2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Sep 2018 RANK THIS MONTH
1
RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m) 6.62
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.32
43
5.41
3
4.50
3
1
2
McCann WorldGroup
Village House Project, Nikkei Project, BandaiNamco Project, Novo Nordisk Project, Softbank Hawks Project
2
1
Havas Worldwide
Pernod Ricard Brands, Ikea Project
5.60
3
9
BBDO
Ford, HP Project, DJI Global
5.10
4
3
Leo Burnett
FMCG Client
3.29
3.29
4
5=
4
R/GA
Shiseido Digital, MetLife
3.00
3.00
2
5=
5
MullenLowe Group
Edgewell
3.00
3.00
1
7
6
Ogilvy
JFOODO Project, QVC Project, Harley Davidson Project
1.74
1.74
9
8
7
J Walter Thompson
Shiseido Cle de Peau Beaute Global Project, Honma Golf Project, SHELL Project, Nikon Digital
4.55
1.60
11
9
8
Saatchi & Saatchi
Campbell Soup
0.76
0.76
2
10
10
FCB
0.39
0.39
1
11=
11=
Wieden & Kennedy
Converse
0.30
0.30
1
11=
11=
Publicis
Cathay Pacific, Genting Cruise Lines Project
0.30
0.30
1
13=
13=
Geometry
0.00
0.00
0
13=
13=
M&C Saatchi
0.00
0.00
0
13=
13=
VMLY&R
0.00
0.00
0
13=
13=
TBWA
0.00
0.00
0
13=
13=
Hakuhodo
0.00
0.00
0
18
18
Grey Group
19
19
20
20
Cathay Pacific
Campbell Soup
Edgewell
0.20
Revlon
-1.00
0
Dentsu
0.00
HP Project
-1.12
1
DDB
0.00
Samsung Electronics visual display
-2.30
0
26.2
82
Bose
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Sep 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Revlon Global
4.89
7
Cathay Pacific
3.02
3
1.90
1
0.98
2
0.63
0.63
2
0.22
0.22
2
0.00
0.00
0
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Bose, adidas Buying, Hilton Global,
5.14
2
2
Universal McCann
Village House
3.21
3
8=
Zenith
GSK
1.90
4
4
Carat
Microsoft
2.50
5
5
Spark Foundry
Marriott, Lenovo
6
7
Havas Media
De Beers, Joycity Project
7
8=
Vizeum
8
3
Mindshare
9
11
dentsu X
10
12
Starcom
11
6
PHD
12
8=
OMD
13
13
Wavemaker
AGENCY
RECENT WINS
Seagate, DAZN, Manulife, British American Tabacco Project
RECENT LOSSES
Pirelli
2.47
GSK
-0.08
7
0.00
Home appliance brand
-0.11
0
Pirelli, Salesforce
0.53
Mars
-0.26
3
HSBC
0.25
GlaxoSmithKline
-0.28
1
0.00
Intel
-0.30
0
0.04
United Airlines
-0.58
2
10.0
30
Formula 1, Samsonite
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2