2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Sep 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
The Home Depot Canada
180.0
160
161.3
KEI Industries India Retainer
157.6
225
Opel Europe, Magnet Kitchens UK, Columbia Sportswears Global, Banco do Brasil Brazil
139.8
Cathay Pacific Global
124.6
259
BBDO
Ford Global, O2 Germany, Bayer US, Asda UK, Dunkin' Donuts US
311.1
Daimler
104.8
117
3
J Walter Thompson
Property Finder Asia Pacific, Swisse Australia, Multiplus LATAM, Ministry of Community & Information APAC
151.4
Shell Global
104.4
392
6
4
Ogilvy
105.2
Modelo, Corona Light US
99.8
297
7
6
Havas Worldwide
105.2
Rolls-Royce UK
84.9
134
8
7
Saatchi & Saatchi
86.3
Asda UK
72.9
58
9
11\17
67.5
Menulog Australia
61.4
106
10
8
R/GA
52.6
45
11
9
MullenLowe Group
49.4
29
12
12
Isobar
Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, Wired Global
48.7
48.7
235
13
10
Wieden & Kennedy
Tinder US, Bud Light (Social) US, Converse Global
39.0
39.0
8
14
13
FCB
Gomes de Costa Brasil, The Home Depot Canada, Cruzeiro do Sul Educacional Brasil, Kimberly Clark Global
36.9
Volkswagen New Zealand
35.0
40
15
14
TBWA
McCaféUS, Together UK, Du Middle East, Bluebird Bio US
42.6
Oroton Australia
33.2
35
16
15
Dentsu
Mazhavil Manorama India, Geojit Financial Services India, Subway Singapore, Land Transport Authority
29.8
HP Japan Project
28.5
141
17
18
GS&P
BMW US, Ram Trucks US
21.0
21.0
2
18
19
GSD&M
Pizza Hut US, Jack Link's US, Harry's shave care US
24.3
19.5
3
19
21
Digitas
Huawei China China Project, Clinique China Project, Senoko Singapore Project
17.6
17.6
52
20
20
The Martin Agency
Wizards of the Coast US, Kohl’s US, Sling TV US, The Magic Brand US
17.5
17.5
5
Jan - Sep 2018:
1,615.9
3,050
Jan - Sep 2017:
1,309.8
3,288
YoY Comparison:
23.4%
-7.2%
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Publicis
Huarun Painting China, Nike China, Cathay Pacific Global, Nestle US
183.9
2
Leo Burnett
Jacobs Coffee China, Buick China, Anchor Electricals India, Samsung Electronics visual display Global
3
5
McCann WorldGroup
4
272
5
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
VMLY&R
Chelsea Football Club APAC Singapore, KEI Industries India Retainer, Rolls-Royce UK, ITC - Wills E. LECLERC France, Hain Daniel brands UK, Altria France, Rite Aid US Paradise Island US, Cathay Pacific APAC, New World China Property China Amtrak US, Puma China, DuPont Electronic Materials US, Danon Oikos US, Driscoll’s US British Land UK, Eurosport London, Sem Parar Brazil, FIBA World Cup China Co-operative Bank UK, Pharmeasy India, Modern Bread India, ITC India
RECENT LOSSES
52.6 50.4
Aldeas Infantiles SOS Bolivia
John Deere US
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Sep 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
182.3
156
Pandora Italy
71.2
97
83.8
Alzeihmers Research UK
68.6
8
84.0
LVMH NA
60.3
163
90.8
Intel Global
59.5
231
GlaxoSmithKline Global, Cathay Pacific Global
59.0
JALA
55.5
3
Dentsu Aegis Network
Intel Global, United Airlines Global, LVMH NA, Heineken, Vrumona Netherlands
47.3
47.3
39
8
Spark Foundry
Mondelez MENA & APAC, Lenovo Global, Macy's US
69.1
Bloomin’ Brands US
44.3
17
9
9
Blue 449
T-Mobile US, PZ Cussons ANZ, Spark Networks Australia
42.7
Sony Pictures TV UK
40.9
8
10
11
PHD
Unilever South Africa, Hong Kong Jockey Club Hong Kong, VF Corporation EMEA, MegaMex USA
72.4
GlaxoSmithKline Global
40.7
241
11
10
Omnicom Media Group
Daimler Global, Tata Motors Passenger Vehicles
40.5
40.5
2
12
12
dentsu X
LVMH US, AESIO France, Dairy Queen Canada, Coolwinks.com India
45.6
Honda Vietnam Project
30.4
141
13
13
Universal McCann
Village House Japan, Blue AVIVA Hong Kong, NestléAustralia
33.9
Cathay Global
24.4
55
14
14
Zenith
GSK Asia Pacific, Nestle SE Asia, Coty APAC, HDFC Life India, Nestle Skin Health India
27.7
Amway China
23.6
36
15
15
Bloomin’ Brands US, Dropbox MullenLowe MediaHub Global Global, Athena Healthcare US, Century 21 US
20.3
7-Eleven Philippines
20.1
30
16
16
Essence
T-Mobile US, Tigerair Australia, TMobile US Digital Media
20.2
19.7
2
17
17
Wieden & Kennedy
KFC US, League of Legends US
13.8
13.8
2
18
18
Horizon Media
Northwestern Mutuak US, Burlington Stores US, TriHonda dealers US
19.5
13.4
5
19
19
WPP(Team Energy)
BP Global
10.0
10.0
1
20
20
Vizeum
EGAT - project Thailand, Dentiste Thailand Project, Bertram Chemical (1982) Ltd. Thailand project, WWF UK
14.3
9.7
101
Jan - Sep 2018:
876.8
1,956
Jan - Sep 2017:
665.7
1,956
YoY Comparison:
31.7%
0.0%
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MediaCom
Amtrak US, Hilton Hotels & Resorts Global, Sony US, Mars Global
227.4
3
Initiative
Officeworks Australia, AIDA Cruises Germany, LV= UK, Canada Goose Global
78.7
3
4
Hearts & Science
WarnerMedia group US, P&G Fabric Care N.America, Amgen US
4
5
Havas Media
5
6
OMD
6
2
Publicis Media
7
7
8
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Carrefour Europe,Pizza Papa Johns US, China Telecom China, Telefó nica UK Department for Work and Pensions UK, McDonald’s China, Flight Centre Canada, Kayak Hong Kong
RECENT LOSSES
GSK Asia Pacific
DR.OETKER Russia
Pernod Ricard South Africa
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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