2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Sep 2018
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RANK THIS MONTH
RANK LAST MONTH
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1
Leo Burnett
Cathay Pacific, Novotown Project, Vanke Project, HKT Project, Samsonite, Sino Project
2
2
DDB
Hotels.com Asia
3
3
J Walter Thompson
4
4
Publicis
5
7
Saatchi & Saatchi
6
5
McCann WorldGroup
AGENCY
RECENT WINS
The Mills Project, Jebsen Home Tech Co., Ltd. Project, Nikon Digital, Sino Hotels Project Alliance Bernstein Project, Genting Cruise Lines Project, Mead Johnson - Digital Production Project, Mercedes-Benz Suzhou Yanload Project, National Geographic Ultimate Explorer, Sino Ocean Pharma Client Adidas Project, Manulife Project, City of Dream Project, Chanel Project Cathay Pacific, Black Rock Project, Victoria Secrets
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.52
9.52
8
3.93
3.03
16
3.01
11
2.73
2.73
8
2.53
2.53
4
2.52
2.52
32
2.44
2.44
6
2.31
2.31
5
1.35
1.35
8
1.31
1.31
6
0.64
0.57
6
0.40
0.40
1
0.25
0.25
1
ESTIMATED YTD WIN REVENUE (USD $ m)
2.98
RECENT LOSSES
Edgewell
7
8
Luminous
8
6
Digitas
9
10
Isobar
10
9
Ogilvy
11
11
Havas Worldwide
12
12
TBWA
13
13
FCB
14
14
Dentsu
FMCG Client
0.24
0.24
6
15=
15=
Critical Mass
Mitsubishi Motors
0.00
0.00
1
15=
15=
Kalido
0.00
0.00
0
15=
15=
Society
0.00
0.00
0
15=
15=
RFI Asia
0.00
0.00
0
15=
15=
VMLY&R
0.00
0.00
0
15=
15=
AnalogFolk
0.00
0.00
0
24.2
121
Real Estate Client Timberland Project, Travel & Leisure Brand Project Hong Kong Baptist University Project, Healthy Options Projectadidas Project, Mentholatum Project DIDI Science and Technology
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Sep 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
adidas Buying
3.05
9
3.40
American Express
2.64
25
Kayak， Wellcome Cash Group, Qantas
3.70
Intel
2.43
13
Vizeum
Manufacture Client
2.03
2.03
3
6
PHD
Hong Kong Jockey Club, HSBC
3.60
GlaxoSmithKline
1.62
7
6
5
MediaCom
Mars, Shell, Adidas Buying, Hilton Global, Bose
2.00
GSK
1.38
6
7
8
Spark Foundry
Marriott, Lenovo
0.30
0.30
3
8
9=
Havas Media
De Beers, Moda Operandi
0.26
0.26
2
9
9=
iProspect
cpjobs.com (Digital)
0.25
0.25
1
10
11
dentsu X
Electronics Client
0.25
0.21
3
11
12
Initiative
M&G Invertment, Revlon
0.16
0.16
3
12
7
M2M
British Motors Project
0.15
0.15
1
13
15
Zenith
GSK
0.50
Future Motors-Product
0.03
1
14
14
Wavemaker
Samsonite, Amore Pacific, H&H(Swisse)
0.83
United Airlines
-0.06
3
15
13
GroupM
0.00
GlaxoSmithKline
-0.54
0
16
16
Universal McCann
1.21
Cathay Pacific
-0.97
10
17
17
Starcom
0.10
Mars Buying
-1.23
1
11.7
91
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Microsoft
3.97
2
2
Mindshare
Hong Kong DisneyLand AOR (SEM)， Hong Kong Airport Authority, Focus Entertainment
3
3
OMD
4
4
5
AGENCY
RECENT WINS
Blue AVIVA, Hong Kong Telecom Project, Old Town Coffee
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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