2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Sep 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.50
6
2.70
2.70
6
1.63
1.63
8
1.50
1.50
2
1.15
1.15
6
1.01
28
0.60
0.60
1
ARC Refreshments
0.50
0.50
1
Publicis
ING Bank Project, Genting Cruise Lines Project, Suy Sing Commercial Corp, Trava Real Estate
0.38
0.38
4
10
J Walter Thompson
Nikon Digital
0.25
0.28
3
11
11
Ogilvy
Telus International, SM Cinema Project, RFM - Fiesta Pasta Project
0.34
0.20
7
12
12
FCB
0.12
0.12
1
1.09
0.09
12
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
4
BBDO
2
1
Dentsu
3
2
Leo Burnett
4
3
NuWorks Interactive Labs
5
6
VMLY&R
6
5
McCann WorldGroup
Lee Philippines Project, First Philippine Holdings) Project,
1.08
7
7
Saatchi & Saatchi
Campbell Soup
8
8
MullenLowe Group
9
9
10
AGENCY
RECENT WINS Ford, Araneta Project, Roche Project, Cebu LandMasters Project Smart Communications Project, PLDT Project, Nestle Contract Engineering Client Belo Papaya Soap Campaign Project , Jollibee Kids Club Website Project, Inbisco/Vouno (Le Minerale) Project, Pilmico Farms (YOLO), Solaire Integrated Resort & Casino
SM Supermalls' Various Video Projects (SM Lifestyle, Supervalue, SM Mart) Project, Department of Trade and Industry Project, Nutriasia (Jufran) Project
4.10
RECENT LOSSES
Campbell Soup
Kopiko Blanca Promo Project
FMCG Client
13
13
DDB
14=
14=
Bates
0.00
0.00
0
14=
14=
Cheil
0.00
0.00
0
14=
14=
M&C Saatchi
0.00
0.00
0
17
17
Havas Worldwide
0.00
RB
-0.06
0
18
18
TBWA
0.00
Firefly Electric & Lighting Corp.
-0.10
0
19
19
Grey Group
0.00
Revlon
-0.56
0
12.9
85
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Sep 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.00
1
1.70
7
1.3
1.32
5
Marriott, Lenovo Global
1.0
0.98
4
Zenith
Nestle, GSK, Finance Client
0.9
0.90
3
5
Initiative
Le Minerale, Revlon Global
0.7
0.67
6
7
6
OMD
Philusa Corporation Digital
0.5
0.30
2
8=
10=
Blue 449
0.08
2
8=
10=
dentsu X
Electronics Client
1.1
0.08
9
10
12=
M2M
Republic Biscuits Corp
0.0
0.01
1
11
14
BPN
0.0
0.00
0
12
12=
Wavemaker
Ayala Land International Sales Digital, PLDT, Smart, Talk & Text, PLDT Home (Digital)
1.4
United Airlines
-0.02
4
13
8=
PHD
Fashion Interiors Project, Manila Hearing Aid Project, HSBC
0.4
GlaxoSmithKline
-0.13
5
14
15
Carat
Microsoft
0.5
7-Eleven
-0.29
1
15
16
Havas Media
De Beers
0.0
Marriott
-0.51
1
16
8=
Mindshare
7-Eleven, NutriAsia Project
0.2
Nestle
-1.33
3
17
17
Starcom
Campbell Soup
0.3
Mars
-2.94
1
3.8
55
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Universal McCann
Coca-Cola
3.0
2
2
MediaCom
Bose, adidas Buying, Hilton Global,
1.8
3
3
Vizeum
2Go, Goldilocks Bakeshop and Foodshop Digital, Bridgestone
4
4
Spark Foundry
5
7
6
AGENCY
RECENT WINS
RECENT LOSSES
Revlon Global
Intel
0.1 PLDT, Smart, Talk & Text, PLDT Home (Digital)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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