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CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ September 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
LDC, Aroma Group Project, Heritage Estates Project
4.39
2
2
McCann WorldGroup
True Mobile Project, Kiroro Resort Project
3.73
3
3
BBDO
True Move, Charoen Pokphand Food, TISCO Bank
2.05
2.05
4
7
Dentsu
HIS, Mandom
1.81
1.68
5
4
Leo Burnett
Summit Footware, KTB, IP Trading, CPF Sausage
1.59
6
5
DDB
Siriraj Piyamaharajkarun, Excella, KMP
1.08
7
6
TBWA
CP All Public Company Limited Project, EGAT, Siam Makro, ME-O Project
1.60
8
8
Saatchi & Saatchi
Thanachart Bank, JIFFY
0.62
9
10
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
10
11
Publicis
SCA, Freisland Campina, Dusit Thani Hotel Project
0.11
0.11
12=
9
JWT
0.00
0.00
12=
12=
Grey Group
0.00
0.00
12=
12=
Y&R
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
16
16
DraftFCB
AGENCY
RECENT WINS
Cerebos Project
0.01
RECENT LOSSES
4.09
CP-Meiji Yogurt
SCB Project
3.39
1.29
1.08
PTT Exploration and Production Public
0.99
0.62
Excella
New Concept Product
0.50
(0.07)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ September 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Carat
Beiersdorf Digital, Expressway Authority of Thailand, Scotch Industrial Search
1.62
1.62
2
Initiative
Kimberly Clark Project, Lotus Bedding Project
1.36
1.36
3
3
ZenithOptimedia
Henkel Hair Care, Siam City CementKrung Thai Bank,
1.25
1.25
4
5
MPG
Sofitel
0.69
0.69
5
4
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.78
6
6
PHD
CAT Telecom
0.52
7
8
Dentsu Media
Lion Air Project, Karmarts Project
0.85
8
7
Maxus
Seleco Seaweed, PTTEP, Boonrawd, Millcon Steel
0.36
0.36
9
9
Universal McCann
Detural
0.31
0.31
10
10
Starcom MediaVest
Electric Generating Authority of Thailand
0.67
11
11
Vizeum
Hanju
0.15
12
12
MEC
Sony Electronics, Mitsubishi Lancer
0.60
Index Living Mall
(0.03)
13
13
Mindshare
0.00
Boonrawd
(0.19)
14
14
OMD
0.46
Hershey's Asia Pacific
(1.07)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Macquarie Securities Project
RECENT LOSSES
Mundi Pharma
0.66
0.52
Mondo Mobile
PTTEP
0.39
0.27
0.15
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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