2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Sep 2018
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128
AGENCY
BBDO
RECENT WINS
Ford Global Samsung Electronics visual display Global Paradise Island US, P&G Fabric Care N. America Ally Financial US Digital, HarleyDavidson US, Berkshire Hathaway US Tinder US, Ford US PROJECT, Plusbelle LATAM, Amart furniture Australia, Miss America US Columbia SportswearS Global, Honeywell Global, Corning US
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
64.3
11
53.9
3
48.5
48.5
3
41.6
41.6
34
34.0
34.0
5
32.4
22
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
113.3
2
1
Leo Burnett
3
2
Saatchi & Saatchi
4
3
R/GA
5
4
Wieden & Kennedy
6
5
McCann WorldGroup
7
8
VMLY&R
Amtrak US, Office Depot Global, Optimum cable US
32.0
31.7
16
9
7
GS&P
BMW US, Ram Trucks US Project
21.0
21.0
2
19.6
19.6
3
55.9
41.0
Philadelphia Crm Cheese
Cathay Pacific Global
10
9
MullenLowe Group
Edgewell Global, Cabify Global, Bahlsen Global
11
10
GSD&M
Pizza Hut US
24.3
John Deere
19.5
3
27.6
RB
18.6
14
17.5
17.5
5
16.5
16.5
12
15.7
15.7
10
15.5
15.5
4
15.0
6
12
11
Havas Worldwide
Barnes and Noble US AOR , Adidas US Project, Rite Aid US AOR, ADP US
13
12
The Martin Agency
Wizards of the Coast US, Kohl’s US, Sling TV US, Lidl US Project, The Magic Brand US
14
16
MXM
15
13
FCB
16
14
Deutsch
17
18
TBWA
McCaféUS, Bluebird Bio US, Fox Networks Group US, Mayo Clinic US
16.0
18
15
EP & Co
Lowe's US, John Deere US
14.3
14.3
2
19
17
Eleven
Kabbage US, Peak6 US, Shipt US
13.4
13.4
10
12.0
3
10.0
1
Jan-Sep 2018:
546.7
368
Jan-Sep 2017:
577.7
494
YoY Comparison:
-5.4%
-25.5%
20
19
Anomaly
20
20
Conill
Abbott Labs US Project, Carlsberg Beer US Project, Reynolds US Project, Allergan - Social US Kimberly Clark Global, Esperion Therapeutics Cholesterol Treatment US, Hotwire US Newman’s Own US, Color Genomics US, H&R Block US
Weight Watchers International Global, Ally Financial US Lowe's US
14.0
Vichy Cosmetics Global
Converse Global
10.0
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Sep 2018 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
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4
Hearts & Science
2
1
MediaCom
3
2
Blue 449
T-Mobile US, Dunkin' Donuts US
40.0
4
3
Initiative
Revlon Global, Amazon Studios US, Liberty Mutual US, Entertainment Studios US, CB2 US
38.8
5
24
Publicis Media
GlaxoSmithKline Global
6
8=
Dentsu Aegis Network
7
5
8=
6
8=
7
10
107
dentsu X
11
184
12
AGENCY
RECENT WINS WarnerMedia group US, P&G Fabric Care N.America, Amgen US Amtrak US, Hilton Hotels & Resorts Global, Sony US, Mars Global
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
83.0
P&G Hair Care N. America
68.0
7
73.9
Revlon Global
56.3
17
40.0
2
35.8
7
35.6
35.6
3
24.8
24.8
3
21.4
5
20.0
20.0
2
20.0
20.0
12
18.9
18.9
3
Omnicom Media Group Daimler Global
16.0
16.0
1
8=
Wieden & Kennedy
KFC US, League of Legends US
13.8
13.8
2
13
10
Horizon Media
Northwestern Mutuak US, Burlington Stores US, TriHonda dealers US
19.5
Optimum cable US
13.4
5
14
11
Digitas
Macy's US, Dunkin' Donuts US
15.0
Hilton Global
12.0
2
15
13
Crossmedia
9.3
Advance Auto Parts US
6.3
6
16
204
Havas Media
19.8
6.1
15
17
14
WPP(Team Energy)
iHealth US, Art Van Furniture US, Main Line Health US, Mini USA Pizza Papa Johns US, Blizzard Entertainment Global, Sono Bello US, Bob´ s Furniture US, Yuengling US BP Global
5.0
5.0
1
18=
15
Starcom
Red Bull US
10.5
4.0
2
18=
16
360i
Advance Auto Parts US, Plated US
4.0
4.0
3
20
17=
VaynerMedia
Mondelez N. America
2.5
2.5
1
Jan-Sep 2018:
334.5
161
Jan-Sep 2017:
161.7
160
106.8%
0.6%
Intel Global, United Airlines Global, LVMH NA Lenovo Global, Macy's US, Marriott Spark Foundry Global, Mondelez N. America, Telemundo US Essence T-Mobile US Bloomin’ Brands US, Dropbox MullenLowe MediaHub Global, Scope US, Athena Healthcare US LVMH NA, Dairy Queen Canada
45.9
Burlington Stores US
Bloomin’ Brands US
Dropbox Global Global
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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