2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Sep 2018
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
25.19
50
29.5
17.50
20
Banco do Brasil Brazil, Universidad Estácio de SáBrazil, General Motors Brazil
12.4
12.39
10
Publicis
Mercedes-Benz Global
12.0
10.45
1
4
TBWA
Personal Paraguay, Banco Itaú Paraguay, Fireball Cinnamon Whisky Paraguay
6.7
6.70
6
6
5
DDB
OLX Brazil, Parque Mundo Aventura Colombia, Manicho Ecuador
4.5
4.50
7
7
6
Havas Worldwide
Lab Ballerina Chile, Colpensiones and Enfagrow (Mead Johnson) Colombia
3.1
3.05
4
8
7
Ogilvy
Hasbro Brazil, Diageo Colombia, Tigo Colombia, Toyota Colombia
2.9
2.90
5
9
8
Wieden & Kennedy
Facebook Brazil, Dr. Consulta Brazil
2.4
2.40
3
10
11
VMLY&R
Plusbelle LATAM, Dulcolax, Allegra, Enterogermina (Sanofi) Argentina, Miller Argentina
2.1
2.05
8
11=
9=
Kingdom
Unilever Mexico
2.0
2.00
1
11=
9=
R/GA
Sem Parar Brazil, Sancor Seguros Argentina
2.0
2.00
3
13
12
Proximity
DirecTV Latam Digital, Honda Colombia Digital,
1.5
1.50
2
14
13
MullenLowe Group
Bahlsen Global, Cervecerí a Nacional Ecuador
1.8
1.30
2
15
14
Rapp
Puma Argentina Digital, Chicco Colombia Digital, Banco Comafi Argentina Digital
1.2
1.20
3
16=
15=
Publicis.Sapient
Carrefour Global Digital
1.0
1.00
1
16=
15=
Herezie
Dasani water LATAM
1.0
1.00
1
16=
17=
FCB
Gomes de Costa Brasil, Cruzeiro do Sul Educacional Brasil
1.0
1.00
2
19
17=
Geometry
Puma (Digital & Social) Mexico, CAPAC Panama
0.6
0.60
2
20
17=
Merci Buenos Aires
Red Bull Argentina Digital, Mercado Libre Argentina
0.6
0.60
2
104.72
145
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
J Walter Thompson
Multiplus LATAM, Construdecor LATAM, Sky LATAM, Itau Brazil
25.7
2
33
BBDO
Ford Global
3
2
McCann WorldGroup
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Vindi Costa Rica
Telefonica Chile
Manicho Ecuador, Beiersdorf Ecuador, Los Andes Ecuador
Diageo Colombia, Tigo Colombia, Toyota Colombia
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Sep 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Productos Ramo Colombia
12.43
8
Caja los Andes Chile
6.13
20
5.8
5.83
3
3.8
3.51
12
3.0
3.00
14
Molinos Rí o de la Plata Argentina, Jumbo & Disco Argentina Digital,
0.5
0.50
2
Marriott Global
0.3
0.30
1
Publicis Groupe
0.0
0.00
0
9=
BPN
0.0
0.00
0
8=
9=
dentsu X
0.0
0.00
0
8=
9=
Mediabrands
0.0
0.00
0
8=
9=
Universal McCann
0.0
0.00
0
13
6
OMD
14
14
Carat
15
16
Starcom
16
17
Wavemaker
17
15
Mindshare
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Mars Global, Groupe PSA Chile, GrandVision Chile
12.6
2
3
Havas Media
Pernod Ricard Mexico, AFP Plan Vital Chile, Cirsa Mexico, Danone Mexico
6.2
3
2
Spark Foundry
Mondelez LATAM, Marriott Global, Lenovo Global
4
5
PHD
5
4
Initiative
6
7
Arena Media
7
8
SapientRazorfish
8=
9=
8=
AGENCY
RECENT WINS
LÓREAL Dominican Republic, HSBC Global, Expedia Mexico, Yanbal Mexico Lunigo ( San Cristobal Cia de seguros) Argentina Retained , UPC Peru, PLUSPETROL Peru
SONY PICTURE Ecuador, Conectium Venezuela Project, Nirsa Ecuador
RECENT LOSSES
1.8
Intel Global
-0.48
13
0.0
adidas Global Buying
-1.50
0
Campbell Soup
0.5
Mars Global Buying
-2.30
1
Formula 1 Global
0.1
Roshfrans Mexico
-3.26
1
0.0
American Express Global
-4.21
0
21.50
77
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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