Next Mens AW25

Range Building Portfolio

Luxe Louche Mood Board

‘Withconsumershavinglesstospend,prioritieshavechangedas theychoosequality,timelessitemsthatwilllastyearround’ (WGSN,2023)

‘ApricotCrushisWGSN’sColouroftheYearfor2024'(WGSN, 2024),‘apricotcrushwillworkasaversatile,gender-inclusive andtransseasonalshade’(WGSN,2022)

WGSNclaimsthecarpenterpantstyleis‘transitioningfroma streetwearstapletoacommercialmusthave’(WGSN,2023)

‘MineralInfusedgrey-brownssubtlyaddwarmthtowinter weightsandworkwellincombinationwithcorecolours’(WGSN, 2024)

Strengths Weaknesses Opportunities Threats

‘October to December is the key selling period for Menswear’ (English, 2024)

WGSNclaims‘ThecroppedCrombie’asakeyfashion item(WGSN,2023),yetintherangeplanthelong silhouetteforthecoatfitsinwiththedemandsforthe LuxeLouchecustomer

Therangelackspattern-WGSNclaims‘refindchecks becomeincreasinglypopular’,andthatthey‘add sophistication‘(WGSN,2024)

Next could develop their online presence to bring in new customer bases.

Influencers such as Alfie Deyes collaborations to attract a younger demographic customer base.

Updating Next’s traditional VM techniques to be more modern and sleek, through the use of sharper edged furniture or LED strip lights

RTMlacksstylingsuggestionsforlessinnovative dressers

Elevated basics such as the relaxed fit t-shirt are now offered across many fast fashion retailers such as Zara or H&M, for a lower price.

Innovative styles such as the bow on the tie blazer, may not target the Luxe Louche man.

Next’s claims ‘a shift back to investment dressing with customers buying somewhat fewer, slightlu more expensive items’ (Next, 2024)

Brown Tie side blazer

Polyester

83%Polyester,15%

Viscose,2%Elastane

£84

83%Polyester,15%

Viscose,2%Elastane

£52

White relaxed fit t-shirt

81%Polyester,7%Acrylic,7%Nylon,5%Wool

£28

£15

DoubleJerseyKnit

£15

£32

£34

£28

£119

Mens AW25 Range Plan

Co-ordsetwithextratrims anddetailslikethebowtie forfashioninnovatorswho wanttomakeastatment.

Innovation

Fashion

Core

Mens AW25 Fashion Pyramids

Bowtiedetailadds somethingdifferenttoa wardrobestaple-moreofa statementpiece.

Creativity

Colourwaysandstyles perfectforacapsule wardrobe-limited extravagence

Basicfabricsandcolours, perfectforeverydaywear inAutumn/WinterSeason.

Morefashionforward silhouettes-notaimedata traditionalshopper

Functionality

Amoreobscurecolour palette,aswellas silhouette Abitdifferentto aneverydaystaple.

Usability

M e n s A W 2 5 R o u t e t o

References

Mood Board

Abercrombie&Ftch(2024)MensAutumn/Winter2024.[Online]WGSN.Availablefrom: https://www.wgsn.com/library[Accessed13/10/24]

Bound(2024)ARMYGREENCORDUROYTROUSERS.[Online]bound.Availablefrom: https://weareboundcouk/products/army-green-cord-trousers[Accessed14/10/24]

Collectivco(2024)[Online]Instagram Availablefrom: https://www nstagramcom/p/DCAEB48RhEb/? utm source=ig web copy link&gsh=MzRlODBNWF ZA==[Accessed12/10/24]

COS(2024)MensNYCAW24 [Online]WGSN.Availablefrom https://www.wgsn.com/lbrary [Accessed13/10/24].

Greene(2024)FerdinandTM [Online]TheLittleGreenePaintCompanyLtd Availablefrom: https://wwwlttlegreenecom/ferdnand?

epik=dj0yJnU9a0FGUEE0bEZwQTNVdGpDOVlib2dBOWEzVmd0c3AydkwmcD0wJm49bzlHUFM1MjJ mbEtTdUtxR2stOHJfQSZ0PUFBQUFBR2N3NC1N[Accessed12/10/24]

LeBaManu(2024)Bouclefabric [Onlne]Etsy.com.Availablefrom: https://www.etsy.com/uk/listng/1377891522/boucle-fabrc-the-best-quality?

epik=dj0yJnU9djlPN1k4OGp4THpfNTV0UG5MeVJnc3EwUm1uX3NrMHMmcD0wJm49TG0xV3ZzYVVy UG1Wa0Q3SzBUeC1VdyZ0PUFBQUFBR2N3NUI4[Accessed12/10/24].

