Rubber Hockey - October 2025

New Mexico ECHL franchise branded Goatheads, will start play with 2026-27 season

Professional hockey has officially returned to New Mexico with the unveiling of the New Mexico Goatheads, the state’s new ECHL franchise set to begin play in the 2026–27 season.

The Goatheads name and identity pay tribute to both the region’s rugged character and its unique natural landscape. The brand draws inspiration from the infamous goathead thorn, a hardy desert plant known for its toughness and ability to “stick” wherever it goes, a perfect symbol for a team built to leave its mark. The logo also incorporates the strength and grit of the ibex goats found in the Florida Mountains of southern New Mexico, combining local culture with bold design.

“This brand represents New Mexico’s toughness, pride, and resilience,” said Goatheads GM Jared Johnson. “We wanted something authentic to our community, and we believe the Goatheads are a team and a symbol fans across the state can rally behind.”

The striking new identity was created in partnership with the Barn Creative, whose portfolio of sports branding captures the same mix of grit and excitement the Goatheads are bringing to the ECHL.

Anchored by a bold color palette of desert red, sand, and Rio Grande blue, the Goatheads look is designed to stand out on the ice and across merchandise.

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Words from the publisher...

Hard to believe it’s October, but here we are.

To be honest, this is my favorite month of the whole year. The seasons ae changing, we are full swing into hockey season... and October 16 is our wedding anniversary. Crazy to think it’s already been 21 years for Stephanie and I. Wouldn’t trade it for anything! We were only married two years when Rubber Hockey first came calling. And now, 19 years later, yep, still here.

It’s been a great ride, and like marriage, I can’t wait to see what the next season/year brings.

Want to join the program? Call or text me at (248) 890-3944 or send me an email at mackindermedia@yahoo.com and I’ll fill you in on all the details.

Until this time next month...

--Matt