I’m grateful to have played a role in this success. This experience refined my direction expertise—guiding visual strategy, elevating brand storytelling, and leading cross-functional creative initiatives that drove measurable impact.
The Baldwin Hills Crenshaw Plaza upgrades its dated high-pressure sodium fixtures to next-generation LED lighting solutions by DECO Lighting.
Deco Lighting
Deco Lighting is a unique manufacturer that values the strengths and individuality of every team member. Its mission is to lead the industry in innovative, energy-efficient, and highquality lighting solutions for commercial, institutional, and utility markets worldwide. As a trusted industry leader, Deco is committed to delivering exceptional value and continually improving its products and processes to meet the growing demand for sustainable, premium lighting. At Deco Lighting, excellence is the standard that drives everything we do.
Rehrig Pacific Company
At Rehrig Pacific, I played a key role in internal communications, creating materials that informed and engaged employees while supporting the company’s business strategy. Working closely with senior leaders and communication managers, I helped craft organizational messaging and keep teams aligned with ongoing developments. This open, transparent approach strengthened company culture and improved morale and productivity. The experience sharpened my ability to translate complex information into clear, impactful visuals and messages that unify and motivate an entire workforce.
Rehrig Pacific Company
Designing and directing Rehrig Pacific’s brand guidelines was a transformative project. My goal was to create a tool that improved clarity, consistency, and efficiency across all teams. Managing the guidelines required strong organization, patience, and cross-functional leadership, as I collaborated closely with marketing and our agency partners. The detailed craftsmanship and strategic intent behind this work make it one of my proudest accomplishments. This initiative strengthened my leadership skills in shaping cohesive brand systems and aligning diverse teams behind a unified visual identity.
Rehrig Pacific Company
Contributing to Rehrig Pacific’s internal communication
OneRehrig project was a deeply rewarding experience. I approached the work with a strong focus on detail, storytelling, and excellence—reflecting the company’s core values and identity. Leading this initiative required strategic planning, collaboration, and clear direction with our internal agency partners to bring the project to completion. The final materials highlight my commitment to high-quality project management and cohesive communication. This project further strengthened my strategic abilities in shaping narrativedriven internal campaigns that align teams and reinforce organizational culture.
Rehrig Pacific Company
One of my most meaningful accomplishments at Rehrig Pacific was overseeing the full installation of branded materials across multiple U.S. locations. I coordinated closely with internal teams to obtain office blueprints, then developed and implemented a strategic plan to guide our agency partners through production and installation. My vision was to create a cohesive collection of artworks that worked together visually while telling a compelling story about Rehrig Pacific’s identity. This required ongoing meetings, detailed presentations, and consistent alignment across all departments to ensure a unified approach. I’m proud of the dedication and impact this project brought to strengthening the company’s brand and culture.
Rehrig Pacific Company
As the lead for Rehrig Pacific’s 44-plus-page Husky Hotline, I directed and organized the quarterly newsletter that highlighted the company’s internal and external achievements. I coordinated content across numerous departments— including Sales, Finance, Sustainability, IT, Operations, Human Capital, Trade Shows, Category Management, Customer Service, and the CEO’s office—building strong partnerships and ensuring deadlines, accuracy, and alignment. This was an honor, as I had the opportunity to work closely with the marketing team and category managers to shape visually compelling, inspiring branded collateral that supported company goals and reinforced our core values. This initiative helped strengthen a culture of excellence, recognition, and accountability throughout the organization.
Rehrig Pacific Company
Designing and directing Rehrig Pacific’s 55-page Sustainability Report was an incredibly rewarding project that demanded both creative precision and strong organizational leadership. I collaborated closely with every manufacturing department and the leadership team to align content, narrative, and visual direction. By overseeing both the storytelling and production, the report became a powerful reflection of Rehrig Pacific’s commitment to a sustainable future. Its comprehensive structure highlights my dedication to high design standards, effective project management, and clear communication.
The final publication was deeply gratifying, capturing the company’s mission, values, and long-term sustainability vision
Los Angeles Business Journal
Working on the Los Angeles Business Journal website was a transformative experience that expanded my capabilities as a web designer. The project challenged me to solve complex design and technical issues—from CSS integration to data analytics and form functionality—each of which strengthened my skill set. I was grateful for the trust the team placed in me, not only for increasing site awareness and traffic, but for delivering a complete, high-performing website. This project proved to be a significant learning experience that advanced my professional growth.
Los Angeles Business Journal
The Los Angeles Business Journal (LABJ) enlisted me to strengthen their brand identity and event presentation through a modern, business-focused online platform. I designed a clean, visually engaging website that reflected their values and showcased both flagship and subdivision events with clarity. The project required coordination across multiple departments as I refined key features such as subscription options and weekly video segments, elevating the site’s functionality and aesthetic. I’m proud to have delivered a solution that exceeded expectations and enhanced LABJ’s digital presence.
Los Angeles Business Journal
At the Los Angeles Business Journal, I managed the design and layout of weekly publications, special reports, supplements, event materials, signage, and web content. I produced pressready files, supplied artwork for production, resolved printrelated issues, and oversaw image retouching and final output for clients. I also created and maintained event pages, videos, forms, and regularly updated articles and photos online, while providing graphics for social media, web ads, and the main website. Thriving in a fast-paced environment, I consistently delivered high-quality work under tight weekly deadlines.
