2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Sep 2018
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ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
342.0
112
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Lenoco Project, Macao Shopping Festival Project
343.3
3
Isobar
FMCG Client
205.3
205.3
141
3
2
Publicis
Shiseido Project, Huarun Painting, Marster Kong Project, Nike
182.4
182.4
89
4
4
Leo Burnett
Buick, Jacobs Coffee, Mondelez, Volkswagen Project, DiDi Project
98.3
98.3
18
5
11
BBDO
Ford, ViVO Project, DiDi, Master Kang
98.8
94.7
9
6
5
J Walter Thompson
MeadJohnson Project, Mars Project, NUTRICIA Project
87.0
87.7
25
7
6
Saatchi & Saatchi
Siemens Home Appliances Project, Cathay Pacific
85.1
85.1
21
8
7
McCann WorldGroup
Chivas Project, Loft Film Project, China Merchants Bank Project, Microsoft
73.8
73.8
60
9
8
Dentsu
Electronic Client
66.9
66.9
26
53.3
53.3
15
45.1
21
26.1
26.1
2
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
Huawei China Project, Clinique Project, McDonald's Project, Bosch Project New China Insurance Project, Lufthansa Project, AEG Project, Blue Moon Project Puma， Office Depot, GNC vitamins
RECENT LOSSES
Amway Artistry Project
Campbell Soup
Cathay Pacific
10
10
Digitas
11
9
DDB
12
12
VMLY&R
13
13
FCB
Bosch Home & Garden, Chaoyang Tier
23.5
23.5
3
14
14
arkr Group
adidas Digital, Carlsberg Digital
19.6
19.6
2
13.0
13.0
3
13.0
1
11.3
2
8.5
2
7.8
2
6.5
1
1467.5
564
65.8
15=
15=
Serviceplan
Tencent Sports, ERDOS Men, Mentniu Chunzhen
15=
15=
Bin Tang
Dairy Queen Brand
13.0
17
17
TBWA
UNIQLO, IMAX
19.6
18
18
Wieden & Kennedy
Converse, Marubi
8.5
19
19
Grey Group
Bose, Carlsberg’s Tuborg
14.3
20
20
CARNIVO
Liu Shen
6.5
Samsung Electronics visual display
Vichy Cosmetics
Amway Artistry Project
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Sep 2018 RANK THIS MONTH
RANK LAST MONTH
1
1
Wavemaker
2
2
Mindshare
3
17
Starcom
4
3
5
AGENCY
RECENT WINS JinRi Toutiao, JALA Planning AOR, Hungary Tourism, Didi Social account management AOR Amway, China Sports Lottery， Booking.Com, Yili-Pan entertaiment Project
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
131.0
27
170.2
United Airlines
139.3
American Express
99.6
18
BMW, Pirelli
97.0
Mars Buying
84.6
4
dentsu X
Car Clinet
77.0
Park Client
72.9
12
6
Havas Media
China Telecom, JDE, AMD, GRUPPO ITALIANO VINI
70.7
FMCG Client
69.2
17
6
13
OMD
McDonald’s, Internet Client
73.9
Intel
67.6
3
7
4
PHD
Tourism Quebec, Almond Board of California, Resorts World Sentosa
65.2
GlaxoSmithKline
58.5
8
8
7
Zenith
GSK, Huawei(Performics) Project, Pierre Fabre, GAC Group
56.6
Amway
44.4
6
9
5
MediaCom
Little Red Book, Alibaba Group, Nan Fu Battery
58.8
GSK
36.6
10
10
8
Spark Foundry
Marriott Global, Lenovo Global
30.5
30.5
3
11
9
Vizeum
Visit Scotland
23.4
23.4
12
12
10
Universal McCann
Entertainment Client
15.1
14.0
7
13
11
Blue 449
Perfetti
11.4
11.4
1
14
12
Initiative
Revlon Global
9.7
9.7
5
15
14
SapientRazorfish
Marriott
0.2
0.2
1
16=
15=
Allyes
0.0
0.0
0
16=
15=
Reload
0.0
0.0
0
18
18
Carat
-26.8
12
694.1
146
Ermengildo Zegna Holditalia SpA
42.3
Cathay Pacific
Amway
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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