2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.62
5
3.90
2
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Leo Burnett
Samsung RETAINED Project, Ikea， Daimler Benz
4.62
16
BBDO
Ford, DJI GLOBAL,
4.10
3
3
J Walter Thompson
Daybit Project, Service Client
2.14
2.17
10
4
2
Isobar
IT Client
1.89
1.89
12
5
4
1.15
1.15
9
6
5
0.85
3
7
6
Ogilvy
Bitfury Project, UPS， LG Care Project
0.71
0.71
4
8
7
Dentsu
FMCG Client
0.35
0.35
5
9
8
FCB
Kimberly Clark
0.30
0.30
1
10
9
Saatchi & Saatchi
Campbell Soup
0.20
0.20
1
11=
10=
Publicis
Genting Cruise Lines Project
0.00
0.00
0
11=
10=
TBWA
0.00
0.00
0
11=
10=
Bates
0.00
0.00
0
11=
10=
Cheil
0.00
0.00
0
11=
10=
MullenLowe Group
0.00
0.00
0
11=
10=
VMLY&R
0.00
0.00
0
17
17
DDB
Burt's Bees, Kium Savings Bank， Bizzard Project
1.09
Samsung Electronics visual display
-0.41
8
18
18
Grey Group
Bose
0.05
FMCG Client Project
-1.07
1
14.7
61
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Ali Game Project, Bukwang McCann WorldGroup Pharmaceutical Project, Shinshin Pharma Project Phoenix Pyeongchan， JoyCity Havas Worldwide Project, Australian Macadamia Society Project
1.00
RECENT LOSSES
Campbell Soup
RB
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Sep 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.44
8
1.14
1.14
8
Microsoft
0.98
0.73
8
Wavemaker
Prabio, KB insurance, Emons, Samsonite, Vegemil, Xylos
0.99
0.60
6
9
Zenith
GSK, Macallan (Edrington Group)
0.35
0.35
2
6
6
Havas Media
De Beers, Joycity Project
0.16
0.16
2
7
7
Initiative
Clothing Client
0.13
0.13
2
8
8
Vizeum
Manufacture Client
0.06
0.06
3
9
10
Universal McCann
Hyungji
0.04
0.04
1
10
5
PHD
HSBC
0.25
GlaxoSmithKline
-0.08
1
11
11=
OMD
0.00
Intel
-0.18
0
12
13
Starcom
0.10
Mars Buying
-0.50
1
13
11=
GroupM
0.00
GlaxoSmithKline
-0.54
0
14
14
Mindshare
0.00
American Express
-1.05
0
4.3
42
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Pernod Ricard, Samsung Pharm, Mars, Adidas Buying
3.84
2
2
dentsu X
Car Client
3
3
Carat
4
4
5
AGENCY
RECENT WINS
Campbell Soup
Hong Kong Airport Authority
RECENT LOSSES
GSK
United Airlines
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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