Los Angeles Business Journal
Each week, the Los Angeles Business Journal (LABJ) delivers in-depth analysis of the region’s economic landscape. I had the privilege of working alongside leading editors and researchers to help examine the trends shaping Los Angeles’s business community. LABJ’s coverage spans key sections such as Up Front, which highlights notable entrepreneurs and companies, and News & Analysis, which breaks down major business activity and strategic developments. The Investment & Finance section profiles public companies influencing the local economy, while the LABJ Lists provide comprehensive data across industries— ultimately forming the widely referenced annual Book of Lists
Los Angeles Business Journal
Alongside my work at the Los Angeles Business Journal, I also collaborated with its sister publication, the San Fernando Valley Business Journal (SFVBJ). As the leading source of business news in the San Fernando Valley, SFVBJ delivers award-winning print coverage, authoritative company lists, and timely reporting on major deals and developments. Its content spans real estate, strategic business insights, community trends, special reports, executive profiles, and leadership transitions. Working with SFVBJ was a rewarding experience that broadened my exposure to regional business journalism.
Los Angeles Business Journal
The Los Angeles Business Journal’s annual LA500—highlighting the region’s most influential leaders—is a flagship publication within the business community. It profiles individuals who shape Los Angeles through their business achievements, civic leadership, and philanthropic impact. Working on this edition was an exciting experience, offering insight into the executives, innovators, and changemakers driving the region forward. The LA500 continues the LABJ tradition of delivering a definitive guide to the people shaping the economic and social landscape of Los Angeles.
LACCO
Designing the Los Angeles Chemical Company (LACCO) website was a rewarding project that strengthened my web design skills and pushed my capabilities to a higher level. I’m grateful for the trust LACCO placed in me to independently deliver a polished, high-performing site that contributed to their sales growth. Completing this project reinforced my confidence in web development and affirmed my ability to manage complex digital assignments. I’m proud to have supported LACCO’s online presence and overall brand advancement.
LACCO
The Los Angeles Chemical Company (LACCO) engaged me to elevate their brand identity and digital presence. I created a modern, user-friendly website and an updated visual identity that reflected their values and served both commercial and industrial audiences. From logo design to full site development, I delivered a cohesive online experience and continue to collaborate with the company. LACCO is a trusted manufacturer and distributor of high-quality cleaning chemicals and janitorial solutions, offering a wide range of products—from branded and eco-friendly options to cost-effective private label supplies.
Through my work in marketing collateral, AI resources, and creative guidance, I helped shape a distinct and modern brand identity for Allied Pressroom Products, elevating its presence within the printing industry. This transformation positioned the company as one of the leading, contemporary brands in today’s pressroom marketplace. During my tenure, I also led projects with major industry partners such as Kodak, Spicers, and Kelly Paper—collaborations that showcased our capabilities and drove significant revenue growth. These efforts further solidified Allied Pressroom Products’ reputation as an industry leader with strong momentum for continued expansion.
PRESS CONTROL EWM
Press Control EWM is designed for use with most all plates. Contains extra lubrication and wetting agents. To ensure performance without causing image degradation, on going chemical resistance tests are done on most brand of plates as they appear in the market. Contains a balanced blend of the appropriate acid salt combination providing a stable pH in all waters with little or no drift. Biocides keep the fount system free of mold, sequestrates counteract the effects of dissolved calcium, corrosion inhibitors protect the printing plate and press equipment, antifoaming agents reduce or remove mechanical and chemical foam. Keeps plate background coated with a thicker water film to ensure stable water settings.
• Use as a single step fountain solution and alcohol replacement
• For use on all plates (ctp/analog,violet,thermal and polyester)
• For use on sheet-fed and web presses
• Keeps reverses, screens and halftones sharp
• Stays active longer by countering the affects of dissolved calcium
Direction For Use:
Recommended dosage range - 3 oz. to 5 oz. per gallon.
Conductivity per ounce is 250 micromhos. We recommend starting with 4 oz./gallon. Once running, adjust dosage up or down as needed.
Recommended dosage range 2.5% to 4%.
Conductivity per 1% is 320 micromhos. We recommend starting with 3%, adjusting dosage up or down as needed.
Allied Pressroom Products
In my role, I was responsible for conceptualizing, designing, and refining a wide range of marketing collateral to support product presentation and promotion. This included developing product information sheets, technical data documents, websites, trade show banners, and web pages, as well as performing detailed photo retouching. I also created email newsletters, ad campaigns, flyers, labels, videos, and social media content— consistently maintaining and elevating the company’s brand image. Allied Pressroom Products has been a leader in pressroom performance since 1952, continually advancing with new technologies, and I was proud to contribute to that legacy.
RUDY F. GONZALEZ
Thank You
I am committed to design excellence, mentoring creative teammates, and building processes that enhance efficiency and innovation. My background in communication, marketing, and leadership—combined with a deep understanding of brand development, UX-minded design, and emerging tools such as AI-assisted workflows—enables me to contribute as both a strategic thinker and a versatile creative partner.
LEGAL NOTES:
Copyright: © 2026 Rudy F. Gonzalez
All Design by: Rudy F. Gonzalez
All designs and projects are subject to the condition that they shall not, under any circumstances, be traded, lent, replicated, hired out, or circulated without the explicit prior consent of the creator. All rights reserved. No part of this file may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission from Rudy F. Gonzalez.