Nast,C (2024)TheRowSprng2025Ready-to-WearFashionShow [Online]Vogue Avalablefrom: https://wwwvoguecom/fashion-shows/spring-2025-ready-to-wear/row/sldeshow/collection? epik=dj0yJnU9TWltNEJvS3NVOVdYRHhnR2JET2xIM0VDbUZ1UHpjeVkmcD0wJm49a3FsSC1KVFlBTU gxajVDTTNqRVR3dyZ0PUFBQUFBR2N3NDhn#33[Accessed12/10/24]

PORTER,M.(2024a)THEROWAnteoCottonandCashmere-BlendSweaterforMen|MRPORTER [Onlne]Mrporter.com Availablefrom:https://www.mrporter.com/en-gb/mens/product/therow/clothing/crew-necks/anteo-cotton-and-cashmere-blend-sweater/1647597329967797[Accessed 13/10/24]

PORTER,M (2024b)THEROWJoyceCottonandCashmere-BlendPoloShrtforMen|MRPORTER [Onlne]Mrportercom Availablefrom:https://wwwmrportercom/en-gb/mens/product/therow/clothing/long-sleeve-polo-shirts/joyce-cotton-and-cashmere-blend-poloshirt/1647597329967735[Accessed12/10/24].

StudioNicholson(2024)BridgesDenimPantinFossil.[Online]StudioNcholson.Availablefrom: https://www.studionicholsoncom/products/bridges-denim-pant-n-fossl?variant=44477935681689 [Accessed17/10/24]

YorkshireFabricShop(2024a)KansasDistressedTawnyBrownColouredVelourVelvetUpholstery CurtainsFabrc [Online]YorkshreFabricShop Avalablefrom: https://yorkshirefabrcshopcom/products/kansas-dstressed-tawny-brown-coloured-velour-velvetupholstery-curtains-fabric?variant=44599192977623[Accessed12/10/24].

YorkshireFabricShop(2024b)WllowBoucleMaterialGreenColourUpholsteryFabric.[Online] YorkshireFabricShop.Avai ab efrom:https://yorkshirefabricshopcom/products/willow-bouclematerial-green-colour-upholstery-fabric-ctr-2796-handmade-cushons?variant=44590542160087 [Accessed12/10/24]

Adobe Colour Palette

Pantone(2024a)Brown#2472C [Online]WGSNcom Avalablefrom: https//www.wgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24].

Pantone(2024b)Brown#2479C [Onlne]WGSNcom Availablefrom: https//wwwwgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24]

Pantone(2024c)Cream#11-0202 [Onlne]WGSNcom Availablefrom: https//wwwwgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24].

WGSN(2024a)Blue#23394D [Onlne]WGSN.Availablefrom https//wwwwgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24]

WGSN(2024b)Brown#543B36 [On ine]WGSNcom Availablefrom: https//wwwwgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24]

WGSN(2024c)Brown#A2591E.[Online]WGSN.com.Avalablefrom: https//www.wgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24]

WGSN(2024d)Green#394735 [Online]WGSNcom Availablefrom https//wwwwgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24]

WGSN(2024e)Khaki/Tan#907761.[Onlne]WGSNcom.Availablefrom: https//www.wgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24].

WGSN(2024f)Khak/Tan#B9AC9B [Online]WGSNcom Availablefrom: https//wwwwgsncom/library/results/05203404fcb059f74f04b60785839475 [Accessed14/10/24]

Front Page

AdobeStock(2024a)DarkGrayFinelyRbbedKnittedWoolFabricStockPhoto [Online]AdobeStock Available from:https://stockadobecom/uk/images/dark-gray-finely-ribbed-knitted-wool-fabrc/109858871?prev url=detail [Accessed02/11/24]

AdobeStock(2024b)KnttedBackgroundStockPhoto|AdobeStock [Online]AdobeStock Availablefrom: https://stockadobecom/uk/images/knitted-background/61972362?prev url=detail[Accessed02/11/24]

AdobeStock(2024c)Marb eTexturebackground StoneBackgroundStockPhoto [Online]AdobeStock Avalable from:https://stockadobecom/uk/images/marble-background-marble-texture-background-stonebackground/366737254?prev url=detail[Accessed29/10/24]

AdobeStock(2024d)NaturalLinenMaterialTextileCanvasTextureBackgroundStockPhoto.[Online]Adobe Stock Availablefrom:https://stock.adobe.com/uk/images/natural- nen-material-textile-canvas-texturebackground/309233067?prev url=detail[Accessed02/11/24]

AdobeStock(2024e)SeamlessBrownConcretetexture StoneWallbackground StockPhoto [Onlne]Adobe Stock Availablefrom:https://stockadobecom/uk/images/seamless-brown-concrete-texture-stone-wallbackground-high-qualty-photo/475378179?prev url=detail[Accessed28/10/24]

AdobeStock(2024f)TextureBackgroundofBrownFabricStockPhoto [Online]AdobeStock.Avalablefrom: https://stock.adobe.com/uk/images/texture-background-of-brown-fabric-upholstery-acquard-texture-clothboucle-furnture-textile-material-design-interior-decor-ridge-fabric-texture-close-up-backdropwallpaper/724683683?prev url=detal[Accessed02/11/24]

AdobeStock(2024g)VintageFabricBrownStockPhoto [Online]AdobeStock Availablefrom https://stockadobecom/uk/images/vintage-fabric-brown/921554329?prev url=detail[Accessed02/11/24]

AdobeStock(2024h)WoodPanelsonthewall Geometrcbackground 3dillustration StockIllustration [Online] AdobeStock.Avalablefrom:https://stock.adobe.com/uk/images/wood-panels-on-the-wall-geometricbackground-3d-illustration/183386254?prev url=detail[Accessed04/11/24].

AdobeStock(2024i)WoodenSlatsStockPhoto [Online]AdobeStock Availab efrom: https://stockadobecom/uk/images/wooden-slats-natural-wood- ath-lne-arrange-pattern-texturebackground/252401416?prev url=detail[Accessed25/10/24]

SWOT

NextRetailLimited(2022a)BlueLightRelaxedFtVintageStretchAuthenticJeans [Online] Nextcouk Availablefrom:https://wwwnextcouk/style/st924502/n71276#n71276[Accessed 12/10/24].

NextRetailLimited(2022b)Brown100%CottonTwnPocketShacketOvershirt [Online] Nextcouk Availablefrom:https://wwwnextcouk/style/su284128/b46192#b46192[Accessed 12/10/24]

NextRetailLimited(2022c)BrownEDITJerseyShacket [Onlne]Nextcouk Avalablefrom: https://wwwnextcouk/style/st705025/572718[Accessed12/10/24]

NextRetailLimited(2022d)GreenEDITRelaxedTwllTrousers.[Online]Next.couk Availablefrom https://wwwnext.co.uk/style/su155657/q77003#q77003[Accessed12/10/24]

NextRetailLimited(2022e)SageGreenRelaxedFitPoloNeckJumperwithWool [Onlne] Nextcouk Availablefrom:https://wwwnextcouk/style/su216680/452166[Accessed10/10/24]

NextRetailLimited(2022f)StoneRelaxedFitRelaxedFitSmartSoftTouchHeavyweghtT-Shirt [Online]Nextcouk Availablefrom:https://wwwnextcouk/style/st755346/n78962#n78962 [Accessed12/10/24]

Boaler N.(2023a)KeyItemsFashion:Men’sJackets&OuterwearA/W24/25.[On ine]WGSNcom. Avalablefrom:https//www.wgsncom/fashon/artcle/6447e546623e2808f86446ce?lang=en [Accessed15/10/24].

Boaler N (2023b)KeyItemsFashion:Men’sTrousersA/W24/25 [Online]WGSNcom Availablefrom https://wwwwgsncom/fashion/artcle/6447ece7114d98d8685fef18?lang=en[Accessed16/10/24]

English G (2024)FashionBuyngStrategyandPlanning,NEXTbriefing[PresentationtoBScFashion Buyingyear2]DeMontfortUniversity

Isaac,I.(2024)MilanFashionWeek:MensNeed-to-KnowA/W24/25 [Onlne]WGSN.com Available from:https://www.wgsn.com/fashion/article/65a85392fe06e6ee70bcfbc4?lang=en[Accessed 14/10/24]

Next(2024)NextAnnualReports&Accounts [Online]Nextplccouk Availablefrom: https://wwwnextplccouk/~/media/Files/N/Next-PLC-V2/documents/2024/annual-report-andaccounts-an-2024pdf[Accessed17/10/24]

Smith,C (2022)GlobalColourForecastA/W24/25.[Online]WGSN.com.Avalablefrom: https://www.wgsncom/fashion/artcle/631f257077022e777143353a?lang=en[Accessed14/10/24]